企业文化建设范例VI

1、Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved金宏星-所属部门：市场部主要职责：建立、推广与维护 企业视觉识别系统 / VIS系统Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved什么是VI ?VI即英文Visual Identity的缩写,意为：形象视觉识别通俗的讲：眼睛所能看到的 一切有关于企业的外部特征，并能依此来判断企业信息，产生良好的认同和沟通的系统。称之为：VIShandong Linuo Paradigma Co. Ltd. 2004 all r

2、ights reserved店招门面网站牡丹卡广告Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedVI的作用：据统计：一个人在接受外界信息时，眼睛（视觉）接受的信息占全部信息的83！在企业经营理念的指导下，利用平面设计等手法将企业的内在气质和市场定位 视觉化、形象化地表现。Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved?为什么要坚持执行企业形象

3、标准Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved埃及日本中国Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserveda树立企业整体形象，资源整合；b有控制的传达企业信息；c通过视觉符号，不断强化消费者意识。从而扩大品牌知名度，增加可信度，产生好感，最终导致购买或重复购买产品。Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved新疆力诺瑞特济 南力诺瑞特浙江力诺瑞特湖南力诺瑞特Shandong Linu

4、o Paradigma Co. Ltd. 2004 all rights reserved济 南力诺瑞特新疆力诺瑞特浙江力诺瑞特湖南力诺瑞特形成整齐划一的形象，最终使品牌形象力转化为销售力Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved力诺瑞特VI系统包含：A基础系统 / B应用系统 / C销售系统Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedPARADIGMA:来自希腊语：榜样，典范在欧洲也确实做到了太阳能技术与应用的典范！Shandong Linuo P

5、aradigma Co. Ltd. 2004 all rights reservedParadigma公司的领导人Ritter先生因其在生态环境事业方面的突出贡献1997 年被评为德国生态经理人；1998 年荣获德国环保事业奖；1999 年荣获德国总统亲自颁发的十字勋章。Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedS：英文力量（STRENGTH ）的开头字母表示顶天立地的力诺人用实力兑现我们的承诺力诺，用心承诺！中间椭圆形代表宇宙，小圆点代表地球从宇宙中吸取智慧和力量。运用高新技术制造高质量的产品，奉献社会、造福人类。 S

6、handong Linuo Paradigma Co. Ltd. 2004 all rights reserved中德双方企业标识的并列应用即为中德合资力诺瑞特企业标识，很好的传递合资企业的信息，凸显合资企业的特性。Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reserved运用双方企业的品牌名组合即为中德合资力诺瑞特的品牌标识，再一次的传递合资企业的信息。（企业注册商标）Shandong Linuo Paradigma C

7、o. Ltd. 2004 all rights reserved企业广告语字体采用手写稚拙体，不能采用电脑字库字体代替Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved品牌广告语Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved印刷标准色： C100 M40 （兰100 红40）Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved不同色彩环境下，标识的色彩表达Shandong Linuo Paradi

8、gma Co. Ltd. 2004 all rights reserved标准色的搭配色系Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved同色系搭配Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved对比色系搭配Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved对比色系搭配Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved标识的组合应

9、用（一）Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved标识的组合应用（二）Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved“品牌形象带言”Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved它可以增加品牌的 亲和力 和 认知度。有些品牌的吉祥物往往比标志还要被大众所熟知.比如力诺瑞特Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserve

10、d形象带言的几种应用形式Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved服务标识应用是为了更加生动直观展现企业服务的特性，Shandong Linuo Paradigma Co. Ltd. 2004 all rights reserved服务标识采用“金牌、工具、天使之翼”为设计元素，充分体现“阳光天使，金牌服务”。Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights

11、 reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedS

12、handong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Li

13、nuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradi

14、gma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Lt

15、d. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 al

16、l rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights r

17、eservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reservedShandong Linuo Paradigma Co. Ltd. 2004 all rights reserved第二部分VI的使用方法Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedVI系统形式：电子文件光盘文件格式：包含：用于浏览的（屏幕观看的）*.JPG格式、*.PPT格式包含：用于印刷、喷绘、电脑刻字的*.CDR格式、*.AI格式、 *.PSD格式、 *.PLT格式Shandong Linuo Paradigma Co. Ltd. 2004 all rights reservedV