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1、Letter 1Self-introductionDear Sirs,Through the courtesy of the Chamber of Commerce in Tokyo, we have learned that you have been supplying the best quality foods all over the world, and we are sure there is a large demand for various exotic foods in our country. We are writing to you in the hope of e

2、stablishing business relations with you.We are the largest food trading company in Japan with offices or representatives in all major cities and towns in the country. We have been importing a large variety of foods from Europe and the U.S.A. and consider that we have considerable experience in this

3、field.A bright prospect for your products in our market is foreseeable, We look forward to hearing from you and assure you of our close cooperation at all times.Yours faithfully,Letter 2Asking to Establish Business RelationsDear Sirs,Your letter of November 21 addressed to our sister corporation in

4、Shanghai has been transferred to us for attention. As the items fall within the scope of business activities, we shall be pleased to enter into direct business relations with you. We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equip

5、ment in Thailand. We are exporters of the same lines of business, having a business background of some 40 years, and are now particularly interested in exporting to your country Electronic Products of all types.All kinds of our products are good sellers and worth commendation for their excellent qua

6、lity. If you are interested in marketing these products at your end, please let us know and we shall be pleased to send you our quotations and sample books upon receipt of your specific enquiries.We look forward to your favorable reply.Yours faithfully,Letter 3Asking for CataloguesDear Sirs,We owe y

7、our name and address to Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese Textiles and Cotton Piece Goods. For your information, textiles are our main imports, but now we are especially interested in importing Printed Shirting from your country.If you can assure u

8、s of workable prices, excellent quality and prompt delivery, we shall be able to deal in these goods on a substantial scale.We would therefore highly appreciate it if you would send us by airmail catalogues, sample books and all necessary information regarding Printed Shirting, so as to acquaint us

9、with the material and workmanship of your supplies.We are looking forward to your early reply.Yours faithfully,Letter 4Asking to Establish Business RelationsDear Sirs,Your name and address have been recommended to us by the Commercial Counselor s Office of our Embassy in your country as well-establi

10、shed importers of light industrial goods in your country. We now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions.Our corporation is established for the purpose of carrying on import and export business as we

11、ll as other activities in connection with foreign trade. We are active in commercial intercourse with the trade and financial circles of various countries and districts. We are striving to expand economic cooperation and exchange of technology with foreign countries, and to utilize common and reason

12、able international practices in a flexible way.To acquaint you with light industrial goods we handle, we are sending you, by separate airmail, a commodity list and several sample books for your reference. We welcome your inquiries.Yours faithfully,Letter 5Invitation to Guangzhou FairGentlemen:We are

13、 glad to learn that you are considering a visit to China to pave the way for cooperation between our two companies.We agree with you that a discussion between us in person is beneficial and necessary. As the next session of the Chinese Export Commodities Fair in Guangzhou is to be held from April 15

14、 to April 27, 2000 in the city of Guangzhou in southern China, we would like to suggest that you attend it. The general manager and sales representatives of our company will be there to meet you and conduct negotiations with you. Some of the new products will be on display at our stands at the Fair.

15、 After the visit to the Fair you are welcome to come to the city of Nanjing to see some of the factories you are interested in.Provided you have decided on such a visit, we will forward you a formal invitation, with which you can apply for an entry visa.We are confident that our meeting at the Fair

16、will be productive and lead to advance of our business relations.Yours sincerely,Letter 6An itinerary of a VisitGentlemen:We are in receipt of your telex message this morning. In compliance with your request, wehave made a tentative itinerary for your trade group s visit to Nanjing as follows:July 2

17、4, Monday10:00 a.m.: Arrival in Nanjing by MU98032:00p.m.: Business negotiationJuly 25, TuesdayMorning and afternoon: Going to Suzhou to visit Suzhou Industrial Park July 26, WednesdayMorning: Return from Suzhou to NanjingAfternoon: Visit factories in NanjingJuly 27, Thursday9:00 a.m.: Business nego

18、tiationAfternoon: Sightseeing in Nanjing7:30p.m. : Departure from Nanjing to Beijing by Flight CA1505The above itinerary is open to alterations and your comments and suggestions are welcome. Your prompt reply will be highly appreciated.Respectfully YoursLetter 7Showing Interest in ProductsDear Sirs,

19、We have read your advertisement in “ Economic Reporter ” and we are glad to know that you are one of the leading exporters of silk blouses in China. We are interested in the productsand would like to be informed of details of your various types, including sizes, colors and prices.We are large dealer

20、s in silk garments, having over 15 year s experience in this partic line of business. Silk blouses of good quality and moderate prices command a good sale in ourmarket.When replying, please state terms of payment and discounts you would allow on purchases of quantities of over 100 dozen of individua

21、l items.We look forward to your early reply.Sincerely yours,Letter 8Making an EnquiryGentlemen:Please be informed that one of our clients is in the marked for peanuts. It will be highly appreciated if you could quote us your rock-bottom prices for the same, with indication of date of shipment.We wou

22、ld like to stress the point that the peanuts enquired for are handpicked Shandong peanuts, 2001 crop and packed in new gunny bags of 100 kgs each. Meanwhile, the goods should be surveyed by a certified public surveyor as to their quality and weight.In order to facilitate our mutual business, it is h

23、oped that you would airmail us the soonest possible your proforma invoice for 2,000 tons of the above commodity with prices on CFRGenoa basis, so that we could get our client s confirmation.Your prompt reply would be appreciated.Sincerely yours,Letter 9An Enquiry for Arts & CraftsGentlemen:We are mu

24、ch obliged to Bank of China for the name and address of your company and are pleased to know you are one of the principal producers and exporters of arts and crafts in China.We are glad to tell you there is an urgent need for moderately priced gifts of salient oriental characteristics in Australia f

25、or the forthcoming 2000 Olympic Games in Sydney. We shall appreciate it if you will quote us your floor price for cloisonn cups and vases of different sizes at your earliest convenience. Quotations for other recommended Chinese arts and crafts appealing to tourists as gifts are also welcome. Provide

26、d the prices quoted are competitive, we should like to place large orders with you.As for payment, we will open irrevocable letter of credit in your favor for the total value right after orders have been confirmed by us. Your soonest reply will be much appreciatedSincerely yours,Letter 10Reply to an

27、 EnquiryDear Sirs,Your enquiry for Pens has been passed on us for attention by our CommercialCounselor s office in your country.We specialize in producing Hero Brand Pens of various types, with a history of 64 years.The enclosed catalogue will make you acquainted with some of our products.In particu

28、lar, we recommend and quote for the following types which have met with warm reception in the Middle East market and, we are sure , will be of interest to you.Art No.Name of CommoditySpecificationsPrices(per dz)Type 200Twin Gift SetA fountain pen of 14k gold nibUS $ 100.50Matches a ballpen.Type 1312

29、k gold nib, Stainless steel capType 251High Grade Goldenexposed nib, Aluminum cap,US$52Penplastic barrelHigh Grade IridiumUS$36penIt is understood the above prices are quoted on FOB Shanghai basis and are withoutengagement, subject to our final confirmation, We d appreciate payment by confirmed, irr

30、evocable L/C at sight. The goods would be ready for shipment one month from receipt ofyour written order.We look forward to your trial order.Sincerely yours,Letter 11Making a QuotationDear Sirs,We are in receipt of your letter of July 17, asking us to offer 10,000 metric tons of Superior White Sugar

31、 on FAS Shanghai basis and appreciate very much your interest in our product.To comply with your request, we are quoting you as follows:1. Commodity: Superior White Crystal Sugar.2. Packing: To be packed in new gunny bag of 100 kgs. each.3. Quantity: Ten Thousand (10,000) metric tons.4. Price: at US

32、D105.00 per metric ton, FAS Shanghai.5. Payment: by 100% irrevocable and confirmed letter of credit in our favor available by draft at sight.6. Shipment: October/November 1999Your attention is drawn to the fact that we have not much ready stock on hand. Therefore, it is imperative that, in order to

33、enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your immediate reply.Yours faithfully,Letter 12Making an OfferDear Sirs,We are in receipt of your letter of Nov. 21, for which we thank you, and to which we have s

34、ent you a reply by telex this morning.You must have noted from our telex that we are in position to make you a firm offer on250 L/Ts Steel Tubes at 620.00per L/T CIF Lagos, for shipment to be effected within two months after receipt of your order, and payment is to be made by sight L/C. This offer i

35、s subject to your reply reaching here within one week.As you are aware, there has been an active demand for Steel Tubes in the market. Therefore, it is impossible for us to keep this offer open too long for it will certainly result in increased price, to which we hope you will pay attention, and mea

36、nwhile we are expecting your early reply.Yours faithfully,Letter 13Making a Counter-offerGentlemen:Re : Bitter Apricot Kernels 1999 CropWe are in receipt of your letter of August 14 offering us 60 metric tons of the captioned goods at RMB2,660 per metric ton on the usual terms.In reply, we regret to

37、 inform you that our buyers in Odense find your price much too high. Information indicates that some parcels of Turkish origin have been sold there at a level about ten percent lower than yours.We do not deny that the quality of Chinese Kernels is slightly better, but the difference in price should,

38、 in no case, be as big as ten percent.To step up trade, we, on behalf of our buyers, counteroffer as follows ,subject to your reply being received here by August 26, our time: 0 metric tons“6Bitter Apricot kernels, 1999 Crop at RMB 2350 per metric ton on CIFC 2% Odense with transshipment at Copenhag

39、en, otherterm as per your letter dated 14/8/99”.As the market is declining, we recommend your immediate acceptance.Yours truly,Letter 14Advising Sb. To Accept a QuotationDear Sirs,We have for acknowledgement your letter of Feb. 27 from which we note that you find our quotation for the abovementioned

40、 commodity too high to be acceptable, as the goods of Spanish origin have been offered at a price about 10% lower than ours. While we do not doubt what (ever) you said, we are of the opinion that the quality of the Spanish goods is far from being comparable to ours.However desirous we are to develop

41、 trade between us, we very much regret that we cannot accept your counteroffer. The best we can do is to allow you a 2% reduction in price. We believe if you take the quality into consideration, you will find our quotation most favorable. As our stocks are running low, it is advisable for you to mak

42、e an immediate decision.We are looking forward to your favorable reply.Yours faithfully,Letter 15Comparison of GoodsGentlemen:We are pleased to learn from China Council for the Promotion of International Trade who informed us that you are in the market for honey.We wish to inform you that we are spe

43、cialized in the export of the commodity. Chinese honey is popular with European customers with its special flavor.As requested, we now enclose our quotation sheet with samples and catalogues to be sentunder separate cover. We trust that the quoted price is acceptable to you, which is 10% lowerthan t

44、hat of the similar article of Indian origin. A fair comparison in quality between ourproducts and those of other suppliers will convince you of the reasonableness of our quotations.We would suggest that you send us your trial order as soon as possible, as there is a brisk demand for this article.You

45、rs faithfully,Letter 16Recommendation of a SubstituteDear Sirs,We are delighted to receive your letter of November 18 asking whether we can supply you with Art. No.6024. However, we regret to tell you that the said article is not available owing to the rush of orders.In order to meet your demand, we

46、 would recommend an excellent substitute. It is as good as the inquired article in quality, but the price is 25% lower. It has already found a ready market in Asia. We are dead sure it will meet with warm reception in your country as well.Full details of our export prices and terms of business are e

47、nclosed with this letter. Our illustrated catalogues and sales literature are being sent by separate post.You may be sure of our immediate attention to your order, which we look forward to receiving.Sincerely yours,Letter 17Introducing commodityDear Sirs,The Global Trading Co., Ltd has informed us t

48、hat you are searching for high-grade WoolSweaters to be shipped to Denmark. We d like to offer you our “ Arrow ” lines which reach a standard sufficiently high to redound your credit.“ Arrow ” brand Wool Sweaters are exclusively made from quality export-grade Australian pure new wool, which has uniq

49、ue features giving natural warmth and comfort with proper elasticity and soft feeling. They are also ideal for those with rheumatic, arthritis and back suffering, and already have a good market in over 25 countries and regions.Dealers in this line have reaped gratifying profits and we have no doubt

50、that you will also be able to share the success.We enclose a catalogue of the goods for your reference and look forward to your early reply.Sincerely yours,Letter 18Sales PromotionDear Sirs,Thank you for your letter of June 18 ordering 8,000 meters of 100 cm wide watered silk.We regret to say that w

51、e can no longer supply this silk. Fashions constantly change and inrecent years the demand for watered silks has fallen to such an extent that we ceased to producethem.In their place we can offer our new Gossamer brand of rayon. This is a finely woven,hardwearing, non-creasable material with a most

52、attractive luster. The large number of repeatorders we regularly receive from leading distributors and dress manufacturers is a clearevidence of the widespread popularity of this brand. At the low price of only $1.10 per meter,this rayon is much cheaper than silk and its appearance is just as attrac

53、tive.We also manufacture other cloths in which you may be interested, and are sending acomplete range of patterns by parcel post. All these cloths are selling very well in manycountries and can be supplied from stock. If, as we hope, you decide to place an order, we couldmeet it within three weeks.W

54、e hope to hear from you soon.Very cordially yours,Letter 19Supplier Refuses Price ReductionDear Sirs,We have carefully considered your counter-proposal of 20 July to our offer of woolenunderwear, but very much regret that we cannot accept it.The prices quoted in our letter of 18 July leave us with o

55、nly the smallest margins, and are in fact lower than those of our competitors for goods of similar quality.The wool used in the manufacture of THERMALINE range undergoes a special patented process, which prevents shrinkage and increases durability, the fact that we are the largest suppliers of woole

56、n underwear in this country is in fact in itself evidence of the good value of our products.We hope you will give further thought to this matter, but if you then still feel you cannot accept our offer we hope it will not prevent you from approaching us on some future occasion. We shall always be happy to consider carefully any proposals likely to lead to business between us.Sincerely yours,Letter 20Placing an OrderGentlemen:Enclosed please find our orde

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