可口可乐广告英文欣赏.ppt

,ADVERTISINGAPPRECIATIONCOCACOLA,TheCoca-ColaCompanyistheworldslargestbeverage(饮料)company.LedbyCoca-Cola,oneoftheworldsmostvaluableandrecognizablebrands,Thecompanysportfolio（投资组合）features16billion-dollarbrandsincludingDietCoke,Fanta,Sprite,Coca-ColaZero,vitaminwater,MinuteMaid(美汁源）.,Globally,COCA-COLAistheNo.1providerofsparklingbeverages（碳酸饮料）,ready-to-drinkcoffees,andjuicesandjuicedrinks.Throughtheworldslargestbeveragedistribution（分配）system,consumersinmorethan200countriesenjoyourbeveragesatarateof1.9billionservingsaday.Withanenduring（持久）commitmentto（致力于）buildingsustainable（可持续发展）communities.,Thecompanyisfocusedoninitiatives（主动权）thatreduceourenvironmentalfootprint（举措）,supportactive,healthyliving,createasafe,inclusive（包括的）workenvironmentforourassociates（社交）,andenhance（增强）theeconomicdevelopmentofthecommunitieswhereweoperate.,Advertisingappreciation,Theanimation（动画片）isastoryofafactoryproductionCoca-Cola.ThennumerouscartooncharactersbegantoprepareabottleoffreshtasteofCoca-Colatosell.,2019/12/13,7,可编辑,ThestepsofmakingabottleofCOCA-COLA:TookthebottleIntothebeverageCoverthebottlecapFrozenintotalfourstagesFinally,withtheworkerscrowed,Thebottleslidedtotheprot.,Consumergroups:youngpeople(1030yearsold)Including:Students,whohavecertainunderstandingofconsumerbrands,pursuit(追逐)brandandfashion.Takethestudentasthemainconsumergroups.Media,whichpaymoreattentiontoleisure,entertainmentandfashion.Theofficegroup,havehighsenseofloyalty(忠诚)totheCoca-Cola,alsovieweditasasymbolofidentitygrade.,ADVERTISINGCTEATIVEANALYSIS:Thisadvertisementhaveafewdialoguebutitisgoodtoexpressthecocacolaisverygood.ThemainideaistoshowtheprocessofautomaticvendingmachineproducedbyCoca-Cola.Vendingmachinebecomesanautomatedfactories,TheworkersaresomesmallanimalsForCoca-Colacompany,ismoreconcernabouttheeffectofadvertisingratherthancost.Throughadvancedtechnology,companiescanproduceavividimagetoachievesomerealitywhicheffectionwecantget.Lightmusic,lifelike(逼真的)picture,attractedalotofattentionoftheaudience.