《跨境电商直播（双语）》课件-4.1跨境直播脚本设计

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境电商直播（双语）IntroductioncaseAsanassistant,Vickymadesufficientpreparationsformaterialsandmarketingforthefirstlivestream,andachievedgooddrainageandsalesresults.Thistime,Vicky‘snewworkrequiresusingareallivestreamaccount,preparingscriptsandproductsforasingleevent,appearingwithnewanchorsinfrontofthecamera,andimprovingprofessionalabilityinpractice.Howtowriteanannualplanforthelivestreamaccount?Howtodesignasinglepromotionevent?Howtointeractwithcustomersandattractmoretraffic?Howtogetmoresalesorder?Questions04/LearningsceneOperateacross-borderlivestream跨境电商直播运营目录ContentsDesignscriptofacross-bordere-commercelivestream跨境直播脚本设计4.1Applyrulesforcross-bordere-commercelivestreaming应用跨境电商直播规则4.2Interactwithcross-bordere-commercecustomerswhilelivestreaming与跨境直播客户互动4.3知识目标KnowledgeobjectivesGettoknowpromotiondayfordifferentonlineplatformandofflinemarket01Understandtherhythmfordesigningoneyearmarketingplan02Gettoknowelementsofascriptforalivestream03UnderstandFABEmodelforsuccessfullysellingaproduct04Gettoknownecessarywaysforimprovingperformance05能力目标SkillobjectivesOrganiseteammemberstoperformtasksaccordingtomarketingtarget01Designthewholeyearlivestreamplanaccordingtocustomerprofile02Designalivestreamplanwithatleast2hours03Prepareproducts,propsandfacilitiesforalivestream04Communicatewithcustomerstoraiseconversionrate05素质目标Qualitiesobjectives01Dedicated,abidebycompanycultureanddiscipline,andcompletebasiclivestreamingtasksontimewithhighqualityandquantity02Beattractiveforaudienceontheshow03Sharebenefitswithothersasdailylife04Haveteamspiritinthecompanywithotherdepartment05Havestrongtimeconceptandon-the-spotreactionawareness4.1Designscriptofacross-bordere-commercelivestream4.1Designscriptofacross-bordere-commercelivestream跨境直播脚本设计4.1.1Designthewholelivestreamplan4.1.2FABEmodelforsellingaproduct4.1.3Writescriptforpromoteaproduct4.1.1DesignthewholelivestreamplanScheduleforayearinChina草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平台活动年货节情人节女神节出游季520表白日“618”大促七夕88会员日“99”大促双11预售“双11”大促“双12”大促直播间粉丝节主题新年礼物零食工厂专访送美味草原直播看产地吃得放心游牛肉干送给谁销售总监特价夏季出游吃货节尝新日国庆旅游产地寻宝冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888会员日“99”大促10.1-10.12“双11”大促“双12”大促核心卖点牛肉干女生喜欢口味的牛肉干原味旅行装多口味多包装牛肉干牛肉酱和牛肉干情侣旅行吃牛肉制品产地周边游新产品的制作自驾穿越草原品尝草原烤肉工厂探秘还原古法制作方法，品尝正宗牛肉干御寒与营养私域联动微淘互动直播间免单和送礼微淘互动直播间免单和送券送礼微淘互动预告预热微信微博微淘互动预告预热微信微博微淘预告微信微博整点开奖加优惠减免微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告场观预估203050300500800100010001000100010001000新增粉丝预估102030102030303030303030成交预估12351020202020202030店铺成交目标1020401002003004005006007008001000草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平台活动年货节情人节女神节出游季520表白日“618”大促七夕88会员日“99”大促双11预售“双11”大促“双12”大促直播间粉丝节主题新年礼物零食工厂专访送美味草原直播看产地吃得放心游牛肉干送给谁销售总监特价夏季出游吃货节尝新日国庆旅游产地寻宝冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888会员日“99”大促10.1-10.12“双11”大促“双12”大促核心卖点牛肉干女生喜欢口味的牛肉干原味旅行装多口味多包装牛肉干牛肉酱和牛肉干情侣旅行吃牛肉制品产地周边游新产品的制作自驾穿越草原品尝草原烤肉工厂探秘还原古法制作方法，品尝正宗牛肉干御寒与营养私域联动微淘互动直播间免单和送礼微淘互动直播间免单和送券送礼微淘互动预告预热微信微博微淘互动预告预热微信微博微淘预告微信微博整点开奖加优惠减免微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告微淘微信微博预告场观预估203050300500800100010001000100010001000新增粉丝预估102030102030303030303030成交预估12351020202020202030店铺成交目标10204010020030040050060070080010004.1.1DesignthewholelivestreamplanDifferentcountrieshavedifferentpromotiondays4.1.1DesignthewholelivestreamplanGroupwork:Designthewholelivestreamplanfor202*XmonthXdayTargetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

Targetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

4.1.1Designthewholelivestreamplan4.1.1DesignthewholelivestreamplanGroupwork:Designthedailylivestreamplanfor202*NameoftheGroup_______TargetCountry____products______platform_________ItemsContentsTimeLocationThemeProductnameandquantityHostoranchorStaffandresponsibilityPreheatingactivitiesFacilitiesandpropsProceduresNoteDateandtime,frombeginningtoend，>120

minutesIndoororoutdoorroomXXX?SuchasSingledaypromotionorBlackFridaypromotionThermoscup,largecapacity,unbreakable,withstrapstocarry,fortravel，100OneormoreCameraOperationTechnician

AssistantOnlineplatforms,socialmediaandofflinelocation,promotionsloganLights,camera,mobilephone,screen,pad,printedposter,powerbank,abasinofwater,electronicscale,blankA4paper,napkin10Mins

brandandcompanyintroduction,discount;80Mins10

productsintroduction20Minsinteraction

10Minssummaryandnexttimeintroductionhotsale;indices;explanation+answeringquestions+communicationwithfans;Interactionways;differentscenes;4.1.1Designthewholelivestreamplan1-5minuteIntroductionWaitforallguestscoming5-10minutePreviewnewandhotsalesproductsIntroducepromotionactivities10-20minuteIntroduceallitemssimplyIntroduceimportantitemswithpatience20-60minutePromoteproductsonebyoneInteractwithviewers60-90minuteLuckydrawPromotehotsalesagainAnswerquestions100-110minuteReviewnewandhotsalesproductsLuckydraw110-120minutePreheatnexttime’slivestreamBonusAlivestreamfor120minutesDetailedcase4.1.2FABEmodelforsellingaproduct4.1.2FABEmodelforsellingaproduct我们的品牌设计师是一位妈妈，她有个漂亮的小公主，于是就有了我们在直播间的这条旗袍。而目这件旗袍是限量发行的哦，首次设计师款200件！这件旗袍不是传统的大红色，而是高贵的蒂芙尼水蓝色，既传统又时尚，与众不同，不会撞衫。不仅可以春游穿，配合阳光明媚的春天，满树粉色的樱花下拍写真，当然稍正式一点的场合也可以穿，让找们的小公主们出场自带光环，吸引所有人的目光。4.1.2FABEmodelforsellingaproduct当然了，公主服的细节设计也很细心，中国式的金色小纽扣，锁边的工艺设计，边上还有一个美丽带珍珠的蓝色穗子，完完整整的中国式优雅。下摆设计收边，还把袖口加宽，让小手小脚不会被束缚得很紧。这个面料也是非常柔软的，里面穿一件毛衣也好看，不用担心冻着宝宝。4.1.2FABEmodelforsellingaproduct这件衣服首发价399，直播间今天领券只需要299！限量发售的旗袍礼盒，送人自留都是很值得的佳品。299不到妈妈一支口红的钱，或者爸爸几包烟的钱。就可以给女儿抢到一件限量版的定制旗袍。多难得！今天直播间的优惠券也不多，限量发放20张，3分钟后我们会直接弹窗发券，需要下单的公主妈妈请准备好哦！4.1.2FABEmodelforsellingaproductmilkteamouseteddybearfloorsweeperballpen4.1.2FABEmodelforsellingaproductFeaturesOriginMaterialProcessInterfaceAdvantagesFunctionsSafetyWarmSoftTenderBenefitsThefeelingofcustomersPrideHonorDreamEvidencesArticlesDemonstrationCertificatesCustomerexperienceBecauseSothatForyouOthers4.1.2FABEmodelforsellingaproductNameofproductFeaturesAdvantagesBenefitsEvidenceMilkSweepingmachineCow’sgoodgeneCleanfoodandwaterNiceenvironmentNoadditiveNopreservativeNutritionProteinCalciumHealthyfoodKeephealthyEasytofallinsleepPhotosVideoCCTVCERTCustomerfeedbackCPUSoftwareMotorVacuumWheelsSensorsDustabsorptionkeepthefloorcleanNoneedtowashthetowelRemotecontrolSilentlyworkingLesshouseworkMorefreedomSavetimeCERTCustomerfeedbackPhotosVideo4.1.2FABEmodelforsellingaproductNameofproductSenseMil