《创新管理》课程教学大纲英文版

1、Course syllabus of Innovation ManagementCourse name:Innovative Management course code:Total credit hours: 32 Theoretical hours: 32 experimental hours: 0 computer hours: 0 practical hours: 0 There are a total of 0 experimental (on-computer) projects, among which, there are required (0) and optional (

2、0)Setting: department of organization and management, business schoolApplicable majors: business administration, industrial engineering、Course Nature & Aims Innovation management is a professional elective course closely related to the development of The Times. Based on management, technical economi

3、cs and western economics, it is an applied course to solve the bottleneck problem of enterprise development. The main content of this course includes six parts: the first part, the basic concept and connotation of innovation.The second part, organization life cycle theory.The third part, innovation

4、and innovation strategy.Chapter four, open innovation. Chapter five, the basic theory of product innovation. Chapter six, innovative thinking and methods.、Course Objectives1. Moral Education and Character Cultivation.Through the course, I will learn the theory and technology of innovation management

5、 and have a comprehensive understanding of the knowledge related to innovation management.Through the explanation of the history of innovation management and the process of establishing theories and technologies, we can understand how the predecessors think in the development of innovation managemen

6、t and how to overcome the obstacles, so as to help students establish a scientific way of thinking and the spirit of facing challenges in work.From business management disciplines perspective, the role of development of Chinas innovation drive with outstanding contributors work as the carrier, the s

7、ocialist core values education into the teaching content and teaching process each link, highlight the value guidance, knowledge and ability training and help students recognize the historical law, accurately grasp the basic national conditions and master the scientific world outlook and methodology

8、, set up the correct world outlook and values.2. Course objectivesThrough the study of this course, students have the following qualities, skills, knowledge and abilities:1. To understand the important influence and function of innovation management on the formation of economic cycle from the develo

9、pment history of innovation management theory. (corresponding to chapter 1, supporting graduation requirements index point x.x)Course objective 2. To understand the theory of enterprise life cycle, and to analyze the influence and function of innovation on the change of enterprise life cycle from th

10、e perspective of innovation. (corresponding to chapter 2, supporting graduation requirements index point x.x)3. Understand the difference between basic corporate strategy and innovation strategy, and understand the reasons for the change of organizational innovation strategy (corresponding to chapte

11、r 3, supporting graduation requirements indicator point x.x)4. Understand the connotation of independent innovation, open innovation and blue ocean strategy, and be able to distinguish the similarities and differences among various innovation strategies.(corresponding to chapter 4, supporting gradua

12、tion requirements index point x.x)5. Understand the concept of product innovation and overall product.And be able to understand the process by which an enterprise delivers innovative value to consumers through its products. (corresponding to chapter 5, supporting graduation requirements index point

13、x.x) 5. Understand the concept of product innovation and overall product.And be able to understand the process by which an enterprise delivers innovative value to consumers through its products. (corresponding to chapter 5, supporting graduation requirements index point x.x) 6. Understand the source

14、 of innovative ideas and master the basic thinking methods and steps of innovation. (corresponding to chapter 5, supporting graduation requirements index point x.x) 3. Support of course objectives to graduation requirementsThe graduation requirements supported by the teaching objectives of this cour

15、se are mainly reflected in the graduation requirements index points x.x, x.x, x.x., as follows:Supporting for Graduation RequirementsCourse objectivesGraduation requirementsSupport graduation requirement index point and its contentThe teaching contentThe intensity of supportIndex pointGraduation req

16、uirements index point content1X. Content description XXX Indicators point 7.0.x.x:Indicator point description XXXXXXXThe first X, X.chapterH.2M3L4、Basic Course ContentThe basic content of the course teaching should be as complete as possible, generally described in chapters and units. Explain the te

17、aching requirements of each chapter, that is, the degree to which students should master knowledge and skills, including: proficiency, mastery, understanding, understanding, and clarify the content of each chapter to cultivate students ability.Chapter 1 connotation and types of innovation (supportin

18、g course objective article 1) 1.1 concept and nature of innovation 1.2 basic types of innovation 1.3 business model innovation1.4 disruptive innovation1.5 design-driven innovationTeaching requirements: through the introduction of schumpeters theory of economic development and Peter druckers innovati

19、on and entrepreneurship, students are required to master the role of innovation in economic development and how to change the course of economic cycle.Understand the main sources of innovation as described by Peter drucker in innovation and entrepreneurship.Be familiar with basic innovation strategi

20、es and understand the important role of entrepreneurship in achieving innovation.Have the ability to analyze the innovation and entrepreneurship activities in reality through the innovation theory.Key Points: the concept of innovation, the role of innovation, the approach of innovation, the strategy

21、 of innovationTeaching difficulty: how to explain the law of economic cycle through innovationChapter 2 enterprise life cycle theory (supporting course objectives article 2)2.1 evolution process of enterprise life cycle2.2 S shape of enterprise life cycle2.3 the limit of enterprise life cycle2.4 fau

22、lt of enterprise life cycleTeaching requirements: through the introduction of enterprise life cycle theory, students are required to master the evolution process of enterprise life cycle, as well as the characteristics of enterprises in each stage.What are the key issues that enterprises can address

23、 to move to the next stage?Understand the formation of enterprise life cycle S curve. Understand the reasons for extreme points in the enterprise lifecycle. Understanding innovation enables companies to cross organizational life cycles. Ability to demonstrate the role of periodic analysis of innovat

24、ion in enterprises.Key Points: evolution process of enterprise life cycle, s-curve of enterprise life cycle, extremum point of enterprise life cycle, fault of enterprise life cycle.Teaching difficulties: how to analyze the impact of innovation on enterprise development through the enterprise life cy

25、cle theory.Chapter 3 innovation and innovation strategy (supporting course objectives article 3) 3.1 types and connotations of enterprise basic strategies3.2 basic types of innovation strategies3.3 leading strategy of technological innovation3.4 technology innovation follower strategy3.5 rationaliza

26、tion strategy of technological innovationTeaching requirements: through the introduction of enterprise basic strategy and enterprise innovation strategy, students can understand the importance of innovation for enterprises to obtain sustainable competitive advantage from the strategic level.Students

27、 are required to master the most basic differentiation strategies, low-cost strategies, market segmentation strategies, and the limitations of these strategies.Understand the importance of innovation speed to the success of enterprise innovation, and be able to choose the right innovation strategy a

28、ccording to the enterprises own situation. Have the ability to choose the right innovation strategy from the enterprises own conditions.Key Points: technology innovation leading strategy, technology innovation follower strategy, technology innovation rationalization strategyTeaching difficulties: ho

29、w to choose the right innovation strategy according to the enterprises own advantagesChapter 4 open innovation and blue ocean strategy (supporting course objective article 4)4.1 connotation of open innovation4.2 open user innovation4.3 open organizational innovation4.4 open product innovation4.5 ope

30、n market innovation4.6 blue ocean strategyTeaching requirements: for example, through the introduction of open innovation and blue ocean strategy, students can establish the competitive advantage of enterprises through innovation from different perspectives.Students are required to master the connot

31、ation of open user innovation and the realization form of open user innovation.To understand the boundaries of different levels of enterprises, and how to break organizational boundaries through open innovation and establish borderless organizations to support the realization of innovation.Understan

32、d open product innovation and open market innovation.Understand blue ocean strategy and have the ability to help enterprises enter the blue ocean by redefining markets and redefining requirements.Key Points: open innovation, blue ocean strategyTeaching difficulties: how to learn to redefine the mark

33、et and redefine demandChapter 5 product development and management (supporting course objectives article 5)5.1 overall product and new product development5.2 classification of new products5.3 product innovation system5.4 buyer utility diagram5.5 establish strategic price5.6 develop a reasonable busi

34、ness modelTeaching requirements: through the study of the overall product connotation, students can have a comprehensive understanding of various ways of product innovation.Through the classification of new products, it is understood that enterprises should choose suitable innovative products accord

35、ing to their own abilities in the process of innovation. Through the product innovation system, the buyer utility chart, the development of strategic pricing, the development of a reasonable business model. Let the students know how to design products that consumers must buy, so as to improve the ef

36、ficiency and effect of innovation.Key Points: product innovation system, buyer utility chart, price strategyTeaching difficulty: how to make strategic price, how to design reasonable business modelChapter 6 innovative thinking and its methods (supporting article 6 of curriculum objectives)6.1 source

37、s of innovative ideas6.2 ways to form ideas6.3 preliminary screening of business ideasTeaching requirements: understand and master innovative thinking and methods.Understand the sources of innovative ideas including changing environmental trends, unresolved issues, and market gaps. And from the sour

38、ce of these innovative ideas, to put forward their own business ideas. Understand the main ways in which ideas are formed.Key Points the source of innovative ideas, the way to form creative ideas, the initial screening of business ideasTeaching difficulties: how to inspire innovative ideas and turn

39、them into a viable business plan4. Time allocation tableTeaching ContentIdeological and Political IntegratedLecture hoursThe experimental hoursPractice periodsOperating hoursSelf-study hoursrecitationDiscuss the hoursThe connotation and type of innovationCultivate the spirit of innovation4Enterprise

40、 life cycle theoryObjectively look at the development trajectory of enterprises and individuals6Innovation and innovation strategyDevelop a strategic approach to problem solving6Open innovation and blue ocean strategyCultivate an open mind and a tolerant attitude6Product development and managementCu

41、ltivate a holistic view of things6Innovative thinking and methodsCultivate innovative thinking and methods to realize innovation4Combined meter32The total meter32、Summary of Experimental (Programming) Projects The serial numberName of experiment (computer)Experiment (computer) hoursType of experimen

42、t (computer)The main contentTo study forSupport course objectives12345Note: in the experiment type, fill in comprehensive, design, verification and demonstration, which respectively refer to comprehensive experiment, design experiment, verification experiment and demonstration experiment.Comprehensi

43、ve experiment refers to the experiment involving the comprehensive knowledge of the course or the knowledge related to the course.Designable experiment refers to the experiment in which students design the experiment scheme and realize the experiment under the given experimental objectives and condi

44、tions.Confirmatory experiment refers to an experiment conducted to verify whether the knowledge or hypothesis is correct after a certain understanding of the object of study is formed or a certain hypothesis is put forward.Demonstrative experiment refers to the experiment performed by the teacher to

45、 match the teaching content.、Teaching MethodThis course is mainly taught by the teacher in class, supplemented by self-study and homework based on the course video materials. The teaching process should be able to flexibly use blackboard writing and multimedia teaching, strengthen the interaction be

46、tween teachers and students, and pay attention to heuristic teaching. According to the important knowledge points, the teaching method of raising questions, analyzing problems and solving problems is adopted to cultivate students corresponding ability subtly. Emphasize the importance of practical ex

47、perience and learn by doing.、Course Assessment and Achievement EvaluationExamination method: checkExam format: open bookEvaluation method: five-level systemCourse assessment content, assessment form and support course objectivesCourse objectives(index point)The assessment contentAssessment form and proportion (%)resultsClassroom questioningJob evaluationAt ordin