梅花信息 平面广告投放2004年度报告

梅花信息平面广告投放2004年度报告梅花信息平面广告投放2004年度报告上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD1上海市天山路641号2号楼602A（2007336）TEL862162283509梅花信息平面广告投放2004年度报告1年度总体统计3分行业统计41、汽车类52、电子电脑类83、家用电器类124、化妆品类165、房地产类196、零售行业类197、食品饮料类22分媒体统计24媒体/行业统计241、报纸242、杂志30媒体/月份统计361、报纸362、杂志41媒体/主要品牌（分行业）统计46附表64媒体清单64上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD2上海市天山路641号2号楼602A（200336）TEL862162283509概述以下报告是根据梅花信息的平面广告监测系统全国广告资料库（/NADMEIHUAINFO）的数据所总结的2004年度平面广告投放情况的汇总报告，报告分为总体统计、分行业统计、分媒体统计三个部分。主要以广告花费金额作为统计指标给出04年度平面广告的整体投放概况，以及几个投放量较大的行业以及几个重点投放地区媒体的投放详情的对比统计。年度总体统计2004年单位万元办公教育月电子房地用品化妆月度投放金额对比投放金额服装个人及工品/浴家居家用电信零售及服文化室用等公金融份电脑产用品商服务品用品电器用事投资务性汽车食品娱乐烟草医药及保35000000行业饮料休闲类健品30000000业250000001200361741028724258164910503109755981247818532299915240619468122089758200000002141252408624942485223292681261219476771050168592282120274332144694715000000323788394236141304244841230620605406984717622246739699259983752011663210000000450000002909055627675956253607148723323125759533238136756394534254116871751419300052190138852478744353340213792864351013373155120166309783503730423211259123456789101112625120445563593321648671515429223242127602199227773690744418857318140797271074651731063399398112971268546491456721802815630154553691413029560823159454203495289030081132023763515127861657240873138764066638310619493181072622765868156498174724608122841113220264350842175902289872451233210212845282294925278565417044351744537325182520915293763612719419115529112444853772637442976489146502399317880672356359102943439256304181104991225905594245090657456101540624977308887931203415424367461072391568884和去年同期相比，整体广告投放额增长38电子电脑类产品广告投放额增长24房地产广告投放额增长39化妆品/浴室用品广告投放额增长57家用电器产品广告投放额增长23零售行业广告投放额增长68汽车类广告投放额增长58以下显示分月投放金额对比可以看到，4月和9月分别是广告投放的两个峰值月份。上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD3上海市天山路641号2号楼602A（200336）TEL862162283509分行业统计上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD4上海市天山路641号2号楼602A（200336）TEL8621622835091、汽车类A、轿车类轿车类投放金额前20位品牌（20041120041231）轿车类投放金额前20位品牌以下TOTAL值指全部轿车类广告总额，而非此前20位之金额凯迪拉克品牌花冠COROLLA投放金额（万元）投放次数广告面积（CM2）金额奥迪丰田TOYOTAAUDI15834191366108562577714宝马爱丽舍ELYSEEBMW113705994669842213513蒙迪欧别克BUICKMONDEO877133126464175255396阳光SUNNY飞度FIT72944287851600159329北京现代伊兰特ELANTRA684153154255655179309威驰VIOS索纳塔SONATA674816108250937011304君威R东EG风AL标凯越致EXCELLE640675103650526756289PEUGEOT菱帅LIONCEL509603111443970905230捷达JETTA马自达MAZDA507348116943335996229马自达MAZDA捷达JETTA498474103847920832225菱帅LIONCEL东风标致PEUGEOT49160366333254228222凯越EXCELLE君威REGAL41483963633204024187索纳塔SONATA威驰伊兰特ELANTRAVIOS37212248127201838168北京现代飞度FIT36435959825835785164阳光蒙迪欧MONDEOSUNNY35159073330429300159别克宝马BMWBUICK34904035925273693157奥迪AUDI爱丽舍ELYSEE3284477002955463914800040000080000012000001600000丰田TOYOTA32685049326225688147花冠COROLLA31619838724798718143凯迪拉克30601412618921156138其他10700182210458508434794828TOTAL2216336537656171206943110000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD5上海市天山路641号2号楼602A（200336）TEL862162283509B、越野车及SUV类越野车/SUV类投放金额前20位品牌（20041120041231）越野车/SUV类投放金额前20位品牌以下TOTAL值指全部越野车/SUV类广告总额，而非此前20位之金额翼虎品牌名奇骏投放金额投放次数广告面积金额帕拉丁路虎LANDROVERPALADIN30812181826926373818猎豹CRV29011443717717248771欧蓝德北斗星OUTLANDER28067369121427805746长城途锐TOUAREG2648896719425345704中兴驰野帕杰罗PAJERO24267143221400490645特拉卡特拉卡TERRACAN19048250418137014506陆地巡洋舰LAND陆风CRUISER17068051313941561453吉普JEEP富利卡FREECA11524133510076878306特锐TERIOS普拉多PRADO112722926799307299普拉多PRADO特锐TERIOS1117071838518639297富利卡FREECA吉普JEEP1107383089290409294陆风陆地巡洋舰LAND特拉卡TERRACAN107830967503322286CRUISER帕杰罗PAJERO特拉卡991332569340984263途锐TOUAREG欧蓝德中兴驰野876923538056592233OUTLANDER长城CRV836773017154040222北斗星帕拉丁PALADIN748773237061992199猎豹000100000200000300000400000742262607860445197路虎LANDROVER58690653507013156奇骏566331334464671150翼虎55730984700773148其他8683623052765338492306TOTAL3764889931730984475010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD6上海市天山路641号2号楼602A（200336）TEL862162283509C、MPV类MPV类投放金额前15位品牌（20041120041231）MPV类投放金额前15位品牌以下TOTAL值指全部MPV类广告总额，而非此前15位之金额格蓝迪GRANDIS品牌名投放金额投放次数广告面积金额PREVIA瑞风REFINE6664161797570265573399夏朗SHARAN风行FUTURER324563856253882181656长安CM8阁瑞斯GRANSE200372314145788251022宝龙起亚嘉华KIACARNIVAL15225926812154734777途安TOURAN菱绅SOVERAN13830022311351397705普力马PREMACY别克陆上公务舱GL8876461006188304447奥德赛ODYSSEY全顺TRANSIT812312476914123414全顺TRANSIT奥德赛别克陆上公务舱ODYSSEY71262814507822363GL8普力马PREMACY665132016000562339菱绅SOVERAN途安TOURAN62153783849556317起亚嘉华KIA宝龙CARNIVAL291401322723941149阁瑞斯GRANSE长安CM814600421530940074风行FUTURER夏朗SHARAN896525689746046瑞风REFINEPREVIA82097418331042000200000400000600000800000格蓝迪GRANDIS57006377921029其他431751464062853220TOTAL1960504452315776383010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD7上海市天山路641号2号楼602A（200336）TEL8621622835092、电子电脑类A、台式电脑台式电脑类投放金额前20位品牌（20041120041231）台式电脑类投放金额前20位品牌以下TOTAL值指全部台式电脑类广告总额，而非此前20位之金额八达品牌名长城投放金额投放次数广告面积金额联想新月LENOVO5917941216484375631721惠普实达HP381712560283298271110戴尔浪潮DELL362488436293445071054蓝星BLUESTAR方正科技FOUNDE345079873309427941004恩伯尔ABLE清华同方32563978629645564947沐泽宏基ACER14843915212962665432七喜HEDYIBM14153822612325922412新蓝TCL11806337111086330343神舟电脑龙祥94412823417844275龙祥神舟电脑842592899748932245TCL新蓝588921317396364IBM171七喜HEDY560331494513367163宏基ACER方正科技沐泽554901066001842161FOUNDE恩伯尔清华同方ABLE51068584566085149蓝星戴尔DELLBLUESTAR440271104312257128浪潮惠普HP42455994902936123联想LENOVO实达38689693796153113000200000400000600000新月34004862216833099长城479411313440364139八达24393682516339071其他3918751047431738141140TOTAL3438290704530307830210000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD8上海市天山路641号2号楼602A（200336）TEL862162283509B、笔记本电脑台式电脑类投放金额前20位品牌（20041120041231）笔记本电脑类投放金额前20位品牌以下TOTAL值指全部台式电脑类广告总额，而非此前20位之金额松下PANASONIC品牌名投放金额投放次数广告面积金额英特尔INTELTCLIBM407484569345227491239联想明基BENQLENOVO347099548258261931055惠普NECHP28171126620626857856东芝富士通FUJITSUTOSHIBA26496944721656351806海尔HAIER索尼SONY25026523616938852761清华同方戴尔DELL21879126818629098665龙祥方正科技FOUNDE17940140915966522545神舟电脑华硕ASUS15749737412971229479三星SAMSUNG宏基ACER14457822111756856440宏基ACER三星SAMSUNG1078512129257339328华硕神舟电脑方AS正US科技765062637547200233FOUNDE龙祥75847642775125231戴尔DELL清华同方752841906511860229索尼SONY海尔东芝TOSHIBAHAIER58798913834543179富士通惠普HPFUJITSU51105854002658155联想LENOVONEC447041064494068136明基IBMBENQ41738813813158127000100000200000300000400000TCL34573713000437105英特尔INTEL33712352007409102松下PANASONIC28121562805185085其他4090971059401346391244TOTAL3289131565126907832810000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD9上海市天山路641号2号楼602A（200336）TEL862162283509C、数码相机数码相机类投放金额前20位品牌（20041120041231）数码相机类投放金额前20位品牌以下TOTAL值指全部数码相机类广告总额，而非此前20位之金额SANDISK品牌名投放金额投放次数广告面积金额联想LENOVO佳能CANON330606440234761652154爱国者AIGO索尼德志迈斯特SONY162655228120548241060DIGIMASTER奥林巴斯OLYMPUS162073256123895631056理光RICOH卡西欧富士施乐FUJICASIO1499731898878220977XEROX柯达KODAK1154481848004708752三星ANYCALL尼康柯尼卡美能达NIKON85813926220901559KONICAMINOLTA三星SAMSUNG852561767248570555宾得PENTAX松下PANASONIC768261055160088501三洋SANYO惠普HP65530353456328427富士FUJIFILM富士FUJIFILM55993763758961365惠普HP三洋SANYO50151231708433327松下PANASONIC宾得PENTAX39389612529679257三星SAMSUNG柯尼卡美能达27654尼康NIKON531511655180KONICAMINOLTA三星柯达KODAKANYCALL20800421763232136卡西欧CASIO富士施乐FUJIXEROX947912621793062奥林巴斯理光OLYMPUSRICOH900012856307059索尼SONY德志迈斯特835025745057054DIGIMASTER佳能CANON爱国者AIGO708020598001046000100000200000300000400000联想LENOVO543519484795035SANDISK41003223125027其他631621496181046412TOTAL1534774220010787145110000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD10上海市天山路641号2号楼602A（200336）TEL862162283509D、移动电话移动电话类投放金额前20位品牌（20041120041231）移动电话类投放金额前20位品牌以下TOTAL值指全部移动电话类广告总额，而非此前20位之金额唯开VK品牌名投放金额投放次数广告面积金额南方高科诺基亚海尔HAIERNOKIA696381106945764382996三星飞利浦PHILIPSSAMSUNG573316102635839925820迪比特LGDBTEL523107112435908279748摩托罗拉波导BIRD463478100932341979663MOTOROLA联想LENOVO三星ANYCALL45457984628557689650松下PANASONIC索尼爱立信SONY42752182231743249611康佳KONKAERICSSON西门子SIEMENSNEC37857474524691027541摩托罗拉夏新AMOIMOTO35940272423596588514TCLTCL23823858615813349341夏新摩托罗拉MOTOAMOI21189049315606175303西门子NECSIEMENS18316637312820330262索尼爱立信SONY康佳KONKA16173038010719806231ERICSSON松下三星ANYCALLPANASONIC15966925912721424228摩托罗拉联想LENOVO15388438411866895220MOTOROLA迪比特DBTEL波导BIRD15322939512664910219三星SAMSUNGLG14779933410832093211诺基亚NOKIA飞利浦PHILIPS13050026310123553187000200000400000600000海尔HAIER1303833309886585186南方高科1089932277332868156唯开VK892981635413313128其他12495722806919161241786TOTAL69947051435848616054310000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD11上海市天山路641号2号楼602A（200336）TEL8621622835093、家用电器类A、电视机电视机类投放金额前20位品牌（20041120041231）电视机类投放金额前20位品牌以下TOTAL值指全部电视机类广告总额，而非此前20位之金额上广电SVA品牌名投放金额投放次数广告面积金额先锋PIONEER索尼SONYTCL246672339173521871070夏普LG245807259134239781066松下三洋SANYOPANASONIC236638385164217691027康佳贵翔KONKA19934341315690438865创维夏普SHARP19895945817480553863厦华日立HITACHI1526281988952820662海尔HAIER长虹CHANGHONG14750422011601437640三星SAMSUNG海信HISENSE13365526410156044580飞利浦PHILIPS东芝TOSHIBA12774926810445755554东芝TOSHIBA飞利浦PHILIPS847561395805731368海信HISENSE三星SAMSUNG809681195636451351长虹CHANGHONG海尔HAIER553671454379683240日立HITACHI厦华472501644362851205创维夏普SHARP44215552328264192康佳KONKA贵翔41959522867619182松下PANASONIC三洋SANYO31215632058331135LG夏普30731511669881133TCL索尼SONY27080321744381117000100000200000300000先锋PIONEER22183301480236096上广电SVA21788721664142095其他12881626310529997559TOTAL2305281398916605254810000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD12上海市天山路641号2号楼602A（200336）TEL862162283509B、空调空调类投放金额前15位品牌（20041120041231）以下TOTAL值指全部空调类广告总额，而非此前15位之金额空调类投放金额前20位品牌品牌名新科SHINCO投放金额投放次数广告面积金额大金DAIKINTCL193407401146059281584格力科龙KELONGREE145241372120476501190海尔海信HISENSEHAIER139521308109091881143美的三星SAMSUNGMIDEA123803363100242441014松下奥克斯AUXPANASONIC1007112347884990825志高CHIGOLG931271617323855763三菱春兰56844823677647466三菱MITSUBISHIMITSUBISHI春兰LG45950613933341376松下志高CHIGO428921473863927351PANASONIC奥克斯美的MIDEAAUX425161564019245348三星海尔HAIERSAMSUNG31493912797475258海信格力GREEHISENSE21044651820888172科龙TCLKELON14970521496751123大金00050000100000150000200000DAIKIN12970261019504106新科SHINCO12911401201107106其他143504390119227731175TOTAL122090329499854851310000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD13上海市天山路641号2号楼602A（200336）TEL862162283509C、电冰箱冰箱类投放金额前10位品牌（20041120041231）冰箱类投放金额前10位品牌以下TOTAL值指全部冰箱类广告总额，而非此前10位之金额TCL品牌名投放金额投放次数广告面积金额容声海尔HAIER11525631989137952939西门子SIEMENSLG438878031424731119松下PANASONIC三星SAMSUNG508548033162171297伊莱克斯新飞327631192954659835ELECTROLUX美菱MEILING27478822025979美菱MEILING701伊莱克斯新飞26251582148598669ELECTROLUX三星SAMSUNG松下PANASONIC24755691717671631LG西门子SIEMENS15840391184573404容声海尔HAIER1039740909348265TCL36661333332809300050000100000150000其他4103613135720521046TOTAL39218310303021869310000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD14上海市天山路641号2号楼602A（200336）TEL862162283509D、洗衣机洗衣机类投放金额前10位品牌（20041120041231）惠而浦洗衣机类投放金额前10位品牌以下TOTAL值指全部洗衣机广告总额，而非此前10位之金额WHIRLPOOL品牌名投放金额投放次数广告面积金额春兰CHUNLAN海尔HAIER217451600181757705076金羚三星SAMSUNG6420312839171531499三洋SANYO松下PANASONIC7007825957127381636伊莱克斯小天鹅ELECTROLUX405861443001868947西门子西门子SIEMENSSIEMENS660011507955154伊莱克斯小天鹅635916461560148ELECTROLUX松下PANASONIC三洋SANYO244812251615057三星SAMSUNG金羚326415351034076海尔HAIER春兰CHUNLAN1400312117403300050000100000150000200000250000惠而浦911487049021WHIRLPOOL其他15119571358821353TOTAL42841912493394673710000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD15上海市天山路641号2号楼602A（200336）TEL8621622835094、化妆品类A、护肤品护肤品类投放金额前20位品牌（20041120041231）护肤品类投放金额前20位品牌以下TOTAL值指全部护肤品广告总额，而非此前20位之金额满婷MANTING品牌名投放金额丁家宜TJOY投放次数广告面积金额水芝澳H2O强生JJ482334232002001046洁尔阴洗液玉兰油OLAY38979251870821845妮维雅NIVEA曼秀雷敦27600371643143598沙威隆SAVLON小护士22312181565894484碧柔BIORE欧莱雅LOREAL2017412971569437卡尼尔GARNIER旁氏亲之道PONDS169242726188367雅芳多芬AVON16606791984233360资DO生VE堂青蛙王子16564131812085359SHI青SE蛙ID王O子资生堂雅芳AVON1460012717905317SHISEIDO旁氏PONDS多芬DOVE1394512866113302欧莱雅LOREAL亲之道1236211493226268小护士卡尼尔曼秀雷敦GARNIER115662589484251碧柔玉兰油OLAYBIORE1092212673642237沙威隆强生JJSAVLON996311494735216妮维雅0001000020000300004000050000NIVEA986110561695214洁尔阴洗液847611387241184水芝澳H2O72642225470157丁家宜TJOY672426556645146满婷MANTING624310366932135其他141926272106388273077TOTAL4612436193034604810000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD16上海市天山路641号2号楼602A（200336）TEL862162283509B、洗发护发洗发护发类投放金额前20位品牌（20041120041231）洗发护发类投放金额前20位品牌以下TOTAL值指全部洗发护发广告总额，而非此前20位之金额夏士莲品牌名投放金额投放次数广告面积金额美奇丝MATRIX欧莱雅蒂花之秀LOREAL22084970107971192708水之密语威娜WELLAAOUAIR821335141114941007飘柔UNO索芙特SOFT卡尼尔GARNIER68320303097399838飘影海飞丝664121093894298814采乐卡诗KERASTASE65510323447564803蓓泽丝资EN生HA堂NCE潘婷PANTENE62328502860621764SHI诗SE芬IDO伊卡璐42292322280598519拉芳17164191072958210舒蕾舒蕾16516221015665203拉芳诗芬伊卡璐16135211091966198资生堂潘婷PANTENE1255113756405154卡诗KERASTASESHISEIDO海飞丝蓓泽丝ENHANCE1140015785737140卡尼尔GARNIER采乐1115926677339137水之密语AOUAIR飘影UNO908916726386111欧莱雅LOREAL索芙特SOFT89932261978111000050000100000150000200000250000飘柔890011607531109威娜WELLA814913704461100蒂花之秀80629518522099美奇丝MATRIX61004686645075夏士莲59002458046072其他674571325238158827TOTAL8154196994544869310000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD17上海市天山路641号2号楼602A（200336）TEL862162283509C、化妆品化妆品类投放金额前20位品牌（20041120041231）化妆品类投放金额前20位品牌以下TOTAL值指全部化妆品广告总额，而非此前20位之金额自然美NB品牌名投放金额投放次数广告面积金额嘉玫娜琳宝凯KANEBOMARY欧莱雅LOREAL129397853561820080930兰蔻睿智KAYS资OF生IN堂ALANCOME117138823544602188842美宝莲SHISEIDOMAYBELLINE71409526034922084513薇姿VICHY玉兰油OLAY59788125324622630430羽西YUESAI旁氏PONDS5671677327258792小护士408欧珀莱AUPRES53050521526373789381迪奥SK2CHRISTIAN雅芳AVON51582038230188148371碧欧DI泉OR雅诗兰黛ESTEELAUDER48119723923189193346BIOTHERM倩倩碧CLINIQUE44578326622449909321雅碧诗C兰LI黛NIQUEESTEE碧欧泉LAUDERBIOTHERM44262412917362086318雅芳AVON迪奥CHRISTIANDIOR43084824021454590310欧珀莱AUPRESSK238299114115778841275旁氏PONDS小护士37312010116561429268玉兰油OLAY美宝莲羽西YUESAI35759340020258203257MAYBELLINE薇姿兰蔻LANCOMEVICHY32767016317864807236资生堂欧莱雅LOREALSHISEIDO21628413711247375156睿智00030000060000090000012000001500000SOFINA213476529732548153玫琳凯MARYKAY19285414811684275139嘉娜宝KANEBO192816878597276139自然美NB17923411610203475129其他428085554472661799523078TOTAL13908180961972235167010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD18上海市天山路641号2号楼602A（200336）TEL862162283509D、香水香水类投放金额前15位品牌（20041120041231）香水类投放金额前20位品牌以下TOTAL值指全部香水广告总额，而非此前15位之金额故我STILL品牌名投放金额投放次数广告面积金额BURBERRY兰蔻LANCOME1096371651372041513KENZO闪亮的星GLOW迪奥CHRISTIANDIOR1035395550861781428BYJLO雅诗兰黛STDUPONTESTEELAUDER62912302600371868大卫杜夫DAVIDOFFBOSS48661301715781671IPSA香奈儿CHANEL44653242002476616拉考斯特乐碧40615422329133560LACOSTE娇兰娇兰GUERLAINGUERLAIN39035221400743539拉考斯特乐碧LACOSTE34920231321923482香奈儿CHANELIPSA1850012827572255大卫杜夫BOSSDAVIDOFF1672411788616231雅诗兰黛ESTEESTDUPONT1602716968983221LAUDER迪奥CHRISTIAN闪亮的星DIORGLOWBYJLO1537712915497212兰蔻LANCOMEKENZO152531382724621000020000400006000080000100000BURBERRY14891181048766205故我STILL147218461903203其他12937511472227841785TOTAL72484044634655176100005、房地产类暂缺6、零售行业类上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD19上海市天山路641号2号楼602A（200336）TEL862162283509A、超市/百货/卖场大卖场/百货投放金额前20位品牌（20041120041231）大卖场/百货类投放金额前20位品牌以下TOTAL值指全部大卖场/百货广告总额，而非此前20位之金额第一百货品牌名投放金额百盛投放次数广告面积金额北京市百货大楼家乐福41668266126220255544庄胜崇光CARREFOUR成都百货百盛PARKSON19879743618466664260人民百货盛兴14748217413450985193新世界华联商厦王府井百货12722431411706753166好又多12110926510242149158西单商场太平洋百货银泰百货1179272509991388154杭州百货新世界百货1171902087908413153国芳百盛屈臣氏WATSONS105557864925680138屈臣氏WATSONS国芳百盛104303新世界百货737280034136杭州百货1024511294356184太平洋百货134银泰百货好又多950702086075743124华联商厦西单商场888581214590860116盛兴王府井百货777231517381437102百盛PARKSON新世界家乐福774181483591450101CARREFOUR人民百货76372946080205100000100000200000300000400000500000成都百货743671066572669097庄胜崇光737771213923733096北京市百货大楼729491042746591095百盛707731816556105092第一百货66743806264216087其他5323954109254459771766953TOTAL76567251483561430869010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD20上海市天山路641号2号楼602A（200336）TEL862162283509B、专业类商场专业类商场投放金额前20位品牌（20041120041231）专业类商场投放金额前20位品牌以下雅泰TOTAL值指全部专业类商场广告总额，而非此前20位之金额品牌名大唐投放金额投放次数广告面积金额好百年国美GOME362080738262857796031728欧倍德OBI苏宁19851362188169344564948宏图三胞大中电器154855476686229693739灿坤EUPA中复电讯101773938332830932486永乐永乐YONGLE975874117675930601466东方家园集美红星美凯龙51879537220573990248金海马迪信通40187248326811019192百安居BQ协亨37731944025967654180三联三联35735026026801864171协亨百安居BQ29431634116415485140迪信通金海马21470534516416169集美102红星美凯龙永乐YONGLE18874925112176341090东方家园中复电讯18711524013173053089大中电器永乐16628419712562576079苏宁灿坤EUPA14750118512900185070国美GOME宏图三胞139794245144909750670040000800001200016000200002400028000320003600040000欧倍德OBI1236100000000000000000001037626854059好百年1188971718336385057大唐1114051329088265053雅泰1105141128045379053其他8342752146547155667533982TOTAL2094908826870159706834010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD21上海市天山路641号2号楼602A（200336）TEL8621622835097、食品饮料类A、啤酒啤酒类投放金额前10位品牌（20041120041231）啤酒类投放金额前10位品牌以下TOTAL值指全部啤酒类广告总额，而非此前10位之金额力波品牌名投放金额投放次数广告面积金额金白沙百威738717542772431256三得利SUNTORY北京啤酒58688442797511998燕京啤酒喜力HEINEKEN49279613499782838雪花青岛啤酒SNOW36285692660245617朝日朝日ASAHIASAHI30953452156312526青岛啤酒28566602305888486雪花SNOW燕京啤酒27475391918690467喜力HEINEKEN三得利SUNTORY26235502051734446北京啤酒金白沙16666181535796283百威力波1562320727433266其他00050000100000224438528206612173816TOTAL58808010094459185110000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD22上海市天山路641号2号楼602A（200336）TEL862162283509B、白酒白酒类投放金额前20位品牌（20041120041231）白酒类投放金额前20位品牌以下TOTAL值指全部白酒类广告总额，而非此前20位之金额茅台品牌名投放金额宋河投放次数广告面积金额水井坊国窖293750418199180442974九粮国风剑南春39315583308157398世纪金徽口子窑27734613163179281贵州茅台酒金六福24038451747761243小糊涂圣金河套22000231639957223小糊涂仙五粮液20399511845038风度207口子窖丝路花雨20365462742514206琼坛世家酒道17600241454262178十八酒坊十八酒坊1710027717999173琼坛世家酒道16600251470376168口子窖丝路花雨16399351414614166五粮液风度16300351195888165金河套小糊涂仙1432448979933145金六福小糊涂圣1357522410284口子窑137贵州茅台酒剑南春13200191036538134世纪金徽水井坊130602599638413200050000100000150000200000九粮国风1178917830753119国窖1138327743075115宋河1079985842588109茅台967322995639098其他358395926311146573628TOTAL98779920397856764010000上海梅花信息有限公司MEIHUAINFORMATIONCO,LTD23上海市天山路641号2号楼602A（200336）TEL862162283509分媒体统计媒体/行业统计1、报纸A、北京地区工业办化妆品/媒体电子电个人用公用品金融投零售及脑房地产服装服务性农业食品饮文化娱汽车烟草医药及业资料行业乐休闲总计品及工商浴室用家居家用电教育电品信等公器类保健品服务品用用事北京晚报87744258399183341162822886139239708292288212911257348051532154422208644315500439641156225北京青年报435093663839337382166712230169299943830776254290500626517621381732203228649524北京晨报730528993699492155551088979502188816061792620021465955315781009713307658北京娱乐信报276892078646566361905273493985412811239271429880032502223360990043584234774精品购物指南12593618667096536528722845885432978132221147269780010035420715521006190207071北京日报49042047727400442918024176667976051978210291662699581700140477641北京现代商报201610687000019710000357194466313408147521333833002424327完全生活手册120040179725331423073731678251002559802761955182900209918746北京广播电视报97580324400605240000332002564002217323100971315740财经时报36921041001401540000070689517010000187140104