Insideadvertising

1、课堂探究一、英语说说看看下面的漫画， 和周围的同学讨论一下漫画所反映的社会现象， 然后一起用英语来说说 看吧。答案： The answer may be various.But the topic is false advertisements.二、把 A 栏中的单词和B 栏中的英文释义相互搭配起来AB1fashiona a manner or way of doing sth. ； a popular style at a given time orplace2misleadingbto encourage or support； to progress in work3dishonestc

2、proper； socially acceptable4promoted a person who buys goods or uses services5 immoralecausing displeasure to6 decentf giving wrong ideas7 ethicsgnot moral ； not considered good or right8 offendingh reliable9 consumeri not honest； intended to cheat10 trustworthyj science that deals with morals ； mor

3、al correctness答案： 1.a 2.f3.i4.b5.g6.c7.j 8.e9.d10h三、短语互译A 温故：从文中找出以下短语并写出它们的汉语意思1 take off 2 attach.to.3belong to4have a guilty conscience about 5be worthy of6beg for 7be connected with 8 a chieve one's purpose 9be responsible for 10 be flooded with B .知新：从文中找出与以下词组对应的英文11.任命某人为12 募捐；筹集款项 13 拨通接

4、线员 14 在流行 15 道德标准 16令人不愉快的广告 答案：1.脱下2.把贴在或系在上3.属于4.对有内疚感5.值得6.乞求 7.与相联系 8.到达某人的目的9.对负责 10.挤满；涌入 ll.appoi ntsb.(as) . 12.raise money 13.dial the operator 14.be in fashion 15.a code of ethics 16.offending advertisement(s)四、阅读课文 KEEPING ADVERTISERS HONEST ，答复以下问题1What do you think“ Buyer Beware means?A

5、 The consumer is responsible for checking the product before buying.B Co n sumers need to be educated about techniques used by advertisers.C Consumers should be able to judge the claims for themselves.D All of the above.2 What does the last paragraph mainly talk about?A What the consumer should do.B

6、 Seller Beware.C Consumers should trust advertisements without doubt.D How to educate students about advertising.3Which of the following is TRUE?A All advertisers are good and honest people.B An ad with an adult theme can't be shown during children's TV programmes.C Only a few advertisers ar

7、e decent and honest.D No countries have a government organization to examine complaints about ads. 答案：13 DAB1 In some countries advertising alcoholic drinks or tobacco is banned altogether. 在有些国家里，酒类及烟草的广告都是一概被禁止的。剖析： 动名词短语 advertising alcoholic drinks or tobacco 作主语。考点 ban n.禁令vt.禁止；取缔There is a ba

8、n on smoking in this theatre.这个剧院里禁止吸烟。Swimming is banned in this lake. 禁止在这个湖里游泳。单句改错1) Advertise for an apartment can be seen everywhere.2) This kind of advertisements should be banning on TV .答案： "Advertise 宀 Advertis ing2)ba nningbanned2 There are also laws in most places that prevent adver

9、tisers making false statements about their products or from promoting immoral or harmful behaviour.在大多数地方还制定了法律， 以防止广告商为他们的产品说假话， 或者宣传不道德或有 害的行为。考点一 prevent sb./sth.from doing阻止某人或某事物做We were prevented by the heavy smog from seeing anything.浓雾使我们看不到任何东西。考点二 promote vt .促进；提升常与 to 连用。Our teacher has

10、been promoted to headmaster.我们的老师已被提升为校长了。考点三 immoral adj.不道德的；邪恶的Using other people for one's own profit is immoral.利用别人来谋取私利是不道德的。反义词：moral adj.道德的完成句子1) What prevented you from ( 参加 )us last night?2) The young army officer was ( 提升 )to the rank of captain.3) It's (不道德 )to steal other peop

11、le's ideas.答案： 1)joining 2)promoted 3)immoral3 A consumer can complain to the organization， giving reasons for their complaint，can make the company stop using the如果投诉是正确的， 该机构可以责令该and if the complaint is correct ， the organization offending advertisement.消费者可以向这个机构投诉， 提出投诉的理由， 公司停止使用这种令人不愉快的广告。剖

12、析： if the complaint is correct 是条件状语从句。If that is true ， what should we do? 假设那是真的，我们该怎么办呢？ 考点 con sumer n.消费者；顾客Consumers are encouraged to complain about faulty goods. 要鼓励消费者对劣质商品投诉。Any increase in wage costs is bound to be passed on to the consumer. 任何工资本钱的提高必定转嫁到顾客身上。考点延伸动词：con sume vt.消费；吃喝；消灭H

13、is old car consumed much gasoline.他的旧汽车耗油很多。I'm sure that they consume the largest amount of rice. 我敢肯定，他们吃掉的米饭最多。I saw the flames consuming the whole building.我看见火焰吞噬了整栋建筑物。翻译句子1消费品价格在上涨。2你最好马上吃掉这个冰淇淋。3这将损害他的健康，破坏他的情绪。答案： 1)Prices for consumer goods are going up.2)You'd better consume the i

14、ce cream immediately.3) This will consume his health and worsen his temper.4 When it comes to advertising ， consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.涉及广告时， 消费者需要了解广告

15、商所使用的手段， 这样他们才能对各种广告主张做出 自己的判断，而不致盲目地接受广告中所说的一切。考点 when it comes to.为固定句式，意为"谈到、涉及。I can speak English fluently.But when it comes to German ， I know nothing. 我的英语讲得很流利。但谈到德语，我一窍不通。That has been particularly true when it comes to that city. 当涉及该城市时，那一点尤其正确。单项填空1)When itdancing , John's got t

16、wo left feet.A. refers toB . happens toC. comes toD. turns to2)Whencomes to making friends , you cannot be too careful.A. itB. thatC. oneD. the one3)Whe n it comes to,I am no match for her.A . learn IanguageB. learning IanguageC. be learned IanguageD. learned Ianguage答案：1)C2)A3)B5. Grammar在英语中有些及物动词

17、,接宾语后意义仍不完整，还需要有其他的句子成分来补充说明宾语的意义、状态等，这种成分称为宾语补足语。分类例句名词作宾语补足语We called it Mimi.我们叫它咪咪。Her parents died， leaving her an orphan.她父母双亡，使她成了孤儿。形容词作宾语补足语I find smok ing bad for health.我发现吸烟有害健康。What you said made him an gry.你所说的话使他生气了。I found the boy very clever. 我发现那个男孩很聪明。He pushed the door ope n.他把门推

18、开。副词作宾语补足语I saw the elevator up and dow n.我看到电梯上上下下。He found his teacher out whe n he called on her.他去拜访他的老师时，发现老师不在家。I won't let you in.我是不会让你进去的。I saw him there yesterday.我昨天在那儿看见他了。介词短语作宾语补足语I saw a bird in a cage.我看到笼子里有只鸟。This left them without a ray of hope.这使他们失去了一切希望。不定式作宾语补足语Tom made th

19、e girl cry.汤姆使得这个女孩哭了起来。She wan ted me to give her some mon ey.她想让我给她点钱。动词-ing形式作宾语补足语You've kept me wait ing a whole day.你使得我等了整整一天。I heard Jane singing this morning.我今天早上听见珍妮在唱歌。I have see n many poor people sleep ing in the street and beggi ng for food.我看到很多穷人睡在街上，乞讨食物。过去分词作宾语补足语We saw the ro

20、ad covered with snow.我们看见路上覆盖着雪。Many tow ns and villages had their water supply cut off because there was no electricity.因为没有电，所以许多城镇和村庄都断了水。You'd better get the dan gerous buildi ng pulled dow n.你取好叫人把这座危楼推倒。宾语长而宾语补足语短时，常 把宾语补足语放在宾语前面The two thieves forced open Room 102 ，cut through the chain a

21、nd pushed the table to one side.那两个贼撞开了 102房间的门，砸断了链条，把桌子推到一 边。He has proved wrong the forecasts made by the country's econo mic experts.他已经证明了该国经济专家的预言是错误的。填空1) At any rate , I did not succeed in making myself(understand ; understood)byyou.2) My father encouraged me in painting , but he never loved to see any of my works(exhibiting ； exhibited)in public.3) 1 don't think it (possible ; can)to master a foreign Ianguage without muchmemory work.4) Paul does n't have to be made(lear n ； to lear n). He always works hard.5) When he was decorating his house, he got the be