雷克萨斯NX创意案

1、I SHAVED我把我的胡子刮了NEW NXCREATIVE PROPOSAL创意案NXTHINKCREATIVEINNO + CYBERGOOD INNOVATIONBRIEFLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXCREATIVE PR OPOS AL 11t h JUNENEWNXTHINKCREATIVELEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014INNO + CYBERSHAVEYE

2、STERDAY，I DID IT.一般情况下，提案前 我是绝对不刮胡子的 因为公司不让吓唬客户NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014TRUTHWHEN I WAS A KID那是我那真的是我NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014SPRINGPUMCH记得那是小时候一个阳光灿烂的春天N

3、XTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014S WEET LIES他们给了我一块糖 然后 . . .NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014FREAKY KID然后我就变成了一个 问题儿童NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAI

4、GN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBER80/90NEW GENERATION他们说我们是 问题儿童的一代LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014A FREAK不开心你见过一个自己特美的怪胎吗NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014THA

5、T QUESTION我难受了很久直到遇到了那个问题NXTHINKCREATIVEINNO + CYBER那一个问题LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014问题THE QUESTIONNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER狼 / 树 / 蜡烛 还有你狼追你跑，你上树狼咬不到，狼尾巴上有一根蜡，蜡烛熄灭，烧到狼，狼疼跳得高，就咬到你而且，蜡烛

6、马上就要熄灭答案THE ANSWERNXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014洞 察这代人从小循规蹈矩 总是离经叛道，并不 是因为他们有问题NXTHINKTHEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER他们相信在每一个看似理所 当然的答案背后NXTHINKCREATIVEINNO + CYB

7、ER洞 察THEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014信 念WE BELIEVED每个理所当然的答案背后，一定都有一个更牛逼的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERNOW此时此刻因为那些更酷的答案 世界正在改变坏小子们 穿上了西装顺手改变了世界NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CR

8、EATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER1stOPTION 1方案壹LEXUS NX给世界一个 更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERASKREADY下面我就要开始提问了拜托各位请务必给我一个 更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE

9、2014CREATIVEINNO + CYBERTVC影视创意TVCF/VIDEONXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERTVC影视创意Option 1给世界一个更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER表01TVCSTORYBOARD手腕上，精密的机械手表，快速的走着A pre

10、cise mechanical watch on the wrist keeps moving quickly.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD巨大的老式纺织厂，砖石和金属铁架结构中，简单的金属灯罩吊灯从高高的顶棚垂下规则排列 A huge old-fashioned spinning mill. In the brick-iron structure, simple droplights with m

11、etal covers are neatly suspended on the tall ceiling.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD微微的鱼眼效果，纺织机整齐的排满厂房，都在规律的高速工作着Rendering a slight fish-eye effect, spinning machines fill the entire mill, working at a high speed.NXTHI

12、NKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD一个非常酷、非常帅的英朗的男人，长袖白色衬衫的袖子，被高高挽起到肘部以上，他从纺 织机中间从容走过，向着镜头由远及近的走过来。A very cool, handsome tall man puts the long sleeves of his white shirt above the elbows, and walks with poisebetween the spinnin

13、g machines, coming towards the camera from the distance.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD纺织机上的纺锤，时而停顿，时而高速旋转Spindles on the spinning machines stop at one time, then rotate at a high speed.NXTHINKLEXUS NEW NX LAUNCH CAMPA

14、IGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD特写男人手腕上的精密机械腕表Camera featuring the mans precise mechanical wristwatch.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD男人在镜头前站住，抬手看了一眼手表的时间。磁性的声音：“请问”Stand

15、ing before the camera, the man raises his wrist to look at his watch, says in an attractive voice Please tellme.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD男人抬头看着镜头，帅气的脸庞：“什么表，别人想偷，也偷不走？” The man looks uptowards the camera, showin

16、g his handsome face: “What kind of watch cant be stolen?”NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 201409TVCSTORYBOARD特写顶棚吊灯的灯丝，高频的闪烁着，忽明忽暗。Camera featuring the filaments of the droplights that flicker at a high frequency, bright and dark.NXTHINKLE

17、XUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARDNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER外表男人公布答案“外表！”纯正面男人的脸，大大的纤细而方正的字体“外表”The man announces the answer: “Appearance!” Camera shot of the

18、 mans face, and display of “exterior look” inbig, light, regular font.11TVCSTORYBOARD所有灯泡爆裂All bulbs burst,NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD厂房一片漆黑，织布机的声音继续规律的响着the mill gets all dark, and the spinning machines operates i

19、n a regular soundNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER13TVCSTORYBOARD黑暗中，NX L型的日间行车灯亮起，三分大灯亮起In the dark, the L-shaped daytime running lamps of NX are turned on, the unique headlamps, too.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOS

20、AL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER14TVCSTORYBOARD锐利的光线切割出纺锤形前格栅和整个车的轮廓The sharp beam cuts out the spindle-shaped grille and the car profile.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER15TVCSTORYBOARD空旷的厂房中央，静静停放着NXIn the center of th

21、e empty mill parks NX still.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER16TVCSTORYBOARD标版Ending logo cut.NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014汇总页NXTHINKCREATIVEINNO + CYBERPrint平面创意1/4N

22、XTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline标题什么表别人想偷也偷不走外表！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINK

23、CREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER吞2/4TVC影视创意Option 1给世界一个更酷的答案01TVCSTORYBOARD巨大的欧式石头柱子，水波感的光影不时的闪过Huge European-style stone columns and wavy light and shade effect flashes from time to timeNXTHINKLEXUS NEW NX LAUNCH

24、 CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD高大的书柜从地面一直通到两三层楼高的屋顶，上面放满了书Wall of books standing from the ground up to the ceiling of two/three-story high.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCST

25、ORYBOARD老式拼花木地板，华贵而夸张的花纹The old-fashion parquet floor boards rendering noble, exaggerative patternsNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD镜头缓缓向前推进，一个阳光帅气的男人双臂交叉，靠坐在书桌前。Camera slowly moves forward to a pleasant handsome man lea

26、ns against the desk, with his arms crossedNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD俯视镜头，男人微微抬起头，仰面向着镜头，他轻轻发问：“请问，怎么做才能一口吃掉一 个胖子”Looking down to the camera, the man slowly looks up facing the camera, and asks gently, Please tell

27、me how toswallow a fatty?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD贯穿始终的水波感光影划过男人帅气的脸庞“比他更胖”The constant wavy light and shade effect quickly passes the handsome mans face “To be fatter than him.”NXTHINKLEXUS NEW NX LAUNCH CAMPAI

28、GN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD镜头拉开摇起，在男人头顶上方，一只巨大的鲸鱼The camera lifts up to focus on a huge whale above the man.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD全景一个自然博物馆的大厅里，巨大的鲸鱼悬挂在空中，男

29、人在鲸鱼的下方The panorama sets in the hall of a nature museum, a huge whale suspends in the air, and below the whale is themanNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD鱼眼镜头效果，微微仰视，巨大的鲸鱼嘴部前，NX的后盖缓缓打开Camera loops up with a slight fisheye

30、 effect. Before the mouth of the huge whale, the rear trunk of NX slowlyopensNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD随着后盖打开，座椅放倒，展现Smart package的巨大空间The rear trunk opens, the seats are put down, a huge space presented, presenti

31、ng Smart PackageNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD空旷的博物馆中，老式拼花木地板上，NX静静停放NX parks still on the old-fashioned parquet floor boards of the vast museumNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE

32、 2014CREATIVEINNO + CYBER12TVCSTORYBOARD标版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERPrint平面创意2/4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline标题怎样才能一口吃掉 一个胖子？比他更胖！NX

33、THINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER看TVC影视创意

34、Option 1给世界一个更酷的答案01TVCSTORYBOARD特写极具设计感的奢华椅子Camera features to the luxurious seats with extreme design.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD镜头拉开，四把椅子，按照两两一排的方式，向着同一个方向，前后排放Unfold the picture to display four seats, two of wh

35、ich are in one row, and arranged in the same direction.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD有光照射在男人的脸上，不时能看到光晕，男人微微眯着眼睛面对镜头，酷酷的说“请问， 一个左眼近视右眼远视的司机倒车时，他在看哪儿？Light comes to the mans face, accompanied by occasional halation. Na

36、rrowing his eyes and facing the camera, the man asks in a cool voice: “A driver with near-sighted left eye and far-sighted right eye, where should he see when reversing?NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD男人狡黠一笑“他想看哪儿，就看哪儿”

37、随着他说话，周围不时有光影闪动With a cunning smile, the man gives the answer: “Anywhere he likes”, while light and shade flashes around.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD全景，油亮亮的地面上，周围都是黑色的摄影灯反光伞，在四把椅子周围，无数黑色脚架上 无数个考究的相机，男人和椅子在所有这些的中心Pan

38、orama: On the shining floor are black umbrella reflectors of the photoflood lamps, around the four seats arecountless delicate cameras on black stands, and the man and the seats are in the center of all these.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO

39、+ CYBER06TVCSTORYBOARD俯视相机360环绕，不停的拍摄，光影闪烁The overlooking camera surrounds the man and seats in all direction, keeping taking photos, flashes on and off.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD俯视，随着强光闪动，画面中心被闪成一片白色，光影交错中，四个座椅变成

40、了一辆NX As the full beams flash, the center of the picture gets all white, the four seats turn into an NX in light and shade effect.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD周围360的环境，也随着光影闪动，变成了实景The environment around the car also

41、 changes into the physical view in light and shade effect.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD整个景象随着一阵强光，变成了屏幕中，360全景监测的画面The entire picture changes into a 360 panorama view in the screen of the Panoramic View Monitor.NXTHI

42、NKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD男人轻轻动动手指，操作着HMI的操控板The man gently operates the panel of the HMI.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD展现抬头显示等功能Exhibi

43、t the HUD and other functions.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD标版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER汇总页NXTHINKCREATIVEINNO + CYBERPrint平面创意3/

44、4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline标题一个司机左眼近视右眼远视 倒车的时候，他在看哪他想看哪 就看哪！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11

45、t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER开4/4TVC影视创意Option 1给世界一个更酷的答案01TVCSTORYBOARD纯白色的、巨大的圆形半球体空间A huge white spherical spaceNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2

46、014CREATIVEINNO + CYBER02TVCSTORYBOARD大空间中间，站着一个非常酷的男人，带着帽子，休闲领带随意的挂在脖子上，他右手曲臂， 手里拿着一个金属小球。In the center of the huge space stands a very cool man, wearing a hat and a casual tie, bending his right arm, andholding a small metal ball in the hand.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY

47、 LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD特写空间墙体的局部，是一个个白色的小型磁铁线圈组成的，都是白色的，但是可以看到上 面有突起的”N”和”S”字样。Camera featuring a part on the wall of the space, and the part is composed of numerous small white magnetcoils , but on these pieces protrude the “N” and “S” letters.NXTHINKLEXUS NEW NX L

48、AUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD男人微微一笑，轻轻向上抬手，小球瞬间飞起，悬浮在空中。男人酷酷的问到“据说76.5% 的人认为开车很难”The man smiles and raises his hand gently, and the small ball immediately flies, and keeps afloat in the air. Theman says in a cool voice “It is said that 7

49、6.5% of the people think it hard to drive.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD特写周围的墙上的磁铁，男人的声音回荡在空间中“请问，比开车更难的是开什么？” Camera features the magnets on the wall around, the mans voice echoes “Please tell me: what is harder tha

50、n driving?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD镜头回到男人，他微微一笑“开！心！”说着顺手轻巧的将金属小球打向半空，小球瞬间进 入空间中的电磁轨道，快速运动，做着不规则的圆周运动。Camera comes back to the man smiling “Fun!” Then, he throws the small metal ball with ease to the air, and th

51、e small ball immediately enters the electromagnetic track in the space, and starts irregular circular motions at a high speed.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD小球不时经过男人身边，带着阵阵风声，将男人的领带吹起。男人用手扶着帽子继续问道 “那，比它们两个都难的是什么？”The s

52、mall ball passes the man from time to time, soaring and blowing the tie of the man. Holding his hat, the manasks, “Then, what is harder than both?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD特写男人酷酷的帅气两旁“开车开到开心”Camera features the c

53、ool characters “Fun To Drive” on both sides of the man.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD突然男人极速下蹲，小球飞来，把男人的帽子带向空中The man suddenly crouches; the small ball flies towards him and brings his hat to the air.NXTHINKLEXUS NEW N

54、X LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD镜头跟着小球在大空间内快速运动。Camera follows the small ball moving quickly in the huge space.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD叠画，小球变成变成离心力标

55、中心的橙色小球Picture dissolves. The small ball turns into the orange ball of the G-force meter.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD帅气的男人正开着NX在球形的巨大空间中驰骋Man drives NX, soaring in the large spherical space.NXTHINKLEXUS NEW NX LAUNC

56、H CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER13TVCSTORYBOARD他的领带随风飘动，帽子被风吹出，高高的飞在空中。His tie floats in the wind, his hat is blown away flying high in the air.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER14TVCSTORYBOARD特写

57、运动中的NX，介绍Fun to Drive的产品力Camera features NX in motion, highlights the product strength of “Fun to Drive.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER15TVCSTORYBOARD标版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS1

58、1t h JUNE 2014CREATIVEINNO + CYBER汇总页NXTHINKCREATIVEINNO + CYBERPrint平面创意4/4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline标题比开车更难的是开什么？开心！那比它们都难的呢？开车开到开心！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREAT

59、IVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBER汇总页汇总页汇总页汇总页NXTHINKCREATIVEINNO + CYBERPrint平面创意LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKCREATIVEINNO + CYBERH/L: What cant

60、 be stolen?Exterior appearance!S/H: Spindle grille, independent three-eye LED headlamps, and daytime running lamps.NXTHINKCREATIVEINNO + CYBERH/L: How to swallow a fatty?To be fatter than him !S/H: Cabin design with flexible seat arrangement creates an ultra ample interior space.(Smart package)NXTHI