《电子商务英语教程》-Unit4

1、Unit 4Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 48 Notes To Passage B Activities On Passage B: Work online Unit 3 Objective: In this unit, you will learn: C What is B2B C Why B2B is so popular C What is B2C e-commerce C Basic E-commerce Engli

2、sh Writing Focus: Identify the use of B2B . Nodus: The development of B2C 学 习 目 标1) Many organizations have both B2B and B2C components, but its not unusual for a company to specialize in B2B services or sales. Passage A虽然许多公司通常既采用B2B（企业对企业的电子商务）销售方式又采用 B2C（企业对消费者的电子商务）销售方式，但专门从事B2B服务或销售的公司也是司空见惯的。

3、4注解：B2B=business to business；B2C=business to customer；本句是典型的并列句，but用以表示语气的转折，其结构为简单句等立连词简单句，常见的等立连词有and, or, but等 ；动词短语specialize in意为“主营, 专攻”，not unusual是双否定，正所谓否定之否定，即为肯定，因此可译为“很平常，不足为奇，司空见惯”等。 2) Instead of simply focusing on business-to-business sales, modern corporations are conducting other fi

4、nancial transactions online. 现代的公司会从事其他网上的商务交易，而不会只专门从事企业对企业的电子商务销售。4注解：instead of 引导的介宾短语充当状语，相当于“in place of sth else”,意为“代替，而不是”；focus on 意为“集中”；conduct transaction意为“从事交易”。 3) Without a B2B component, the manufacturer would have lost out on a very lucrative sale. 4注解：从主句中的would have lost可以断定这是表示

5、与过去事实相反的虚拟条件句，因此介词短语Without a B2B component是虚拟含蓄条件句，相当于“if it had not had”；动词短语lose out on 意为“未能占上风或错过机会”。 若不是厂商采取了B2B销售方式，那不知会错过多少有利可图的销售机会。 4) With the growth in electronic communications, B2B has taken on even more importance. End随着电子通讯的发展，B2B已经显得更加重要。 4注解：动词短语take on在此处是“开始显现；变得”的意思。 例如： His voi

6、ce took on a sad tone. 他的声音变得悲伤起来。 Activities On Passage A1) What are the complete forms of B2B and B2C? 4.3.1 Critical thinking2) What are the vast majority of products and services sold considered to be in nature? 3) Why do many companies provide B2B options alongside the B2C offerings at their we

7、bsites and other outlets? 4) What form of B2B transaction is very common in the manufacturing world? 6) What functions do B2B communications have now? 5) Which has become more important with the growth in electronic communications? Activities On Passage A4.3.2.1 Give the Chinese equivalents of the f

8、ollowing words or expressions: 4.3.2 Translation practice 1) business-to-business 2) business-to-customer3) sheer volume4) manufacturers website catalog5) clothing stores6) lucrative sale 7) specialized product line or service8) shaving cream in cans 9) plastic injection molding companies 10) pitch

9、their particular designs 企业对企业的电子商务 企业对消费者的电子商务 剧增的销量 厂商网站上的产品目录 服装店 有利可图的销售 专用生产线或服务 罐装的剃须膏 喷胶模具公司 为他们独特的设计铺路（为销售开路） Activities On Passage A4.3.2.2 Give the English equivalents of the following words or expressions: 4.3.2 Translation practice general public manufacturing world specific plastic nozz

10、le sales representatives an individual customer electronic communications promote investment trade stocks target companies form financial alliances 1) 普通大众2) 制造业3) 专门的塑胶喷嘴4) 销售代表5) 个体顾客6) 电子通信7) 促进投资8) 股票交易9) 目标公司10)形成财经联盟 Activities On Passage A4.3.2.3 Sentence translation from English to Chinese:

11、4.3.2 Translation practice1) B2B transactions primarily target companies and other wholesale buyers, while transactions targeting individuals are called B2C, or business-to-customer. B2B交易的主要目标是企业或其他批发商，而针对个体顾客的交易则被称之为B2C，即企业对消费者的电子商务。 2) This is why many companies provide B2B options alongside the

12、B2C offerings at their websites and other outlets. 这就是为什么许多公司在其网站上以及其它场所中提供B2C交易模式的同时，还会提供B2B交易方式的原因。 3) B2B sales are also generated by providing a specialized product line or service not available to the general public. 通过提供一种一般公众所得不到的专用生产线或服务，也能产生B2B交易。 Activities On Passage A4.3.2 Translation pr

13、actice4) A company that produces shaving cream in cans, for example, may need a specific plastic nozzle. 例如，一家生产罐装剃须膏的企业可能需要一种专用塑胶喷嘴。 5) Because the price of these transactions is far beyond the reach of most individuals, there is no equivalent business-to-customer option available. 由于这些交易的价格远远超出了大部

14、分个体客户的经济承受能力，所以等值的B2C商务模式中其实是不存在的。 Activities On Passage A4.3.2.4 Sentence translation from Chinese to English 4.3.2 Translation practice1) B2B是为时已久的称为企业与企业的电子商务活动的销售实践活动在当代的一种速记法。（contemporary shorthand） B2B is contemporary shorthand for a longtime sales practice called business-to-business. 2)个体顾客

15、可能会光顾服装生产厂家的网站目录然后定购两双鞋子或一件毛衣。(website catalog) An individual customer may visit a clothing manufacturers website catalog and order two pairs of shoes or a sweater. Activities On Passage A4.3.2 Translation practice4)随着电子通讯的发展，移动电话已经显得更加重要。(take on) With the growth in electronic communications, mobil

16、e phones have taken on even more importance. 5)去年我们公司的交易高达数百万美元。(run into) Last year, some companys transactions ran into millions of dollars. End3) B2B的销售和服务普及的其中一个主要原因就是销量的剧增。(sheer volume) One of the major reasons for the popularity of B2B sales and services is the sheer volume. What is B2C 1) Wh

17、ile the term e-commerce refers to all online transactions, B2C stands for business-to-consumer and applies to any business or organization that sells its products or services to consumers over the Internet for its own use. Passage B8 Notes To Passage B如果说“e-commerce”这个术语是指所有的网上交易，那么“B2C”则是代表了“电子零售商务

18、”，它应用于通过互联网向顾客销售自己的产品或提供各种服务的任何企业或公司。 4注解：本句中while引导的是一个让步状语从句，而非时间状语从句，有“虽然；但是”之意，或表示前后内容不同而形成的反差，多见于主句之后。例如： 。While I understand what you say, I cant agree with you.虽然我理解你的意思，但我还是不同意。You like tennis, while Id rather read.你爱打网球，但我爱看书。2) For a long time, however, companies have had a hard time makin

19、g their websites dynamic and engaging enough for consumers to want to spend time on the site and actually spend their money there. Passage B8 Notes To Passage B然而，长时间以来，很多公司历尽千辛万苦才使得他们的网站充满活力和魅力，足以吸引消费者自愿花时间浏览他们的网站并乐意在上面进行名符其实地消费。 4注解：短语have a hard time doing sth 意为“在做什么事情上面有困难”；现在分词短语making their w

20、ebsites dynamic and engaging enough for中，dynamic and engaging是宾补，enough 是副词，与后面的不定式for sb to do sth一起构成状语表程度，修饰宾补dynamic and engaging. What is B2C 3) In short, although online commerce still represents less than six percent of all retail sales, its growth and future prospects show that it has finall

21、y become as established and mainstream as a trip to the local mall. Passage B8 Notes To Passage BEnd简而言之，尽管网上交易仍然只占整个零售额的不到百分之六的份额，但它的发展和未来的前景表明它终于得到了人们的认可，而且正如同人们时兴逛当地商场一样，成为了时下的消费主流。 4注解：although 引导一个让步状语从句；show的宾语是that 引导的宾语从句；in short =in a word=all in all,意为“简而言之”；asas是原级比较，表示“和一样”。 What is B2C

22、 4.6.1 Tell whether the following statements are (T) or false (F) 4.6 Activities 1A, the online bookseller ，launched its site in 1996 and quickly took on the nations major retailers. 2Peer-to-peer sites such as Craigslist fall under the B2B category. 3In the ensuing dotcom carnage, hundreds of e-com

23、merce sites shut their virtual doors, but most of the experts predicted they could surely overcome it in a short time for online retailers. 4E-commerce is getting easier as more and more Americans are connecting to the Internet via broadband.5Online commerce now represents only a small part of all r

24、etail sales. Activities On Passage BFTTFF4.6.2 Match the English on the right with Chinese on the left4.6 Activities Activities On Passage B1 Nasdaq A 网上商务 2 via broadband B 对等的网络站点 3 online commerce C 身份盗窃行为 4 Peer-to-peer sites D 全国证券交易 商自动报价系统协会 5 identity theft E 通过宽带 EndBrief Introduction of Wr

25、iting E-mail 电子邮件写作 Basic E-commerce WritingWhile email is the most rapidly growing communication tool for business use, learning to use and manage e-mail is a fundamental skill in todays technological and fast-paced world. One of the most appealing features of e-mail is that it combines the best of

26、 the letter and the telephone, providing a form of talk-writing. Electronic mail allows for the almost instantaneous transmission of a message from one computer through a network to one or more other computers and is rapidly becoming one of the main forms of both professional and personal communicat

27、ion.4.7.1 Guidelines for Writing Effective E-mailWhen you write, use principles of good writing. Pay attention to spelling, grammar, punctuation, and word usage. Your reader will form an opinion of you based upon the text you send.Include a short introduction indicating exactly to what you are respo

28、nding, even if the original message is included. If the e-mail is important, print it out and proofread it carefully before you send it.Try to keep messages short and direct. If you have longer documents, consider using attachments (附件). For shorter documents, a title page may be required, optional,

29、 or unnecessary, depending on the specific context and conventions in your field. To make your electronic mail more personal, begin your message with the receivers first name and a comma (or colon) as you would when writing a letter. At the end of your message, type your name and your e-mail address

30、. Sometimes we use abbreviations sparingly, much the same way you would use jargon. Here are a few abbreviations: 4 BTW By the way 4 CUL See you later 4 IMHO In my humble opinion 4 F2F Face to face 4 WYSIWYG What you see is what you get 4 ASAP: as soon as possible Basic E-commerce WritingBrief Intro

31、duction of Writing E-mail 电子邮件写作 Basic E-commerce Writing 4 CU: See you (good-bye) 4 HTH: Hope this helps 4 TIA: Thanks in Advance Here is what the compose or new message screen looks like in Hotmail:Brief Introduction of Writing E-mail 电子邮件写作 Here is a sample for composing a message: Basic E-commer

32、ce WritingBrief Introduction of Writing E-mail 电子邮件写作 Write your message4.7.2 A Sample of E-mail Basic E-commerce WritingBrief Introduction of Writing E-mail 电子邮件写作 From:Zhang Zhenli, manger To:Ann Millen, General manger DateWednesday, March 1, 2005, 3:16 PM Subject: Letter of Request for Advice No.

33、 2 Dear Ann Millen, Frankly, I need your advice on a matter of great concern to the employees at the local manufacturing facility. It seems the constant rumors of a corporate takeover are filtering down to the general work force, and the loyalty may soon falter. I have heard of some employees submit

34、ting their applications to our competitors. This could create problems if not dealt with now.I feel obliged to make some sort of official statement to the employees and hope for your guidance as to the content thereof.I would be most grateful for your thoughts and advice on this most sensitive matte

35、r.Yours sincerely, 4.7.3 Writing PracticeWrite an e-mail message with the following information: Basic E-commerce Writing非常高兴收到贵方3月27日的电邮。我方对贵方寄来的资料很感兴趣，期待将来能共同合作以促进发展。现附上我方经营的项目及产品目录供贵方参考，期待早日答复。 End Dear Sir,We are very pleased to have received your e-mail of March 27, and interested in the inform

36、ation of your company, we shall be pleased to enter into direct business relations with you.We enclose our products catalog to you in order to give you a general idea of the various kinds of items in our company.We are looking forward to receiving your early response. Brief Introduction of Writing E

37、-mail 电子邮件写作 Make Use of Email Electronic mail, or Email, is one of the most important Internet services. Until the advent of the World-Wide Web, it was also the most popular. Its also the most personal mainstream service: your Email reflects your own personality, so its important to convey the corr

38、ect impression in your electronic mail. The Basic Technology Of E-commerce& Related ReadingFor many people, electronic mail is still a novel experience. Many people sign up for an email account, get some mail program like Eudora or one of the Microsoft mail programs, play around for a while, and the

39、n just forget about it, leaving mail to collect unanswered. Even big companies are offenders here. In those cases where such people do send or answer mail, the quality of the message is frequently poor. They often contain misspellings, irrelevant quotes, or poor layout (“formatting”). Dont underesti

40、mate the effect of such a mail message. Your mail message is all that many people see of you, and if its poorly formatted, one line per paragraph, badly spelt, or full of errors, it will give people a poor impression of you. Email use is just now becoming mainstream, but many hackers have been using

41、 it for 20 years or more.In the impersonal world of the Internet, your mail messages are the most tangible thing about you. Send out a well thought out, clear and legible message, and you will leave a good impression. Send out a badly formulated, badly formatted and badly spelt message, and you will leave a bad impression.The Basic T