《商务英语综合教程》课件Unit 6 Risk

1、Unit 6RiskVocabulary Describing risk Listening Effective risk management Reading Planning for the future Language Review Adverbs of degree Skills Reaching agreement Case study Suprema Cars OVERVIEW Unit 6“You miss 100% of the shots you never take.”Wayne Gretzky. (born January 26, 1961) hockey player

2、 Wayne Douglas Gretzky a Canadian former professional ice hockey player and former head coach. played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. has been called the greatest hockey player ever by many sportswriters, players, and the NHL itself. the leading score

3、r in NHL history, with more goals and more assists than any other player. held 61 NHL records at the time of his retirement in 1999: 40 regular-season records, 15 playoff records, and six All-Star records. From /wiki/Wayne_GretzkyAWhich item in each of the categories below carries the most and the l

4、east risk? Explain why. TravelLifestyleMoney Shoppingcardrinking alcohol property on line plane poor diet stocks and sharesmail ordertrainsmokingsavings accountprivate salesship joggingcashauction Starting upHave a discussion and give your opinions. Starting upBAre you a risk-taker? What risks have

5、you taken?CWhat risks do businesses face? Note down three types. D6.1 Listen to Allan Smith, who is an expert in risk management. Note down the risks he mentions. 6.1 mp31 doing nothing 2 credit or guarantee risk 3 political risk 4 Risk of catastrophe or disruption (the risk of not being able to con

6、tinue business as usual because of some unforseen event)AThe verbs in the box are used to describe risk. Check their meanings and put them under the appropriate heading. calculateeliminateencounterestimatefaceforeseeminimiseprioritisereducespreadPredictMeetAssessManageVocabularyDescribing risk fores

7、eefaceencountercalculateestimateprioritiseeliminateminimisereducespreadBMatch these halves of sentences from newspaper extracts.1 Internet businesses2 We can reduce risk 3 Trying to minimize risk 4 It is impossible to 5 It is difficult to foresee the risks 6 Actuaries calculate risk 7 Its important

8、to consider the a) risks involved when sending staff to work in dangerous locations. b) in order to advise insurance companies.c) involved in setting up a new business.d) eliminate all risk when entering a new market.e) face increasing risks of running out of money. f) by spreading our lending to mo

9、re businesses. g) is an important part of business strategy. VocabularyDescribing risk CThe following adjectives can be used with the word risk. Which describe a high level of risk? Which describe a low level? faintgreat hugeminusculenegligibleremoteserioussignificantslightsubstantialterribletremend

10、ous DIn pairs, talk about the risks facing one of the following:1 your company/ institution. 2 your city/ town. 3 your country. High: great; huge; serious;significant; substantial;terrible; tremendousLow: faint; miniscule;negligible; remote; slightVocabularyDescribing risk A6.2 Listen to the first p

11、art of the interview with Steve Fowler, Chief Executive of the Institute of Risk Management, London. What are the four main types of risk? Give two examples of each type. 1 Operational risks for example: regulatory non-compliance (failing to obey regulations and laws applicable to the industry), sup

12、ply chain failure, failure of governance within an organization. 2 Financial risksfor example: cash flow, credit or exchange risks. 3 Hazards for example: safeguarding employees and the public, natural disasters (fires, floods, etc.) and the interruption in business that these things cause or their

13、environmental impact. 4 Strategic risks for example: market changes, increased competition, failure of an organisation to adapt or change. ListeningEffective risk management 6.2 mp3 B6.3 Listen to the second part of the interview and note down the five key steps to effective risk management. 6.3 mp3

14、 1 Be clear about your organisations objectives. 2 Identify and describe the risks to those objectives. 3 Evaluate and rank the risks according to the likelihood of occurrence and the potential consequences. 4 Take action to deal with the highest ranking risks. 5 Report on both the inherent and resi

15、dual risks to the key stakeholders in the organisation. ListeningEffective risk management C6.4 Listen to the final part of the interview. What three examples of effective risk management does he mention? What negative example does he mention? 1 The success of companies in responding to the year 200

16、0 computer bug. 2 The survival of those companies affected by the 9/11 attacks who had business continuity arrangements set up and tested beforehand. 3 Coca-colas quick withdrawal of its Dasani bottled water from the UK following a contamination scare. The negative example is Shells decision to sink

17、 its Brent Spa oil platform in the North Sea when there was public opposition to the move. 6.4 mp3 In pairs, discuss the following. 1 Give some examples of companies that have handled risk well or badly. 2 Choose a company and say what risk it faces. DIn todays fast-changing world, how far ahead can

18、 companies realistically plan for the future. Changes in customer demandLoss of productivity due to staff absence/ staff turnoverIncreased competition ReadingPlanning for the futureBThe following risks are of concern to senior executives. Where do you think they fit into the table below?AIncreased c

19、ompetitionChanges in customer demandLoss of productivity due to staff absence/ staff turnoverCWhat types of risk are mentioned in the first three paragraphs?DWhy are companies paying more attention to risk management?Risks associated with war and terrorismBusiness risks associated with globalisation

20、, outsourcing, consolidation, just-in-time delivery and cross-border supplyTraditional risks such as fires, floods, explosions, power failures and natural disasters Companies are paying more attention to risk management because high-profile risks such as war and terrorism which attract a lot of medi

21、a coverage have been added to the list of risks businesses have always faced. In addition, changes in the way business is conducted, with new factors such as globalisation, outsourcing, etc. coming into play have made the business world a riskier place. EAccording to the article, which of the people

22、 listed below believes the following?Lord Levene Ken Davey Shivan Subramaniam Neil Irwin 1 Businesses face greater risks because they are trying to expand in many different ways. 2 Businesses need to evaluate risks which can affect their profits. 3 Senior managers need to change their thinking in or

23、der to manage risk. 4 Many businesses concentrate too much on less important risks. 5 Businesses should check their exposure to risk often. 6 Businesses which have a well-thought-out approach to risk will increase their profits. ReadingPlanning for the futureComprehension to Key Sentences Para 2, li

24、ne 7 Shivan Subramaniam Corporations are operating in a turbulent tbjlnt adj.混乱的 world where businesses are seeking growth through globalisation, outsourcing, consolidation kn,slden n.合并, just in-time delivery and cross-border supply, further increasing their potential exposure to risk.Businesses fa

25、ce greater risks because they are trying to expand in many different ways. Para 6, line 44 Ken Davey To best protect cashflow n.现金流，资金流, competitive adj.有竞争力的position and profit, companies need to assess v.评估the potential hazards hzd n.危害，危险that can impact top revenue sources and make sure there is

26、business continuity kntnti n.连续性planning. Businesses need to evaluate risks which can affect their profits.Para 7, line 53 Lord Levene Companies must be prepared for business interruptions ntrpn n.业务中断，营运中断, which account for 25 per cent of the $40 bn lost as a result of the September 11 terrrorist

27、attacks. Para 8, lines 66-75 Lord Levene Looking ahead 10 years I firmly believe that the most successful, least crisis-prone adj.有危机倾向的businesses will be those whose boards board n.董事会have shown firm resolve n.决定，决议and taken decisive action.Effective, integrated strategies for dealing with tomorrow

28、s risks require a change in culture at board level 董事会层面now.Senior managers need to change their thinking in order to manage risk.Para 12, lines 100-117 Neil Irwin While business leaders are aware that these risks are the most threatening rtn adj. 危险的to their future survival and growth they are scra

29、tching their heads 动词短语，挠头皮，抓狂when it comes to protecting their businesses against them.Management processes could easily help companies take a low-level adj.低水平的，低层级的approach to risk management preferring to focus on easy-to-resolve adj.容易解决的risks, such as asset protection and health and safety.Man

30、y businesses concentrate too much on less important risks.Businesses which have a well-thought-out approach to risk will increase their profits. Para 13, lines 118-131 Neil Irwin Risk is dynamic, it changes with the environment. Unless businesses accept this and review verb. 检阅risk regularly, they c

31、ould eventually find themselves in a state of crisis介词短语作宾语补足语, struggling to survive rather than focused on growth. Business leaders have an obligation n.义务to their employees, shareholders and other stakeholders to properly protect themselves against risk. Businesses that do attempt to manage these

32、 risks will boost their bottom lines. Businesses should check their exposure to risk often. FMatch the following word partnerships as they appear in the article. 1 business2 recovery3 decisive4 potential5 integrated6 revenue7 near-normala) hazardsb) interruptionsc) sources d) operationse) plan f) st

33、rategiesg) action ReadingPlanning for the futureGMatch the word partnerships to the most appropriate verb below. For example: develop integrated strategies take protect assess develop implement resume prepare for HDiscussion.1 Which types of risk do you think will a) become more significant in the n

34、ext 50 years? b) become less significant in the next 50 years? ReadingPlanning for the futuretake decisive actionprotect revenue sourcesassess potential hazards develop integrated strategiesimplement a recovery plan resume near-normal operationsprepare for business interruptions Page 132Language Rev

35、iewAdverbs of degreeWe can use adverbs to strengthen the meaning of adjectives: International businesses believe they are not fully prepared to handle a growing number of threats in an increasingly volatile global marketplace. We can also use them to soften the meaning: The report was slightly criti

36、cal. AWhich adverbs are the strongest and which are the weakest in the box below? a bit entirely exceptionally extremely fairly highly increasingly moderately quite rather reasonably slightly somewhat totally very Language ReviewAdverbs of degreeweakmoderate stronga bitslightlyfairlyincreasinglymode

37、ratelyquiteratherreasonablysomewhatextremelyentirelyhighlyexceptionallytotallyveryBComplete these dialogues with a suitable adverb. 1 what were your results like last year? .good. We increased profits by over 5%.2 How was the launch of your new product? . successful. Weve been flooded with orders ev

38、er since.3 Do you really think we should try to enter that new market? Its risky but on balance I think we should go ahead.4. What did you think of the presentation? It was . useless. Most of the audience lost interest after five minutes.Are you confident about those sales projections? confident, al

39、though its going to be tough.Language ReviewAdverbs of degreeExceptionally/ Extremely/VeryExceptionally/ Extremely/Highly/Totally/Veryfairly/moderately/quite/rather/somewhat/a bit/ slightlyentirely/ totallyFairly/ Moderately/ Quite/ ReasonablyCWrite short dialogues using some of the phrases below. f

40、airly accurateincredibly well-prepared absolutely awful severely criticised badly misjudged deeply disappointed slightly damagedtotally unrealistic superbly presentedthoroughly enjoyed Language ReviewAdverbs of degreeSample dialogue: S1: What did you think of the presentation?S2: Fascinating. And th

41、e speaker was incredibly well-prepared. All the equipment worked first time and the handouts were very useful. Skills Reaching agreement A6.5 Following the brainstorming meeting in Unit 2 International marketing (page 19), the team meets again to finalise plans for the launch of the website. Listen

42、to the authentic meeting and complete the table. Ideas Approved Yes/NoComments Online promotion TV advertising Sponsorship 6.5 mp3 Could be more easily focused on target audience, but expensiveExpensive, no experience of using it, competitors use it a lot, risky to put so much money into one thingOn

43、e of the first organisations with a website, cheap form of promotion, must be focusedyesnonoIdeas Approved Yes/NoComments Advertisements in journals Using established contacts Newspapers/ magazines Skills Reaching agreement yesyesyesAs long as it is focusedImportant to build on these, not expensiveK

44、now the readership, successful in the past, wide audienceBMatch the expressions below from the meeting to the appropriate heading in the Useful language box. (Some can be put under more than one heading.) 1 Im not sure if I agree with that.2 I dont think we can3 I would say its really risky4 OK. 5 Y

45、es, I would agree with that.6 Yeah. I think thats important 7 its very important that we use the contacts8 Could you combine the two maybe?9 I just think10 I think weve all agreedSkills Reaching agreement Skills Reaching agreement Useful languageAsking for opinionsAgreeingAdding a conditionEmphasisi

46、ngDoes anybody have any strong feelings about?I think Id agree with you thereI agree providing we canI keep going on about this, butWe can do that ifGiving opinions DisagreeingMaking suggestionsSummarisingWell, unfortunately, I think well probably have toWell hold on What about if we?So, weve agreed

47、 thatAnswers to Ex. B 1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agreeing5 Agreeing6 Agreeing, Emphasising 7 Giving opinions, Emphasising8 Making suggestions9 Giving opinions10 Summarising CWork in groups of three. Read the information below. Then role play the meeting. You are ma

48、nagers in a mobile phone company,Speakeasy Ltd., based in San Diego, California.The company wishes to send two executives toset up a branch office overseas. However, The location chosen is politically very unstableand there has been some terrorist activity in the area recently. Hold a meeting to dec

49、ide:a) whether to send the two executives to the area.b) if so, how to reduce the risks to which they will be exposed. Manager A turn to page 146.Manager B turn to page 151.Manager C turn to page 155.Skills Reaching agreement CASE STUDYCompany name Suprema cars Product classic English sports cars Br

50、and image quality and craftsmanship (cars are handmade)Current problems factory workers demanding higher wages and better conditions workforce unhappy because management wants production increased-workers fear quality will sufferincrease in number of cars that have broken down Current customer perce

51、ptions love the classic designbelieve the cars have excellent performanceCompanys current situation losing sales and market share made a loss in the last two yearsmay be unable to increase prices without losing customers NO.Option1Cut the prices of the cars and accept a lower profit margin.2Cut prod

52、uction costs by installing automated machinery. Modernise the factory.3Increase production substantially to approximately 4,000 cars a year. Subcontract some of the manufacture of the components to a low cost foreign manufacturer.4Try to get additional finance from an outside source then have a major launch of the cars