[理咨询]麦肯锡表格库

1、gbuttem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。documentdategbuttem标题客户名客户名 客户所在地客户所在地日期日期此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。本文只提供演示文稿纲要，需辅助以口头讲解和叙述。芝加哥芝加哥 上海上海 新加坡新加坡2 0 0 2客户企标gbuttem2使用指引使用指引 本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作powerpoint文件 在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的ppt模版，那么所有蓝程的报告文

2、档可以统一模式 如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法: 在普通视图下，按 ctrl-a选择所有对象，复制，然后切换到新文档中粘贴 在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的文档里，当然也是在浏览模式下gbuttem3使用指引使用指引 标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式，再填入文字 按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变 行间距也是预设的，不要按两次回车以增加行间距 记住，复制是最有效而准确的方式将一个对象的格式应用到另

3、一个上。所以如果你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制gbuttem4使用指引使用指引一些“要”和“不要” 不要在按照文本自动调整格式下输入文本，在编辑时会很难调整 文本中排列间隔不要用空格，而用tab键： 不要在一个文本框中输入太多的文本，以后将很难修改格式12the upper triangle controls the indentation of the first line of a paragraphthe bottom triangle controls the indentation of the second and the consequen

4、t line of a paragraphthese triangles control the level 2 texttable marktable mark controllergbuttem5 定制你的工具栏可以显著提高制作速度定制你的工具栏可以显著提高制作速度 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面的工具栏上：桌面的工具栏上：rotate toolspick up and apply formatgroup and ungrouporder toolscolor toolsindent

5、toolschange font size font formattingzoombulletsrulertext align toolsfontfont sizemost frequently used shapesnew text boxline formatting toolsshadow toolsalign tools使用指引使用指引gbuttem6 以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。请经常使用以便记住： ctrl-c: 复制 ctrl-x: 剪切 ctrl-v: 粘贴 ctrl-s: 保存 ctrl-a: 全选 ctrl-z: 撤销 ctrl-d

6、: 复写 用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住shift键 如果你需要复制对象到指定地方，按住ctrl移动即可复制。同时按 ctrl 和 shif可以使复制的对象和原对象垂直或水平使用指引使用指引gbuttem7 移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色 如果想选中分散的对象，按住 shift 键然后选中一个一个对象 按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象。结合shift键可以十分方便地选中一些小的或隐藏的对象 快捷键 ctrl-a 可使你选中幻灯

7、片中所有的对象或者文本框中所有的文本 按住 shift 击中文本框的任一部分，你便能选中整个文本框 在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。使用指引使用指引gbuttem8project name or document title(max. two lines) type of document client name(max. two lines)location, date of presentation (month day, year)project name or document title | date (month day, year)gbuttem9t

8、his document was created for the exclusive use of our clients. it is not complete unless supported by the underlying detailed analyses and oral presentation. it must not be passed on to third parties except with the explicit prior consent of rittenhouse & partners.contentpagea. chapter?1.sub cha

9、pter?1.1 section?b. chapter?1.sub chapter?1.1 section?c. chapter?1.sub chapter?1.1 section?gbuttema. chapter page (after chapter point: 4 space bars)gbuttem11 action/reactiongbuttem12action/reactiongbuttem13action/reactiongbuttem14against the tide/with the tideagainst the tidewith the tide.gbuttem15

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27、123456gbuttem54 consultants profil (english), firstname lastnameposition: .year of birth: .nationality: .languages19901994education updated: mm/yyprofessional experiencemethodological competencesince 10/1992 industry competencekey projectsgbuttem55cooperationgbuttem56cooperationgbuttem57cost breakdo

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29、 (3)gbuttem67factors (4) gbuttem68factors (4) gbuttem69factors (4) gbuttem70factors (4) gbuttem71factors (6)gbuttem72factors (6)gbuttem73factors (8)gbuttem74factors (4)gbuttem75factors (5)gbuttem76factors (6)gbuttem77factors (4)success factorsgbuttem78factors (5)success factorsgbuttem79success facto

30、rsfactors (6)gbuttem80factors (3) gbuttem81 factors (4)gbuttem82factors (5) gbuttem83feedback gbuttem84feedback gbuttem85feedbackgbuttem86feedback?!gbuttem87feedbackgbuttem88filter gbuttem89filterinitial situation1. criterion2. criterion3. criterionresultgbuttem90flexibilitygbuttem91flexibilityabili

31、tyintentionflexibiltygbuttem92flexibilitygbuttem93focus expansionttgbuttem94growthgbuttem95guidelinesgbuttem96harmonygbuttem97hurdles and brakescompanyxgbuttem98impact.gbuttem99influence (1 factor) gbuttem100influence (2 factors) gbuttem101influence (2 factors)gbuttem102influence (4 factors)gbuttem1

32、03influence (4 factors)gbuttem104influence (6 factors)gbuttem105input/output.gbuttem106interactiongbuttem107margin chart100%?%label?%label?%label?%label?%labeltotal in valueindexlabel labellabel labellabellabel000000000?%?%?%000?%?%000000gbuttem108matrixgbuttem109matrixgbuttem110matrixdimension 2dim

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34、asures plan planned activitiesoverview: activitieswk.wk.wk.wk.wk.wk.wk.wk.wk.wk.commentsgbuttem113measures plan planned measuresactivity: as of: objective:results:responsible: support: measures: .gbuttem114measures plan planned individual stepsmeasure: .no.as of: 1.individual stepsresponsiblesupport

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38、ing directorrene comarketing directorken doimarketing directorrobin oxendinemarketing managerpeter foystonmarketing managerlaundryhaircaretoothpaste/soapskincare/papervacantgeneral managerbrad caspergeneral manager*vacantgeneral managervirginia leevice president*marketing organizationgbuttem126organ

39、izational and flow chartcompetitive modelsmarket resultsfeasible scenarios india china philippinessuccess requirementsbacardistrategyasia whiskyopportunityassessmentmarketarchetypemodel sizing pricingbacardistrategy overlapdetermine whether to proceed furtherexecutewill whisky help to build bacardi

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45、s123to apply color, ungroup the object, then regroup it afterwards=gbuttem157redesign (cube)redesign does not mean:but:solving individual problemscreating a comprehensive solutiongbuttem158redesignshot gunmarksmanautomatic pistolopen fire in an uncontrolled mannerrather dissatisfactory resultlengthy

46、 sightinggood but rarely optimal resultnot appropriate for dynamic environment and targetrapid sightingswift feedbackhit bulls eye after a few interactive shots!target solutionactual situationgbuttem159resistance.gbuttem160restructuringimprovement of liquiditycost reductionreduction in personnelstru

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48、m166storyboardgbuttem167storyboardgbuttem168strengths/weaknessesstrengthsweaknessesweaknessesstrengths.todaytomorrowgbuttem169tablegbuttem170tablegbuttem171tablegbuttem172tablegbuttem173tablegbuttem174tablegbuttem175target (1 factor)gbuttem176target (2 factors)gbuttem177target (3 factors)gbuttem178t

49、eam organization.clientrittenhousen. n.n. n.n. n.n. n.clientrittenhousen. n.n. n.n. n.n. n.gbuttem179text blocks (2).gbuttem180text blocks (3).gbuttem181text blocks (4).gbuttem182text blocks (5).gbuttem183text blocks (2).gbuttem184text blocks (3).gbuttem185text blocks (4).gbuttem186text blocks (5).g

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53、phase name (title case)phase iiphase namegbuttem194timetablewkmonth.issuesgbuttem195value-added chainsuppliercustomerdevelopmentproductionsalesdistributioncompanygbuttem196visionvisiongbuttem197waste of resources problemproblem 3problem 1problem 2problem 4gbuttem198waste of resources solutionsolutio

54、n to problem 3solution to problem 1solution to problem 2solution to problem 4gbuttem199gbuttem200china is a market of great potential for geberitfavorable macro-economic environmentrb&p expects a sales revenue of more than 150 million for geberit china by year 20051): economist intelligence unit

55、driven by continued strong fixed investment growth, the real annual gdp growth will be maintained at above 7%product concept & standardbrand new product concept new industry standards and regulations are coming out to replace or modify the old onesbusiness opportunities for concealed cistern wil

56、l be generated because of fat-growing medium to high end sanitary market first mover advantagepromising market for concealed cisternencouraging market potential for piping productsconstruction industry will undergo a strong annual growth rate of 8%, which presents potential for geberits piping produ

57、ctsgbuttem201as a short-term cash-cow, more public products are expected to be sole in contributing to the early break even project selling only purely import doesnt take up much corporate capacity high unit price high profit marginshort-term sales-up potential strong swiss brand with original impor

58、t concept current sales of public products account for 38% of geberit gross sales turnoversource: geberit, rb&p analysislong-term prospectthe market size for public products itself is limited and shrinkinglimited number of targeted high-end hotels and buildings for geberitmany competitors within

59、 the industrylack of one-set solutioncombined selling approach is becoming difficult (e.g. kohler to whom geberit used to provide electronic produces and sell in projects has launched its own electronic productsmarket size for geberit public products is limitedgbuttem202*资料来源：unit of measure例子highlo

60、wlegendlegendlegendtexttexttexttexttexttitlex+x+texttexttexttexttextgbuttem203modules and variations new graphics guidelinesdesign proposalsroland berger hamburg, november 2001gbuttem204contentspagea. standard slides3b. lists (1) factors, no specific number7c. lists (2) factors, specific number13d. matrix factors, comparison