Workshop-of-International完整版ppt全套教学教程最全电子课件整本书ppt

1、Workshop of International Business Spoken English Test 1Part one InterviewExaminers questions(1) Is it important to arrive on time for the interview?(2) Is face-to-face interview the best way to select a candidate?(3) Is it important to have some information about the interviewer?(4) Is it important

2、 to keep eye contact with the interviewer?Test 1Part one Interview (1) Yes. Being punctual is very important. If you arrived late, the interviewer would get the impression that you do not take the interview seriously. (2) I suppose so. To see the candidate in person will to some extent help the inte

3、rviewer to know the candidates personality. (3) Yes, indeed. If you learn the name and title of the person youll be meeting with, you can be sure about the way you are to address him or her. (4) Yes. Having eye contact shows your respectfulness and confidence.Test 1Part Two Mini-presentationDirectio

4、n: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this.Topic: What is important when preparing for an interview? Studying the job advertisement Finding out about the company Preparing yourself psychologicallyTes

5、t 1Part Two Mini-presentationThere are three things you should do before you go for an interview. Firstly, you should study the job advertisement carefully, so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that

6、you have all the qualifications required, so you are the right sort of person they are looking for.Test 1Part Two Mini-presentationSecondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans.Finally, you should also pr

7、epare yourself psychologically, and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.Test 1Part Three: Collaborative task and discussion Direction: Your friend is going to attend a job intervie

8、w. Talk together for about two minutes about some of the things that are important for a successful interview and decide which three are the most important. Here are some ideas to help you. Information about the company Information about the vacancy Extra resume and letters of recommendation Dress C

9、onfidence Etiquette Punctuality Thank-you noteTest 1Part Three: Collaborative task and discussion Follow-up questions(1) Could the interviewee disagree with the interviewer?(2) Should the interviewee raise the question about job pays?(3) Can the interviewee seek information about the company from th

10、e interviewer?(4) How should the interviewee talk about his or her own weakness?(5) What should the interviewee say about the reason he or she didnt like the previous job?Test 1Part Three: Collaborative task and discussion A: How can I succeed in the upcoming interview?B: Most interviewers form thei

11、r opinion of you in the first few minutes of a meeting. So you should take the chance and make a good impression.A: Does it mean I have to dress formally.B: Thats true. Dress smart. This is the first time the interviewer will see you and, like it or not, what you wear could affect your chances of se

12、curing the job.A: I see what you mean. I should also be friendly to the receptionist, office assistant, or anyone else who may greet me before and after the interview.Test 1Part Three: Collaborative task and discussion B: Thats just what I was thinking. And remember to bring along an extra resume an

13、d letters of recommendation in case the interviewer doesnt have them handy.A: I couldnt agree more. There is no danger when there is preparedness.B: The last important thing is you should never be nervous during the interview. You should keep your spirits up and maintain your confidence.A: Thats abs

14、olutely true. Confidence is all I need.Test 1Part Three: Collaborative task and discussion Follow-up questions(1) Yes. Dont be afraid to disagree with your interviewer in an agreeable way. If you dont disagree at times, you become, in effect, a yes man or woman. (2) No. The interviewer might infer t

15、hat you are only interested in your own needs and not those of their company. Wait until the interviewer raises the subject.Test 1Part Three: Collaborative task and discussion (3) No. It is unwise to ask about things you should have already known. You will only tell the interviewer that you havent d

16、one your homework. (4) Identify one or two weakness which could also be regarded as desirable qualities, for example, I tend to drive myself too hard, I expect others to perform beyond their capacities. (5) Discuss things he or she didnt like, but avoid making slighting reference to any of the forme

17、r employers.Workshop of International Business Spoken English Test 2Part one InterviewExaminers questions(1) If you have a chance, would you like to carry out market research for some company?(2) Is market research important before developing a new product?(3) What information must be gathered when

18、carrying out market research?(4) What methods can be used in conducting market research?Test 2Part one Interview (1) Yes, Id like to. I like to meet people and communicate with them. (2)Yes, it is very important. It is the basic assessment of a products compatibility the market place. (3) The past s

19、ales of similar or competing products, consumer tastes and their buying motives of current products, etc. (4) Questionnaire, telephoning, posting the questionnaire form and interview, etc.Test 2Part Two Mini-presentationDirection: In this part of the test, you are asked to make a short presentation

20、on the topic for about a minute. You will have a minute to prepare this.Topic: What is important when developing a new product? Creating sample products Product positioning Test marketingTest 2Part Two Mini-presentationI think three things are important when developing a new product. The first thing

21、 to consider is creating sample products. These samples are created for the expert examination. The experts want to know whether the functional design, packaging and possible brand are suitable or not. Second, we need to take product positioning into account. We must avoid the direct competition wit

22、h our existing brand. Third, we need to consider the test marketing. We need to discover the weaknesses and eliminate them before introducing the products to the market.Test 2Part Three: Collaborative task and discussion Direction: You have been asked to carry out market research for a new brand of

23、cosmetic. Talk together for about two minutes about what methods can be used and decide which three would be the most effective. Here are some ideas to help you. Face-to-face questionnaire Interview E-mailing Telephoning Free sample delivery with feedback form Questioning and observing Posting the q

24、uestionnaire PromotionTest 2Part Three: Collaborative task and discussion Follow-up questions(1) How important is the market research for product development?(2) What do you think is the best way to make a new brand of cosmetic known to the public? (Why?)(3) Would you try a free sample of a new bran

25、d of cosmetic? (Why? / Why not?)(4) What should be included in the questionnaire for the market research?(5) Do you think it is necessary for the person carrying out market research to dress formally? (Why? / Why not?)Test 2Part Three: Collaborative task and discussion A: I think face-to-face questi

26、onnaire, telephoning and interview are the most effective research methods. Face-to-face questionnaire is a direct way to collect the information. We dont have to worry about how to collect the questionnaire.B: Yes, its also one of the most effective ways. All the questions are on the paper. So the

27、information collected will be comprehensive. I think telephoning is another good method. Using telephone will save the cost. And the subjects will be relaxed.Test 2Part Three: Collaborative task and discussion A: You have a point there. Interview is another method Ill adopt. We can choose the interv

28、iewees and classify them. Thus its quick to know what kind of people are the potential customers.B: Im afraid I dont agree with you. Its difficult to choose a proper place for the interview. And noting down the information will be time-consuming.A: Maybe you are fight. How about delivering free samp

29、les with the feedback form?B: That is what I am thinking about. Free samples will help customers to learn more about our product. So their opinions will be valuable.Test 2Part Three: Collaborative task and discussion Follow-up questions (1) Market research is a basic assessment about whether a produ

30、ct would survive in the market and whether it would be profitable. (2) There are many methods to publicize a new product. For cosmetic, I think TV advertisement is the best choice，because TV covers a wide range of audience.Test 2Part Three: Collaborative task and discussion (3) No. I wouldnt. You kn

31、ow, you are not sure whether the cosmetic is harmful to the skin. Yes. I would. Im interested in everything new. (4) Costumer tastes companys reputation in consumers mind and their opinions on the cosmetic should be included. (5) I think it necessary to dress formally. The formal dress will help to

32、convince the subjects.Workshop of International Business Spoken English Test 3Part one InterviewExaminers questions(1) Do you usually buy the brand-name goods？(2) Do you think the goods with international brand are always the quality goods?(3) How important is it to build a brand image?(4) How impor

33、tant is the reputation of the brand?Test 3Part one Interview (1) It depends. When I am going to have the everlasting goods, for example, the household appliances, I will choose the brand-name products. (2) Sure. The goods with low quality are unlikely to enjoy an international brand. (3) In the long

34、 run, its profitable to build a brand image, especially for a series of products. (4) The good reputation of a brand means the high quality of the product.Test 3Part Two Mini-presentationDirection: In this part of the test, you are asked to make a short presentation on the topic for about a minute.

35、You will have a minute to prepare this.Topic: What is important when marketing a new brand? Age of target customers How to advertise the brand Design of logoTest 3Part Two Mini-presentationI think three things are important when marketing a new brand. The first thing to consider is the age of target

36、 customers. This is a part of market positioning. Second, according to the age of target customers, we can design the appropriate logo to publicize the product. The young may like the lively and novel logo. Third, how to advertise the brand is also important. We must decide where to make advertiseme

37、nt. It will be on TV, magazine or newspaper. So these three things need to be taken into consideration.Test 3Part Three: Collaborative task and discussion Direction: A company is going to launch a product with an international brand in your country. Talk together for about 2 minutes about the things

38、 to be considered and decide which two the most important. Here are some ideas to help you. Market positioning Advertising Packaging Change of logo Local culture DesignTest 3Part Three: Collaborative task and discussion Follow-up questions(1) Is it necessary to change the logo when introducing a pro

39、duct with international brand in a new market7 (Why? /Why not?)(2) How important is it to consider the local culture when introducing a product with international brand in a new market?(3) Is packaging important to a new brand?(4) Is the reputation of the brand important?(5) What are the effective w

40、ays to introduce a new brand?Test 3Part Three: Collaborative task and discussion A: A product with international brand always enjoys a good reputation. But it is quite new in our country. So market positioning must be considered first. We must carry out market research, and then decide who the most

41、probable buyers are.B: You are quite right. We must accommodate the product to the local customers needs. For example, rye bread is an American favorite food, but traditionally we use the rye as food for cattle. So we must tell our customers that rye is a healthy food and most suitable for the peopl

42、e with diabetes.Test Part Three: Collaborative task and discussion A: So we set the target customer of the product. Then we must publicize the product.B: Exactly. Advertising is the second thing to be considered. Through advertisements on TV, newspaper and magazine, people can learn about the produc

43、t and change their views. Then they accept the product.A: So to sum up, market positioning and advertising are the two most important things to consider.Test 3Part Three: Collaborative task and discussion Follow-up questions(1) No. Many people know the logo of an international brand, but dont learn

44、about the product well. Change of logo will mislead the customers into thinking that the product is a new one.(2) Its very important. The design, advertising or logo of the product may be considered to be a taboo in local culture.(3) Yes. Packaging is a channel to know the brand for the consumers.(4

45、) Yes. In many cases, it is the good reputation of the brand that influences the customers purchasing choice.(5) Advertising, sales promotion and offering the free sample, etc.Workshop of International Business Spoken English Test 3Part one InterviewExaminers questions(1) How do you usually go to wo

46、rk?(2) What kind of transport do you like best for the business trip at home?(3) Do you think it is necessary for the employer to provide transport vehicles for the employees? (Why? /Why not?)(4) Do you think it is necessary to accommodate in an expensive hotel when traveling on business? (Why? / Wh

47、y not?)Test 3Part one Interview(1) I usually go to work by shuttle provided by my company.(2) It depends on the distance. If it is far, I will go by air.(3) Yes. The transport will provide much convenience for the staff and urge them to work harder. (4) It is unnecessary. Convenience is more importa

48、nt than comfort when traveling on business.Test 3Part Two Mini-presentationDirection: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this.Topic: What is important when choosing a travel agency for a business tri

49、p?Range of servicesExperience of staffChargeTest 3Part Two Mini-presentationI think three things are important when choosing a travel agency for a business trip. Firstly, we must learn about the range of services they provide. For example, do they specialize in organizing group travels and conferenc

50、es, arranging car hires and booking hotels, etc.? Secondly, experience of staff is also important. The experienced staff will provide a quality service. Thirdly, we need to consider charge. We can ask for the discount and save the cost.Test 3Part Three: Collaborative task and discussion Direction: Y

51、our employer is going to attend a business meeting in another city. You are asked to book a hotel for him. Talk together for about 2 minutes about some of things that are important and decide which three would be the most important. Here are some ideas to help you.Location FacilitiesCharges Size of

52、hotelQuality of service Evening entertainmentComfort ConvenienceTest 3Part Three: Collaborative task and discussion Follow-up questions(1) Why is comfort important for a business trip?(2) Is it essential to have space to work on journey? (Why? /Why not?)(3) How important is it to have a reliable form of transport?(4) How important is the cost of trip?(5) Is it important to have a colleague with you on a business trip? (Why? /Why not?)Test 3Part Three: Collaborativ