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1、v1.0可编辑可修改Unit 1Communication Across CulturesCase 1 (Page 23)This case took place in 3 cultures. There seemed to be problems in communicating with people of different cultures in spite of the efforts to achieve understnading. 1) In Egypt as in many cultures, the human relationship is valued so highl
2、y that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard' s mistake might be that he chosetopraise the food itself rather than the total
3、evening, for which the food was simply the setting or excuse. For his host or hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are in!"2) In Japan the situation may be more complicated. Japanese people value order an
4、d harmony amonga group, and that the group is valued more than any particular member. In contrast, Americans stress individuality and are apt to assert individual differences when they seem justifiably to be in conflict with the goals or valuesof the group. In this case, Richard ' s mistake was
5、making great efforts to defend himself even if the error is notintentiona. A simple apology and acceptance of the blame would have been appropriate3) Whenit comes to England, w expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we m
6、ight look beyond the gesture of taking sugar or cream to the valuess expressed in this gesture: for Americans, “Help yourself ” ; for the English counterpart,“Be my guest.”American and English people equally enjoy entertaining and being entertained, but they differ in the value of the distinction. T
7、ypically, the ideal guest at anAmerican party is obe who “makeshimself at homd . For the English host, such guest 11v1.0可编辑可修改behavior is presumptuous or rude.Case 2 (Page 24)A common cultural misunderstanding in classes involvs conflicts between what issaid to be direct communication style and indi
8、rect communication style. In American culture, people tend to say what is on their minds and mean what they say. Therefore, students in class are expected to ask questions when they need clarification.Mexican culture shares this preference of style with American culture in some situations, and that
9、' s why the students from Mexico readily adopted the techniques of asking questions in class.However, Korean people generally prefer indirect communication style, and therefore they tend not to say what is on their minds and to rely more on implications and inference, so as to be polite and repe
10、ctful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough .Case 3 (Page 24)The conflict here is a difference in cultur
11、al values and beliefs. In the beginning, Mary didn ' t realize that her Dominican sister saw heras a member of the family,literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters woould do in borrowing without asking ever
12、y time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batte
13、ries running out).22v1.0可编辑可修改Case 4 (Page 25)It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities.People from other cultures have different rhythms. The American rhythm is fast. It is characte
14、rized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendship are warm, but casual and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for
15、 dinner not because you don ' t think she could handle a fork and a knife, butbecause you have seen her that morning.Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation
16、for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reserve thissee the second friendin the mornings for informal coffee meetings, and invite the first one more formally to dinner.Americans are, in other words, guided very often by their own
17、 convenience. They tend to make friends rapidly, and they don ' t feel like it necessary togo to agreat amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances, people from many other cultures would be hurt very deepl
18、y.Unit 2Culture and CommunicationThe analysis of this case: (Page 38)The least three things among the following Tomdid that were regarded to be impolite: b. Tom opens the gift as soon as he is presented with it.33v1.0可编辑可修改d. Tom does not make a second offer of drinks when they refuse the first.e. T
19、om talks about the cost of living in the Tom does not ask them to stay longer when they say they must be leaving.g. Tom does not go out to see them off.Case 5 (Page 60)Analysis: The Chinese guide should refuse the first offer because he is obeying the Chinese rules for communication. We Chinese are
20、modest, polite and well-behaved.Maybe the guide is waiting for a second or third offer of beer, but he doesn' t know the reasons behind the rule in American culture that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons, he may be a reformed alcoholic, o
21、r he may be allergic. Whatever the reason, you do not insist on offering alcohol. So they politely never made a second offer of beer to the guide.Case 6 (Page 61)Whena speaker says something to a hearer,there are at least three kinds of meanings involved: utterance meaning, the speaker ' s meani
22、ng and the hearer ' s meaning. In the dialogue, when Litz asked how long her mother-in-law was going to stay, she meant that if she knew how long she was going to saty in Finland, she would be able to make proper arrangements for her, such as taking her out to some sightseeing. However, her moth
23、er-in- law took Litz ' s question to mean “Litz does not want me to saty for long” . From the Chinese point of view, it seems inappropriate for Litz to ask such a question just two days after her mother-in-law' s arrival. If she has to ask thequestion, it would be better to ask some time lat
24、er and she should not let her mother-in-law hear it.Case 7 (Page 62)44v1.0可编辑可修改Analysis:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don' t have one to offer
25、 in return, you will probably create a crisis. If not as serious as a crisis, one who doesn' t offer a gift in returnmay be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show the care, respect, gratitude and further friendship. Keiko' s collegefriends would ra
26、ther round up some of the necessary items and they are willing to have her use them. They really expected nothing from her. For in America, people donate their used household items to church or to the community. They would never consider these old it ems as gifts to Keiko. So Keiko ' s valuable
27、gifts have made her American friends feel uncomfortableCase 8 (Page 62)When the Chinese girl Amy fell in love with an American boy at that time, it seems that she preferred to celebrate Chritmas in the American way, for she wanted very much to appear the same as other American girls. She did not lik
28、e to see her boyfriend disappointed at the“shabby" Chinese Christmas. That ' s why she cried when shefound out her parents had invited the minister ' s family over for the Christmas Eve dinner. She thought the menu for the Chritmas meal created by her mother a strange one because there
29、were no roast turkey and sweet potatoes but only Chinese food.How could she notice then the food chosen by her mother were all her favoritesFrom this case, we can find a lot of differences between the Chinese and Western cultures in what is appropriate food for a banquet, what are good table manners
30、, and how one should behave to be hospitable. However, one should never feel shame just because one' s culture is different from others ' . As Amy s mother told her, you must be proud to be different, and your only shame is to have shame.55v1.0可编辑可修改Unit 3Cultural DiversityCase 7 (Page 76)Be
31、tween friends there is inevitably a kind of equality of give-and-take. But in different cultures, people view this differently. In Chinese culture, friendships develop slowly because they are built to last. We Chinese prefer the saying"Afriend indeed is a friend in need." And we never refu
32、se the asking for help from a friend. Wenever forget the timely help by a friend when we are on the rocks. But In American culture, they view this in a different way. Once helped, they offer their help only once.That' s why Jackson said that Mr. Zhao was asking too much. In their view, friendshi
33、ps are based on common interests.1 Different Lands, Different Friendships (P 77)French FriendshipsGerman FriendshipsEnglish FriendshipsChinese Friendships ( 见补充材料) American Friendships ( 见补充材料) 补充案例(American Friendship )Two mothers, Carmen and Judy, are talking to each other at a park whiletheir chi
34、ldren are playing together in the sand.Caemen: Hi, Judy.Judy: Hi, Carmen. How are youCarmen: Fine. I' m glad to see that our children like to play together.66v1.0可编辑可修改Judy: Yeah, me too. I remember just a month ago they weren ' t sharing their toys.Carmen: Now it looks like they ' re en
35、joying each other.Judy: Finally! Maybe we could get together at each other' s housessometime. I ' m sure the kids would enjoy that.Carmen: Sure. That ' d be nice.Judy: Well, let ' s do it soon.Carmen:.(Judy and Carmen continue to talk while their children play.)Case AnalysisJudy and
36、Carmenare not real friends. They don' t want to get together, really. They once met each other a month ago. Americans sometimes make general invitation like "Let' s get together sometimes." Often this is just a way to be friendly. It is not always a real invitation. If they ' d
37、 like to set a specific (exact) time, that means a real offer.2 Family Structure (P83)Chinese FamilyFilipinos FamilyVietnamese FamilyJapanese Family ( See Case 9 and Case 10 )Latin American FamilyCase 9 (Page 96)Traditional Japanese respect their elders and feel a deep sense of duty toward them. The
38、 elders in traditional Japanese families are typically overpowered. So the grandfather seemed to be an absolute authority for the young chairman. In Japanese 77v1.0可编辑可修改culture challenging or disagreeing with eilder ' s opinions would be deemed as being disrespectful. That is why the young chai
39、rman saidnothing but just nodded and agreed with his grandfather. And it results in theJapanese company s withdrawal from the negotiations concerning a relationship with Phil ' s company a week later.Case 10 (Page 97)In Japan, a company is very much like a big family, in which the manager will t
40、ake care of the employees and the employees are expected to cevote themselves to the development of the company and, if it is necessary, to sacrifice their own interests for the interests of the company. But to the French, a company is just a loosely-knit social organization wherein individuals are supposed to take care of themselves and their families. And the family is
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