多肉多趣企划

1、多肉植物的生活美学D & D business plan 郑莉1 Mission StatementStatement Heal your life Our business based on these plants Statement Heal your life Succulents 多肉植物2022/7/28Concept & mission Heal your life Concept:The Double D Succulent shop Mission:To be the best choice for people who want to relieve their stres

2、s and enrich their life by raising plants .sale succulents by online shop and physical shop . Logo Heal your life The logo contains our name Duorouduoqu and our slogan Heal your life . It expresses our idea with bright colors .The logo is designed by YP-2How can they heal our life ?Slogan Heal your

3、life At present a lot of people placed some mini bonsai in their home or office They can beautify the living and working environment.(美化环境) Help you ease the pressure of work and life.（释放压力）These mini pots can purify the air, it also has a role in promoting peoples health.（助力健康）When youre in a bad m

4、ood, its an excellent choice to distract yourself .and time will heal all sorrows .（治愈坏情绪）Shop Heal your life Most of us dream to open a shop like this We will decorate our store like this 。where we set up the shop ?LocationSomewhere in the world . We havent decided where we set up the shop yet .世界这

5、么大我们还想多看看。Industry and market analysis2 Heal your life Market introduction Over the past ten years, online shopping developed sharply and it has a comprehensive system. You can buy almost everything on the internet including our succulents. Comparison between online shopping and traditional shopping

6、 70%20%10%70% of people consider that online shopping is convenient and quick and it is better than tradition shopping.20% of population dont believe that the online shopping will take the place of traditional shopping.So in order to satisfy different people, we separate our sales model into two par

7、ts.Target market People who work with computers for a long time, Decoration Heal your life Quality We will select satisfied products with beautiful package to achieve the best effect. We promise that you can return the goods in 7 days with no reasons. Assessment sWe will accept any assessments, so p

8、lease tell us your opinions.Our commitmentsReturn Heal your life Advantages We sell our products not only on the internet but also in the shops, so it covers a range of customers.We have a competitive price with good quality.There are a variety of succulents and each of them is unique with a attract

9、ive story.We update our products every week to maintain the attraction.Compare with rivalsHeal your life Advantages We will regularly launch of preferential activities We will satisfy all needs of customersWe will consider of the opinions of customers and improve our business.Compare with rivalsWe a

10、re thoughtful to send you an additional small shovel .Heal your life Service and Features 3 Teach to plant succulentsSelling succulentsCustom-made plant paintingsSale of succulent is our major business We not only sell the diverse kinds of succulents, but also sell a lot of appropriative soil and ma

11、ny necessary implements to meet the demands of consumers. Take the fact into consideration that is most of consumers are young woman, we also provide with amounts of delicate flowerpots are used to decorate her room. Custom-made succulent painting is my characteristic business . For example虹之玉玉 露 碧光

12、环 1234 We will help you to acknowledge various kinds of succulents and its different optimum growing environment. Give consumers some aesthetic(审美上的) suggestions that is how to plant different succulents into one flowerpot.Respond inquiry.Guide consumers to plant succulents is my additional business

13、 Tell you how to cultivate diverse kinds of succulents and provide some technical guidance.Financial planning 4 Part 1Part 2Part 3Part 4Fixed cost & Variable cost固定成本&可变成本 Net Profit Payback PeriodRisk analysisFinancial planning Heal your life Fixed cost & Variable cost 1Itemscost ()packaging tools3

14、00Lighting fixtures(装修费)10000pruning tool360Shelf500account11160Amortization is carried out in 12 months : 1116012=930 Fixed costVariable costItemscost ()/per monthrent4000Advertising costs300Wage(2 people)6000Electrical and water fee100taxes1000Nourishment(养料)200Account11600total cost = fixed cost

15、+ variable cost = 930 + 11600 = 12530 /per month Physical salesprofit2 e fromOnline salesAverage profit /per Basin = 15 Express cost/per Basin =5 e /per Basin =18-5 =10 sales of per day =18total e on online sales /per month= 181030 = 5400Average profit /per Basin = 12sales of per day =25total e on p

16、hysical sales /per month= 251230 = 9000Total e=5400 =14400Online salesPhysical salesTotal eprofit /per month Net profit/per month = Total e - Variable cost - fixed cost = 14400 - 11160 - 930 = 2310Profit margin =Net profit/Total sales=16.04%Payback Periodmonth13254-1116032403240324032403240Payback P

17、eriod= 3 + (11160-32403)/11160 = 3.13 month 3Earning before D&A = 2310 + 930 = 3240 Risk analysisMisjudging the customer consumer trends, leading to the store products obsolete and no update timely.Countermeasures: Discount with month-season goods, special treatment with three-months outdated goods.Industry competition: similar shop appears to enhance competitivenes