Case3 South Delaware Coors,Inc Updated

1、Case3 South Delaware Coors,IncSouth Delaware Coors INC. Founded 1873 by Adolph Coors and Jacob. The worlds seventh-largest brewing company.The third-largest brewer in the United States.HeadquartersGolden, Colorado, U.S.Revenue of $5 billion from sales in U.S. Only.Executive SummaryLarry is a MBA gra

2、duate student that considering distrobutionship for Coors Inc in two regions in US.He have conducted some research on his own by visiting Bush and Miller brewing companies that are two competitors.A research budeget of $ 15,000, and he have contacted Mansons research firm to conduct the research for

3、 him.Executive SummaryLarry got basic understanding on the cost of setting up this business.Larry has a trust found of $ 500,000 that he will use for opening up the company. The bank also granted him a line credit of $ 400,000.If he dont invest the trust he will receive an annual income of $ 40,000

4、General issues For LarryLarry part :uLarry income issueAn annual still get the income of about $40,000uLarry choose relevant research issueHe certainly could not afford to pay for it all.uInvesting and operating data issue: Coors management had strictly informedMarketing and SurveyManson and Associa

5、tes research Proposal :Stage1: Base on Secondary Data and Manson Computer ModelsStudy A:National and Delaware per Capita Beer Consumption for 1988-1992 $1,000Study B:Population Estimates for 1985-1995 for Two Delaware Counties in Market Area $1,500Study C:Coors market Share Estimates for 1990-1995 $

6、2,000Study D:Estimated Liquor and Beer Licenses for the Market Area,1990-1995 $1,000Study E:Beer Taxes Paid by Delaware Wholesalers for 1987 and 1988 in the market area. $200Study F:Financial Statement Summary of Wine,Liquor,And Beer Wholesales for Fiscal Year 1986 $49,50Stage2:Rearch Base on Primar

7、y DataStudy G:Consuer Study $6,000Study G: Retailer Study $4,800Study G:Survey of Retail and Wholesale Beer Prices $2,000strengthu Coorss Operating Philosophyu Focus on High Qualityu Materials Recycle u Opportunityweeknessu Competitors and substitute productsu Special needs for Coors Beer u No prior managerial experience or ownershipu Threat Recommendu Its was a