fy14-15销售会议模板suzhou sales

1、NLP Sales & Spare Parts MeetingKen Shen Suzhou, Oct 20, 2014Lanzhou, 01.07.2014Content2013/2014 Performance2014/2015Q1 PerformanceChina Market Environment overview2014/2015 Growth Plan1Lanzhou, 01.07.201422013/2014 Performance 2013/2014 achieved 330 mil RMB order booking, slightly increased over the

2、 year before.Spare parts contributed 28.6% of total business, while the percentage was 26.6% of last year.Environment & Energy contribute over 50% of China business.East China region represents 42% of total China business.Nemo PC pump contribute to 94% of total business. All the rest of products onl

3、y contribute 6% of business.2013/2014 Order Analysis(mil RMB)Lanzhou, 01.07.201432014/2015Q1 Performance Order intake2014/2015Q1 achieved 101.7 mil RMB order booking, 12% increased over PY, 4% behind budgetSpare parts contributed 28.3% of total business.Environment & Energy contribute over 66% of Ch

4、ina business!Sales & delivery Achieved 84.2 mil. RMB, which is 1% below PY, and 10% behind budget.2014/2015Q1 Order AnalysisOil & Gas Up 3%China Market Environment Overview 1/4- Macro EconomyChina GDP Growth4China GDP has achieved high growth in last thirty years, average 9% yearly. Recently the gro

5、wth is slowing down.1st half of 2014 China GDP growth 7.4%, forecast to achieve 7.5% growth in whole year, and reach 10 trillion USD.China fixed assets investment growth rate shows slowing down.PPI continues decline in last 31 months.Tri USDChina Fixed Assets Investment Growth5Coal, oil and hydro su

6、pplied most of China energy consumption. China oil consumption has doubled in last 10 years, forecast to double in next 8 years.The capital investment in oil & gas and chemical industry has grew 25% yearly in last ten years. Expect the investment will grow at 20% yearly in next five years.China powe

7、r generation capacity will exceed 1800 GW capacity by 2020.China municipal water treatment rate has increased from 16% in 1990 to 78% in 2010, forecast to reach 85% by 2015.China Oil Production and ConsumptionChina Energy Consumption China Market Environment Overview 2/4- Energy and Industrial Segme

8、ntsChina Municipal Water Treatment RateGlobal shipbuilding industry had strong growth after 2009 since economic crisis. In 2013 global new order increased 220% over 2012.China replaced Korea to be the world largest shipbuilding country in 2010. China shipbuilding delivery has reached 45.3 mil tons i

9、n 2013, which was 40.3 % of world total amount.80% of new orders for China shipyards are from oversea customers, while 20% orders are from domestic customers.China Market Environment Overview 3/4- Marine Market6China Shipyard DeliveryChina Shipbuilding Market Share Increased Fast Since Economic Cris

10、isGlobal Shipyard New Order(mil Tons)China, South Korea and Japan have over 90% of world market.Global marine pump market is about 1.6 billion USD, in which centrifugal pump is about 65%, and PC pump is about 5%.China marine pump market size is about 450 mil USD, and PC pump market is about 20-25 mi

11、l USD.International brands are the first choice for China shipyards, since majority of orders come are from oversea customers. There is nearly no existing pump suppliers can offer whole pump package except Allweiler/Colfax. 7Marine Pump Type SegmentNew Order by Country SegmentChina Marine Market Has

12、 Big Potential for PC & MSP & Lobe Pump China Market Environment Overview 3/4- Marine MarketChina Market Environment Overview 4/4 - Market Size & CompetitionChina PC & RLP Pump Market(150 mil USD in 2013)8PC Pump Localization MapNetzschLanzhouPCMSuzhouNOVSuzhouSeepexShanghaiChina PC and RLP pump mar

13、ket size is about 150 mil USD in 2013.Netzsch is the market leader in China PC market, the market share is over 30%.Foreign brands represent about 65% of the market share. The rest 35% occupied by local brands.Most of foreign manufacturers set local facilities at east coast area, except Netzsch.Ther

14、e is trend shows that customer is willing to accept RLP in food, chemical and water markets.Lanzhou, 01.07.201492014/2015 Growth Plan 1/2 Achieve order target 380 mil RMB Maintain the leading position in China PC pump market and Increase market shareEnforce the cooperation with key OEMs like Jinjing

15、 filter etc.Strength the channel management and increase the sales coverageCapture the fast growing opportunities in potential markets.Oil & gasMarine & offshoreChemical 14/15 Growth Target(mil RMB)Lanzhou, 01.07.2014102014/2015 Growth Plan 2/2Expand product portfolio, and increase RLP, Multi-screw pump and downhole pump sales.Increase the sales in south and north region while