BEC高级口语分册.doc

口语部分整个考试时间：16分钟左右。第一项：询问个人信息本项考试的时间：3分钟左右。本项考试的形式：由考官逐个向考生提出问题，考生进行回答。本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。通常，为了核对考生资格，考官会问以下问题：Whats your name?/can you spell your family name?/can you spell your surname?/ whats your number? 回答范例：My name is Ray. Thats R-A-Y, Ray.本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。考生在本项考试中必须做到：1克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。2听清考官所问之问题。若没有听懂，可以要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。3全面地回答考官提出的问题，不能跑题。实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。C. 对于考官提出的选择疑问句，方法同A。4不要与另一位考生交流，不要干扰另一位考生的答题。5有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。Part One (interviews)In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.General ProcedureExaminers greeting and self-introductionCandidates names and hometownsMarksheets required Questions for referenceCan you tell me about yourself?Can you tell me about your hometown?Can you tell me about your friends?Could you tell me about the facilities in your hometown?Could you tell me about your reasons for learning English?Could you tell me about your interests outside college or work?Could you tell me about your ambitions for the future?Could you tell me why you chose this type of work?/these studies?Could you tell me how much you use English at work?/in your studies?Could you tell me what you like best about your work?/studies?Could you tell me what you like least about your work/studies?Could you tell me how important you think English is in business life in China?Could you tell me how important you think imports and exports are to China?Could you tell me what effect you think technology is having on business life in China?Could you tell me what effect you think advertising has on people in China?Could you tell me how working life is changing in China?Could you tell me how important you think the tourist industry is to China?Can you tell me about your reasons for choosing your profession or studies?Can you tell me what you hope to achieve professionally in the next five years?Can you tell me how important a foreign language is to you in your work or studies?Can you tell me how you relax from your work or studies?Can you tell me what you would like to change about your work or studies?Can you tell me whether you would like to work or study in a foreign country?Can you tell me which foreign language you think will be most important in the future for business in China?Can you tell me what you think is the biggest change in working life in China?Can you tell me how important you think it is for people who work in business in China to be familiar with information technology?Can you tell me which professions are most useful for China?Can you tell me how peoples attitudes to work are changing in China?Can you tell me which you think are the most important new commercial activities in China?第二项：话题的讨论本项考试的时间：6分钟左右本项考试的形式：每个考生从给定的三个话题中任选一个进行一分钟的阐述，在阐述之前有一分钟进行准备，可以做笔记。另一考生认真听取对方阐述（可以作笔记），并在对方阐述完毕后，提问其一到两个问题，对方给予回答。本项考试内容：本项考试中所給出的话题的范围包括：广告、求职、通信联系、商业交流、经营者与顾客的关系、财政、会计、生产管理、生产安全、员工健康、员工管理、员工招聘、 员工培训、市场、销售、货物运输、技术等等。本项考试的目的是：考官借助考生对自选观点话题的解释与阐述，考察考生的英语语言组织能力（包括个人意见、观点的提出、表达、解释和结论）。同时附带考察考生的发音，语法和用词。本项考试从难度上来说居于口语三项考试之中。考生在本项考试中必须做到：1充分利用本项开始之前的一分钟准备时间做好笔记。笔记格式范例：Opening sentence:_Main points*_*_*_Supporting ideas*_*_*_Concluding sentence:_2本项考试的顺序问题：考生一定要遵守以下的顺序。首先提出观点（参见3）。然后阐述理由，随即给出具体论据。最后进行总结。3开头陈述观点时所使用的句型：A. 所选择的观点本身是特殊疑问句的格式。例如：how to fill a key vacancy使用：to, we should/ we shouldin order to/we can solve the problem by doing等句型。例如：To fill a key vacancy, we should./We shouldin order to fill a key vacancy./We can solve the problem by.B. 所选择的观点本身短语的格式。例如：the importance of having a good CV使用：I think is /In my opinion, is /From my point of view, is 等句型。例如：From my point of view, the importance of having a good CV is that4结尾总结时所用的句型：Therefore,/In a word,/Thats my opinion./5由于考生在本项考试中只有一分钟的时间，因此建议考生只陈述一个观点，给出两个理由，两个论据，一个总结。共计六句话，时间分配为每句十秒钟。6考生相互询问以及回答中的注意事项：不要提问对方难度较大或模棱两可的问题，以免产生不必要的对抗心理。导致后续考试中合作的不愉快。提问方可以针对某个细节向对方提问，使得对方可以自然的重复自己的观点。回答方对提问方的问题仅做简要回答，主要是重复自己的观点。Part TwoIn this part each candidates task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.General procedureA choice of three different topicsOne minute preparation while making notesA/B starts with the other listening-one minuteQuestion asked1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.2. Product promotion: how to ensure that products are promoted effectively at international trade fairsYou should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs. If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer. Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. Its a family where all members are supported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products pricing in foreign market. You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market. 6. Production management: how to implement an effective just-in-time systemWhat is a JIT production system? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product). A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed. The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market. You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them. 9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into peoples daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives. You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers. 12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.13. International sales: how to decide which sales incentives to offer a new foreign customer (本题做为思考题，请大家考虑一下。我们下次课将要学到。)14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best candidate for a post is selected)During the selection process we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work. 15. How to decide whether to float a company on the stock marketA: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on.16. Training: the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology. First of all most of your staff wont be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still wont enjoy the high efficiency brought up by the new technology if you cant achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staffs ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.17. The importance of selecting appropriate members of staff to attend exhibitionsA: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.18. Production management: how to organize an effective stock control systemA: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level. Second set up a reporting system to inform the manager of any possible changes in the level of inventory. If the level is too low try to improve it and reduce its negative effect on the production. If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management. Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.注释：stock control system 存货控制 （对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。）19. Meeting: the importance of regular meeting with suppliersA: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company. Third it is your PR departments job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.