职通商务英语unitPPT课件

.,1,Unit3,.,2,SWOT（StrengthsWeaknessOpportunityThreats）分析法，又称为态势分析法或优劣势分析法，用来确定企业自身的竞争优势（strength）、竞争劣势（weakness）、机会(opportunity)和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机地结合起来,.,3,Newwords,implement英mplm()nt美mplmntvt.实施，执行；实现，使生效n.工具，器具；手段Thegovernmentpromisedtoimplementanewsystemtocontrolfinancialloaninstitutions.政府许诺要实施新的制度来控制金融贷款机构。implementplan执行计划，实施计划,.,4,dazzle英dz()l美dzln.耀眼的光；灿烂vt.使目眩；使眼花vi.眼花缭乱；炫耀Georgedazzledherwithhisknowledgeoftheworld.乔治对世界的了解令她倾倒。dazzlelight强光,.,5,pursue英psju美psvt.继续；从事；追赶；纠缠vi.追赶；继续进行HewillpursueatradepolicythatprotectsAmericanworkers.他将努力实行保护美国工人的贸易政策。,.,6,layout英lei,aut展示；安排；花钱；为划样；提议Gracelaidouttheknivesandforksonthetable.格雷丝把刀叉摆放在桌子上。MaxwelllistenedcloselyasJohnsonlaidouthisplan.马克斯韦尔倾听约翰逊清晰地讲述他的计划。,.,7,analysis英nlss美nlssn.分析；分解；验定复数analysesTheycollectbloodsamplesforanalysisatanationallaboratory.他们收集血样以在一个国家实验室做化验分析。,.,8,monetary英mnt()r美mntriadj.货币的；财政的monetarysystem货币制度;币制Sothatwillbethemonetarypolicytool.跟读所以，这将会是货币政策的工具。,.,9,forecast英fkst美frkstvt.预报，预测；预示n.预测，预报；预想vi.进行预报，作预测Financialforecast财务预测marketforecast市场预测weatherforecast天气预测.aforecastofa2.25percentgrowthintheeconomy.2.25%经济增长的预报。,.,10,anticipate英ntspet美ntspetvt.预期，期望；占先，抢先；提前使用Atthetimewecouldnthaveanticipatedtheresultofourcampaigning.当时我们不可能预期到我们活动的结果。,.,11,sticktov.坚持；粘住Perhapsheshouldhavestucktowriting.或许他本该坚持写作。hestickstohisword他遵守诺言,.,12,component英kmpnnt美kmponntadj.组成的，构成的n.成分；组件；电子元件Themanagementplanhasfourmaincomponents.该管理计划有4个主要组成部分。,.,13,credibility英kredblt美,krdbltin.可信性；确实性BuildCredibility树立可信性;树立可信度CredibilityLetter银行资信证明;银行资信证实Thepolicehavelosttheircredibility.警察已经失去了他们的可信性。,.,14,2,descriptionanalysismanagementimplementationinvestmentdeterminationconvictionproposalanticipationrecommendation,.,15,3,1implement2setsapartfrom3layingout4qualifications5recommendation6typical,.,16,4,1format2elements3targets4essential5analysis6management7finance8institutions,.,17,translation,1Makingappropriatebusinessplanswillcontributetothestabledevelopmentofnewly-establishedcompanies.2Thepositioningofproductsshouldbebasedontheanalysisoftheneedsofthetargetmarket.3Banksareonlywillingtomakealoantothoseenterprisesenjoyingawell-deservedreputation.4Stickingtothemanagementconceptof“people-oriented”isoneoftherecipesforsuccessofABCCompany.5ItisthebeliefabidedbyWal-Martthatsetsthegiantapartfromotherenterprises.,.,18,writing,ManagementMeetingofSJComputerTechnologyCompanyDate:April12th,2010Time:9:00-10:45a.m.Location:HuatianHotel,30EastJiefangRoad,Changsha,ChinaPurpose:Discussingtheamendmentofbusinessplan,.,19,CalltoorderSurveyreportofthe