商务英语 Unit 4

1、Unit 4Consumer SatisfactionLearning AimsBy the end of this unit, students should be able to:1) know the basic definitions of bargaining and the different purchasing motives of shoppers;2) grasp the words or phrases related to consumer satisfaction;3) understand how to complain about something;4) mas

2、ter the subjunctive mood of verbs;5) read the advertisements of bargains.Cultural Background Cultural Background2) Consumers International 国际消费者联盟Consumer International (CI) was founded in 1960, with the head office based in London. CI supports, links and represents consumer groups and agencies all

3、over the world. Cultural Background3) March 15， World Consumer Rights Day 315世界消费者权益日World Consumer Rights Day is celebrated annually by consumer organizations worldwide. It commemorates the historic declaration on March 15, 1962 by John F. Kennedy, of the basic rights of consumers. Cultural Backgro

4、und4) The Art of BargainingThe art of bargaining is the art of getting the most and paying the least. Reading 1: pre-reading activities1. Brainstorming:What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here. bargainan

5、effective sales technique to encourage customers to purchaseReading 1: pre-reading activities2. Pairwork: Discuss with your partner the following questions. 1) Do you often bargain with shop assistants when you buy things? 2) Do you often look around the shops for bargains? 3) Where or when are you

6、most likely to find a bargain? 4) Have you ever bought anything that you didnt need just because you thought it was a bargain? 5) What was the best bargain you have found? Describe it to your classmates. Reading 1: text-based questions1. What is the more recent definition of “bargain”?2. What is the

7、 trick played by smart merchandisers in promoting merchandise?3. What is the authors attitude towards the phenomenon of “bargain”?Reading 1: StructurePart 1 (para. 1)Introduction: the recent definition of a bargainA bargain is a dirty trick to extort money from the pockets of silly and innocent peop

8、le.Part 2 (para.2 )Explanation of how a new product is sold. Part 3 (para.3-6 )Explanation of peoples reactions to bargains.Part 4 (para. 7)Conclusion: To offer bargains is a commercial trick to make the poor poorer. When greedy fools fall for this trick, it serves them right. Reading 1: Language Po

9、ints1) Key words2) Key phrases3) Useful structures4) Difficult SentencesReading 1: key wordsextort v. 强夺；敲诈，勒索e.g. He has been accused of extorting money from local shopkeepers. The police used torture to extort a confession from him. Reading 1: key wordsdecent adj. 适当的；合乎礼仪的；体面的e.g. Surely that ski

10、rt is too short to be decent. It is not decent behavior to cheat on your school tests.Reading 1: key wordswhereupon conj. 于是；随后e.g. Little Tom fell asleep, whereupon Mrs. Smith went downstairs. She laughed at him, whereupon he walked out. Reading 1: key wordsimpertinence n. 无礼，莽撞，粗鲁e.g. I have had e

11、nough of your impertinence. I will not tolerate your impertinence. Reading 1: key wordsaccuse v. 指控，控告；谴责，指责（某人）accusation n. 指控，控告；谴责accuse sb. of sth. 指责（某人）（某事）e.g. He accused me of cheating. Jim was accused of murder. Her teacher accused her of stealing the books. Reading 1: key wordsextravagant

12、 adj. 奢侈的，浪费的；过度的，过分的e.g. When it comes to clothes, she has always been extravagant. We should not have extravagant taste and habits. He received extravagant praise from his friends for the trifle prize. Reading 1: key phrasesmight / may as well do sth. 不妨；还是的好；还不如e.g. Since it is a fine day, we mig

13、ht as well walk. You might as well be polite when you speak to people. There is nothing to do, so I may as well go to bed. Reading 1: key phrasesfor the sake of 为了，因为e.g. Never do wrong for the sake of money. I will help you for your sisters sake, because I want to save her trouble. Reading 1: key p

14、hrasesoccur to 被（某人）想起；被某人想到e.g. Such a simple explanation never occurred to me! It doesnt occur to her that her father might object. Reading 1: key phrasesfall for 上的当，受的骗；对信以为真e.g. Dont fall for his honeyed words. The salesman said the car was in good condition, and I was foolish enough to fall fo

15、r it. Reading 1: key phrasesall the same 尽管如此，仍e.g. Perhaps she is not angry anymore. All the same, I will not say hello to her first. Little children can not speak, but their mother can understand them all the same. Reading 1: useful structuresProvided/provided that 引导的条件状语从句意为on the condition or u

16、nderstanding that 在情况或条件下；除非，假若e.g. We can have a picnic here, provided / providing that it is fine tomorrow. You would understand what the writer is trying to say, provided / providing that you would read more carefully. Reading 1: difficult sentences1. And we will turn it into a bargain by printin

17、g 5p OFF all over it, whereupon people will rush to buy it even though it still costs about forty-three percent more than its fair price. (para. 2)2. She also feels, I am sure, that if she had more time for shopping, she could make a living out of it. (para. 5)3. All the same, if bargains were prohi

18、bited by law our standard of living would immediately rise by 7.39 per cent. (para. 7)Reading 1: writing techniques1. definition2. exaggeration3. sarcasm4. exemplification5. topic sentence supported by detailsReading 1: post-reading activitiesDiscussion Are you a smart bargain-hunter?Task 1. Work in

19、 pairWork with your partner and list examples of bargains from the text. Then discuss the authors opinions in relation to the examples. State your reason if you do not agree with the authors opinion, and if you do, give another example of your own to support him. Reading 1: post-reading activitiesTa

20、sk 2. Work in groups.Are you good at bargain hunting? Who is the smartest guy in your group as far as bargain hunting is concerned? Do you have any bargaining tips to offer? Please have a discussion, comparing and sharing your bargain-related experience and skills with your pals.Reading 2: text-base

21、d questions1. What are the two main reasons why advertisers advertise merchandise.?2. Why are so many products displayed at the checkout counters in grocery stores?3. According the author, what causes or motivates the shopper to buy the sugar-coated breakfast food advertised on television? Reading 2

22、: Language Points1) Key words2) Key phrases3) Useful structures4) Difficult SentencesReading 2: key wordsmotive n. 动机，原因motive for sth. （做）什么的动机e.g. The police could not find a motive for the murder. Her motive for inviting us is to ask for our help. Reading 2: key wordsthought-out adj. 慎重考虑后产生的e.g.

23、 This campaign is a well thought-out action. Reading 2: key wordsvulnerable adj. 易受伤的，脆弱的；易受攻击的，无防御的e.g. Mary looks so young and vulnerable. Cyclists are more vulnerable than motorists. We are in a vulnerable position here, with the enemy on the hill above us. Reading 2: key phrasesrather than 与其;不要

24、，不愿e.g. I suppose I will have tea rather coffee. The manager should be punished rather than the staff. Reading 2: useful structures“even if /though” used to introduce an adverbial clause of concessionWhen “even if /though” is used to introduce an adverbial clause of concession, it is translated as “即使”.e.g. Even if / though we win tremendous success in our work, we should not be conceited. I was persuaded to do the job, even if / though I didnt want to. Reading 2: difficult sentences1.