高中英语unit 5 Inside advertising how advertising Work s部优课件

1、Unit 5 Inside advertising How advertising worksWhere can we find advertisements?on TV over the radioon the Internet in newspapersIn magazineson posterson billboards at the airportat the cinemain train stations on buseson billboards everywhereWhy are advertisements so popular?Advertisers want to make

2、 more moneyPre-readingPublic service advertising(公益广告）Brainstorm(guessing game)Pre-readingWhat does above advertisements want you to do on Pages 42 and 43? It wants us to What is the purpose of each advertisement?save waterIt wants us tolisten to this radio station.It wants us tobuy shoes of this br

3、andIt wants us to buy their water.It wants to tell us to protect environmentIt wants us tostop speeding What type of writing is this text?Exposition（说明文）Introduction 导言Body 主体Conclusion 结论What +HowSkimmingThe title is:How advertising worksBody主体 How is the passage organized?Introduction导言Part1 Concl

4、usion 结论What +how+howCircle the key words:works advertisementsadvertiserseffectiveWe can see _ everywhereScanningPay attention to your reading strategyPart1- para1And we should avoid_advertisementsbeing controlled by themWhat is an advertisement? WhatPart2- para2to or to inform or educate the public

5、. an advertisement is that informs or influences people.It usesa message or announcement words, pictures, music, Sell something How do advertisers make effective ads?Part3- para3-7How Want to feel fit and energetic? Come and eat here! Discounts today! Our food give you energy all dayAppeal to the ta

6、rget Target peopleMake yourself thin againOur food give you energy all day!Discounts today! want to lose weightWant to feel fit and energetic Present the form of an ad.Tired of all that fat? Want to lose weight? Come inside Yong Huis slimming Restaurant. Only slimming foods served here Discounts. Ma

7、ke yourself thin again!Yong Huis Restaurant WangPengs RestaurantSave money interestsAppeal to the targetDiscountsHow do advertisers make effective ads?Identify the targetAppeal to the target Use a suitable mediumPart3- para3-7HowHow do advertisers make effective ads?Appeal to the target Ad often app

8、eal to _Some ads appeal to_ Others appeal to people because they are funnyUse a suitable medium （Para6-7） How do they decide where to advertise?They consider their_ （expense)_and is most likely to be seen or heard by the target consumer Part3- para3-7Howour hopes and dreams or emotions costwhich med

9、ium peoples desire to save moneyHow effective are ads?The ads are not effective if you are not_ _ The ads can help(are effective) if the target audience is _Part4- para8-9Howinterested in or haveno use for the productsexposed to ads constantly.句式赏析On the other hand，being constantly exposed to advert

10、isements can help to change our opinions over timeOn the other hand，being constantly exposed to English can help to improve our language proficiency over time句式仿写：另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。1. Whats the purpose of the passage ?Post-readingTo help us understand how ads work and avoid being cont

11、rolled by them.2. There are subtitles in the text.What are their functions?They help make the argument clear and logical. The structure of the text :How advertising worksWhat is an advertisement?How do advertisers make effective ads?How effective are advertisements?identify your targetappeal to your

12、 targetuse a suitable mediumFor main ideaFor the purposeSummary of the reading skills. . Promotion教材链接高考链接. Book3 Unit1 Festivals around the world Festivals and celebrations Festivals and celebrations of all kinds have been held everywhere since ancient times. Most ancient festivals would celebrate

13、the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Todays festivals have many origins, some religious, some

14、 seasonal, and some for special people or events.Festivals of the Dead.Festivals to Honour People教材链接. Harvest Festivals Spring Festivals People love to get together to eat, drink and have fun with each other. Festivals let us enjoy life, be proud of our customs and forget our work for a little whil

15、e.The main idea：The origins of some ancient festivals and then four different kinds of festivals that occur on most parts of the world and why people celebrate them.教材链接. 2013年湖南真题卷 A Planning a visit to the UK? Here we help with ways to cut your costs.高考链接STAY AWAY FROM THE STATION AVOID BIG EVNENTS LOOK AFTER YOURSELF GET ON A BIKE60The main purpose of the passage is _Ato tell visitors how to book in advance Bto supply visitors with hotel informationCto show visitors the importance of selfhelp Dto offer visitors some moneysaving tips 1