北师大版英语高一下册Module4《Unit11TheMedia》word教案2

1、名师精编优秀教案4）英语： Unit11 Lesson 3 The Advertising Game第一课时教案（北师大版必修模块教材分析本课是第 11 单元的第 3课；本课的语篇是一篇关于广告的文章 The Advertising Game；同学将在本课明白西方广告的构思、设计、影响及作用, 并争论广告对人们日常生活的影响；学习有关广告的词汇,懂得文章大意,使用略读、细读等阅读策略；通过图片、录像等手段提高同学学习语言 的爱好,丰富课外学问,有助于猎取文章内容信息,把握主旨大意；本课的语法是动名词 Gerunds ；同学对这一语法现象比较模糊,虽然常常在文章中见到,但对于动名词的用法不太熟识

2、；要帮忙同学能够在文章中辨别出动名词并且知道如何使用；本课方案按两课时完成：第一课时重点是阅读文章（The Advertising Game）： 1. 学生通过录像和广告语的图片明白广告的特点；2. 使用略读和细读等阅读策略,从文章中提取信 息,处理信息；3. 利用文章中信息和把握的学问谈论广告对人们日常生活的影响；第二课时讲解语法 Gerunds ,在文章语找出动名词,并在语境中恰当地使用；教学内容话题：The Advertising Game （广告嬉戏）词汇：重点词汇： likely, general, suitable, visual, fascinating, advertise,

3、link, apply, aim, combine, attract, educate, 相关词汇：contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade 短语： hold the attention of the public, make contributions environment, 语法： Gerunds （动名词）to, participate in, protect the 名师精编 优秀教案第一课时 Fi

4、rst Period教学目标在本课学习终止时,同学能够：1. 通过阅读,对广告的特点、设计、创意等有一些明白；2. 通过略读懂得文章大意,概括段意 3. 提取、整理关于广告的相关信息；4. 谈论广告对人们日常生活的影响；教学过程 注： IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= PairWork; GW=Group Work 步骤教学活动设计意图互动模式和时间Steps Activities Intentions IP & Time Warm-up Lead-in

5、Step 1 T plays a section of video and has 通 过 一 段 广 告 的 录CW Ss guess, “what produ ct is the 像,引起同学的爱好,2同时引出话题；advertisement for.”PPT 3 Step 2 T demonstrates some advertising 通过图片和广告语,CW 帮忙同学感知广告世slogans and lets Ss give Chinese 2界,体会 广告语的含for them. 义,为阅读课文做准PPT 4-11 备；名师精编 优秀教案Pre-reading Step 3 T e

6、ncourages Ss to speak out the 1） 帮忙同学熟识话CW advertisements they have seen 题；3and where they have seen them. 2） 帮忙同学懂得对PPT 12 应汉语 “ 广告”的不同英文词语的T explains the words, “advertise, 含义；advertisement, advertising, advertiser ”by showing a paragraph. PPT 13 Step 4 T asks Ss to predict the general 渗 透 预 测 的 阅

7、 读 策IW 略；idea of the text. 1While-reading Step 5 First reading: Ss read the text 核对猜测信息,明白IW CW 文章大意；quickly and choose the best one 3from the given general ideas. PPT 14 Step 6 Second reading: Ss read the text 培育同学概括段落的IW CW 才能；again and give a heading for each 5paragraph. T gives the main idea of

8、each paragr aph in a random order and has Ss re-arrange them. PPT 15 Step 7 Third reading: Ss readthe whole 培育同学猎取信息和IW PW CW 处理信息的才能text carefully to answer the 10 questions in Ex. 3 on page 26. Ss work in pairs and check the information they get from the text. 名师精编 优秀教案Then T gets the feedback fro

9、m the whole class. PPT 1 6-20 Step 8 T shows some pictures of ads and 锤炼同学归纳、概括IW PW - CW 全文的才能；asks Ss to read the paragraphs 5one by one. Ss choose the right picture which Step 9 can tell the meaning of the 有声输入,加强同学IW paragraph and chiefly talk about each paragraph with the key words. PPT 21-23 S

10、s listen to the recording of the 对课文的整体感知；whole text. 2Post-reading Step 10 Ss work in groups and talk about 帮忙同学内化阅读材GW 料所供应的信息,并how the advertisement affects our 7daily life, e.g. “Ha ve you ever 结合自己的生活体验bought anything because you 和学问,锤炼口头表liked the idea promoted in the 达才能；advertisement.”Ss may tell stories of their own to support their opinions. PPT 24 Step 11 One student in each group, as a 勉励同学大胆发言,CW 培育同学总结概括、representativ