跨境电商英语（D卷）

1、跨境电商英语期末试卷(D)Part 1. Useful Expressions （共 15 小题，每题 1 分,合计 15 分）Directions: The following is a list of terms related to Cross-border E-commerce.After reading it, you are required to find the items equivalent to those given inChinese in the table below.A-transaction volumeI- keywordB-store descriptio

2、nC-market campaignD-data analysisJ- brand styleK- logisticsL-attribute wordE- expected profitMflow wordsF corporate cultureN social mediaGviewO- target customerHwholesale price1.()流量词.()预期利润.()营销活动.()交易额9.()店铺描述11.()批发价13.()属性词15.()物流2.()品牌风格4.()企业文化6.()社交媒体8.()浏览量10.()关键词12.()数据分析14.()目标客户Part 2. T

3、ranslation (共6小题，16-20题每题3分，21题10分，合计25分)Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No. 16 is to test your translation ability of paragraph from English into Chinese.收到您订单后48小时内发货。只要是我方责任，我们一定承当您的损失。我们产品的外包装非常精美。外层为牛皮纸，内

4、衬气泡膜。如果您的订单超过50件，我们将给您打8折。When creating these promotion activities, we must pay attention that the start and end time are U.S. Pacific time. In general, the start and end time should be set during the evening prime time for foreign customers, which is more likely to bring better marketing results. I

5、n addition, activities need to be created at least 48 hours in advance. For some popular promotional time periods, such as Thanksgiving and Christmas, we must be prepared early.Part 3. Reading Comprehension (共 6 小题，每题 3 分，合计 18 分) Directions: Read the following passages. After reading it, you should

6、 give brief answers to the 6 questions (No. 22 to No. 27) that follow.Passage 1As Cross-border E-commerce sellers, besides long-distance transportation, it is more important to ensure the integrity of goods when delivered to customers.Appropriate packaging can determine the integrity of goods. Good

7、product packaging can affect the customers review of the product, and make it stand out from other products.Oversized boxes will cause higher freight and need more filler. Appropriate box size can reduce the collision between the goods and the box. Pick the appropriate box and try to pack the goods

8、in different ways.Many sellers have the habit of using carton boxes repeatedly, but please never use cracked carton boxes. Once cracked, the weight that cartons can withstand will be reduced by 70%. Many sellers use recycled or poor quality carton boxes in order to save cost, and often receive buyer

9、s negative feedback, or request for return or replacement, and thus get more kicks than half pence. After contacting with the air for a long time, these decomposable packaging materials will be naturally decomposed because of the temperature and humidity. The repeated use of wrapping paper and packa

10、ging foam will also reduce its endurance. Sellers must be very cautious when picking up the packaging materials.Polystyrene can only withstand collision for one time, while polyethylene and polyurethane materials are relatively much stronger. Because these materials are thin, strong, and can be as s

11、trong as other packaging materials with smaller size, so you can choose a smaller box to pack and save some shipping fee. For products like oven or TV, sellers must use foamed plastic or polystyrene foam to prevent the collision on the corner.Fragile goods must be packed with polystyrene-filled part

12、icles or bubble wrap. If necessary, you can use double packaging. If the two products are wrapped in the same box, be sure to add some foamed plastic in the middle of them to avoid collision. Finally, please mark “fragile outside the box.Why cant decomposable packaging materials be used repeatedly?H

13、ow to package fragile products?What materials are recommended to use when packaging products like TV?Passage 2In business, a single transaction to the business is only the value for a single time, or a single trade to buyers and sellers means only the profit for a single time. In order to allow buye

14、rs and sellers to gain profits continuously through transactions, there must be a method to help buyers and sellers to form a strong connection. This does not only mean the value for a certain period of time, but also the added value of business. Because this strong connection creates new values suc

15、h as brand value and service value, which is unrelated to the transaction itself.The difference between the customers on the Cross-border E-commerce platform and in the traditional international trade lies in its uncertainty. It is not difficult for us to understand that the maintenance and the esta

16、blishment of customer connection on Cross-border E-commerce platforms is a more complicated process than in traditional international trade. However, customer maintenance is the key to Cross-border E-commerce. According to the study, the cost of developing a new customer is five times as that of ret

17、aining an old one. So how do we maintain customer relationships and establish a close connection with our customers on Cross-border E-commerce platforms? This requires us to consider the basis of Cross-border E-commerce platform, and carry out the following activities:Collect customer information, b

18、uild customer databaseSellers should collect detailed information on customers* personal information, purchase history, buying preferences and concerns. These are all “clues that can help sellers understand the customers preferences. After knowing these, the seller can provide customers with persona

19、lized service.Maintain regular contact with old customersIn order to retain and maintain good relationships with customer, many Cross-border E-commerce sellers will send e-mail or cards to customers on holidays or customers5 birthday. It can change the business relationship into friend relationship,

20、 and help the sellers to follow up with the customers.Reply old customers5 email without delayOld customer9 email must be replied on the same day. If you encounter a complicated problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer.

21、For example: Mail received, and is being processed”. Even so, you must reply that customer no more than three days later.Ensure product qualityProducts must go through strict quality inspection and the quality of products must be ensured. Only the quality is ensured will the company develop better,

22、and the customers will repurchase these high-quality and inexpensive products. Over time, it will form a positive ecological circle”.Pay old customers a return visit regularlyThe so-called return visit is the planned tracking service to old customers. It can be an email, inviting the old customers t

23、o give feedback about the recent quality and service of products and other suggestions. In short, the aim is to let buyers know that the seller is really buyer-centered, and want the buyers to have a better shoppingexperience in the future.Why is it more complicated to maintain and establish custome

24、r connection on Cross-border E-commerce platforms than in traditional international trade?What information can seller collect about customer?What can seller do to maintain regular contact with old customers?Part 4. Writing （共4小题,2830题每题10分,31题12分，合计42分）Directions: This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according to the following information.Situation 1Hi, I am interested in your handmade vase and I wish to buy one. Could you please assist me in how to pay