全方位商务英语口语Unit-14-How-Are-We-Influenced[精]课件

1、Unit14 How Are We Influenced?Situational PracticeBuild up a dialogue with your partner based on the following situation.You are a sales manager of an import & export corporation. For the special occasion of an international sports event, there are no appropriate high-grade cars for use in Qingdao. S

2、o under a special permission and license, youre going to purchase and import 30 BMWs for the use of this special occasion. Total cost is US$30 million FOB Qingdao. Now you negotiate with the car dealer about this deal. You begin from price to payment, delivery, packing, and signing of the contract.

3、Task 1 Making ConversationsPart OneWork in groups of 4. Collect four advertisements from newspapers, magazines, or any other social mediatwo that you consider good and two that not good. Describe the advertisements to the class and comment on why you feel as you do about each ad. Select ads from at

4、least two different media.What claims are made by the advertisements?Do you believe them? Why or why not?What associations are made with the product?What do you like or dislike about the ads and whatare the special features of each one?Listen carefully to your partners description. Select the ad you

5、 consider the best and explain why.Part TwoYou are responsible for planning the marketing activity for a new teenage magazine. It is aimed at 14-16 year olds, and will contain articles on music, fashion, films and computer games. Decide what marketing activity you will do. Please give details (e.g.

6、if you want to sponsor an event, what event shall it be?)Work in pairs. Exchange ideas with your partner. Explain your choice to another pair and then explain why you wont use other ways of marketing.Task 3 Advertising AppealsWork in pairs. Select various forms of advertisements from newspapers, mag

7、azines, or other media. Think about how the methods are used and identify the techniques that are adopted. Make an ad presentation to the class and tell the class how you find them appealing.ProfitInforms consumers whether the product will save them money, make them money, or keep them from losing m

8、oney.HealthAppeals to those who are body-conscious or who want to be healthy.Love or romanceUsed often in selling cosmetics and perfumes.FearCenters around social embarrassment, growing old, or losing ones health; exercises care in execution.AdmirationCelebrity spokespeople are used so often.Conveni

9、enceUsed for fast-food restaurants and microwave foods.Fun and pleasureKey to advertising vacations, beer, amusement parks, and more.Vanity and egotismUsed most often for expensive or conspicuous items such as cars and clothing.Environmental consciousnessCenters around protecting the environment and

10、 being considerate of others in the community.Work in pairs. Select various forms of advertisements from newspapers, magazines, or other media. Think about how the methods are used and identify the techniques that are adopted. Make an ad presentation to the class and tell the class how you find them

11、 appealing.Task 4 A SurveyBackground: Two advertisements appeared during two successful Olympic Games. The first is an Adidas advertisement during the 2008 Olympic Games in Beijing; the second is a British Airways advertisement during the 2012 Olympic Games in London. In what ways do you think these

12、 advertisements appeal to Chinese and British cultural values?Work in groups of 4-5.Search the Internet using the key words: “Adidas 2008 Oylmpics Advert”; “British Airways 2012 Olympics Advert”. Conduct a survey and put the findings into a report. You will share the ideas as a class.Task 5 Designin

13、g an AdvertisementWork in groups of 56. Dream up a great new product that youd like to advertise and choose an effective advertising medium. Consider the following aspects:What product do you want to sell, which isnt yet generally available?What is the advertising medium to be used?Why do you choose

14、 this advertising medium?What kind of customers is the ad directed at?What is the catchy image or slogan for the product?What are the advertising techniques used?What are the features that can make it unlike any of the competing products?Design the product and decide on its features, such as how doe

15、s it work and what can it do? How much is it going to cost the users? etc.Create and perform a 15-minute commercial in front of the class. If necessary, you may also use some visual aids such as pictures, photos, etc. in your presentation. On a separate sheet, specify the benefits stressed or appeal

16、s made in the advertisements.Listen to each groups presentation and take notes on their features. And then choose among them the most creative ad.Task 6 A Mini ProjectForm a five-person team and assign different jobs among team members. Conduct a preliminary research on some local restaurants.Choose

17、 certain restaurants and obtain copies of their menus. Draw up an interview outline and ask the managers questions, for example, what he or she believes are the primary reasons people choose to dine with them.Pool your information and develop a report comparing the restaurants quality in terms of co

18、nvenience of location, atmosphere, service and food and so on.Rank the restaurants in order of the popularity. Share your ideas with your group members and find out in what way the advertisements or menus stress the appeal and promote the popularity of the restaurants.Task 7 Debate in a Small GroupProposition: Advertisements are misleading and unreliable.The whole class works in groups of 4;Each group is further divided into the affirmative and the negative side;Within each group, one student acts as the first speaker, and the other acts as th