Oracle-商业银行的互联网转型战略规划2014

1、互联网银行战略规划思路简述Oracle 中间件战略产品及解决方案部May, 2014Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1221.转型的理性思考2.战略的总体设计3.创新的能力建设4.平台的总体规划目录Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Pro

2、tection Policy Classification from Slide 123转型的理性思考1.转型的理性思考2.战略的总体设计3.创新的能力建设4.平台的总体规划Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 124消费者驱动的变革Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert

3、Information Protection Policy Classification from Slide 125互联网模式：以客户价值为中心的商业模式Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 126金融的互联网化Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Informatio

4、n Protection Policy Classification from Slide 127传统银行通过业务/技术的集成实现业务创新Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 128传统银行以分行为业务中心，未来银行设计围绕用户体验Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert I

5、nformation Protection Policy Classification from Slide 129互联网银行的生态系统Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1210互联网营销：全渠道接触客户，更容易用数据做整合营销Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert I

6、nformation Protection Policy Classification from Slide 1211互联网银行在个人及企业的创新Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1212传统运营思路与互联网思路的比较Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Inform

7、ation Protection Policy Classification from Slide 1213互联网银行的业务发展方向Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1214互联网银行创新的战略定位Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Prot

8、ection Policy Classification from Slide 1215传统银行向互联网银行转型的挑战Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1216战略的总体设计1.转型的理性思考2.战略的总体设计3.创新的能力建设4.平台的总体规划Copyright 2013, Oracle and/or its affiliates. All rights reserved

9、.Insert Information Protection Policy Classification from Slide 1217我们的建议Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1218互联网银行的发展战略总体设计追超越突破Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert In

10、formation Protection Policy Classification from Slide 1219互联网银行精准营销过程总体设计Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12201. 追：避免渠道整合的常见问题Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Infor

11、mation Protection Policy Classification from Slide 12211. 追：网银中实现主动的整合营销Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12222. 超越：闯出农信的天地Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Informati

12、on Protection Policy Classification from Slide 1223品牌传播、获客、客服、员工知识管理2. 超越：用互联网方式提升传统业务Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12243. 突破：政府合作搭建区域性农产品交易平台Copyright 2013, Oracle and/or its affiliates. All rights re

13、served.Insert Information Protection Policy Classification from Slide 12253. 突破：虚拟网点实现社区零售Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1226创新的能力建设1.转型的理性思考2.战略的总体设计3.创新的能力建设4.平台的总体规划Copyright 2013, Oracle and/or its

14、affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1227互联网的创新能力是？Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1228关键能力的培养是持续创新的基础Copyright 2013, Oracle and/or its affiliate

15、s. All rights reserved.Insert Information Protection Policy Classification from Slide 1229互联网金融的核心能力实践中的体现Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1230互联网银行生态体系构建Copyright 2013, Oracle and/or its affiliates. All

16、rights reserved.Insert Information Protection Policy Classification from Slide 1231互联网银行创新能力框架Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1232互联网银行创新能力的体现形式Copyright 2013, Oracle and/or its affiliates. All rights re

17、served.Insert Information Protection Policy Classification from Slide 1233运营效率洞察风险互联网银行创新能力模型1234互联网银行创新能力模型Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1234客户体验和品牌运营能力Copyright 2013, Oracle and/or its affiliates. Al

18、l rights reserved.Insert Information Protection Policy Classification from Slide 1235客户体验和品牌运营能力Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1236客户体验在客户生命周期各阶段的关键能力Copyright 2013, Oracle and/or its affiliates. All ri

19、ghts reserved.Insert Information Protection Policy Classification from Slide 1237客户体验管理：跨渠道一致性客户体验Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1238客户体验管理：关注客户全生命周期，而非交易Copyright 2013, Oracle and/or its affiliates. Al

20、l rights reserved.Insert Information Protection Policy Classification from Slide 1239多渠道运营能力 ： O2O 协作、精准营销Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1240克服挑战-实现营销自动化Copyright 2013, Oracle and/or its affiliates. All

21、 rights reserved.Insert Information Protection Policy Classification from Slide 1241互联网金融关键营销能力框架Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1242精准营销：个性化引擎Copyright 2013, Oracle and/or its affiliates. All rights res

22、erved.Insert Information Protection Policy Classification from Slide 1243精准营销：网站访问客户群细分的定位依据Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1244创新的关键点Copyright 2013, Oracle and/or its affiliates. All rights reserved.Ins

23、ert Information Protection Policy Classification from Slide 1245营销能力的典型用例和关键平台映射示 例Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1246客户数据运营能力 ： 客户洞察能力Copyright 2013, Oracle and/or its affiliates. All rights reserved.I

24、nsert Information Protection Policy Classification from Slide 1247客户数据运营能力 ： 客户洞察能力Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1248互联网金融大数据数字智能模型Copyright 2013, Oracle and/or its affiliates. All rights reserved.Inse

25、rt Information Protection Policy Classification from Slide 1249线上分析 : 运营分析成熟度模型Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1250线上分析与线上行为分析的差异Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert I

26、nformation Protection Policy Classification from Slide 1251对于线上分析，经验比技术更重要Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1252线上常用的测量及应测量的对象Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Inform

27、ation Protection Policy Classification from Slide 1253资源整合及产品创新能力 ： 创造客户需求Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12541. 三农产业链_构建三农领域的全面竞争优势Copyright 2013, Oracle and/or its affiliates. All rights reserved.Inser

28、t Information Protection Policy Classification from Slide 12552. 整合供应链金融_整合信息流、商流、物流、资金流Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12562. 整合供应链金融_整合信息流、商流、物流、资金流Copyright 2013, Oracle and/or its affiliates. All rig

29、hts reserved.Insert Information Protection Policy Classification from Slide 12572. 整合供应链金融_整合信息流、商流、物流、资金流Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12582. 整合供应链金融_整合信息流、商流、物流、资金流Copyright 2013, Oracle and/or its a

30、ffiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12593. 金融云平台_银行中介职能的公共服务化Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 12603. 金融云平台_农产品中远期交易云平台（农超、产销）Copyright 2013, Oracl

31、e and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1261平台的总体规划1.转型的理性思考2.战略的总体设计3.创新的能力建设4.平台的总体规划Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1262客户体验产品创新资源整合

32、互联网银行运营能力模型总体规划Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1263互联网银行创新平台总体规划 系统功能映射Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 126

33、4 Oracle Fatwire 的 Web 体验管理解决了在线交互的挑战： 发布并优化相关的客户内容 开启社区互动并建立客户忠诚度 跨渠道的客户体验推送（包括Web 、移动等） 提供丰富的工具给市场营销人员，使之可以创建在线的客户交互体验 基于Web 内容管理（WCM） 进行创建互联网银行创新平台总体规划 最佳交互应用平台Copyright 2013, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 1265 统一的