外贸开发信范文2010-10-06

1、I.DearSirs,WeoweyournameandaddresstotheCommercialCounselor'sOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketforTextiles.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.Weareastate-operatedcorporation,handlingboththeimportandexporto

2、fTextiles.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemssuppliableatpresent.Shouldanyoftheitemsbeofinteresttoyou,pleaseletmeknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.Inourtradewithmerchantsofvariouscountries,wealwa

3、ysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.Welookforwardtoreceivingyourenquiriessoon.Yoursfaithfully,Encl.2 .DearMrSmithWishyouenjoyagreatday!Iwouldliketointroducemyself.IamStoneLeeandIrepresentEfrontDigitalTextilec

4、ompanyinHangzhou,China.WearegladtoknowthatyouarealargeretailenterpriseinUSAtodealwithIwasreferredbyfriendinUSAretailbusinesswhoisfamiliarwithyourcorporation.Asaprofessionalmanufacturer,Iwouldliketointroduceourproductstoyouandofferyouaquote.Weareamanufacturerofhouseholdtextileproducts,includingchenil

5、lebedspread,Spanishbedspread,tapestrywallhanging,throw,tapestrycushion,chenillecarpet,upholsteryfabricandmorewhicharealldigitaljacquardmachineweavedbyimportlooms(16intotalfromGermanandItaly).ThecatalogueIattachedincludesjustsomeofourhighqualityproducts.PWehavepassedthroughISO9001:2000;ISO14001:2004;

6、ecologicaltextilecertification.Itwouldbeourpleasuretobeginabusinessrelationshipwithyouandsupplyyourstoreswithourqualityproducts,.Sincerelyyours,3 .DearMr.StevenHans,Wthatyouareinthemarketforballpen.Wewouldliketointroduceourcompanyandproducts,hopethatwemaybuildbusinesscooperationinthefuture.Wearefact

7、oryspecializinginthemanufactureandexportofballpenformorethansixyears.Wehaveprofusedesignswithseriesqualitygrade,andexpressly,ourpriceisverycompetitivebecausewearemanufactory,wearethesource.Youarewelcometovisitourwebsitewhichincludesourcompanyprofiles,historyandsomethinglatestdesigns.Shouldanyofthese

8、itemsbeofinteresttoyou,pleaseletusknow,Wewillbehappytogiveyoudetails.Asaveryactivemanufactures,wedevelopnewdesignsnearlyeverymonth,Ifyouhaveinterestinit,it'smypleasuretooffernewstoyouregular.Bestregards,DafuWong4 .Dears:Goodday!ThisisMickelfromChina.Wearewritingtoyoutoestablishlong-termtraderela

9、tionswithyou.Fromyourcompanyweb,wegettoknowthatyourcompanyisaninfluencecompanyinyourbusinessandaredealingwithrazorbarbedwire.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts.Wearealeadingcompanywithmanyyears'experienceinwiremeshexportbusiness.Ourproductsarerazorbarbedwire,whichen

10、joypopularityinMiddleEast&Europemarkets.Youmayalsovisitouronlinecompanyintroduction,whichincludesourlatestproductline.Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtoreceivingyourenquiressoon.Sincerely,Mi

11、ckelLiuCompany:Add:Contact:Tel:Fax:URL:5 DearSir,ThisisXXfromamanufacturerspecializinginproducingXXXinChina.Wehavebeeninthisindustryforover10years,pleasehavealookatourwebsite:XXX,youwillfindtherearemanyproductssameastheonesyoudisplayed.Anyway,youcouldfindsomeotheritemswhichyoucanalsoputonyourmarket.

12、AnyinquiriesontheXXXpleasedonothesitatetocontactus.Wearelookingforwardtoestablishwin-winbusinessrelationswithyou.ManyThanks&BestRegards展会之后联系客户的开发信范文上Poster：jinerbrass参加展会完了，大家会怎么联系客户呢？下面的范文提供给大家一些参考DearAngelGooddayandthanksforyourkinde-maildatedOct05th.WeareverysorrynottovisityourboothinCantonf

13、airthistime,duetoourheavybusinesshereandwesincerelyhopetoseeyounextfaircertainly.Bytheway,wekindlyaskyoutosendyourfullrangeofdenimitemsfrom6Ozto14Ozwiththespecification100%polyesterorpoly/cotton/spanandsoon.Actually,wehavebeenreceivedmanyinquiresfromsomereliablecustomersforDenimitems.Butwedidn't

14、offeranything,aswehavenotfindanygoodsupplierfromChinayet.Inthisregards,wethinkbothofuswouldenjoythemutualbusinessforDenimiteminxxwell,ifgoodproductsandcompetitivepricesshallbeprovided.xx这个客户以前来过我们广交会上的摊位，今年再次邀请他时，他没有空来，但是会和我们一直保持联系我在回信的时候就说我们产品信息方面的事他就又回复了DearAngelGoodday!ThanksforyourkindreplyAnyho

15、w,wereallywantourmutualbusinessasmuchasyoudoandthereisbigdemandforDenimitemsinxx.Butthemostimportantthingisthecompetitiveprice.Nowwehavefewsamplesofyourcompanyasfollowsandpleaseofferusyourfinalpricefortheseitems,alongwiththedetailedcompositionandloadingquantities(1x20feet)andbestdeliveryB-131/123/12

16、4/123Asyouseetheabove,yoursamplesaretoosmallandweneedmorevarietyofyourdenimsamplesfrom6Ozto14Oz.Therefore,itwouldbeverythankful,ifyouwillsendyourfullitemstousafterthefairimmediately.Hereisaddressforyoursampleforwarding.xxxxxxxxxxxxxxOnceagain,let'sworkourbesttomakeDenimbusinessasmuchaspossiblean

17、dwaitingforyourreply,Mr.AbdullahChangGeneralManager我看他有蛮有诚心的，就打算广交会后好好联系联系。我也忘了是怎么回的了，以前的信丢掉了，见谅然后我就去了广交会，回来后，他就和我联系了DearMs.Angel,GooddayandhopeyouhadagoodresultfromCantonfair.1. Asyoutoldus,pleasesendallnewsamplestouswiththegivenaddressonoure-maildatedOct09th.2. WeamstillwaitingforyourbestpriceforB

18、-131/123/124items.3. IfyouhavethesimilaritemlikeB-123withtheweight6or6.5OZ,pleasesendthissampletous,alongwiththenewsamples.Pleaserushtosendallyournewsamples,aswewanttomakethedenimbusinesswithyourcompanyasmuchaspossible.Withourbestregards,Mr.AbdullahChangGeneralManager然后我就给他寄了样品，说明了我们也很想和他做好生意，我们产品质量

19、和价格方面的事。DearAngelGooddayandthanksforyourkindreply.1. Thanksalotforyournewsamplesandwillreconfirmwhenwewillreceivethesamples.2. Also,thanksforyourbestpriceofferforthebelowitems.ButIwanttoknowthedetailedcompositionsuchasthewidth,weight,polyorspandexincluded,loadingquantities,theshirinkagepercentageand

20、so.So,pleasereplytheabovetousbyreturn.Actually,thecustomersusedtoaskthesequestions,whentheyplacetheorderandwedonotwanttomakeanymistakeswithyouandthecustomeraswell.3. Also,ifpossible,pleaseofferyourbestpricebasedonCIFC5%notFOB,asnooneherewantthepricetermswithFOB.Waitingforyourreturnreplyandhopetostar

21、tourmutualbusinessverysoon,AbdullahChang接着我就重新报价了，下面有我自己的原信了DearAbdullahChangHowareyou?I'msorryreplyyousolate.PpositionshirinkagepercentagepriceCIFC5%Alltheitemtheloadingquantitiesis5000metres.Andthefirstorderisnotlessthana20GPcontainer.Pleasecheckit.Ifyouanyotherrequirement,co

22、ntacttome.B.R.Angel简单的说了一下他的回信DearAngel.Goodday.Reyourdenimsamples,westartedthemarketingforallsampleswithmanycustomers.But,asexpectedduetothetoughpricecompetition,allcustomerslikedyoursamples.Butnooneacceptyourprices.Actually,theyusedtocouteroffertheirpriceslessthan10%ofyourofferedprices.Really,wedo

23、notknowwhattodo,thoughwewanttoopenourmutualbusiness.Therfore,pleaseofferyourbestofbestandrockbottonpricesforallitemsagain.Wehaveveryimportantmeetingforyoursamplestodayandwewanttomakeourfirstorder.Waitingforyourrevisedoffernowandthanksalot,AbdullahChang又发来的，我换了新的邮箱DearAngel.Youhavesobeautifulname.Reg

24、ardingyourdenimitem,B-131/7OZ,pleaseofferyourbestofbestandlastprice,aswehave1x20feetcontainerinquiry.Youofferedyourprice,/M.Butfranklyspeaking,thecustomertoldhealreadygotthesameitemwithUSD1.20/M.Youseehow'saboutthebigpricedifference.Evenifyouhavethesameitemwith6.5OZwithlessprice,wewanttoknowthep

25、rice.Iwanttomakethebusinesswithyou,asmuchasyoudoandIwanttostartthebusinesswithyou.Pleasesupportus.Also,pleaseinformtheloadingquantitiesforthisitemaswell.Waitingforyourreplybyreturnandthanksalways,AbdullahChang展会之后联系客户的开发信范文下Poster：jinerbrass然后我很长的给他回了封信DearAbdullahChangThankyouforyouremail.Aboutthep

26、rice,youknowit'sCIFC5%,andourFOBpriceisUSD/M.So,it'sagoodprice.Youknow,ourdenimfabricalwaysusethetopgardeyards,soourproduce'squalitywillalwaysverygood.Yourcustmersaytheyhavethesimlaritem,andthepriceisonlyUSD1.20/m.Butwecanguessiftheywanttogettheprofitformsolowprice,theymustusethebadmater

27、altomaketheirdenim.Maybe,thefirsttimeyourcustmerwillgetthegoodquality,buthowcantheyassurethequalityforever.RromabovewhatIsay,youcanhaveathink.Ialsowanttodothebusinesswithyou,andyouaretheonlycustmerinourxxmarket.Anyway,Iwilltrybestletmybosscangiveyoursomediscount,butbaseonagoodqualitythepricewillnotb

28、esolow.Lookingforwardyourreply.Angel呵呵，英语功底不是很好，只能写这么多了，他也回了DearAngel.ThanksforyourpromptreplyandIfullyagreewithyouaboutthegoodquality.Butfranklyspeaking,yourpricesseemquitehighcomparingtheavailablepricesinthemarket,thoughyouwillassurethebestquality.Thisistheproblem.Anyhow,pleaseofferyourlastandbest

29、pricetoconvincethecustomerasmuchaspossible.Really,IwishwewillhavetoopenthedoorofbusinessbyanymeansandIamsureourfirstbusinesswillleadmorebusinessesinthenearfuture.Waitingforyourreplybyreturnandthanksinadvance,AbdullahChang他说相信我所说的一切，但是他还是不让步没办法，到这个时候只能是站在客户的角度，说会帮他想办法。DearAbdullahChangThankyouforyouu

30、nderstandus.AndafterItrytopersuademyboss,heargreegiveyouabestbestprice!TheitemB131cangiveyouthispricebyCIFC5%USD/M,youknowthoughtIlowdownourprice,butthefreightandcommisionalsothesame.Andthequalityisalsogood.Andifyouwanttoorderan1X20GPcontainer,thisitemcanbeloadingwith35,000metres.Wealsoverywanttodob

31、usinesswithyou.Andduetoyouareourfirstcustmerinthemarket,weverywanttoopenthismarket,andbuildingthelongtimebuisnessrelationshipwithyou,wegiveyouthislowprice.Ifyouhavetime,weclomeyouvisitedourfactory.Waitforyourfirstorder!Angel我又给他报了一次假，这次报价我们稍微做了点让步DearAngel,Gooddayandwellreceivedyourbelowe-mail.AsIwi

32、llhavethemeetingwiththecustomeronWed,Iwillletyouknowtheresult.willnotButfranklyspeaking,asfarasIknowthepriceinthemarket,Iamafraidthecustomerbuythisitemwithyourofferedprice.Sorrytotellthistoyou.Butitistrue.Anyhow,Iwilltrymybesttoconvincethecustomer,asIwanttoopenourfirstbusiness.Thanksandbestregards,A

33、bdullahChangAMC没办法了，现在做的只能是等消息DearAbdullahChangThankyouforyoureply,andtellmetheture.Anyway,Iwillwaitforyourgoodnews.BestRegardsAngel他有消息了！DearAngel.Trustyouwouldbealwaysfine.ReB-131item,wefinallymetthecustomeryesterdayandweofferedourlastpricewithUSD/MandheaskedUSD.-/Mnotmore,sayingthesameiteminthema

34、rketissellingwithinthispricerange.Wetriedourbesttoopenourmutualbusinessandconvincethecustomer.Buttheabovewasfinalresult.Sorry.Waitingforyourreplyandthanks,AbdullahChangAMC做生意真是好辛苦啊！DearAbdullahChangThankyouforyourreply.Thoughtit'sveryhardtopersudemybosstoacceptthisprice,Iwillalwayshelpyou.Becaus

35、ewereallywantyoopenyourmarket.Andpleasetellyouralldetailabouttheordertome.Likeyourpayment,It'sveryimportant.Andthequantityinfuther,alltheseistheconditiontopersudemyboss.Lookingforwardyourreply.Angel我只能使用缓兵之计DearAngel,Thanksforyourbelowe-mail.Thequantitieswillbe1x20feetandthepaymentonL/catsightsu

36、rely.What'stheloadingquantitiesfor1x20feetcontainer.Lookingforwardtogetyourreplybyreturn,AbdullahChang我和老板商量了很久，决定还是接受他的价格DearAbdullahChangThankyouforyourquickilyreply.AndyesterdayIhaveameetingwithmybossaboutyourorder.Itrymybesttotellhim,thatthexxmarketisagoodmarket,beginthefirstbusinessisimport

37、antforus.Atlast,heagreewiththispriceCIFC5%USD/M,thoughwecan'tearnanyprofitfromthisbusiness.Weknow,wewilldothelongtimerealtionshipbusinesswitheachother.Andwehopeyoucanbringmoreandmoreordertous.But,aboutthepayment,weadvice30%beforeT/T,thebalanceagainsttheB/L.AndB131,one20fclcanloadingabout38000MTS

38、,updowmin5%.Andshipmentdateis30-35daysafterwereceivedyourearnestmoney.Lookingforwardyourreply.Angel然后就同意我们的条件第一封客户开发信写作技巧1. Easy:Yourlettertopromotethelanguagemustbeconcise,notwordyRory.Becausealotofforeignbusinessmendonothavemuchpatience,ifyoupromotethefirstletterverylengthyletteresotericterminolog

39、y,theysimplywillnotread,theresultsareoftendealtwithasspam.2. Professional:inthemessagemustindicatethatyouareaprofessionalcompanywithprofessionalproductsandprofessionalsalesandafter-salesstaff,youwritethee-mailisnoteasytoputyoutogetherwithyourprofessionalandbasiccourtesyarealsoomittedlostinthemailmus

40、tbeattachedattheendofyourcontactdetails,includingyourname,position,companyname,phone,fax,E-mailaddress,URLandcompanyaddressinformationcontent,giveeachotheraveryformalimpression.3. Appropriate:infactthemostappropriatenoteasy!Buyerswantgoodproductsandpeopletodealwith,ifyouwritethefirstletterofclosurew

41、henitmademanymistakesinthepromotion,onelookislayman,buyerswillthinkyouarenotrealmanufacturer,ornotfamiliarwiththeproduct,itmaybegone.ThisisthebeginningofmyarticleWhyWritingmessagesemphasizethebackgroundofclientsbeforetheunderstandingandanalysisoftheimportanceofcustomers,becauseifyouareontheclientisn

42、otknow,writealetterofpromotionisverylikelyamounts.4. Clear:wemustmakefulluseoftheadvantagesofe-mailtransmissionofimages,sobetterabletoexplaintheproblem,butcanalsoreducecosts,withtheaidofdiagramstheeffectofthelanguagethansimplechattermoredirectly.Inaddition,messagessentbefore,itisnecessarytocarefully

43、checkaboutwhetherornotthespellingorgrammarerrors,putasmuchaspossiblemaygiveothersabadimpressiontominimize.clarityofthemessageisasuccess.Thereisalsothatinthefirstletterpromotionletterisissued,theconstantandcarefultrackingofcustomersisalsoveryimportant,evenifcustomersdonothaveintentiontobuy,butbecause

44、youarefromtheregulartrack,customerswouldhaveimpressedyou,oncehepurchasesimilarproductshavedemandfortheonetimethoughtofyou,butevenifthecustomerdoesnothaveintentiontobuy,hewouldrecommendtohisfriend.1 .简单:你推广信的语言一定要简练，不要罗里罗嗦.因为很多外国商人没有多少耐心，如果你的第一封推广信无比冗长用词深奥，他们根本不会读下去，其结果是往往当作垃圾邮件处理了.2 .专业:在邮件中一定要表明你们是

45、专业的公司，拥有专业的产品和专业的销售及售后人员，你写的邮件简单并不是也要你一并把你的专业和基本的礼仪也省略掉了，在邮件的末尾一定要附上你详细的联系方式，包括你的姓名、职位、公司名、电话、传真、E-mail地址、网址和公司地址等信息内容，给对方一个很正规的印象.3 .恰当:恰当其实是最不容易的！买家总希望和精通产品的人打交道，如果你在写第一封推广信时就错误百出，一看就是外行，买家会认为你不是真正的生产厂家，或者对产品并不熟悉，很可能就一去不回.这也是在文章开始我为什么会强调写邮件前对客户背景的了解和对客户的分析的重要性，因为如果你对这个客户一点都不了解，写出的推广信很可能就是言之无物.4 .清

46、晰:一定要充分利用电子邮件传递图片的优势，这样更能说明问题，同时也可以降低成本，图文并茂的效果会比单纯语言喋喋不休来得更直接.另外，发出邮件之前，要仔细的再检查一下，有无拼写或语法错误，尽量把可能给别人的不良印象减到最小.清晰明了才是一封成功的邮件.另外还有一点，在第一封推广信发出后，不断的细致跟踪客户也很重要，即使客户现在没有购买的意向，但是因为你经常跟踪往返，客户会对你有很深的印象，一旦他有购买同类产品的需求会的一时间想到你,而且就算客户没有意向购买，他也会推荐给他的朋友。开发信DearSirs/Madam,Wegotyourinfomationfrominternet.（告诉客户你从哪里

47、搞到他们的联系方式）IamMichaelwhoisasalesserviceofABSSYSTEM.（告诉客户你是谁，什么公司）Thankyouforspending1munitesreadingourmail.（要客户继续读信必须说的客套话）ABSwebsitesystemareveryPOPinEurope,Canada,U.S.A,Japan,China,Hongkong.etc.ABSwebsitewillbeyourBusinesskey.（Plscheckattachpicture）（简要说明产品，邮件里可附产品图片）whatistheadvantageofABSwebsitesy

48、stem?（说明你产品的优势和对客户的好处，激发购买欲望）1 .Helpyousavemarketingcost,youwillhave7*24*365showroowonline.2 .LowcostbusinessmailsystemyoucustomerwillnotSpamyoumaillagain.3 .Easycontrolyourwebsiteinfomationandjustaofficegirlcandoit.4 .Youcustomerwillvisityouwebsiteinhightspeedinanywhereinglobal.Ifyouareinterestedin

49、them,wewillsendourquotationandspecificationstoyou.（这句,点题，若客户感兴趣会让你报价的）Anyquestions,donothesitatecontactus.（结尾，说明®务周至U）Bestregards,（标准格式）MichaelABSSystemTel:+86-756-2327601Fax:+86-756-2136854E-mal:你的邮件Web:你的网址外贸开发信范文外贸开发信范文【通印网】首先是一封来自澳大利亚客户对开发信的建议和意见，然后是几封经典开发信做外贸的朋友肯定有在尝试写email邮件出去，写开发信，写第一封推销

50、信向客户推荐自己产品，我也有过，最郁闷的莫过发N多邮件却没有任何客户的反馈。有时候也会收到一些邮件，这个潜在客户回复却是说现有的供应商合作很愉快，不希望有第三者打扰。如何提高外贸开发信推销邮件的客户回复率呢？以下是一个热情的澳大利亚客户反馈给我的几点指点。澳大利亚客户教你开发市场，推荐产品（对写开发信会有启发）。Hello,YouarequitecorrectIamextremelybusyeverydayandIwouldimaginesootherbusinessmen.Ihavetalkedtoothermeninsimilarbusinesstousandtheyalsoregarda

51、lltheemailstheyreceiveeverydayfromsuppliersaroundtheworldasawasteoftimeandannoying.I'mnotsureifIcanhelpyoubutIhaveafewsuggestionsreemailmarketing.?IfyousendemailstonewcompaniesIwouldincludealistofcustomersthatyoucurrentlyexporttoinvariouscountries?Iwouldalsoincludecustomertestimonialsfromyourbuy

52、ers.Thisareverypowerfulandgiveyoucredibility.?Trytowordyouremaildifferentlyfromalltheothersuppliers.TheyalllookandsoundthesamesomostofthemwillbedeletedorignoredimmediatelyIfyouwanttobenoticedandifyouwantyouremailtobereadyoumustbedifferentandcreateanemailthatisinterestingandwillcatchtheattentionofyou

53、rprospectivecustomer.Ifyoudonwillberejectedjustlikealltheothers.Rememberthatcompanieslikeusandotherswhoimportproductareveryconcernedaboutqualitycontrolofproducts.UnfortunatelyChinahasgainedareputationasasupplierofcheapbutpoorqualityproducts.PriceisalwaysimportantbutitisnottheMOSTimportantpartofaprod

54、uct.Regards,1 .DearSirs,WeoweyournameandaddresstotheCommercialCounselor'sOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketforTextiles.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.Weareastate-operatedcorporation,handlingboththeimp

55、ortandexportofTextiles.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemssuppliableatpresent.Shouldanyoftheitemsbeofinteresttoyou,pleaseletmeknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.Inourtradewithmerchantsofvariouscou

56、ntries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.Welookforwardtoreceivingyourenquiriessoon.Yoursfaithfully,Encl.2 .DearMrSmithWishyouenjoyagreatday!Iwouldliketointroducemyself.IamStoneLeeandIrepresentEfrontDi

57、gitalTextilecompanyinHangzhou,China.WearegladtoknowthatyouarealargeretailenterpriseinUSAtodealwithwasreferredbyfriendinUSAretailbusinesswhoisfamiliarwithyourcorporation.Asaprofessionalmanufacturer,Iwouldliketointroduceourproductstoyouandofferyouaquote.Weareamanufacturerofhouseholdtextileproducts,includingchenillebedspread,Spanishbedspread,tapestrywallhanging,throw,tapestrycushion,chenillecarpet,upholsteryfabricandmorewhicharealldigitaljacquardmachineweavedbyimportlooms(16intotalfromGermanandItaly).ThecatalogueI