Internet Advertising

1、Internet AdvertisingInternet AdvertisingBy: Lindsay Blanchard &Adam ForrlerInternet AdvertisingInternet Advertising1.History2.Types of Internet Advertising3.Banners4.Keyword Search5.Pop-Ups6.E-mail7.Sponsorships8.Internet Advertising Expenditures9.Marketing Benefits10.Caching 11.Cookies12.Status

2、 of Internet Advertising TodayHistoryHistoryThe world wide web was invented by a British scientist in a research and development lab in 1993. Internet Marketing began one year later, with advertising in 1994 when H sold the first banner ad.Internet advertising is the fastest growing marketing channe

3、l. 2001: 5.25% 2004: 8.35% 2007: 17.00% Percentage of Media Budget Allocated to Online Ads:Types of Internet AdvertisingTypes of Internet AdvertisingThe first type of online ad, a rectangular strip that runs at the bottom or top of a webpage, often animated.Clicking on a banner takes you to a site.G

4、reat direct marketing and brand building tool for businesses.They are busy and aggressive, often making them distracting to the person online. $5 - $50 for every 1,000 ad impressions that appear on a given website. Variability in price depends on how targeted the ad is and what site it appears on.Sk

5、y Scrapers Sky Scrapers & Bulky Boxes Bulky Boxes are two specific types of banners Keyword Search Currently the fastest growing venue for internet marketing Control $1.3 billion marketing dollars Jupiter Research Search engines are now full-fledged media companiesPop-Ups/Interstitials A second

6、browser window that opens while the web page downloads. Displays audio, video, and animation.BUY ME!BUY ME!They have a 6% click through rate, making them more than worth while for businesses, as this is the highest rate out of any other form of online advertising.For the computer user, they are unav

7、oidable, intrusive, and they take time. Highly targeted audience. Response rates of 5% - 15% It is cost effective for a business as customers are obtained and respond quickly JUNK MAIL!The average number of emails received per person from marketers is expected to multiple 40 times from 40 emails in

8、1999, to 1,612 in 2005Advertisments often come in the form of Emails. From $15 - $25 For each 1,000 emails targetedSponsorshipsSole advertising on a site or channel Branding targeted audience. They have a tendency to be ignored. Viewers are skeptical of the objectivity of the information that they p

9、rovide. Lacks interactivity.Ranges from $30 - $75 per 1,000 viewers. Internet advertising expenditures by type, as a percentage of the total amount spent on internet advertising as a whole.Marketing BenefitsThe internet can server as a channel for: 1. Communication 2. Transaction 3. Distribution The

10、re is no other medium that can accomplish all three at once. It is interactive allowing users to simply click on a given text to bring them somewhere else on the web Provides customized content to meet the consumers needs Has the capacity for multimedia content including:1. Text2. Graphics3. Audio4.

11、 VideoThe above characteristics makes the internet a suitable medium for high impact advertisingCaching The caching of pages on the users computer, also known as the cache server, means that the ad counting program will not be able to track all views. There are several techniques for telling the bro

12、wser not to cache particular pages. However, caching for no pages may mean that the user will find your site slower than you would like. Cookies A cookie is a file on a Web users hard drive that is used by Web sites to record data about the user. Can be found in one of the subdirectories under the browser file directory. Ad rotation software uses cookies to tell which ad the user has just seen to allow a specific subsequent ad to be seen in the ne