2022年电大学习资料变化中的英语试题

1、中央广播电视大学20022003学年度第一学期“开放本科”期末考试英语专业经贸英语(上)试题 2003年1月注 意 事 项 一、将你的准考证号、学生证号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。Paper 1 Listening Test (15 points)Information for candidates There are three parts to the te

2、st and you will hear each part twice. Thee will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper.Part 1You will hear a short talk. As you listen, mark the followin

3、g statements True or False accordingto the information you have heard. (8 points)1. This talk is concerned with politeness in English.2. The British have a rich choice of expressions to show their reasonableness.3. You is used for both singular and plural and for both informal and formal situations.

4、4. The British lady refused to say please at the shop.5. The Spanish people tend to say thank you more often than the British.Part 2You wilt hear part of a presentation about Marks and Spencer. As you listen, fill in the blanks marked 6-10. (5 points) Marks and Spencer, the UKs leading retailer, was

5、 founded in 1984 by Michael Marks and has grown from being a market stall in Leeds to being a very successful international retailer. They hart (6) stores worldwide, employing a total of 68,208 people, (7) of whom work in the UK. Last year turnover rose by 8.4% to 7,841.9 million and group profit be

6、fore tax was 1,002 million, an increase of (8) %. In the same 12-month period, earnings per share went up to 26.7p and dividends per share were (9) p, up 14. 0%. Marks and Spencer made a contribution of some 10 million to the community last year, and the company won the Queens Award for Export Achie

7、vement for she fifth time. They currently have (10) shareholders; why dont you join them?Part 3You are going to listen to part of a conversation. Choose the best answer according to what learn from the conversation. (5 points)11. Jane does not want to use a consultant agency because. a) it is too ex

8、pensive b) it is not a systematic approach e) it is not safe to ask for external help12. Henry thinks that. a) the company needs to spend a lot of money on the research immediately b) the company shouldnt spend a lot of money on research for the moment c) the company will have to spend a 1ot of mone

9、y on research in the future13. Which of the following is mentioned as a way of finding out about the competition? a) Talking to loyal older customers. b) Making some enquiries via email. c) Visiting the local libraries.14. Which of the following is true? a) Jane agrees that they should try the simpl

10、er tactics first. b) Henry agrees with Jane because she is familiar with press coverage. c) John obviously agrees with his colleagues at the end of the conversation.15. What are the people talking about? a) Ways of raising money for a competition research. b) Ways of doing a competition research. c)

11、 Ways of contacting the outside world.Paper 2 Vocabulary and Structure (30 points). Match the words on the left with their definitions on the right. (8 points)1. strategya) a legally registered design naming the original designer as owner of the design2. tediousb) the name of a product or sometimes

12、the name of a company3. briefe) a memorable sentence used to advertise a product4. brandd) not very interesting and often repetitive5. shareholdere) tell someone about something, usually in connection with work6. sloganf) an owner of shares in a business7. spamg) junk mail8. patenth) a general plan

13、intended to achieve something over a period of time. Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. You should refer to the company structure of ABM plc for questions 1-3. (7 points)report to take off set upsee

14、 to consist of turn offdo without put to go through1. ABM plc _ four departments.2. Helen Grey _ to the Personnel Manager.3. John Ross _ the Maintenance Section.4. _ the gas before you inspect the back of the cooker.5. After inheriting a lot of money he decided to _ his own business.6. I would like

15、to _ the sales figures with you and find out where the mistakes are.7. We really cant _ his expert knowledge. Well have to reschedule the meeting to suit him. Choose a word from the box for each space in the passage below. Remember to put the words in the correct form. (15 points)manage post referen

16、ce to arrange reachenclose require private moreover study enablewould particularly available 46 Potters Lane walton Leicestershire 23 April 2002Mr Peter SellersDirector Human ResourcesCarney and Denham Consultants2 Cromwell RoadNottingham NT7 9GHDear Mr Sellers With 1 to your advertisement in the In

17、dependent on 21 April, I would like to apply for the 2 of Project Manager with your company. I am 35 years old and 1 have considerable experience in engineering in both the public and 3 sector managing overseas construction projects. 4 , I have recently completed a course on Management and Communica

18、tion and I am currently 5 for an MA degree in Engineering Management. This experience bas 6 me to develop the necessary leadership and Communication skills to 7 multidisciplined construction teams. I am 8 interested in the position you are offering as I 9 like to become more involved with building r

19、efurbishment projects. I would be grateful if you could 10 an interview as soon as possible as I am going abroad next month. I can Be 11 at the above address. I am 12 to start work from I June. Please find 13 my CV. Please do not hesitate to contact me if you 14 any further information. I look forwa

20、rd 15 heating from you. Yours sincerely Anne ALexander Anne Alexander (Ms)Paper 3 Translation and Short-answer Question (25 points)Part 1 Translate the following two paragraphs into Chinese. please write your translation on the Answer Sheet. (10 points) The Swoosh(飞翔的翅膀) -its everywhere! Just for fu

21、n, try counting the swooshes whenever you pick op the sports pages, or watch a pickup basketball game, or tulle into a televised golf match. Nike has built the swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best known brand symbols on the planet. The power o

22、f its brand and logo speaks loudly of Nikes superb marketing skills. The companys strategy of building superior products around popular athletes has forever changed the face of sports marketing, Nike spends hundreds of millions of dollars each year on big name endorsements, splashy(轰动的) promotional

23、events, and lots oh attention-getting ads. Over the years, Nike has associated itself with some of the biggest names in sports. No matter what your sport, chances are good that one of your favorite athletes wears the Nike Swoosh.Part 2 Answer the following questions based on what you have learned fr

24、om the textbook. You should use complete sentences. (15 points)1. What does the term TQM mean?2. Explain the difference between STEEP analysis and SWOT analysis.3. What can we learn about a company from its balance sheet, profit and loss account and cashflow forecast?Paper 4 Reading Comprehension (3

25、0 points)Passage 1 (15 points)Read the following text and answer questions 1-5. Sometimes you might be asked to go to a selection or assessment centre. This is an extended interview which is made up of a series of group activities, rests and presentations. You will be assessed throughout the day by

26、assessors who will be looking to see how well you work in a ream, whether your communication skills are good and whether you can work to deadlines. Team work is important. You dont do yourself any favors by trying to take over the group, but at the same time, dont sit back and let everyone else do t

27、he work. Dont panic if youre asked to do a presentation on something you dont know much about as the way you give the presentation is often more important than the content itself. You should practice beforehand so you know how long the presentation takes. The best advice on dealing with a selection

28、centre is to give it your best shot. If you sit timidly in the corner, the assessor cannot make any judgement about you. When you take a personality test, which is designed to find out about your personality and character, what your values are and what motivates you, dont worry about answering quest

29、ions incorrectly there is usually no right or wrong answers. Answer the questions honestly and positively. There is no point in trying Io give the answers you think the employer will want because firstly you might have the wrong idea about what the employer is looking for, and secondly, you dont wan

30、t 1o gel tile job and spend the ensuing months trying to be someone who youre not.1. What is the passage mainly concerned with?2. How should you behave during the day at the selection centre?3. How should applicants approach giving presentations?4. Does it matter if you answer questions incorrectly

31、in a personality test? Why?5. What does the author say about lying in a personality test?Passage 2 ( 15 points) Despite the attention paid within advertising agencies to the whole business targeting specific groups, there have been some spectacular failures to get it right when companies have tried

32、to go international or global with their products. This has been for a variety of reasons. Sometimes, the brand name of the product has unfortunate associations when translated into foreign languages. Looking at this area can illustrate how powerful the operation of connotation is -the way in which

33、words can call up associations in our minds. Because of the way we make connections between words and particular ideas, feeling and experiences, brand names are crucial for advertisers. They are very economic, acting as little concentrated capsules of meaning. Where advertisers get it right, readers

34、 will do the work to generate all the intended connotations.There are whole companies who specialize in offering research on brand-name connotations to product manufacturers looking for a name for a new product, or looking at how best to market an existing product to new, foreign audiences. These co

35、mpaniesfor example Interbrand, and The Brandnaming Company typically organize brainstorming sessions where they ask groups of people to let their imaginations roam free, from whichmeetings they arrive at shortlists of names whose suitability is then researched further. Names on the shortlists have t

36、o pass certain tests: for example, that they are not too close to existing names; that they are pronounceable in all the worlds major languages; that they have the right connotations. The latter, however, is a complex area. Even within one language, connotations can be about quite subtle distinction

37、s. For example, when Pickfords Travel merged with Hogg Robinson two years ago, the shortlist for the new company had two main contenders: Destinations ,arid Going Places. The new company chose the latter, deciding that destinations tended to suggest long haul flights to farflung places travel for the privileged. Going Places, on the other hand, was thought to describe all sorts of travel and therefore be more suitable for the mass market, which was the companys t