天津大学2013级英语在线测试样题(带答案及翻译)概要

1、 Anothermajorshift另一个重大转变inthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiestopullcustomersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniestopushinformationdirectlyouttoconsumers

2、,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably,thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscriberscomputermonitors.Subscribers用户cancustomize定制theinformationtheywanttoreceiveandproceeddirectlytoacompanysWebsite.Companiessuch

3、asVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.PART4(10points)Directions:Inthispartofthetest,thereisapassagewith10blanks.Foreachblank,pleasechoose務日32務日32上准荘看個时疔=的ia005$-TTiesimpleactofsurrenderingatelephonenumber

4、toastoreclerRmaynotseemhamrTfulsomuchsothatmanyMnsumersdoilwithnoquestionsasked.YetthatcneactioncansetinmoliDnacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized,storedandsobdoerandoveragain.Futureatlacksonyourprivacymaycomefromanywhere,froiranyonewithmoneytopurchasethatphonenumber

5、yousurrendered.IfyaucloublmemultiplierefPecl,consideryoure-mailinbox,irilloaded/ithspamitsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-mailtotnewrongwebsite.DoyoutunicycurtelephonenumberoracMresEishandleddifflenently?Acottageindustryotsmallcjompanieswilhnamesyouveprobablyneverhe

6、ardoilikeAcxiomorMerunbuyandstllyourper&onalinltirniatiointhewayotherccmmoditleslikeearnDrcattlefuturesarebartered.Youma/thinkyou-cellptioncisunlisted.butifeverorderedapizza,Ilmighlnotbe.MerlinisoneofmanycomnnercialdatatroKersthatadvertisessaleofirilistedplionenLimberscompiledfromvanoussourcesinclud

7、in?pizzadeiyenrcompaniesTheseunintendedurpnedictbiecansequ已nceslhalflov.fromsimplescliansmakeprivar/issuesdifficulttograsp,andgrapplewi1h.Itisliardtodeny,however,thatpeopletiehavedifferentwhentheyrebeingwatched.AnditiddiscimpossibletodenytlialAmencansarenowbeingwatchedmorethanatanytimeinlistory.完型答案

8、：Thesimpleactofsurrenderingatelephonenumbertoastoreclerkmaynotseemharmfulsomuchsothatmanyconsumersdoitwithnoquestionsasked.Yetthatoneactioncansetinmotionacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized把归类,storedandsoldoverandoveragain.Futureattacksonyourprivacymaycomefromanywher

9、e,fromanyonewithmoneytopurchasethatphonenumberyousurrendered.Ifyoudoubtthemultipliereffect,consideryoure-mailinbox.Ifitsloadedwithspam,itsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-malltothewrongWebsite.Doyouthinkyourtelephonenumberoraddressishandleddifferently?Acottageindustr

10、yofsmallcompanieswithnamesyouveprobablyneverheardof一likeAcxiomorMerlin一buyandsellyourpersonalinformationthewayothercommoditieslikecornorcattlefuturesarebartered.Youmaythinkyourcellphoneisunlisted,but讦youveeverorderedapizza,itmightnotbe.Merlinisoneofmanycommercialdatabrokersthatadvertisessaleofunlistedphonenumberscompiled收集fromvarioussources一includingpizzadeliverycompanies.Theseunintended,unpredictableconsequencesthatflowfromsimpleactionsmakeprivacyissuesdifficulttograsp,andg