国外顶级户外鞋服品牌专业商品企划ppt课件

1、TIFFANY YERBYGLOBAL APPAREL & DEVELOPMENT MANAGERMy Background:Royal Robbins, Inc. Design & Merchandising ManagerResponsible for creating and developing a collection of outdoor and travel clothing for a global market. Other positions held at Royal Robbins over the 7 years I was employed:Senior Desig

2、nerDesignerProduct DeveloperAssistant Merchandiser INTRODUCTIONOBJECTIVESTo launch a globally relevant collection of apparel for Spring/Summer 2021 that is innovative, unique and designed to be well merchandised.Creating a signature to integrate footwear and apparel which will positively impact glob

3、al brand identity.To offer an opportunity to grow the brand and market share. CATEGORY STRATEGYWHATS THE PLAN? OVERVIEWHOW DO WE GET THEREFor Autumn/Winter 2007 we have cooperated with Hi-Tec Mid Europe and chosen the best elements of their collection to launch an interim apparel offering.Cooperatin

4、g with a world-class, leading agent in Hong Kong to obtain high quality suppliers that will give us the best product for the best price. POSITIONING FOR S/S 2021 COMPETITORS IN THE MIX:Regatta Columbia TNF Craghoppers AIGLE POSITIONING FOR S/S 2021PRICE POSITIONINGBest = V-LITE pure Better = V-LITE

5、active Good = EssentialsOUR REASON FOR BEINGThrough innovative design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer.OVERVIEWAUTUMN/WINTER 2007 GLOBAL APPAREL COLLECTIONMens Ski2 Jackets1 Fleece1 Pant Womens Ski2 Jackets1 Fle

6、ece1 Pant Mens Outdoor & Casual3Jackets1 Fleece3 Pants2 Base Layer Knit Tops Womens Outdoor & Casual3 Jackets1 Fleece2 Pants 2 Base Layer Knit TopsSki Accessory1 Knit Hat OutdoorAccessories2 Caps Breakout 2 AW07 Product WorkbookBrentwood October/November 2007Subsidiary/Distributor Name: _Global Appa

7、rel Collection AW 07005 - coal/ warm grey/ lime102 - coral red/ core black/ v-lite white002 - core black/ core gold/ v-lite white100 - sport red/ coal/ v-lite whiteDorianSki200 navy/ coal/ v-lite whiteMaatSki003 - warm grey/ core black/ v-lite whitePursonOutdoor/Ski005 - coal200 -navy100 - sport red

8、BambaSki005 - coal002 - core black003 - warm grey100% nylon dobby, 5000/ 5000, taped seamThermolite insulationLining 100%polyester/ 100%nylon100% nylon, 3000/ 3000, taped seamThermolite insulationLining 100% polyester/ 100% nylon100% polyester, 165g100% nylon, 3000/ 3000, taped seam, 100% nylon cord

9、uraThermolite insulationLining - 100% polyester/ 100% nylonWP zippers at chest & sleeve pocketsDetachable & adjustable hoodCollar adjustmentArmpit ventilationInside zip secure pocketsGarage zipper protector, inner flapEar phone loopsDetachable powder skirtInner sleeve cuffWP zippers at hand & sleeve

10、 pocketsDetachable & adjustable hoodCollar adjustmentArmpit ventilationInside zip secure pocketsGarage zipper protector, inner flapEar phone loopsDetachable powder skirtInner sleeve cuffWP zippers at hand pockets and ventilation areaDetachable suspenders with bibAdjustable waist tabsSubsidiary/Distr

11、ibutor Name: _Global Apparel Collection AW 07Lady LakaSki200 navy/ v-lite white/ lime100 - sport red/ coal/ v-lite white003 - warm grey/ v-lite white/ limeLady Arsiaski005 coal/ dark jade/ v-lite white102 - coral red/ coal/ v-lite white005 - coalLady MutaSki005 - coal700 - jade001 - v-lite white701

12、- dark jade/ jade/ v-lite whiteLady LixOutdoor/Ski100 - sport red001 - v-lite white100% nylon dobby, 5000/ 5000, taped seamThermolite insulationLining - 100% polyester, 100% nylon100% nylon, 3000/ 3000, taped seamThermolite insulationLining - 100% polyester, 100% nylon100% polyester, 165g100% nylon,

13、 3000/ 3000, taped seam, 100% nylon corduraThermolite insulationLining - 100% polyester, 100% nylonWP zippers at hand & sleeve pockets Detachable & adjustable hoodCollar adjustmentArmpit ventilationInside zip secure pocketsGarage zipper protectorInner flapEar phone loopsDetachable powder skirtInner

14、sleeve cuffWP zippers at hand pockets and ventilation areaDetachable suspendersAdjustable waist tabs003 wmgrey/v-Lite orange/v-Lite whiteSubsidiary/Distributor Name: _Global Apparel Collection AW 07100 - sport red005 coal/ sport red004 khaki/ hay200 -navyErebusOutdoor005 - coalNixiOutdoor 200 navy/

15、hayJulianOutdoor005 - coal/ grey green102 - coral red/ coal003 - warm grey/ core gold004 - khaki/ hay200 - navy/ hay100 - sport red/ warm grey100% nylon rip-stop, 15000/10000, taped seamLining 100% polyester, 100% nylon100% nylon dobby, 5000/ 5000, taped seamLining 100% polyester, 100% nylon100% nyl

16、on, 3000/ 3000, taped seamLining 100% polyester, 100% nylon100% polyester, 275gWP zippers at hand pokcetsAdjustable hoodArmpit ventilationInside zip secure pocketsGarage zipper protectorInner flap with rain gutterEar phone loopsWP zippers at hand pokcetsDetachable & adjustable hoodArmpit ventilation

17、Inside zip secure pocketsGarage zipper protector, inner flapEar phone loopsAdjustable hood stores in collarArmpit ventilationInside zip secure pocketsGarage zipper protectorInner flapEar phone loopsZip secure hand warmer pocketMontesOutdoorSubsidiary/Distributor Name: _Global Apparel Collection AW 0

18、7RamonOutdoor005 - coal002 - core black003 - warm greyPeneusCasual500 - hay004 - khaki004 - khaki002 - core black100% nylon, 3000/ 3000, taped seamLining 100% polyester, 100% nylon100% cotton canvas100% cotton canvasWP zippers at hand pokcetsInside leg ventilationAdjustable waist tabs and back elast

19、icDouble kneeSide elastic at waistBellisCasualSubsidiary/Distributor Name: _Global Apparel Collection AW 07200 navy/ hay004 khaki/ sport red500 hay/ sport redLady KawOutdoor102 - coral red/ grey green501 - core gold/ warm greyLady VianaOutdoor500 hay/ navy004 khaki/ hayLady BaltaOutdoor004 khaki/v-l

20、ite orange 100 - sport red/ hay100% nylon dobby, 5000/ 5000, taped seamLining 100% polyester, 100% nylon100% nylon, 3000/ 3000, taped seamLining 100% polyester, 100% nylon100% polyester, 275gWP zippers at hand pokcetsDetachable & adjustable hoodCollar adjustmentArmpit ventilationInside zip secure po

21、cketsInner flapGarage zipper protectorEar phone loopsAdjustable hood stores in collarArmpit ventilationInside zip secure pocketsEar phone loopsGarage zipper protector Lady MaiaOutdoor007 - lt. sand200 - navy100 - sport red100% nylon rip-stop, 15000/ 10000, taped seamLining 100% polyester, 100% nylon

22、WP zippers at hand pokcetsAdjustable hoodArmpit ventilationInside zip secure pocketsGarage zipper protectorEar phone loopsZip secure hand warmer pocketsSubsidiary/Distributor Name: _Global Apparel Collection AW 07Lady EsulaOutdoor002 - core black003 - warm grey100% nylon, 3000/ 3000, taped seamLining 100%polyester, 100%nylonWP zippers at hand pocketsInside leg ventilationKnee articulationAttached waist belt102 - coral redLady ArtemisiaCasual500 - hay004 - khaki100% cotton canvasKnee articulationAttached waist beltSubsi