Z世代圈层消费大报告

1、Zfi $ Zfifl$2019Zfi $ Zfi $ TABLEOFCONTENTS$ $:Zfi 1.1 C $Z5Y4= $:Zfi $fi$ fl2.1 $L:#1A%,/fiG,fl12A9102.2 3=y: ,flI=y142.3 Cfl :flfl,?Z$P$C182.4Dfi:“XWT”.O,Afi!TAflfl.S222.5 JZK3 :4$,$3fiTfi8$26 $: $ $3.1 $+4Z5$ 30Zfi $ 01Zfi Zfi $ Zfi fiC )gAfla2$,lfl,eOWB.LZfififiZV%n:“O4li409fififlThlfndy,gfiWBfi

2、h/:yO:$ZfiyXZfiCNfiCfi1.49ZfiflS 3i/l:iLLL,i= &SlH:fi&B,aOnlin I?,Xo:Wp:eflflXSL? ZQSG? NBCS?6%Rfi956K$rs7410%Rfi956K$flfi$QNfifiM:QNi“O”nWB(CP/CCG/BML)AQflZ:AQPfi,?fi& GE iN: Bg53lgy6 ,060g531, 6Zfi $ fi,$“”fiYflQflfififlR“fl”fi,ZfiL$afi:D fl z 91is1,fi:nZ$,$nfiuq+flfi,J%gflnfl;d $fifi2Th ,q )d /A.

3、0fid“”2.881.611.391.550.94$*0fit71%197119761981199020000fiT$&J)&fi3501v M 69%68%59%yC#53%2018AK$.&J)2352yK RZ:lfir,$K#ey;Kgntgr Zfi Xyfl$ ;Kfifi, /P:Q8267M51342 90fi0*A M/P:zfl MQZfi $ , flfi$fl,fifiyy33A$ldzflfllev$dhB,oV 9A20132018JLaJ6mAcficTJfi. fifl.0/A/fifiy fi3) ,q.$.firbTfio,wfiJ BR : fifi)R

4、3qkAB6862686 M13r L6nkCh6n1 J y$4$ldzBML%e$ cAflfi Czfie$800 fi ,i$fifl18000fi $ L6v4AU$flBiflcfii“x4M”JAfl 20184$18,nJC cQ 4”flflfi?A20042018JLaJ16m fl Zfi $ fl ,fififi$fifl fifiZ0&1-fl fi,fl 26%fl7 fl flfifiZ0fifi$9Afl&1$ fl4 fifl7&1flfifl7&1fl Z0gflfi fi88080909580809095 201 6.04 20 17.02 201 7.0

5、4 20 18.02 201 8.04 20 19.02201 7.04 20 18.02201 8.04 20 19.02. 1 6 2. 1 6 201 6zfl 04Zfi $ 02Zfi $fi$ fl=*yZfi $ Zfi fi$ fl6*y 78!A$!fi fi&$-1fiDC”L DK:;i 2018$Ygfi $8& DK: fiZfi $ $“%”, * $w$ fiQ%$xfifit1Q$P7fi ThJ2xEJTh,$?, EDGeTFbfiIgb,1NIG)Gfi3ZDr2$w20180$GL1*fi8fleEDGTFZfidRIG)Gfi3Dfl=aCThQE f

6、itQE$P$fi17%11%27%2016.08L.L “L542016.122017.082017QGC “L6 L) 54jfiPQE-)QEsuL%fl4%8%4% fi$3fi6L, 7/25fifi201605201611201705201711R f:B 2018$wfi82aM5 R f: CBND/0/d$RR V: d R= $9/C9ZfflZfi $ = y:Zfi fifiC plqy fl $Z8fifi=WDC plgyiqZfiw:x;%9maCo%Yrfl, JGfib$fi;fiflfifios,kfifiYrflvflO5 $hC plgyflz$Yrx

7、fl=WD806856906Z8fiZ8fiyfi+$Yrxfl_Z8fiyfifi+$Yrxflkfifi=kfififl kfifiZkBfifietfLfiMAT2018MAT2019MAT2018MAT2019MAT2018MAT2019N sy:CBNDgtgYr$NN pp: yia7C plgyS0(8SN sy:CBNDgtgYr$NN sy:CBNDgtgYr$NZfi $ 9,fi$“O9”fl:yflalrKZfiPRfi C plgyDfiGeCBACGflIfiyAflfiflR fi,lPgge+AofiNfiC rZfi fl=Jy2019$sC plgyfiGe

8、 T p6 ACG fly EN:CBNDgtgLbP , Afl W, .pENflflZfi $ $Th , =yflr$nc,srofi C rfi$fivx,(#u_C.uL$|y,w flmy2,KsflC=) y u_Cr:$a$C93U6r$b:294.2flM,8929A$ N:5.Oflxr:,ffix3$fi7Ee+$b:500.2flM,1.0flA$ N:9.5fl$t=y=y$fi“”g&yr:Bfi$JGzfi?b:29O.5fl,478OA$N:5.4flnqJgfio X: -.-.: Zfi $ fl “ ”, fifiC plqyA CW#,yW_,“C 2

9、r$f-AT2019flTfl0Afi$aaprwy$-AT2019flTfl0Afi$aap*=DoyNpVpprpmphppjpflC pl19fiz1lGbldEMC plgyfi fi G Kt: CBND1t1rwZGG Kt: CBND1t1rwZGG vI:rw*=-AT2019$fl$Bpfi rwppfiflflaa rw p *=0$c*=,*=0$cfl*=Zfi $ :fl;$4fl , Z =flfifl93$BU,fl$fi_+fiflP$fl+3fl =R,BULfiflfifl93$%Zfi )fl,UfififiAK$8fiflfi02Bfl $VBU2019

10、U3$flP$ZT7Fy=f+Up4=fl15331%fl30%pS:ZTfl=Up4= BUfl93$MWfi4000+BUfl93$%Zfi BUflP$gZTUp4BUflgUp4$70%Zfi= CJ: -.-.= CJ: -.-.= CJ: -.-.Zfi $ fi flfl,fl fiHfi Cfifififl29,C $3$ flfi=fiJfiflfiF/fi $:$4 fl=.y $ X fl*fl Xfi fi E fl$9=.y fl 67%2fi */:*/:*/: Zfi $ “z ”Zfi,# fi #fl1) fi,BKfi$BIflP#fl1ZZfi,#fl1

11、B1O;WJ1fi, FZfifi$flTZLG9N:&fl,#flTZ C$D$3$ $EZfi$#fl1t Xfl Zfi$8fiDfl0$X$KLZAflhIbfDfl=Gy80)85)90)Z5fiMAT2019yfi $KIbfD flPfifiMAT2019yNT $KIbfDfl1NT=NTfl2NTfiNTtVIfiflfl$5000%4000%3000%2000%1000%0%aBQDfiT%)BJ%P 6A: CBNDgtg?Y$P P W4: lPf;tL_ gfi;P 6A: CBNDgtg?Y$P P W4: lPf;tL_ gfi;Zfi $ ,flfl% $ fi

12、 xw)fl=fifiF.hl7filP jlP$fifink$ud “xw”B:PfiJfi fifi8LNfl,flfwznNO$fiflIZ$LN$ fl=cyZD$pxw:RqoMMAT2018MAT2019ZD$pxwlP:flMAT2018MAT2019M0IIym| FI2ffyo jiaJu 2019XfilP5 ICW l: CBNDg1gk$WW l: CBNDg1gk$WW : Ju% fl ;lPfifi xwZfi $ flfi,$ % Ffi2Wfl4!:,fl $Nfl$1QTB2Zfi $ : fi, %ZfiDNA$-Zfifi fi$#fi*,z $fl.L

13、$6fi $ 0 =y$82%Zfi$6&% fl%7%fifi% 78fifl Efi $,2%fi%6%fifi9 Efl)fl fl fi+, $: , 7 Zfi3$Zfi $ fi fi$9“yfi”,fi% Zfifl fifi,)$31Z0 fl flAfl2$ $y$“yfi”,%yBfifi$ fl$?=.yyfi flfl $fl Bflfi 957Ffib. X8B$ flwH47$20$f k“ Gir”BMLfifl$Unm19#0w,20183% $Qv Ly No.1; $fl5$4%; (x5$3% Uopz8000wfi$ #$fAa#k23c|400w Zf

14、i $ $ Zfi $qfi%j$qAY%vOThe;fi“ fl9flvOThe; A:?flfiI+.fl36$Y%yvOThefi $vOThe“$fi”flfiflhvOThenY%fiyvOThe,flfl $“Wfi”.“fifi”.“Afi qfi”Afl9,3 yfinW.fi.cf3| 7.12-7.23,AY%vOThefi“ fiA:fi2000W$flflg.fl$qflY% fl vOThe,%$bfifiLfi950$; $zflfivOThe:fi$z .fifii.fi. Jflfl. s$k% efil-fi51,Ffi $l-!WAfl60,fll flfl

15、L+L+29,fl,4 Lkfi; UQ20;Zfi $ $ Zfi $H X XfllPxF Xflfix,!fla A24=Cfi,50IXfllP$100I F,flxfiXfifi,Cfi7fi95%:fl52,fiLE“Xfl:Th”:XfiIV8$14,140 $fl ,flfl R2019.:XfiIV,30IAI!flafiaXfl,500 flTOPXfi,T)fi90%.95%fi3 DU$,AIXflfilPfl) &F$, flXflfiIXflQ_/# Zfi $ DA4A C2VE3AGEHfLHQW: CB1D676Vg$H9fiCB1D676Vg$HTn$Vg$

16、H9zflHVR VgH,EBtVgYfiOe h,+fl1 $:GCfL:Hk: 20164$1 8 20193$310A42017:20164$ 8 20173$0A42018:20174$ 8 20183$0A42019:20184$ 8 20193$A_:TVg$flMLVgefi; fiJDCVg$flO1fl;,$DNa$H46Z:Zfi $ ABOU+US$Cfi(_aJ$:Op fisZ fi: fl HYPERLINK mailto:Dgtgdt.j fifi(:Dgt HYPERLINK mailto:Dgtgdt.j gdt.j. m HYPERLINK mailto:BDdt.j F?J:BD HYPERLINK mailto:BDdt.j dt.j. m