商务英语试题

1、1. What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than goodIn myopinion,globalization meansa company set up subsidaries in the other countries and make them into local setting up new companies means the transf

2、erring of technology and offering to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIAand so companies are in different industries,some in instant food industries,some in heavy industries,some in aviation may different to say absolutely global companies do more harm or do more obvio

3、uslythat global companiesgive us much cheaper ang higher quality products which make us enjoy a more comfortable global companies introduced more advanced technology and management on the other hand,with the strong competition,some national companies is eliminating and our national cuture is also di

4、spearing with the step of globalization.2. Are you influenced by brands when you choose products or services (Why or whynot) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new bran

5、dI think whether I influenced by the brands depend on different kinds of I choose something I use everyday such as shampoo,I will firstly take brands into I think shampoo is a kind of chemical product,some small companies may add put some unhealthy addition ,which may have a bad influence on my when

6、 I choose cloths ,I think style and quality are important than I don t want to have a try to a new brand ofproduct,because I think it isnot worthy for meto try a product with un ifthereare some discount or free-trying,I d like to have a try. For a company who wantto create brand awareness,I have som

7、e it s necessary to make a product ,the company should associate with specific quality with his ,forming a customer loyalty is impotant for a company.3. How often do you travel by air, rail, underground, road and sea What do youenjoy about traveling What don t you enjoyTo be honest,t have never trav

8、eled by air and I go to school or go back home , Iwill travel by train. Almost I will traveled by trainfour times a year. Butwhen I go out for a short trip. I will travel by I travel to different place ,Iam enjoying the scenes in differert place,I will be happy when I learn different culture from di

9、fferent cities. Also ,during the journey we can communicated with different people and gain some friends. But there are some unhappy things such as the crowed train,the traffic jam or some abusive person. Wemay lost our way to in strange cities .4. What s important when choose household applianceBra

10、nd name Technology When I choose house hold appliance ,I will take several factors into consideration such as brand name ,price ,sevices,and technology and so on .firstlywill select several famous brands for me to make reason why I choose famous brands because usually famous brands stands for good q

11、uality and better that price worth for money is also important,with the same quality ,I will choose the product with a lower we all known that household applicance is a kind of durable ' ll use it for a long time ,so the sevice is important sevice isa guarantee for ourbutnot least, aproduct with

12、 advancedtechnology may means more time it can beusedand much safer,moreelectricity-saving.5. Which of the following statements do you agree with Why People remember advertisements not products.Advertising raises prices.Advertising has a bad influence on children.I think people sometimes remember ad

13、vertisements but not the if a advertisement is too attractive ,the people who watch it may pay more attention to the advertisement rather than the usually,people will remember the product also because there is a high frequency of broadcasting advertusing will arise the price of product,as we all kno

14、w,advertising is very expensive,so the advertising increase the tolly cost of the product,so the product will be sold at a higher on the otherhand ,advertisingreduce the seeking cost of customers,customerscan easily to fingout what they are want tobuy and avoid buying a wrong product,so it is diffic

15、ult to say advertising raises prices absolutely. I think there may be bad influence on children,because some companies in order to promote their sales,theymay add someunhealthy factors to advertisement to draw children ' s this may had bad influence on children.6. What is dress code How importan

16、t is personal appearance at work For example Think about formal clothing, uniforms, men with earrings and tattoos, etc.Dress cold is how you dress in certain place. For example if you work in the police-office ,you need to wear uniform. But if you work is designing something you need to wear casuall

17、y as you want. I think the personal appearance have great relation to the work. If you work as a accountant ,your personal appearance should be neat and tidy. We usually see some barber with earring in order to show that they are fashion. But if a policeman withearrings we may think that he shuoldn&

18、#39; t be a goodpoliceman. It will be amussing that a barber dressed in a uniform. That may also have bad influence on their job.7. Is free trade always a good thing Do you think it leads to the creation of jobs, or to unemployment Should certain industries be protected If so, whichAs everything in

19、the world have two sides,free trade is not the exception. On one hand free trade may make our product import more easily,meanwhile,the product from the other countries will import to our country more easily . if the product we produced have a competitive advantages ,free trade may leads to creation

20、of jobs.But if we don ' t have advantages ,our factories may go to bankrupt, and a lot of people will out of work. In myopinion some indutries such as energy industries and military industriesshould be protected. Because these industries is theeconomic lifeline of our country. In order to get a

21、good economyorder ,we shouldprotect these industries.8. What is important when advertising a product Target markets Choice of mediaTo be a succeseful advertisement ,here are some important factors. The purpose of the advertaisement is promoting sales. To find the right target market is very importan

22、t,only fing the potential customer can the advertisement be the right media is may help you convey the information of the product effectively to the potential customers. For example ,KFC also make advertisement on bus TV or bus stop. But some daylily-comsumption product may advertise on ,the content

23、 of the advertisement is also important. Nowadays with thedevelopment of advertisement,there are so many different advertisement on TV or some other media,the attractive content is a guanrantee for draw enough attention from the custums. The factors mentioned above are both important for a good adve

24、rtisement.9. A colleague in a company which tests medical equipment has been making bad mistakes recently at work. This is because she has a serious illness. You are her friend and the only person at work who knows this. She has asked you to keep it a secret. What should you doBefore i make decision

25、,I should get some information about the miatake and the bad influence of this mistake. If the mistake have a serious influence on my colleague ' s work. I will have a talk with my friend and tell her or him that the lose. I will advise him or her to tell the leader the truth,and I will helphimt

26、o explain the situation . but if he insist that he would not tell the truth I will not keep the will make a explaination to my company in order to help the company to make a right decision. Though I don ' t keep the secret and maybe my friend will be angury with me ,I still i do the what i shoul

27、d do.10. What is your opinion of the following strange inventions:The self-extinguishing cigarette has a container of water buried near thefilter tip.A collapsible coffin which can be carried on the bus.The self-extinguishing cigarette is a very interesting invention. I think this invention may help

28、 those people who have always forget to extinguish the cigarrete extinguish the cigarette. Maybe this invention will reduce the chance of fire. But I think this kind of cigarrete may cost too much to make and use .With this reasonI think this kind of cigarrette maynot sell very well. A collapsible c

29、offinis easy to carry. But I think if we use this kind of coffin for my dead relations ,the passengers on the bus may feel very uncomfortale . meanwhile I thinkthis kind ofcoffin also show unrespect to my relations. SO i think I would not like to use it at all .11. What are the methods of communicat

30、ion to staff in most companies Is it important to let your manager know your ideas about work (Why) Do you think people can be trained to communicate more efficiently (How)In companies ,people often use telephone ,MSN and e-mails to communicate about work.People also use telephone to communiate how

31、to do the work. They use e-mails to repot to leader what work they have finished. It is important to let my manager know your ideas about work. Because through communicate the work ideas ,my manager will get further understangding with me ,which may give me a hand on my work. I think people can be t

32、rained to communicate more efficiently. For example they use the same format to send and reback e-mails. If there is a meeting people should give suggesttion in turn and should not interrupt other's talking .12. Do you think cultures are becoming more alike Is this a good or bad thing For exampl

33、e, think about : a. improved communications; b. global business; c.cheap foreign travel; d. trading groups (EU, ASEAN, etc.)In my opinion , cultures are becoming more alike nowadays. With the development of technology and information, Cultural Exchange is become more commonthese days. With the cutru

34、al exchange , somecutures has absorbed someof the advantages of other think Cultural assimilation is a trend of the development of cutures.I think that cultural assimilation is a good thing. Because it is adapted to the needs of the community. Under the similar background of cultures, communication

35、will become more easy, which is the driving force for social progress. global business also will develop very quickly.13. Discuss these statements. Do you agree with them Give your reasons.1. ' Small is beautiful ' is a better strategy in business than' big is best '2. Big companies

36、should aim to gain market share rather than make profits.3. Companies should focus on what they do best rather than diversify.I think it is difficult to say absolutely small or big is good in business. In my opinion , The size of the companymust adapt to the development of itsself. I agree with the

37、idea that Big companies should aim to gain market share rather than make profits. Large companies have a strong production capacity . Only more market share can match to the production capacity .also large companies have Economies of scale,so big companies have a lower cost of product. I agree that

38、Companies should focus on what they do best rather than diversify. F ocusing on what they do best will help the company get the competitive advantages such as Adequate funding and advanced technology.4.14. What makes a great leader Make a list of characteristics. Are there differences between men and women as leaders Are people who were leaders at school more likely to be leaders later in lifeI think a good leader should be open and decisinve and Charismatic. An open leader could communicate with people at all levels in order to get enough information