新编剑桥商务英语初级第4单元TPI 课件

1、新编剑桥商务英语学生用书 （初级） （第三版） SUCCESS WITH BEC PRELIMINARY ContentsnSection AnSection BnSection C4.1 Business Topic: International business_4.2 Business Skills: Business Communications4.3Exam Spotlight:Speaking Test4.1 READING - International business 4.1 LISTENING-Views on import controls 4.1 SPEAKING- I

2、mported goods4.1 GRAMMAR- can, could and should4.1 READING- Business2Business1. import1. importimp:t,imp:t2 2. exportiksp:t,eks-,eksp:t3 3. . competitorcompetitorkmpetit4. wholesaler4. wholesaler5. warehouse5. warehouse6. 6. audio productaudio product7. ban 7. ban 8. 8. fashion industry crisisfashio

3、n industry crisis9 9. commissioner. commissionerkmin进口进口出口出口竞争对手竞争对手批发商批发商仓库仓库音响产品音响产品禁止禁止服装行业危机服装行业危机委员委员; ;委托人委托人; ;( (政府部门政府部门等的等的) ) 重要官员重要官员 Useful Words and Expressions 10. 10. spokeswomanspokeswoman11 11. . huge losses12. 12. resignresign13. garment 13. garment 14. clothing blockade14. clothi

4、ng blockadeblkeid15. 15. in favourin favour of of16. disastrous16. disastrousdiz:strs17. import control17. import control18. 18. import quotas import quotas kwtz女发言人女发言人巨大损失巨大损失辞职辞职服装服装服装封锁服装封锁支持、赞成支持、赞成损失惨重的、灾难性的损失惨重的、灾难性的进口控制进口控制进口配额进口配额Useful Words and Expressions promisecompromise kmprmaiz2020.

5、. stock exchange2121. . appeal to sb.appeal to sb.22. available 22. available 23. Rotterdam23. Rotterdamrtdm;,r:trd:m妥协妥协,折衷折衷证券交易所，证券交易证券交易所，证券交易对对有吸引力有吸引力有空的，能得到的有空的，能得到的鹿特丹鹿特丹Useful Words and Expressions READINGInternational business1.Can you name ten classroom objects? What are they?Classroom ob

6、jects2 Where was each thing made? How many were imported? projector 投影仪投影仪 laptop 笔记本电脑笔记本电脑 screen 屏幕屏幕 loudspeaker 扩音器扩音器 microphone 麦克风麦克风 DVD player DVD影碟机影碟机 electronic board 电子板电子板 recorder 录音机录音机 platform 讲台讲台 whiteboard 白板白板record player 录音机录音机P36 EU是是European Union的缩写，由欧洲共同体的缩写，由欧洲共同体 （Euro

7、pean communities） 发展而来，发展而来， 是一个集政治是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。一体化组织。1991年年12月，欧洲共同体马斯特里赫特月，欧洲共同体马斯特里赫特首脑会议通过首脑会议通过欧洲联盟条约欧洲联盟条约，通称，通称马斯特里赫特马斯特里赫特条约条约（简称（简称马约马约）。）。1993年年11月月1日，日，马约马约正式生效，欧共体更名为欧盟，欧盟正式诞生。总部设正式生效，欧共体更名为欧盟，欧盟正式诞生。总部设在比利时首都布鲁塞尔在比利时首都布鲁塞尔, 共共27个成员国。个成员国。欧洲

8、联盟（欧洲联盟（EU）欧盟的主要组织机构有：欧盟的主要组织机构有： -欧洲理事会欧洲理事会 (European Council)， -欧盟理事会（欧盟各国部长理事会，欧盟理事会（欧盟各国部长理事会， Council of European Union） -欧盟委员会欧盟委员会 (Commission of European Union) -欧洲议会欧洲议会 (European Parliament) 欧洲联盟（欧洲联盟（EU）Holland is a name in common usage given to a region in the western part of the Nether

9、lands. The term Holland is frequently used to refer to the whole of the Netherlands. The capital is Amsterdam. And, Rotterdam, is the home of Europes largest port. HollandMap of HollandNorth SeaRotterdamBelgiumGermanyRotterdamRotterdam a city and municipality in the Dutch province of South Holland,

10、situated in the west of the Netherlands. It is the second largest city in the country, with a population of 603,425 as of March 2010. It is one of the Europes largest ports. n2.WhatisChristmasseason?n圣诞季节通常指从12月初到第二年的元月6号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统节日春节。producer 生产商生产商 customer 顾客顾客 warehouse 仓库仓

11、库competitor 竞争对手竞争对手port 港口港口wholesaler 批发商批发商retailer 零售商零售商consumer 消费者消费者customs 海关海关 clothing 服装服装clothing /clothes/ cloth不可数，意思是不可数，意思是 “衣服的总称衣服的总称”。常译为。常译为 “服装服装”，但比，但比clothes更正式。更正式。如：如：They wear much clothing here in Melbourne.Food and clothing are of great importance to our life.clothing 服装

12、服装clothing /clothes/ clothclothing 常用的表达有：常用的表达有：一件衣服一件衣服 an article/a piece of clothing冬装冬装 winter clothing夏装夏装 summer clothing防护服防护服 protective clothing专用工作服专用工作服 special clothing如：如：I have to wash many clothes every day.If you want to attend the party, youd better change into formal clothes.cloth

13、es 衣服、衣物衣服、衣物复数名词复数名词(无单数形式无单数形式)，谓语动词用复数。意义与，谓语动词用复数。意义与clothing相近，但意义比较具体。其前不可加不定相近，但意义比较具体。其前不可加不定冠词，也不可加数词，但可用冠词，也不可加数词，但可用 some，these，those， many，few 等词修饰。等词修饰。如：如：Mother bought some cloth to make us new dresses for our birthday.cloth 布布 a）表示）表示 “布布”、“衣料衣料”，是不可数名，是不可数名词。词。b）表示用作某种特殊用途的布）表示用作某种特

14、殊用途的布(桌布，台布等桌布，台布等)。如：如：I need a piece of cloth to clean the table.H&M: 全球时装零售连锁巨头，来自瑞典的连锁服全球时装零售连锁巨头，来自瑞典的连锁服饰店饰店Hennes & Mauritz的缩写。公司成立于的缩写。公司成立于1947年，总部设在斯德哥尔摩，创办人是现任董事长史年，总部设在斯德哥尔摩，创办人是现任董事长史蒂芬蒂芬皮尔森皮尔森(Stefan Persson)的父亲。的父亲。H&M是欧是欧洲最大的服饰零售商洲最大的服饰零售商,其官方网站为其官方网站为http:/。Fashion indus

15、try crisis after EU import ban (page36)相关服装品牌相关服装品牌Zara：成立于：成立于1975年，通过快速地推出时尚又价格年，通过快速地推出时尚又价格亲和的服装，目前已经成为全球排名第三、西班牙亲和的服装，目前已经成为全球排名第三、西班牙排名第一的服装零售商。在全球排名第一的服装零售商。在全球56个国家，个国家，Zara拥拥有超过两千家以上的服装连锁店。然而，拥有如此有超过两千家以上的服装连锁店。然而，拥有如此庞大的零售系统，却能够保证从商品设计、试做、庞大的零售系统，却能够保证从商品设计、试做、生产到店面销售，平均只花费三周时间的生产到店面销售，平均只

16、花费三周时间的“极速供极速供应链应链”，这称得上是时尚产业的，这称得上是时尚产业的“奇迹奇迹”，其官方网，其官方网站为站为http:/。Fashion industry crisis after EU import ban (page36)相关服装品牌相关服装品牌C&A: 著名连锁平价时装零售品牌著名连锁平价时装零售品牌C&A公司公司于于1841年在荷兰成立。至年在荷兰成立。至2007年底，年底，C&A的零售业务横跨整个欧洲、拉丁美洲和中国，的零售业务横跨整个欧洲、拉丁美洲和中国，遍及全球遍及全球20个国家，拥有超过个国家，拥有超过1400家专卖家专卖店，并店，并将持续

17、扩张将持续扩张。其。其官方网站为官方网站为http:/www.c-and-。Fashion industry crisis after EU import ban (page36)相关服装品牌相关服装品牌Key Points在该文中意思是在该文中意思是“被困住被困住”。stuck 是是 stick的过去分词。的过去分词。如：如：I was stuck in the traffic in London. The little girl has been stuck in the elevator for 3 hours. be（get） stuck：常见的搭配有常见的搭配有at a loss亏损

18、，亏损，如：如：sold the merchandise at a loss赔本卖出货物赔本卖出货物stand the loss承受损失承受损失suffer losses遭受损失等遭受损失等huge losses 巨大损失巨大损失Key Points 结合上下文，原本由中国出口的服装被扣结合上下文，原本由中国出口的服装被扣 在欧盟各仓库中；因此该词组可译为在欧盟各仓库中；因此该词组可译为 “放行这些货物放行这些货物”。release还有还有”上映：为了演出、出售上映：为了演出、出售、出版或分发而发行出版或分发而发行“的意思的意思。如：如： release a film/ record/book

19、发发行一部电影、唱片、书籍行一部电影、唱片、书籍release these goodsKey Points如：如：We are in favour of his marketing plan.Key Pointsbe in favour of 赞同、支持赞同、支持be in favour of 还有其他两种含义还有其他两种含义 “有利于有利于”以及以及“以以为受款人为受款人”如：如：The judgement is in favour of their rival. They received an anonymous check in favour of their father. rest

20、riction意为“限制，约束，限定”，后常加介词on，表示“对的限制”。如如：The government placed restrictions on the freedom of news. 政府限制新闻的自由。import restrictions 进口限制进口限制Key Pointsflood 用作动词，含有比喻意义，表示用作动词，含有比喻意义，表示“充充斥：以丰富或过多的东西充满斥：以丰富或过多的东西充满”。如：如： Cheap foreign goods are flooding the market.flood the market 像洪水般充斥市场像洪水般充斥市场Key Po

21、intsTextStructureAnalysisTopicsentenceThe Fashion industry in Europe is facing its biggest crisis in recent history.CausesThe introduction of import controls in June by the European Trade CommissionerEffects1. many small companies are suffering 2. some European countries are in favour of the import

22、restrictions.3. Mr. Mandelson is in dilemma (a difficult position).LISTENINGViews on import controls 8. Listen to the radio news item and decide whether each Of the two speakers is for or against the import controls. (Page 37)该新闻报道中有三人发言，其中一人为主持人，该新闻报道中有三人发言，其中一人为主持人，另二人分别为若奥和达格玛。另二人分别为若奥和达格玛。1.答题信息

23、在若奥的发言中的第二句答题信息在若奥的发言中的第二句“The European Union should protect European industry”以及他的最后总结以及他的最后总结“Stop the Chinese imports，support European producers”。因此该发言者若奥对进口控制。因此该发言者若奥对进口控制持支持态度。持支持态度。Key and Analysis2.答题信息在达格玛的发言中的答题信息在达格玛的发言中的第一句第一句“.we should import garments from Chinaat a good price.”和和第三句第三

24、句“We are not at all happy with this situation”；以及第六句；以及第六句“The European Trade Commissioner should actto permit the clothes to leave the warehouse” 。因此，该发言者达格玛对控。因此，该发言者达格玛对控制进口持反对态度。制进口持反对态度。Key and AnalysisEuropean Trade commissioner Mr. Mandelson would take two opposite views about present situati

25、on into his account. In order to safeguard the profits of local clothing producers in countries like Italy, Spain and Portugal, EU Trade Commission would go on with the import restriction. On the other hand, EU would possibly subsidize the clothing retailers so as to maintain the balance between pro

26、ducing and retailing. 10. Do you know what happened next? Think of two possible endings.Suggested Answer 1:European Trade commissioner Mr. Mandelson would put an end to import restrictions on condition that China takes initiative to cut down its import quotas to European Union. Thus clothing retaile

27、rs could get supplies of the imported garments, whereas, with less imported clothing flooding into European market, local clothing producers could also gain their market share. 10. Do you know what happened next? Think of two possible endings.Suggested Answer 2:11. Listen to the rest of the news ite

28、m to find out if you are right.1. Todays headline is that China and the European Union have just announced that an end to the clothing blockade has been agreed. Key Points今天的标题新闻是：中国和欧盟今天的标题新闻是：中国和欧盟已经宣布中止服装封锁已经宣布中止服装封锁。类似的词组还有如：类似的词组还有如：reach a decision做出决定做出决定reach a conclusion 得出结论得出结论Key Pointsr

29、each an agreement达成协议，取得一致意见达成协议，取得一致意见5. stock exchange 证券交易所证券交易所 也可叫做也可叫做stock market。Key Points3. import quotas 进口配额进口配额4. compromise 妥协，折衷如：妥协，折衷如：make a compromise 做出让步。做出让步。SPEAKINGImported goods 12. In pairs, discuss why a European company decides to import goods. Less energy will be consume

30、d. Natural environment will be better preserved. Large numbers of local workers are set free to pursue jobs with skills. Suggested Ideas:GRAMMARcan/ could/should 情态动词 情态动词没有人称、数的变化。情态动词的否定式为：情态动词没有人称、数的变化。情态动词的否定式为：情态动词情态动词+not (nt) 构成。在问句中情态动词应位于构成。在问句中情态动词应位于主语之前。主语之前。 can表示现在的能力和可能性表示现在的能力和可能性I c

31、an speak English and Spanish . (ability) 我能讲英语和西班牙语。（能力）我能讲英语和西班牙语。（能力）He cant finish the work before he goes home. (possibility) 他回家前不可能完成作业。（可能性）他回家前不可能完成作业。（可能性）can、could、shouldcould 表示将来的可能性和过去的能力表示将来的可能性和过去的能力Our shops could be empty next week. (future) 我们的商店下周可能要无货可卖了。（将来的我们的商店下周可能要无货可卖了。（将来的可

32、能性）可能性）I couldnt speak to him yesterday. (past) 我昨天没能和他通话。（过去的能力）我昨天没能和他通话。（过去的能力）情态动词can、could、should情态动词 can、could、should Can/Could I/we 引导的一般疑问句表示请求引导的一般疑问句表示请求许可、主动提议。许可、主动提议。Can/Could you 引导的一般疑引导的一般疑问句表示要求。问句表示要求。Can I leave early this evening? (permission) 我今晚可以早点走吗？（请求许可）我今晚可以早点走吗？（请求许可）How

33、can I help you? (offer) 我该怎么帮你？我该怎么帮你？（主动提议）（主动提议）Could you sign this form for me? (request) 你能否在表格上签字？（要求）你能否在表格上签字？（要求）情态动词 can、could、should should表示提出建议、征求意见和给予劝告表示提出建议、征求意见和给予劝告The European Union should protect European industry. (recommendation) 欧盟应该保护欧洲的工业欧盟应该保护欧洲的工业。 （建议建议）You shouldnt be rud

34、e to customers. (advice)你不应该对顾客态度粗鲁你不应该对顾客态度粗鲁。 （劝告劝告）情态动词 can、could、should如：如：The alarm will go off at 7 oclock .除此之外，除此之外，go off 还有很多其他意义，常用还有很多其他意义，常用的有的有“离开、出发离开、出发”；“爆炸爆炸”；“进行进行”等。等。如：如：He went off without saying goodbye. It was said that a bomb went off on the train. The concert went off well.

35、 Key Pointsgo off 发出巨响发出巨响如：如：Is Mr. Smith available? available还可表示还可表示“可用的可用的”如：如：First-aid kits should be kept available any time. Key Pointsavailable可得到的可得到的如：如：Please read this dossier on market researching if you have time. Key Pointsdossier卷宗卷宗、档案、档案如：如：I bring the charger with me in case the

36、battery is flat. Key Pointsflat没电的没电的除此之外，除此之外，flat的常用意义很多，如的常用意义很多，如“单调的单调的”；“跑气了的跑气了的”；“漏气的，尤指轮胎漏气的，尤指轮胎”等。等。如：如：This is a flat film which attracts few audience. I was late for work today because of the flat tyre. He threw a bottle of flat beer away. Key pointsflat1.You should give him a call as s

37、oon as possible, give reasonable explanations and promise it wont happen again.Suggested AnswersWork in pairs. Take turns as student A and Student B in each of these situations. (page 38) 2. You should talk to your colleague face to face sincerely and analyze the influence his behavior will bring to

38、 the company. 3. Youd better help your boss keep his records first. But then youll have to teach him how to keep his own records by explaining the importance to him. Suggested Answers4. If you want to be promoted, you have to learn another language which will be of great help to your job; on the oth

39、er hand, you may also improve your performance in work by attending advanced training courses or by meeting your targets. 5. You should refuse to make excuses for your colleague by making him aware of the serious outcome of his behavior and the bad effect on you.Suggested Answers6.You have to pay sp

40、ecial attention to your clients name by writing them down on your notebook; or you may check their names each time to avoid embarrassment before you meet them.READINGBusiness2business teleconference:电话会议、远程电信会议；即电话会议、远程电信会议；即“a meeting in which the people taking part are in different places, but the

41、y are linked by a telephone line”。是不同地方人员参加同一。是不同地方人员参加同一会议的很好方式，既省时又省力，方便快捷，会议的很好方式，既省时又省力，方便快捷，在商务中应用广泛。在商务中应用广泛。 business2business也可缩写为也可缩写为B2B。数字。数字2夹在两个夹在两个business中间形式独特。其文体效果是吸引读者的眼球，中间形式独特。其文体效果是吸引读者的眼球，激发读者的好奇心。实际上数字激发读者的好奇心。实际上数字2是英文单词是英文单词to的谐音，的谐音，而且与两个而且与两个business中无任何空格，既节约了标题空间中无任何空格，

42、既节约了标题空间又具有独特意义，表示又具有独特意义，表示“先进的通讯方式拉近了国际商先进的通讯方式拉近了国际商务之间的距离。务之间的距离。”，也点出了文章的主题，也点出了文章的主题全球通讯。全球通讯。 Key Points： Can you answer the following questions? 1. What are the good ways to connect people in different parts of the world?2. Which is better, working in office or working from home?3. Should ti

43、me differences be taken into account when teleconferences are prepared?Can you answer the following questions? 4. What advice will you give to manage a teleconference ?5. When will you send out the agenda to the participants?6. How much time will you need to prepare a question?7. When can I press th

44、e mute button?4.2 Business SkillsBusiness communications4.2 SPEAKING - On the phone 4.2 WRITING -Dealing with complaints 4.2 GRAMMAR- will for offers and promises4.2 LISTENING- Telephone messages1. 1. printer cartridges printer cartridges k:trid2. description2. description3. 3. pass the message on t

45、opass the message on to 4. complaint4. complaint5. cancel 5. cancel 6. extension number6. extension number 7. 7. PharmaceuticalsPharmaceuticals,fa:msju:tiklz8. budget8. budget 9.9.plasmaplasmaplzm screen TV screen TV打印机墨盒打印机墨盒种类；性质；描述种类；性质；描述 把留言转给把留言转给 投诉投诉 取消取消分机号码分机号码医药用品医药用品预算预算等离子电视等离子电视Useful

46、Words and Expressions 10. 10. freight freight freit forwarderforwarder/fwd/ 货运商货运商 11. Distributor 11. Distributor 发行人，销售商发行人，销售商12.12.containercontainerkntein集装箱集装箱 13. 13. production managerproduction manager 生产经理，厂长生产经理，厂长14. Madrid 14. Madrid mdrid马德里（西班牙首都）马德里（西班牙首都）Useful Words and Expressions

47、 MadridMadrid is the capital and largest city of Spain. It is the third-most populous municipality in the European Union after Greater London and Berlin, and its metropolitan area is the third most populous in the European Union after Paris and London. SPEAKINGOn the phone1.What will you saywhen mak

48、ing a call?On the phone2 What will you respond when answering the phone? Can I help you? Can I leave him a message? Id like to speak to , please. Ill give it to you Ill call back laterThis is , of Can I say that back to you? Does she have your number? Ill ask to call you when she gets back. Ill pass

49、 your message on to Im sorry, the line is busy. Who is calling, please? Would you like to leave a message? I am afraidis not in her office at the moment. A: receptionist of Smith & Sons.On the phoneB: Caller who wants to talk to the managerPractise saying the short exchanges with your partnerOff

50、ice suppliesOn the phonecopy paperprinter cartridgeinkenvelopediarysealing tapemarkerstonerribbonfile holderglue 打印纸墨盒墨水信封笔记本胶带记号笔调色剂彩带文件夹胶水WRITINGDealing with complaintsLetter of complaintsStructure of the letter1.投诉事由投诉事由2.详述事件详述事件/投诉理由投诉理由3.提出要求以及解决方案提出要求以及解决方案Letter of complaintsTips you should

51、keep in mindFirstly, be courteous, professional but firm. Secondly, be reasonable. Thirdly, be specific about what is wrong. Fourthly, tell how we have been hurt.Fifthly, keep it short, to the point.Sixthly, state consequencesKey rules: accurate, brief, clearDealing with complaintsStructure of the r

52、eply1. Apolgising for the problemsKey rules: accurate, brief, clear2. Giving an explanation3. SolutionDealing with complaintsUseful language:1. I apologise for2. Please accept my apologies for3. I would like to apologise for4. Unfortunately5. The problem was due to6. We had a problem with7. I would like to offer8. I can offer9. Please acceptGRAMMAR“will” for offers and promises“will”表示提议和许诺表示提议和许诺当我们决定做某件事时我们经常用当我们决定做某件事时我们经常用“will”。例如，表示提议和许诺时。例如，表示提议和许诺时。-Ill ask him to call you. (表示提议表示提议)-Ill do it later. (表示许诺表示许诺)Work in pairsUse the prompts below to practise conversations with your