商务英语写作

1、Part OneIntroductionPersonal information:-Oliver -Graduated in Huazhong University Science&Technology, Economics Bachelor DegreeUniversity of Hull, UK, MBA in Marketing-Work experiences: Bank, International Trade, TeachingPart Two 商务英语写作 Business English Writing基本要求掌握基本的商务英语的写作要素和格式掌握商务信涵的基本结构掌握商务信涵

2、写作的基本规则掌握一般商务信涵写作的基本技巧了解主要的商务信涵类型的写作特点学习和掌握商业英语的基本用语和专业词汇能独立完成基本的商业类型的信涵内容介绍第一章 商务信涵的概述第二章 商务信涵的要素第三章 商务信涵的基本格式第四章 商务信涵的基本规则和写作技巧商务英语的常用的基本语句经典范例第一章 商务信涵的概述Introduction to Business Letters写好商务书信的基本要点书信的结构要符合规定内容要清楚具体措辞要简明扼要明确：开门见山提出你的建议和要求，避免模陵两可或兜圈子简洁意义相近的词要用拼写短的尽量使用单词来代替句子尽量使用简单句代替复杂句使用正规通俗的书写语言不要

3、在同一个句子里重复使用词形相同意义不同的词使用文明礼貌的语言第二章商务信涵的要素Elements of Business Letters信头 Letterhead案号 Reference 日期 Date信封内地址 Inside address注意项 Attention line称呼 Salutation事由 Subject line书信正文 Body of a letter信尾敬语 Complimentary close签名 Signature缩写名，附件，分送标志 ICE block附言 Postscript第三章商务信涵的格式Business Letter Format 全齐头试Full-

4、block FormatLetterheadDate:Inside Address:-Salutation: Body-Complimentary closeSignature半齐头式Semi-block FormatLetterheadInside Address: Date:-Salutation: Body- Complimentary close Signature传统格式Conventional FormatLetterheadInside Address: Date:-Salutation: Body- Complimentary close Signature商务信涵的结构Bus

5、iness Letter structure and outline开始段Opening Paragraph中间段Middle Paragraph (s)落尾段Last Paragraph第四章商务信涵的写作规则和技巧Basic Principles for Business Letters 清晰Clarity模糊Ambiguity删漏 Omission不相关 Irrelevancy行话 JargonExamples Comparison Dear Mr. Rutt: Mr. Liver yesterday called our agent David saying that the mist

6、ake was his. As a result, his insure has acquiesced. Therefore, we shall be repaid the full amount of our subrogation interest in his matter. If this is satisfactory to you, please sign the attached release and forward it along with the copy of our accident report. Yours sincerely, F. Middleman Dear

7、 Mr. Rutt: Mr. Liver yesterday called admitted his blame for your accident on January 12. As a result, his insurance company and agreed to repay us the full amount ($2,000) for your collision damage. We are quite pleased at their willingness to settle out of court. If their offer sounds acceptable t

8、o you, please sign the enclosed release and return it to us, along with the copy of our accident report. Yours sincerely, F. Middleman简洁Conciseness避免拖泥带水Avoid Wordiness避免重复 Avoid RedundanciesSamples ComparisonWordyA long period of timeAt the present timeDue to the fact thatWith regard toIn spite of

9、the fact thatIn accordance with your requestIn the near futureAfford an opportunityAttention is calledOther things being equalConciseA long timeNowBecauseAboutEven thoughAs you requestedSoonAllow, enablePlease noteNormally, equally避免重复 Avoid Redundanciesadequate enough grateful thanksand moreovercom

10、bined togetherpast historyfilled to the toptrue factsfinal completionusual customs为对方着想You AttitudeWe attitudehow much we should like to have your order I would like to have you consider me as an applicant for the position you advertised I todays newspaper.Your attitudeWhen you order our products, y

11、ou will surely benefit by increased profit.My four years education in chemical engineering at the University of Chicago and two year work experience should prove t be valuable I the position you advertised. We attitudeAs the fiscal year is coming to an end, would you please pay your overdue bill rig

12、ht away?Will you please fill in the questionnaire as soon as possible?Our savings accounts pay 6% interest. We did not received the check on timeYour attitudeIn order to maintain you excellent credit reputation, please remit.Your prompt return of the questionnaire will certainly help us to serve you

13、r needs better.You will earn 6% interest from your savings account.You did not send your check on time肯定的态度Positive-nessNo smokingNo parkingThank you for not smokingThanks for not parkingNegativeWe are with holding your shipment until we receive the payment.This kind of unfortunate incident will not

14、 occur in the future.We close at 7 pm on FridayThere can be no exceptions to this policypositiveWill you deliver your order to you as soon as the payment is receivedFuture transactions will be handed with the utmost careYour order will be filled immediatelyThis policy must apply equally and fairly t

15、o everyone礼貌Courtesy避免指责Avoid AccusationPoorYou obviously ignored our request that you return the report by registered mailYou did not read the operating instruction for the new machine carefullyBetterWe did request that you return the report by registered mailTo enjoy the full benefits of the new m

16、achine, you should follow the operation instruction carefully避免不信任Avoid SuspicionPoorWe received the letter in which you claimed the timer was defective at the time of purchaseIf the goods were damaged in shipment, as you allege, we BetterWe have noticed in your letter that the timer was defective a

17、t the time of purchaseAs you mentioned to goods were damaged in shipment, we避免居高临下 Avoid Talking DownPoorIn an establishment as large as ours, our seldomWe shall allow you toYou may call atBetterPlease noticed that it is not our common practice to We shall be glad to have you Please call me at 典型商务信

18、函写作练习Types of business letters exercise 销售信sale letters尊敬的先生女士：谢谢你在公司为你的产品投保你的投保期快要到了因此我随信将续保单寄给你，供你参考请你参阅保单的主要条款如果你对此有任何疑问，请马上与我联系如果要续保，请在支票上注明续保的金额当你购买了我们的保险，你就也购买了我们的优质服务请你留意我们的其他保险险种再次感谢你将你的保险交给我们打理感谢你的信任Dear Mr.XX:Thank you for insuring your item with XX company. Theend of your policy year is n

19、earing and I am enclosing renewal paper for your review.Please look over the declarations of the policy. If you haveany questions, please contact me right away. To renew,please send me the check with the amount.When you purchase the insurance, you also purchase ourexcellent service. Keep in your min

20、d that we also offerOther types of insurances.Thanks again for allowing me to handle your insurance. Iappreciate your trust.Sincerely yours,XXX尊敬先生女士：几个星期前，你们写信对我们独家生产的眼镜架很感兴趣我们很乐意将我们的产品目录寄给你可能你们对我们生产的高脚眼镜架还有其他的疑问为了帮助你做出正确的决定，我们就该产品常见的确问题作了回答，随附给你我们希望这些问题和回答能够对你们有所帮助如果你有其他疑问，请随时与我们联系姓名职务Dear XX:You

21、wrote to us several weeks ago that you are very interested in theexclusive eyeglass frames provided by our company.Perhaps you have additional questions about eyeglass frame we offer.To help you make the right decision, we are enclosing a sheet thatanswers the most commonly asked questions about our

22、 line.We hope these questions and answers will be helpful. If you haveadditional questions, please feel free to contact me.Sincerely yours,XXXManager of customer Dept Attachment 尊敬的先生女士：我们极为高兴能把我们的产品放在地处英国的贵店出售，我们的确合作有可能为双方解决很多的存货问题由于时差的关系，打电话交谈十分困难，所以我发这份传真，请你为我们提供所需的信息在你方便的时候，请尽快传真给我：我们近一年中一直在为该产品

23、在英国寻找销售渠道，我们非常高兴联系到你我们相信英国市场对于产品的反应将是热烈的姓名职位Dear Mr. /Ms XX:We are extremely enthusiastic about our products in your shoresin UK. It seems like this partnership could move a lot of inventoryfor both of us.Time zone makes talking difficult, so I am faxing you this requestFor the information we need t

24、o go forward. At your earliestconvenience, would you fax me as soon as you can.We have been looking for an outlet for this product in UK foralmost a year and are so pleased to have connected with you. WeAre confident that the UK markets will be most enthusiastic aboutBuying these products.Yours sinc

25、erely,XXXManager of XXX 第五章 商务写作的其他基本类型示例Basic types of Business English writing备忘便签 Memo便签的基本类型 Styles of the memo1。呈报 Sent to upper managementSample: To: Mr. J. Zhao From: Sami Sub: Booking Done Date:13 May, 2004 A single room with bath and shower has been reserved for Mr. Tom Bacon at the White L

26、ily Hotel from 20 to 25 May as You have instructed.2.下达指令 Sent to divisions affiliatedSample: To: all departments managers From: J. Harrison (personnel director) Date: 5 May, 2005 An advanced part-time Deutsch course is starting on the 2nd April, from 7:00 pm to 8:00 pm every Friday evening, and fin

27、ishing on the 20th April. Text books are free but only those who can pass the test held on the 28th March are eligible to attend the course. Please collect the names of the staff in your division who want to take the course and send the list to Mr. Hope, the assistant of Personnel manager, by 4 pm T

28、hursday as the test can be arranged properly. 3.通知 Sent to all the staff Sample: To : all staff From : K Geoff from system Control Date: June 8,2005 The Computing center to be close from next Monday to Thursday as a new system is being installed and tested then. We apologize for any trouble that may

29、 occur during the installation.4。相互转告 Sent to colleagues in or outside ones own departmentSample: To: Larry From: Sue Sub: mix-up in the order No.372 Date: 6 April, 2004 The arrived order No. 372 for the spare parts are in wrong size and cant be used. We need the one sized 3 cm but these are of 3.3

30、cm. I guess there was any mix-up. Please get these wrong ones replaced before this Thursday otherwise well have to stop the assembly. 便签的基本格式 the ordinary layout of memo写给谁 to whom谁写的 from who / where主题 the subject日期 the date正文 body text书写便签需要注意的要点 tips for memo writing 非正式 informal 清晰 clear 简洁 brie

31、f尽量使用正面语气 positive尽量表达意见具体的事情 only尽量用简短语句，避免使用复杂语句 short通俗易懂 easy 商贸信函Business Correspondence Writing商贸信函的书面格式 layout for business letter封内地址 inside address (本公司地址 & 对方地址)日期 date（回复）事由 subject称呼 salutation正文 body sentence信尾敬语 complimentary签名 signature附件/附言 enclosures / postscript回复商贸信函的结构要点 tips for

32、 business letter reply在第一段里要确认对方某月，某日的来函，并且要表达谢意第二段要明确表达你的意图，如愉快地接受或礼貌地拒绝对方的建议说明具体的事由，并且提出具体的意见或建议征求对方的谅解或解决方案。一定要有手写签名，并且要注明你的职位Sample Humamu Furniture 112 sifang R, Dalian, China Tel: Fax:Golden Ring Furnish56 Pionyuag Str, BusanSouth Korea April 4, 2003Re; the letter on March 24. Dear Mr. Kim, Th

33、ank you for your letter of March 24 regarding our products. But we regret to say that we can not join your partnership at present. We currently have another company as our sole agency in Asia. Under the term of contract, we are barred from distributing our. products by any other company The sole age

34、ncy distribution terms come under review in three months. Contract use then and we may be able to consider the cooperation with you. yours sincerely, 邵仁杰 Shao Renjie Assistant of the Marketing Manager Sample Diamond Dcor Ltd 32 rua, Palaz, Santigo, 1013 ChileMme Sophie De GouresLes Gourmets du poito

35、u S.A.12 rue Mirabeau4400 Poiters, France 12 May, 2003Re: on your require on the autumn products Dear Madame Gourse, As requested we enclose our latest catalogue and price list. I am certain that our autumn products will be interesting to your customers as they are of newly design and space age mate

36、rial. With the global warming trend, such light decoration stuffs are getting more and more popular. We also still offer our regular clients favorable discount depending on the size of order. We are looking forward to your order. Sincerely Paul Simon Manager of marketing department第六章 简历 Career常见个人简历的类型Types of resume 学生