牛津高中英语MUReadingLanguageStudyPPT课件

1、Page 1 advertising n. 广告业；做广告广告业；做广告 advertisement n. 广告广告 an advertise v. 做广告，宣传做广告，宣传 第1页/共32页 persuade v.v.劝说；劝服劝说；劝服 e.g. persuade sb. of sth. = convince sb. of sth. 使某人相信某事 persuade sb. into doing/ to do sth. 说服某人去做 persuade sb. out of doing 说服某人不要做 n. persuasion a. persuasive 第2页/共32页 cheat v.

2、欺骗；成立欺骗；成立 cheat sb. of sth 欺骗某人某物cheat sb. into doing sth. 哄骗某人做某事 e.g. catch sb. cheating in the exam. n. 骗子骗子第3页/共32页 even if/ though as if/ though innocent a. 清白的；无恶意的；纯真的清白的；无恶意的；纯真的 be innocent of 无罪的；缺无罪的；缺乏乏的的 innocent children 天真无邪的孩子天真无邪的孩子 n. innocence 即使，尽管即使，尽管似乎；好像似乎；好像第4页/共32页 breath

3、n.呼吸；气息呼吸；气息 hold ones breath catch ones breath take a deep breath lose ones breath = out of breath bad breath v. breathe屏息屏息呼吸呼吸深吸一口气深吸一口气喘不过气喘不过气口臭口臭第5页/共32页 fool v. 愚弄；欺骗愚弄；欺骗 make a fool of sb. 愚弄某人 fool sb. into doing 愚弄某人做某事 n. 傻瓜傻瓜 a. foolish第6页/共32页 cure vt. 治愈; 解决，改掉恶习 cure sb. of illness =

4、 cure onecure sb. of illness = cure ones illnesss illness cure sb. of sth. cure sb. of sth. 解决，改掉 n. c药物，疗法；对策a cure forno cure for lonelinessno cure for the disease第7页/共32页 pleased adj. 高兴地，满意的 (主语是人） be pleased with = be satisfied with a. pleasant 令人愉快的 (主语是物） n. pleasure-Thank you -Its my pleasur

5、e. 没关系Could you help me to lift the bag? With pleasure. 很乐意。第8页/共32页 comment v. /n. 评论；议论评论；议论e.g. e.g. make comment on 对进行评价 no comment 无可奉告 fall for fall out fall behind fall into 上上的当的当脱落脱落落后落后陷入（某种状态）陷入（某种状态）第9页/共32页 trick n. n. 骗局；恶作剧；诀窍骗局；恶作剧；诀窍 v. 欺骗，欺诈欺骗，欺诈 play tricks on 欺骗；捉弄欺骗；捉弄 play jok

6、es on make a fool of aim v. 以以为目标；瞄准为目标；瞄准 n. 目的，目标目的，目标 aim at doing/ to do 力求，力争做力求，力争做 be aimed at with the aim of doing 以以为目的为目的第10页/共32页 deal with 1）处理，对付 how to + deal with what do with 2) 与做生意 3）论述，谈到，涉及 第11页/共32页 benefit v.v. 受益，得益受益，得益 benefit frombenefit from 从从受益受益 n. n. 益处，奖金益处，奖金 for th

7、e benefit offor the benefit of 为了为了的利益的利益 be of benefit to = be beneficial tobe of benefit to = be beneficial to 对对有有益的益的 to oneto ones benefits benefit 对对有利有利 第12页/共32页 intelligence n. 智力；情报智力；情报 be of high/low intelligence 高、低智高、低智商商 IQ= intelligence quotient a. intelligent be intelligent to do 做做

8、是明智的是明智的 slave n. 奴隶奴隶 be a slave of/to sth. 完全受完全受控制的人控制的人第13页/共32页1. We are so used to them be used to do / doing sth. get accustomed to used tohappened in the paste.g. I am not quite used to living here/city life. I used to live in Nanjing.Ex: The new machine _production. However I_it.A.is used t

9、o increase; am not used to controllingB.is used to increasing; dont used to controlC.used to increase; dont used to controlD.used to increasing; am not used to control ALanguage Points第14页/共32页2. I did some research on to share with you.research: 1) n. do/conduct research on:我正在做关于广告的研究。2) V. to stu

10、dy商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.第15页/共32页3. share with: use sth. together withe.g. Id like to share my book with you. PracticeShe _ my troubles as well as my joys. A. shares with B. shares (in)B第16页/共32页5. There are laws t

11、o protect people from Protect from We should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。:People usually wear sunglasses to protect their eyes from being burned by the sunlight.prevent (from) stop/keep from 第17页/共32页6. Even if an ad does not lie lie: lied ,lying vt.说谎 to sb. about sth.She was

12、 lying! She lied to me about her age!lie: lay lain lying vi.平躺He has lain in bed since this morning.lay: laid laying vt. 放置He laid his hand on my shoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.laidlainlying第18页/共32页7.

13、 We must not fall for this kind fall for sth.: to be trickedYou should be clever enough not to fall for his tricks. fall for sb.: be attracted to sb.They met, fell for each other and got married six weeks later. He said that he was a student and I fell for it.第19页/共32页 More phrases about fallfall do

14、wn: The plan fell down because it proved to be too expensive.不能令人满意fall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.第20页/共

15、32页fall out脱落fall behind 落后第21页/共32页8. Not all ads play tricks on us though.Pg 3, Line 27though副词，“但是，然而”，常置于句尾。我们宿舍的住宿条件不好，但跟他们宿舍相比好一点。The living conditions of our dormitory are not so good, better than theirs though. 第22页/共32页9. When it comes to advertisements, we must all use our intelligence and

16、 not be a slave to them! (Pg 3, Lines 41-42)When it comes to classical music, we first think of Beethoven or Mozart. refers to /speak of/ talk of第23页/共32页 recommend v.推荐，称赞推荐，称赞 sb. for 推荐某人任某职 sb. sth = sth. to sb. 向某人推荐，介绍 doing sth. 建议做某事 sb. to do sth. 建议某人去做 that sb. (should) do sth.第24页/共32页 s

17、enior a. 年长的；资历深的；地位高的 be senior to sb. by years 比sb. 年长/资历高几年 multiply v. 迅速增加；乘；繁殖 A by B A乘以Be.g. 2 multiplied by B makes 8. a. multiplemultiple 多种多样的第25页/共32页 ahead ahead adv. (时间、空间）在之前；提前；领先 = in advance/ ahead of schedule (time) go ahead 先走；说吧；继续第26页/共32页 in memory of = to the memory of in honor of = in ones honor in search of in charge of in need of 为了纪念向表示敬意寻找负责，管理需要第27页/共32页come down withcome up withcome outcome across come on 患（病）提出，相处出版；发芽偶遇加油；得了吧第28页/共32页 awareaware adj. 意识到的，知道的 be aware of / that 从句 察觉；感觉到