2021知到答案【 旅游目的地管理】智慧树网课章节测试答案

1、第 页2021知到答案【 旅游目的地管理 】智慧树网课章节测试答案 第五章 章节测试 1、选择题:An activity refers to the physical action taken by the CVB functional area. It helps the CVB and its staff to know whether the activity taken reaches its goal.选项：A:错B:对答案: 【错】2、选择题:What are the two fundamental topics CVBs deal with in the research pro

2、cess?选项：A:visitor studies and convention studiesB:visitor profiles and image studiesC:performance indicators and performance measuresD:destination research and CVB accountability research答案: 【destination research and CVB accountability research】3、选择题:Which is not included in direct data?选项：A:jobs pr

3、oduceB:economic multiplierC:payrollD:visitor spending答案: 【economic multiplier】4、选择题:CVB Performance Reporting process includes the following three functional areas:选项：A:convention salesB:operational definitions and measuresC:marketing and communicationD:travel trade sales答案: 【convention sales;market

4、ing and communication;travel trade sales】5、选择题:Marketing productivity is measured through the number of visitors.选项：A:错B:对答案: 【错】 第六章 章节测试 1、选择题:Which of the following is an element of a communications plan?选项：A:Television interviewsB:StrategyC:ChairpersonD:Press releases答案: 【Strategy】2、选择题:News rel

5、eases are written in which format?选项：A:HourglassB:ChronologicalC:Inverted pyramidD:Freestyle答案: 【Inverted pyramid】3、选择题:An important question to ask when planning an individual journalist visit to a destination is:选项：A:What kind of rental car would the journalist prefer?B:What is the journalists fav

6、orite restaurant?C:What is the story angle the journalist is pursuing?D:Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?答案: 【What is the story angle the journalist is pursuing?】4、选择题:Which of the following people would be the likeliest choice for a s

7、pokesperson for a CVB?选项：A:A local celebrityB:A customer service representativeC:Its director of marketing and salesD:One of its telephone operators答案: 【Its director of marketing and sales】5、选择题:A review of strengths and weaknesses and a competitive analysis is which part of an organizations communi

8、cations plan?选项：A:Mission or purposeB:Target audienceC:ObjectivesD:Situation答案: 【Situation】 第七章 章节测试 1、选择题:Which of the following is one of the operational functions of human resources management?选项：A:Organizational designB:Administration of compensation and benefitsC:Recruiting designD:Training and

9、 development in terms of personal and professional growth答案: 【Administration of compensation and benefits】2、选择题:Which of the following is one of the strategic functions of human resources management?选项：A:organizational design and succession planningB:complianceC:administration of compensation and be

10、nefitsD:employee relations答案: 【organizational design and succession planning】3、选择题:What is the fundamental question of the planning process?选项：A:What is the organizations ideal profit margin?B:What does the organization have to offer the public?C:What is the organization meant to achieve, and how wi

11、ll it do that?D:What does the organization want from its employees?答案: 【What is the organization meant to achieve, and how will it do that?】4、选择题:Organizations that strive for continuous and never-ending improvement do which of the following?选项：A:Make radical changes in the way business is conducted

12、.B:Set lofty goals.C:Constantly ask questions.D:Set strict requirements for employees.答案: 【Constantly ask questions.】5、选择题:Which of the following descriptions about personal and professional development are true?选项：A:It is the development of employee knowledge, and related attributes.B:It is the dev

13、elopment of employee competencies, skills and talents.C:It is a systematic approach for employees to grow and develop.答案: 【It is a systematic approach for employees to grow and develop.】 第八章 章节测试 1、选择题:Tourism destinations in every corner of the globe have the tendency to experience a disaster of on

14、e form or another at certain point in their history.选项：A:错B:对答案: 【对】2、选择题:What are the common principles in crisis management?选项：A:CollaborationB:CommitmentC:CommunicationD:Coordination答案: 【Collaboration;Commitment;Communication;Coordination】3、选择题:Which of the following is not included in the pre-planning phase?选项：A:to establish a communication centerB:to set up communication channelsC:to establish a crisis management teamD:to develop a crisis management plan答案: 【to establish a communication center】4、选择题:What is the first phase of WCTC responses to 9/11 attacks?选项：A:no involv