Intoadouble-edgedswordhungermarketingimplementationshouldbeappropriate-毕业论文翻译

1、Into a double-edged sword hun germarketi ng impleme ntati on should beappropriateFree papers DownloadCenter News: the so-calledhun germarketi ng ” refers to providers of goodsinten dedto reduce productionin order to achieve theregulatio nof supplyanddema ndrelati on ship,manu facturi ngdema nd“ illu

2、si on ”,tomaintainthecommodityhigher selli ng pricesandprofitmargins,butalso toachieve and maintainthebrandimageThepurposeofhigher value addedproducts“hungermarketi ngis a double-edgedsword, Apple compa ny“ con trolled leak” strategy to win the global market formillet phone but also allows users to“

3、 hunger ” due toexcessive lost patie nee.Apple or play“ hun ger marketi ng”As the say ing goes, is not always the best, Apple isnot adva ntage of this psychological“ hun ger marketi ng ”means to extravaga nt mome ntum for their own products?IPhone4 everywhere in the country “out of stock ” phenomeno

4、n can not help but industry insiders believe:iiwhether Appleinten ti on allymanu facturi ngmarket“ hunger ” suspects? “ hunger marketing ” to maintain its positi onin the marketand the price system ofmarketingstrategy is to supply shortage this marketingtool can be very effective “ Circle ” live con

5、sumers, causing them concern to improve their attractivenesstoen sure a certa in period of time iPh one4 price to guara ntee large profits at the same time to digest the previous gen erati on iPh one can gradually reduce inven tory pressure.However, Apple manufacturing“ hunger ” in themarket, we can

6、 imagine that they have many strong capital stre ngth, Crazy allow con sumers to make“ Scalpers ” to follow suit queuing. Worth noting that Apple seems to excel create a new hun ger.“ out from thefirst-generationiPhone, this situationbegan to appearevery few mon ths after the release of the new mach

7、 ine,”market hunger period“ In fact, Apple s other productsThe release also similar.The millet phone hun ger market ing Played headJanuary 4, 2012, millet phone at 13:00 today, the sec ond round of ope n purchase but not yet reached theOfferi ngmome nt, millet phone official website theyappear un ab

8、le to access or access slow.The Millet official said the total offeri ng of 100,000han dsets ope n to buy today, is expected in a week to ship finished.13 points, millet the handset official websiteaccess slow, dueto the large nu mberof userssimulta neously access ing users questi onedmillet systemi

9、s an urge nt n eed to upgrade.Millet official website can not be accessed or accessslow, some comme nters I saw the cart a bell, let me log each landing just can not find the server each time point in side:“ in the end to let me buy it? “ just brush in side, allin crease the con figuratio nare out o

10、f stock, only baremetal! ”“I go in, but prompts the limit is exceeded, it isestimated that out of the questi on. ”“really well done! ”Millet phone market after selling mode and other home network channel sales model, so that consumers can only buy millet millet official store, and the need to book,l

11、ogistics rights only to Vancl products,wherecustomers Eslite warehousingand distributionsupportmilletphoneSeptember 5, .2011, millet phone openn etworkbook ing,with in two days of book ingover9300,000 un its, this popular level is amaz ing but after thething was a betweencon sumersexpected shortageo

12、fmillet phonethe millet site and immediatelyannouncedthe scheduledstop and close the purchasecha nn el, sothat con sumers have no where to buy.Themilletpho nemach ineishardto find,con sumershopethe sigh.From milletview aseries ofacti ons, itis notdifficultto find theshadowof thehunger marketing” mea

13、ns. What is hunger marketing?Writte n point say that the providers of goods inten ded to reduce the producti on, in order to achieve the regulatio n of supply anddema ndrelati on ship,manu facturi ngdema nd“ illusi on ” , to ma in ta incommodity higherselli ng prices and profit margins, also reached

14、 to maintainthe brandimage, the purposeof higher value addedproducts in simple terms is that if you sell early mercha nts want you buy two buns bound to run out of food thebread sale for a week, let your heart scratchinglike tothink about it, and the n Ehupushi.The starvati on market ing to moderate

15、Zhang Yimou s hunger marketing success <&It;Jinling 13 hairpin >>bet so much attention, it is difficult to say without prior campaig n. However the millet phone hun ger market in g, i natte ntive is likely will slide into the abyss of n egative evaluatio n.The film is different from Zhang Y

16、imou to create spiritual products, millet phone is a real tan gible material goods, and material goods necessary life This requires millet phone from either the quality or brand reputati on on must be guara nteed, after all, the movie read would be fini shed, and the phone is also com monly used.Som

17、e one s place, there will be rivers and lakes; lakes place inevitably ultimately cottage. Many analysts have poin ted out that this kind of“ hun ger marketi ng ”in Chinaby thegood results in other countriesmay bedifficultbecausemany manu facturersin Chinaa strongimitatio nability,making the“cottage”

18、 Appleproductswill bethe fastest speed toseize themarket,sales areexpectedto be squeezedout ofApple“hungermarketi ngApple s selling point is the excellent design and awealth of applicati ons, the disadva ntage is the high price,and is not rich expansion port, there are mediocre hardware con figurati

19、 on just to satisfy the appetite of thecottage are similar shape cottage replica adva ntage of a wide range of applications can be replaced with open source software, rich expa nsionin terfacecon figurati oncan be copied from the Intern et, the price of the PFP is a unique advantage.sounds, it seems

20、 the cottage Applebetter meet people n eeds.The starvati on marketi ng how to do?Providers of goodsinten dedto reduce theproducti on, regulatio n of supply and dema nd relati on ship in order to achieve manu facturi ng dema nd “ illusi on ” the purpose of maintaining the commodity higher selli ng pr

21、ices and profit marg ins, this is the so-called “ hun ger market ing ” it is by regulati ng the supply and dema nd at both ends of the amount affect the price of the term in al, the purpose of the fare in crease.Surface, hun ger marketi ng is very simple to operate, set a the popular applause surpri

22、se price to lure pote ntial con sumers, and the n limit the amount of supply, result ing in shortage of hot imag in ary, so as to in crease the price to earn higher profits. but the ultimate role of the“ hun germarketing ” is not to regulate prices, but the added value of the brand, this value-added

23、 points plus or minus.The hun ger hun ger marketi ng run the whole story has run through the “ brand ” the first of its operation must rely on the product s strong brand appeal is also due to the “ bra nd ” hun ger marketi ng is a double-edged sword.Sword with the orig in allystro ng brands gen erat

24、egreater added value; damage its brand with bad will, so as to reduce its value-added, however, where people must alsoun dersta ndthat the ultimate role of hun gerMarketi ngnot only to in crease the price, in order toproduce high added value, and thus establish a high-value brand image of the brand.

25、The following is how to let the good Hungry marketi ng mode:Constantlyexplore the desires of the people, inorder to the functionalben efitsof the product,brandpers on ality,orga ni zati onalbrand image,self-expressi on,emoti onalrelationshipbuildingto meetregi onalmarketpsychology,to reachpsychologicalreson atewithcon sumers,whichisthe“ hun germarketi ngfun dame ntal to the operati on of the fun dame ntal.In some car manufacturersneed a