外文翻译---网络在营销中的应用

1、外文资料翻译英文原文Internet in MarketingThe Internet marketing is no longer a playground for amateurs. It is a fast-changing, advanced and high-profit arena for specialists and experts that practice the scientific discipline of online marketing. But that shouldnt scare anyone away. On the contrary. Targeted

2、Lead Marketing is one of the strongest ways for businesses like yours to leverage the power of the Internet. Your online presence is your marketing vehicle and a very powerful customer interface tool. By following leading best practices in Internet marketing, you can convert online inquiries into qu

3、alified leads and motivate these leads to turn into profit bearing sales. Its all about maintaining a healthy and interactive relationship with prospects, wherever they may be in their decision making or buying process.Help customers keep their faith in youAn effective Targeted lead Marketing campai

4、gn involves fostering consistent and meaningful ongoing interaction with potential customers, regardless of their timing to buy. There are many innovative, cost-effective methods that keep you on your customers and prospective customers radar; nurturing your relationship with them. Some examples are

5、; auto-responders, click-to-call (Internet to phone), email marketing. RSS feeds, blogs, customer loyalty programs and free trials. A focused Targeted Lead Marketing mechanism allows you capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sales

6、funnel.Exposing more people to your website is like bringing more people into your store, it only accomplishes half of what you need to do. The goal of all your sales and marketing efforts, in the very simplest of terms, has always been to increase the number of people who do what you ask them to do

7、-BUY your product or service and encourage others to buy too. Every online business must have a comprehensive Internet Marketing Strategy Your WSI Consultant can work with you to design, implement and monitor the results of your Internet marketing strategy.Besides the expense of traditional methods

8、like telemarketing, can you really afford the ire of potential buyers who just cant handle one more sales caller and dacide not to buy even though they may have been thinking about it? Wouldnt you rather send a periodic e-Newsletter to the folks who asked to be your mailing list? Its a click of a bu

9、tton to reach a multitude and you will be giving them information that is useful, something they asked for. So what if they dont buy from you today? Youll have their mindshare because they have grown to trust you. They are more than likely to recommend you to someone who is closer to buying than the

10、y are. Tats the kind of relationship you want to nurture. The dictionary defines “nurture” as “to encourage somebody or something to grow, develop, and be successful”, Having your lead nurturing mechanism in place allows you to capture and cultivate early-stage leads so that your marketing and sales

11、 funnel never miss out on valuable opportunities. Your prospects will evaluate your product or service and move at their own pace through the buying process. You have the challenging task of keeping the balance between staying in touch with relevant information and throwing them off with overbearing

12、 follow-up. It is the of task a WSI Consultant can expertly handle for you and on your behalf. Get help now-we simplify Internet marketing!Marketing , also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing(generally promotion) of products

13、or services over the Internet.Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through sear

14、ch engine marketing(SEM), search engine optimization(SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.In 2010, The New York Times, working with comscore, published an initial estimate to quantify the user data collected by large Internet-based companies, Counting four t

15、ypes of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.Internet marketing is associated with several business models A model whereby goo

16、ds are sold directly to consumers(B2C), businesses(B2B), or from consumer(C2C), Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website. Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.Affi

17、liate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits. The entity that owns the product may provide some marketing material (e.g, sales letters, affiliate links, tracking facilities, etc.): however, the vast majority of

18、 affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages. Local Internet marketing uses too

19、ls such as social media marketing, local directory listing, and targeted online sales promotions.In a one to-one approach, marketers target a user browsing the Internet alone and so that the marketers messages reach the user personally. This approach is used in search marketing, for which the advert

20、isements are based on search engine keywords entered by the users. This approach usually works under the per click (PPC) method.When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic

21、. These marketers typically segment their markets according to age group, gender, geography, and other general factors.Niche MarketingNiche and hyper-niche internet marketing put further emphasis on creating destinations for web users and consumers on specific topics and products,. Niche marketers d

22、iffer from traditional Internet marketers as they have a more specialized topic knowledge. Fox example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitchen appliance, niche marketing would focus o more specific topics such as 4-slic

23、e toasters.Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product.Geo-targetingIn Internet marketing, geo targeting and marketing are the methods of determining the relocation of a website vis

24、itor with geolocatiom software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol(IP) address, ISP, and other criteria.AdvantagesInternet marketing is

25、in expensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and consumers in a medium that can bring resu

26、lts quickly, The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit(CVP) analysis.Internet marketers also have the advantage of measuring statistics easily and inexpensively: almost all aspects of an Internet marketing campaign can be traced, me

27、asured, and tested. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immed

28、iately because online marketing initiatives usually require users to click on an advertisement, to visit a websites, and to perform a targeted action.LimitationsHowever, from the buyers perspective, the inability of shoppers to touch, to smell, to taste, and “to try on” tangible goods before making

29、an online purchases can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.Information security is important both to companies and consumers that participate in online busin

30、ess. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as

31、opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs.Another major security concern that consumers have with e-commerce merchants is whether or not they will r

32、eceive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e.g. Amazon.Com, eBay, and Overstock.Com), and by leveraging merchant and feedback rating systems and e-commerce bonding solutions. All these solutions atte

33、mpt to assure can be trusted to provide reliable products and service. Additionally, several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided back-end buyer protection systems to address problems if they occur.Internet auctionsInternet auctions have become

34、a multi-billion dollar business. Unique items that could only previously be found at flea markets are now being sold on Internet auction websites such as eBay. Specialized e-stores sell a vast amount of items like antiques, movie props, clothing, gadgets, and so on.As the premier online reselling pl

35、atform, eBay is often used as a price-basis for specialized items. Buyers and sellers often look at on the website before going to flea markets; the price shown on eBay often becomes the items selling price.Advertising industryIn addition to the major effect internet marketing has had on the technol

36、ogy industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16.9 billion was spent on online marketing in the U.S. in 2006.This has caused a

37、growing impact on the United States electoral process. In 2008, candidates for president heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Ba

38、rack Obama raised over US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as p

39、ublishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting.References1Harold, and Heinz(2007), “Internet in Marketing”, Network Marketing, Vol, 63, Iss.19. pp. 31-332Fred R Davy(2008), “b

40、usiness opportunity in internet”, e-commerce, Vol,15.Iss.4,pp.21-23.Article Source: Vincent J, Palombo, Chancellor University Marketing Management Journal, Fall 2009外文资料翻译-中文译文网络在营销中的应用互联网营销空间对于业余人士来说不再是一个空地。这是一个对时间在线网络营销的科学性原则的专家和专业人士来说瞬息万变的，先进的和高利润领域。但从事商业方面的人来说不应该感到畏惧。与此相反。有针对性的营销方式是对像你们这样的从事商业的人

41、来说增强互联网力量最有效地的营销方法之一。你的在线状态，是你的营销手段和一个非常强大的用户界面工具。按照互联网营销领先的最佳做法，你可以将在线咨询转化为有资格的领导并且激励这些领导人从事利润获得的销售。这一切都是关于与潜在客户保持一个健康的和互动性的关系，无论他们在哪里，无论他们是在决定购买还是决定制造的过程中。一 帮助消费者保持他们对你的信任一个有效的有针对性的营销活动包括与潜在消费者培养持续的和有意义的不间断互动，无其中不包括他们购买的时机。有许多创新，具有成本效益的方法，让你保持与消费者和潜在消费者的联系；培养你与他们的关系。例如：自动回复机，互谅网电话，电子邮件营销，订阅RSS，博客，

42、顾客忠诚度计划和免费试用。一个集中的目标引导营销结构允许你站巨额和开发处级领导以至于有价值的机会在不断地被加入到你的销售渠道中。让更多的让你来浏览你们的网站就像把更多的人吸引到你的商店一样，它只完成了你需要完成的一半。你们所有在销售和营销上所做的努力的最终目标从最简练的角度来说，一直是为了增加哪些听从你们命令的人的数量-购买你们的产品或服务以及估计其他人也去买。每一家在线企业必须有一个全面的互联网营销策略。你们的WSI咨询顾问可以与你们一起合作去设计，实施和监控你们的互联网营销策略的结果。除了像电子营销那样的传统方式的支出之外，你真的可以承受那些仅仅不能处理更多的销售电话，就算他们一直在考虑决

43、定不购买产品的潜在买家的怒火吗？你难道不想给那些在你邮箱名单里的那些人发一封周期性的电子邮件吗？只需要轻轻一点就能达到大量的数，同时你也将会给他们发出一些有用的信息和他们需求的某些东西。因此计入他们今天不从你们这里买东西会怎么样呢？你将拥有他们的精神占有率因为他们已经开心信任你。他们更有可能将你推荐给更加能够买的人而不是他们，那就是你想培养的关系类型。字典里将“培养”定义为“鼓励某人或某物生长、发展、繁荣、同时很成功”。使你们的领导准确的培养一套系统允许你占据和发展早期领导以至于你们的营销渠道和销售渠道永远不会市区有价值的机会。你们的潜在客户将会评估你们的产品或者服务然后通过购买过程来按照他们

44、的医院去挑选。在保持先关信息以及放弃它们以及那些傲慢的追随者的平衡上你将会面临挑战性的任务。这是一个WSI咨询顾问可以为你进行专家级的处理并且以你的名义从事的一项任务。互联网营销，也叫数字营销，网页营销，在线营销，搜索营销或电子营销，是产品或者服务在互联网上的营销（一般意义上的促销）。互联网营销在范畴上很广引文它不仅仅指互联网上的营销，也包括通过电子邮件和无线媒体进行的营销，数字化消费者数据和电子消费者关系管理（ECRM）系统也经常包括在互联网营销当中。互联网营销将互联网上富有创造性和技术性的方面紧紧联系在一起，包括设计，发展，广告和销售，互联网营销还指通过搜索引擎营销（SEM），搜索最优化（

45、SEO）,特定条幅广告，电子邮件营销，和Web2.0策略，沿着许多不同步骤的消费者经营循环而在媒体上的展示。在2010年，月时报与comscore一同发表了一篇初步的评估，目的是为了确定由大型互联网公司所手机的用户数据的数量。通过计算四种与公司网站互动类型的数目以及来自广告网路上的广告数量，作者们发现收集数据的潜在值达到了每个用户每个月2500次。电子商务：一种货物直接卖给消费者（B2B），企业（B2B），或者从消费者直接到消费者（C2C）模式。以领导为基础的网站：一种企业通过公司网站获取销售领导信息来产生价值的策略。类似于零售领域的预约客户。这些潜在客户通常被称作有组织的领导。联合营销：指为

46、了获得利润分红，由一个企业开发的产品或服务被其他积极的卖家所销售的过程，拥有产品的企业可以提供营销材料（例如销售信件，联合的企业，跟踪设施等等），然而，大多数的联合营销是来自那些提供联合计划的电子商务企业。本地互联网营销：指通过一家小公司运用互联网发现和培养被用作现实世界中竞争优势关系的策略。本地互联网营销就像社会媒体营销，本地姓名地址目录以及有目标的在线销售和促销这样的工具。在一对一方法中，营销者将只使用互联网的用户作为目标，以便营销者的信息能够到达用户个人手中。这种方法在搜索营销中被使用，因为广告是以用户输入的搜索引擎关键词为基础的，这种方法通常通过每次点击（PPC）的方法来实行。 当吸引

47、特定的兴趣时，营销者将一种特定的行为或者兴趣作为强调重点，而不是达到一个广泛意义上的人口数。这些营销者通常根据年龄组别，性别，地域，和其他一般因素来划分他们的市场。二 称心的营销称心和极度称心的互联网营销进一步强调，为网络用户和消费者在特定的主题和产品上创造目的地。称心的营销不同于传统的互联网营销，因为他们有一个专门的主题知识。例如在传统的网络营销网站将会在一个高水平上被创建和促销，如厨房用具推动，称心营销将集中更具体的主题，如4片烤面包机。称心营销为此类网站的最终用户提供了非常有针对性的信息，并允许创作者在主题或产品上更加有权威。（一）地域目标在互联网营销，地理定位和营销是通过地理定位软件决定网站的访问者的位置，以及根据访问者的位置，如纬度和经度，国家，地区或州，城市，地铁代