核心竞争力的故事(1)ppt课件

1、龟兔赛跑另一章 Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. 从前，有一只乌龟和一只兔子在相互争辩谁跑得快。它们决议来一场竞赛分高下，选定了道路，就此起跑。 The hare shot ahead and ran briskly for some time. Then seeing that h

2、e was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race. 兔子带头冲出，飞驰了一阵子，眼看它已遥遥领先乌龟，心想，可以在树下坐一会儿，放松一下，然后再继续竞赛。 He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undis

3、puted champ. 兔子很快地在树下就睡着了，而一路上笨手笨脚走来的乌龟那么超越过它，不一会儿完成竞赛，成为货真价实的冠军。 The hare woke up and realised that hed lost the race. The moral of the story is that slow and steady wins the race. 等兔子一觉悟来，才觉察它输了! 这个故事给我们的启示是： 缓慢且继续的人会博得竞赛。 This is the version of the story that weve all grown up with. 这是从小伴随我们长大 的龟

4、兔赛跑故事的版本。 But then recently, someone told me a more interesting version of this story. It continues. 但最近有人通知了我一个更有趣的版本。 故事这么延续下去。 The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only because he had been overconf

5、ident, careless and lax. 兔子当然因输了竞赛而倍感绝望，为此它做了些缺失预防任务根本缘由解析。它很清楚，失败是因它太有自信心，大意，以及散漫。 If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed. 假设它不要自认一切都是理所当然的，乌龟是不能够打败它的。因此，它单挑乌龟再来另一场竞赛，而乌龟也赞同。 This t

6、ime, the hare went all out and ran without stopping from start to finish. He won by several miles. 这次，兔子全力以赴，从头到尾，一口气跑完，领先乌龟好几公里。博得了冠军！ The moral of the story Fast and consistent will always beat the slow and steady. 这故事有什么启示？ 动作快且前后一致的人将可胜过缓慢且继续的人。 If you have two people in your organisation, one s

7、low, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the slow, methodical chap. 假设在他的任务单位有两个人，一个缓慢，按部就班，且可靠，另一个那么是动作快，且办事牢靠，那么动作快且牢靠的人会在组织中不断往上爬，升迁的速度比那缓慢且按部就班办事的人快。 Its good to b

8、e slow and steady; but its better to be fast and reliable. 缓慢且继续固然很好，但动作快且牢靠那么更胜一筹。 But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 这故事还没完没了。这下轮到乌龟要好好检讨!它很清楚，照目前的竞赛方法，它不能够击败兔子。

9、 He thought for a while, and then challenged the hare to another race, but on a slightly different route. 它想了一会儿，然后单挑兔子再来另一场竞赛，但是是在另一条稍许不同的道路上。 The hare agreed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to

10、 a broad river. 兔子赞同，然后两者同时出发。为了确保本人立下的承诺从头到尾要不断快速前进，兔子飞驰而出，极速奔跑，直到碰到一条宽阔的河流! The finishing line was a couple of kilometers on the other side of the river. 而竞赛的终点就在几公里外的河对面。 The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite

11、 bank, continued walking and finished the race. 兔子呆坐在那里，一时不知怎样办。这时候，乌龟却一路跚跚而来，撩入河里，游到对岸，继续爬行，完成竞赛。 The moral of the story? First identify your core competency and then change the playing field to suit your core competency.这故事的有什么启示？ 首先，辨识出他的中心竞争力，然后改动游戏场所以顺应发扬他的中心竞争力。 在他的任务单位，假设他是一个能言善道的人，一定要想法发明时机，

12、让他的能言善道为任务单位发明效益，好好表现本人，以便让层峰留意到他。 In an organisation, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you. If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Workin

13、g to your strengths will not only get you noticed but will also create opportunities for growth and advancement. 认识我 假设他的优势是从事分析任务，那么他一定要做一些研讨，写一些报告，然后呈。依着本人的优势(专长)来任务，不仅会让上头的人留意到他，也会创呵斥长和提高的时机。The story still hasnt ended.故事还没终了 The hare and the tortoise, by this time, had become pretty good friends

14、 and they did some thinking together. Both realised that the last race could have been run much better. 这下子，兔子和乌龟成了惺惺相惜的好朋友。它们一同检讨，两个都很清楚，在上一次的竞赛中，它们可以表现得更好。 So they decided to do the last race again, but to run as a team this time. 所以，他们决议再赛一场，但这次是同队协作。 They started off, and this time the hare carr

15、ied the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back. 他们一同出发，这次可是兔子扛着乌龟，直到河边。在那里，乌龟接手，背着兔子过河。 On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction

16、 than theyd felt earlier. 到了河对岸，兔子再次扛着乌龟，两个一同抵达终点。比起前次，他们都感遭到一种更大的成就感。 The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there w

17、ill always be situations at which youll do poorly and someone else does well. 这故事的有什么启示？个人表现优良与拥有坚强的中心竞争力固然不错，但除非他能在一个团队内与他人同心协力，并掌控彼此间的中心竞争力，否那么他的表现将永远在规范之下，由于总有一些情况下，他是技不如人，而他人却干得蛮好的。 Teamwork is mainly about ituational leadership, letting the person with the relevant core competency for a ituatio

18、n take leadership. 团队协作主要就是有关情境权变领导这档事，让具备处置某一情境才干中心竞争力的人当家做主。 There are more lessons to be learnt from this story. 从这故事，我们可以学到更多 Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure. 我们了解，在遭逢失败后，兔子和乌龟都没有就此放弃。兔子决

19、议更拼，并且投入更多的努力。 The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在尽了全力之后，乌龟那么选择改动战略。在人的终身中，当失败临头时，有时我们需更加努力。 Sometimes it is appropriate to change strategy and try

20、 something different. And sometimes it is appropriate to do both. 有时那么需改动战略，尝试不同的抉择。有时候，两者都要一同来。 The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better. 兔子和乌龟也学到了最关键的一课。当我们不再与竞争对手较力，而

21、开场逐鹿某一情境时，我们会表现得更好。 When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 1980年代，当古兹维塔接掌可口可乐执行长时，他面对的是百事可乐的猛烈竞争，可口可乐的市场生长正被它蚕食掉。 His executives were Pepsi-focussed and intent on increasing market share 0.

22、1 per cent a time. 古兹维塔手下的那些管理者，把焦点全灌注在百事可乐身上，一心一意只想着一次增长百分之零点一的市场占有率。 Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth. 古兹维塔决议停顿与百事可乐的竞争，而改与百分之零点一的生长此一情境角逐。 He asked his executives what was the average fluid intake of an American per

23、day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他问起美国人一天的平均液态食品耗费量为多少？答案是十四盎斯。可口可乐在其中有多少？答案是两盎斯。古兹维塔说，可口可乐需求在那块市场做大占有率。 The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Cok