万佳商品分析报告

1、123比好又多比好又多客单价低客单价低 4严重影响好又多严重影响好又多会员之购买选择会员之购买选择 5严重影响好又多严重影响好又多会员之购买选择会员之购买选择 67852.8%47.2%女女男男女女男男66.0%34.0%90%10%20%30%40%50%60%20岁及以下21-30岁31-40岁41-50岁50岁以上好又多万佳105.9%5.9%17.6%17.6%14.6%14.6%15.6%15.6%16.6%16.6%10.7%10.7%19.0%19.0%政府机关事业单位国有/集体企业三资企业私营企业个体经营无工作单位11职业人数百分比有效百分比一般职员7121.0%27.0%学生

2、4112.0%16.0%专业技术人员226.0%8.0%离退休人员196.0%7.0%家庭主妇154.0%6.0%个体户124.0%5.0%政府机关113.0%4.0%服务员113.0%4.0%自由职业者113.0%4.0%白领93.0%3.0%工人82.0%3.0%企业领导72.0%3.0%农民62.0%2.0%临时工62.0%2.0%业务员62.0%2.0%无业/失业/待业41.0%2.0%其它31.0%1.0%TotalTotal26226277.0%77.0%100.0%100.0%Missing SystemMissing System787823.0%23.0%TotalTotal

3、340340100.0%100.0%129.2%9.2%18.8%18.8%14.0%14.0%7.2%7.2%1.9%1.9%1.9%1.9%46.9%46.9%0%10%20%30%40%50%1000元以下1001-2000元2001-3000元3001-4000元4001-5000元5000元以上拒答13住址人数百分比有效百分比车陂61.8%2.2%沙河51.5%1.9%广州世界大观30.9%1.1%黄埔/长洲30.9%1.1%南岗30.9%1.1%番禺30.9%1.1%龙洞20.6%0.7%荔湾区20.6%0.7%佛山20.6%0.7%文冲10.3%0.4%东莞区10.3%0.4%花

4、都市10.3%0.4%其它10.3%0.4%TotalTotal27027079.4%79.4%100.0%100.0%Missing SystemSystem707020.6%20.6%TotalTotal340340100.0%100.0% 天河北路 广州赛马场 体育中心 珠江新城 广州东站 华景新城住址 人数 百分比 有效百分比棠下4814.1%17.8%308.8%11.1%石牌277.9%10.0%东圃267.6%9.6%五山164.7%5.9%123.5%4.4%白云区113.2%4.1%棠东102.9%3.7%92.6%3.3%开发区82.4%3.0%燕塘72.1%2.6%72.

5、1%2.6%72.1%2.6%海珠区72.1%2.6%61.8%2.2%东山区61.8%2.2%14步行公交车摩托车私家车公司车出租车自行车其它交通工具32.08%55.03%1510.9%10.9%31.2%31.2%22.2%22.2%18.6%18.6%8.0%8.0%7.7%7.7%1.0%1.0%0.3%0.3%0%10%20%30%40%5分钟以下5-10分钟11-20分钟21-30分钟 31-40分钟41-50分钟51-60分钟 60分钟以上161 8 . 8 %1 8 . 8 %3 6 . 3 %3 6 . 3 % 3 6 . 2 %3 6 . 2 %2 7 . 7 %2 7

6、. 7 %2 4 . 5 %2 4 . 5 %1 0 . 6 %1 0 . 6 %1 0 . 1 %1 0 . 1 %9 . 9 %9 . 9 %4 . 1 %4 . 1 %2 . 0 %2 . 0 %6 . 3 %6 . 3 %1 3 . 5 %1 3 . 5 %0%10%20%30%40%50元及以下51-100元101-150元 151-200元 201-250元 250元以上好又多万佳1736.3%36.3%45.5%45.5%17.5%17.5%0.7%0.7%0%10%20%30%40%50%肯定会再来可能会再来不知道/说不定可能不会再来180%10%20%30%40%50%60%

7、70%80%90%万佳家乐福百佳好又多岛内价吉之岛广百新大新万客隆友谊商场 南方大厦百盛屈臣氏宏城胜佳创佳天天平价天贸南大顺民城其它1975.0%75.0%58.3%58.3%69.2%69.2%0%10%20%30%40%50%60%70%80%万佳家乐福百佳好又多岛内价吉之岛广百新大新万客隆友谊商场南方大厦百盛屈臣氏宏城胜佳创佳天天平价 天贸南大顺民城其它2032.2%32.2%2.5%2.5%9.3%9.3%51.7%51.7%2.1%2.1%0.8%0.8%0.4%0.4%0.8%0.8%0%10%20%30%40%50%60%万佳家乐福百佳好又多岛内价吉之岛广百万客隆2193.6%2

8、1.6%5.9%2.0%1.5%好又多万客隆吉之岛北京华联友谊商店2222.5%22.5%59.6%59.6%0%20%40%60%万佳家乐福百佳好又多岛内价吉之岛万客隆好又多卡万客隆卡吉之岛卡2316.3%83.7%不齐全齐全2421.8%21.8%12.3%12.3%65.9%65.9%0%20%40%60%80%万佳好又多差不多2544.1%44.1%14.9%14.9%12.2%12.2%15.4%15.4%8.5%8.5%12.8%12.8%14.4%14.4%20.7%20.7%12.2%12.2%6.4%6.4%2.1%2.1%8.5%8.5%0%10%20%30%40%50%生

9、鲜家电干货饮料烟酒休闲运动文化用品日用品服饰/鞋纺织五金其它26价格很贵价格偏高一般价格偏低价格很低商品价格9.27%69.54%7.95%12.58%2731.5%31.5%7.6%7.6%60.9%60.9%0%20%40%60%80%万佳比好又多便宜万佳比好又多贵差不多2853.9%53.9%18.5%18.5%5.2%5.2%1.7%1.7%3.4%3.4%5.6%5.6%6.5%6.5%5.6%5.6%6.0%6.0%12.9%12.9%12.9%12.9%12.9%12.9%0%10%20%30%40%50%60%生鲜家电干货饮料烟酒休闲运动 文化用品日用品服饰/鞋纺织五金其它29

10、0%10%20%30%40%50%60%购物环境舒适档次高交通便利服务态度好万佳好又多说不定300%20%40%60%80%万佳好又多说不定好又多会员非好又多会员310%20%40%60%80%万佳好又多说不定好又多会员非好又多会员320%20%40%60%80%万佳好又多说不定好又多会员非好又多会员330.0%20.0%40.0%60.0%80.0%万佳好又多说不定非好又多会员好又多会员342 2 . 1 %2 2 . 1 %1 8 . 5 %1 8 . 5 %2 8 . 2 %2 8 . 2 %1 9 . 5 %1 9 . 5 %2 6 . 8 %2 6 . 8 %1 . 7 %1 . 7 %广告宣传单张家人/朋友说起刚好路过家在这附近其它3588元元+抽奖卷抽奖卷54.55%厂家促销厂家促销31.31%其它其它14.14%3638.8%38.8%14.5%14.5%23.2%23.2%3.5%3.5%1