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THEMOTOBVIOUSPURPOSEOFADVERTISINGISTOINFORMTHECONSUMEROFAVAILABLEPRODUCTSORSERVICESTHESECOND31_ISTOSELLTHEPRODUCTTHESECONDPURPOSEMIGHTBEMOREIMPORTANTTOTHEMANUFACTURERSTHANTHE32_THEMANUFACTURERSGOBEYONDONLYTELLINGCONSUMERSABOUTTHEIRPRODUCTSTHEYALSOTRYTOPERSUADECUSTOMERSTOBUYTHE33_BYCREATINGADESIRE34_FOR_ITBECAUSEOFADVERTISEMENT,CONSUMERSTHINKTHATTHEYWANTSOMETHINGTHATTHEYDONOTNEEDAFTERBUYINGSOMETHIN9,THEPURCHASERCANNOTALWAYSEXPLAINWHYITWAS35_EVEN36_THEPURCHASERPROBABLYDOESNOTKNOWWHYHEORSHEBOUGHTSOMETHING,THEMANUFACTURERS37_MANUFACTURERSHAVEANALYZEDTHEBUSINESSOF38_ANDBUYIN9THEYKNOWALLTHEDIFFERENTMOTIVESTHATINFLUENCEACONSUMERSPURCHASESOMERATIONALAND39_EMOTIONALFURTHERMORE,THEYTAKEADVANTAGEOFTHIS40_WHY41_SOMANYPRODUCTSDISPLAYEDATTHECHECKOUTCOUNTERSINGROCERYSTORESTHESTOREMANAGEMENTHASSOMEGOOD42_BYTHETIMETHECUSTOMERIS43_TOPAYFORAPURCHASE,HEORSHEHASALREADYMADERATIONAL,THOUGHTOUTDECISIONS44_WHATHEORSHENEEDSANDWANTSTOBUYTHE45_FEELSTHATHEORSHEHASDONEAGOODJOBOFCHOOSINGTHEITEMSTHESHOPPERISESPECIALLYVULNERABLEATTHISPOINTTHE46_OFCANDY,CHEWINGGUM,ANDMAGAZINESAREVERYATTRACTIVETHEYPERSUADETHEPURCHASERTOBUYSOMETHINGFOREMOTIONAL,NOT47_MOTIVESFOREXAMPLE,THECUSTOMERNEITHERNEEDSNORPLANSTOBUYCANDYBUTWHILETHECUSTOMERISSTANDING,WAITINGTOPAYMONEY,HEORSHEMAYSUDDENLYDECIDETOBUY48_THISISEXACTLY49_THESTOREANDTHEMANUFACTURERHOPETHATTHECUSTOMERWILL50_THECUSTOMERFOLLOWSHISORHERPLAN31PURPOSE【解析】从文中的第一句话“THEMOSTOBVIOUSPURPOSE”可以看出后面还有别的目的,而不是仅仅有最明显的目的。故答案为PURPOSE。32FIRST【解析】根据题意,作者想在这里做一个比较,而比较的对象是目的。这里作者仅仅给出了两个目的,所以这里是和第一个目的进行比较。故答案为FIRST。33PRODUCTION【解析】从前一句话“THEMANUFACTURERSGOBEYONDONLYTELLINGCONSUMERSABOUTTHEIRPRODUCTS”可以看出,一方面广告要介绍自己的产品,而第二个目的就是卖掉自己的产品。所以这里作者想要表达的意思是“广告要使得顾客有一种购买的欲望去购买自己的产品。”故答案为PRODUCTION。34FOR【解析】解析见上题。DESIRE后面用介词FOR。故答案为FOR,表示“的欲望”。35BOUGHT【解析】本句的前一句话说“顾客认为他们需要一些他们其实不需要的商品。”这就是广告的作用。但是买完之后,“他们却不知道当时为什么买了这种商品。”这里是被动的句式。故答案为BOUGHT。36THOUGH【解析】本句话的意思是“尽管知道顾客们可能不知道自己为什么买了这些商品,但是卖家却知道怎么去做。”故答案为THOUGH。37DO【解析】解析见上题,为了避免与前面的KNOW重复,这里可以换做DO。故答案为DO。38SELLING【解析】关键是看AND后面的BUYING。本句话的意思是“商家分析市场的供需情况。”故答案为SELLING。39SOME【解析】关键是注意AND前后一致。“SOMERATIONALANDEMOTIONAL”,前面说促使顾客购买的动机有很多,有的是理性的,有的却是冲动。所以这里应该是SOME。故答案为SOME。40KNOWLEDGE【解析】前面讲商家正确的分析市场的供需信息,知道是什么因素影响顾客的购买欲望。这就是他们利用的信息知识。故答案为KNOWLEDGE。41ARE【解析】分析句子结构,这里缺少系动词BE来构成动词的被动形式。故答案为ALE。42REASONS【解析】本段的第一句话提出问题,问为什么在结算处摆设了那么多的商品。很明显,后面的文章对这个问题进行回答,并列举了原因。故答案为REASONS。43READY【解析】顾客来到结算处,说明他们准备好了要付账。BEREADYTO的意思是“准备好了做某事”。故答案为READY。44ON【解析】“的决定”英语表达为“DECISIONONSTH”这里介词需要用ON。故答案为ON。45CUSTOMER【解析】从这个句子的宾语“THATHEORSHEHASDONEAGOODJOBOFCHOOSINGTHEITEMS”可以看出,这里说的是顾客的行为,他们认为自己买这些商品是很理性的。故答案为CUSTOMER。46DISPLAY【解析】这里要回应本段第一句话中的“DISPLAYED”。在出口结算处展示的这些小商品无疑是一种诱惑。这里需要用名词形式。故答案为DISPLAY。WHYTHEINDUCTIVEANDMATHEMATICALSCIENCES,AFTERTHEIRFIRSTRAPIDDEVELOPMENTATTHECULMINATIONOFGREEKCIVILIZATION,ADVANCEDSOSLOWLYFORTWOTHOUSANDYEARSANDWHYINTHEFOLLOWINGTWOHUNDREDYEARSAKNOWLEDGEOFNATURALANDMATHEMATICALSCIENCEHASACCUMULATED,WHICHSOVASTLYEXCEEDSALLTHATWASPREVIOUSLYKNOWNTHATTHESESCIENCESMAYBEJUSTLYREGARDEDASTHEPRODUCTSOFOUROWNTIMESAREQUESTIONSWHICHHAVEINTERESTEDTHEMODERNPHILOSOPHERNOTLESSTHANTHEOBJECTSWITHWHICHTHESESCIENCESAREMOREIMMEDIATELYCONVERSANTWASITTHEEMPLOYMENTOFANEWMETHODOFRESEARCH,ORINTHEEXERCISEOFGREATERVIRTUEINTHEUSEOFTHEOLDMETHODS,THATTHISSINGULARMODERNPHENOMENONHADITSORIGINWASTHELONGPERIODONEOFARRESTEDDEVELOPMENT,ANDISTHEMODERNERAONEOFNORMALGROWTHORSHOULDWEASCRIBETHECHARACTERISTICSOFBOTHPERIODSTOSOCALLEDHISTORICALACCIDENTSTOTHEINFLUENCEOFCONJUNCTIONSINCIRCUMSTANCESOFWHICHNOEXPLANATIONISPOSSIBLE,SAVEINTHEOMNIPOTENCEANDWISDOMOFAGUIDINGPROVIDENCETHEEXPLANATIONWHICHHASBECOMECOMMONPLACE,THATTHEANCIENTSEMPLOYEDDEDUCTIONCHIEFLYINTHEIRSCIENTIFICINQUIRIES,WHILETHEMODERNSEMPLOYINDUCTION,PROVESTOBETOONARROW,ANDFAILSUPONCLOSEEXAMINATIONTOPOINTWITHSUFFICIENTDISTINCTNESSTHECONTRASTTHATISEVIDENTBETWEENANCIENTANDMODERNSCIENTIFICDOCTRINESANDINQUIRIESFORALLKNOWLEDGEISFOUNDEDONOBSERVATION,ANDPROCEEDSFROMTHISBYANALYSIS,BYSYNTHESISANDANALYSIS,BYINDUCTIONANDDEDUCTION,ANDIFPOSSIBLEBYVERIFICATION,ORBYNEWAPPEALSTOOBSERVATIONUNDERTHEGUIDANCEOFDEDUCTIONBYSTEPSWHICHAREINDEEDCORRELATIVEPARTSOFONEMETHODANDTHEANCIENTSCIENCESAFFORDEXAMPLESOFEVERYONEOFTHESEMETHODS,ORPARTSOFONEMETHOD,WHICHHAVEBEENGENERALIZEDFROMTHEEXAMPLESOFSCIENCEAFAILURETOEMPLOYORTOEMPLOYADEQUATELYANYONEOFTHESEPARTIALMETHODS,ANIMPERFECTIONINTHEARTSANDRESOURCESOFOBSERVATIONANDEXPERIMENT,CARELESSNESSINOBSERVATION,NEGLECTOFRELEVANTFACTS,BYAPPEALTOEXPERIMENTANDOBSERVATIONTHESEARETHEFAULTSWHICHCAUSEALLFAILURESTOASCERTAINTRUTH,WHETHERAMONGTHEANCIENTSORTHEMODERNSBUTTHISSTATEMENTDOESNOTEXPLAINWHYTHEMODERNISPOSSESSEDOFAGREATERVIRTUE,ANDBYWHATMEANSHEATTAINEDHISSUPERIORITYMUCHLESSDOESITEXPLAINTHESUDDENGROWTHOFSCIENCEINRECENTTIMESTHEATTEMPTTODISCOVERTHEEXPLANATIONOFTHISPHENOMENONINTHEANTITHESISOF“FACTS”AND“THEORIES”OR“FACTS”AND“IDEAS”INTHENEGLECTAMONGTHEANCIENTSOFTHEFORMER,ANDTHEIRTOOEXCLUSIVEATTENTIONTOTHELATTERPROVESALSOTOBETOONARROW,ASWELLASOPENTOTHECHARGEOFVAGUENESSFORINTHEFIRSTPLACE,THEANTITHESISISNOTCOMPLETEFACTSANDTHEORIESARENOTCOORDINATESPECIESTHEORIES,IFTRUE,AREFACTSA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