外文翻译---浅谈网上购物的发展前景.docx

附录D 科技译文Discussion on the development of online shopping. Abstract the extensive use of the Internet, the electronic commerce as well as the networks rapid economic development. Online shopping as a new way of shopping, widely accepted by people, online shopping market presents an one faction flourishingly situation. However, Internet users in online shopping at the same time, also facing on-line shopping areas of damage to the interests of consumers of all kinds of problems. How to provide the consumer with a stable and orderly Internet shopping environment, peoples lives become urgent problems to be solved. Key words Electronic Commerce; online shopping; safety; the rights and interests of consumersOne, the current situation of the development of online shoppingThe rise of e-commerce, to create a global business revolution and management revolution, and with extremely important business has become a hot spot in the global economic development. With the Internet in economic activity is widely used in the network, is imperceptibly changing peoples life concept and life style.Online shopping as a new pattern of consumption, more attention. In recent years, online shopping goods become more and more consumer behavior, online shopping has developed rapidly. _1according to domestic research institutions Ereli advisory and combined survey released statistics show,2002, the domestic consumer goods amounted to409l1million, online shopping is only 1780000000. From 2002 later online shopping is rising year by year, to 2006, the online shopping market has grown to26650000000, is21 times that of 2002.Since 2006, China online shopping growth rate is rapid, according to Ai Ruis advice and joint investigation report shows,2007, Chinese network shopping market transaction volume reached 59400000000 yuan, and in 2006 the network shopping s total turnover growth of 90.4% compared to.Among them, only network shopping transaction volume reached 43300000000yuan. In 2008, Chinese network shopping market transaction volume reached 120000000000 Yuan, a year-on-year increase of 128.5%; and in 2007compared to network shopping, amplitude is increased by nearly 40percentage points.Ari Advisory newest statistic data shows,2009, Chinese network shopping trade the forehead achieves 263000000000 yuan, than2008 network shopping trade the forehead grows 105.2%. While trade rapid development, growth rate for 5 consecutive years to achieve more than 100% of2009reach 208300000000 yuan, network shopping.According to the Academy of Social Sciences published business blue book show in 2010, Chinese network shopping annual transaction volume reached 500000000000 Yuan, accounting for about3% of the total retail sales of commodities. Wherein, online shopping transaction volume reached 400000000000yuan, a208300000000 yuan in 2009growth is approximately doubled. 2010 note TIF users reached370000000, goods online number exceeds 800000000, up to the time of day 60000000people visit .China Business Research Center in the2010year China e-commerce market data monitoring report pointed out:20l0years, Chinese online retail market transactions amounted to 513100000000yuan, the next two years will exceed 1000000000000 yuan. The report shows, and other shopping sites such as eBay, patted network, compared fun cool days, occupy the network shopping market share of 85.4%, in an absolutely leading position.The above data shows, in recent years, the rapid development of online shopping in China, Chinese network shopping in the total transaction amount, participate in online shopping, online shopping goods number, speed fast. China online shopping growth rate shows the geometric growth trend. In various shopping network, shows the position of absolute advantage.Two, online shopping features and problems( a ) online shopping online shopping is novel, convenient features, has a traditional shopping has many advantages, to a certain extent, make up for the traditional shopping the many deficiencies. From the consumer point of view, compared with traditional field shopping, online shopping has the following main features.1 online commodity price cheap online store is virtual, brought the price of concessions. Online shopping circulation to reduce, reduce transaction costs, allows consumers to obtain preferential price. Network and save a lot of traditional shopping malls can save the costs associated with, make online commodity price than the store of goods much cheaper for consumers, is undoubtedly a great temptation.2 online shopping convenient and time-saving consumers want shopping convenience province. For every online shopping online shopping provides consumer convenience and shortcut. For online shoppers, selection, contrast the goods, just visit different web sites or different network store, simple for a supply of sth. and simple operation, can be completed in a short time a purchase order, and then wait for goods delivery as scheduled.3 online shopping products rich in traditional shops are not easy to find the goods, through a network of stores to find. For example, special size clothing, individual models of digital accessories. Available online books and computer and related products, audio equipment and products, complementary to the traditional store certain product shortage.The 4 network space. No time limit network without geographical, without borders, the scope of services showing a wide space characteristics. Buyers can network store to buy other city and even the worlds goods. For example, .-3 to help domestic consumers to buy overseas goods, make online consumers remain within doors, you can have C- instrument exotic characteristics of goods. Internet shopping can at any time to log onto a website, choose oneself need the goods; network shop can be 24 hours for customer service opening, automatically by computer, become truly never closed the store.5 online shopping to promote logistics industry development of online shopping and pay the target goods mainly small goods delivery service, have a large part in politics and deliver, therefore postal and courier has a positive role in promoting. While online shopping credit card, as the shield, for network payment security Quanbi provides more reliable guarantee.( two) online shopping issues online shopping development is influenced and restricted by many factors, will inevitably lead to a series of new problems. The main performance in security, privacy protection, good to network, the loss of tax fraud, violation of consumer rights etc.1safety online shopping is safe is to hinder the development of the biggest problems.First of all, as a result of online shopping site safety measures are not perfect, computer virus and hacker have attack, making online shopping existence safety hidden danger. Secondly, our network infrastructure construction is far did not achieve online shopping activity requirements, in the access rate, reaction speed, network bandwidth is narrow wait for a respect to still exist problems, leading to shopping existence safety hidden danger. Again, due to payment security measure is not perfect cause potential risks, such as bank payment password is revealed, the customer account funds stolen.2the right of privacy protection problem in online shopping, lawless elements through the use of the network information. Easy to copy and steal, and do not leave traces the characteristics of crime, privacy infringement occurred frequently, causing great harm to consumers, consumer privacy protection is being hitherto unknown challenge. Some network operators, without consumer consent, on the use of personal information for commercial activities; some network operators, in the pursuit of profit, even buying and selling to consumers personal information. These violations seriously hindered the healthy development of online shopping.The 3 network fraud online shopping to enjoy convenient, affordable at the same time, it also appeared in various forms of fraud. Such as the use of QQ implementation of fraud, cheating in online using QQ to find their target, the price to sell commemoration and collection value of fir valuables, and promised to pay the deposit, the balance of cash on delivery. When consumers put the book capital accounts, never contact with you and you also did not contact with him. Again using the shopping website to bilk money, goods. And using the network software fraud, cloning and famous website bilk etc.4tax issues online shopping has its own unique features, such as no paper transmission, intangible unbounded, virtual sex strong, such as electronic payment. These unique makes the tax cannot be carried out. Especially nowadays our country is no clear shopping online tax policy, the traditional tax law system and tax collection and administration way can solve the problem of online shopping revenue. And a series of tax loopholes in management of receivable, resulting in loss of tax, the state suffered huge economic losses. With the rapid development of online shopping, tax problems to be solved urgently.5 consumer rights and interests protection problem of online shopping, consumers want their rights and interests are protected. However, consumers are obtained through the network of the corresponding goods information, not and sellers face-to-face transactions, which transactions has great potential risks. While some undesirable network enterprise, for obtain sudden huge profits, will use the consumers cant see the goods sample, can trade face to face features, blandishments manufacture fake and inferior commodities harm to consumers, the result is given to the development of online shopping has caused no small obstacle.浅谈网上购物的发展前景摘要互联网的广泛运用，使电子商务以及网络经济快速发展。网上购物作为一种新的购物方式，广泛被人们接受，网上购物市场呈现出一派蓬勃之势。但是，网民在网上购物的同时，也面临着网上购物领域损害消费者权益的种种问题。如何为消费者营造一个稳定有序的网络购物环境，成为人们生活中亟待解决的问题。关键词电子商务；网上购物；安全性；消费者权益一、网上购物的发展现状电子商务的兴起，开创了全球性的商务革命和经营革命，并以极重要的商务方式成为全球经济发展中的热点。随着互联网在经济活动中的广泛运用，网络正在不知不觉中改变着人们的生活观念和生活方式。网上购物作为一种崭新的消费模式，更多地受到人们的关注。近年来，网购商品成为越来越多消费者的日常行为，网上购物迅速发展起来。_1 据国内调查机构艾瑞咨询和淘宝网联合调研发布的统计数据显示，2002年，国内消费品消费额为409l1亿，网络购物仅为178亿。从2002年以后网上购物逐年上升，到2006年，网络购物市场已经增长到2665亿，是2002年的21倍。2006年以来，中国网上购物增长速度迅猛，根据艾瑞咨询和淘宝网的联合调研报告显示，2007年中国网络购物市场交易额达到594亿元，和2006年网络购物的总成交额相比增长904 。其中，仅淘宝网的网络购物交易额就达到433亿元。2008年中国网络购物市场交易额达到1 200亿元，同比增长1285 ；与2007年网络购物相比，增幅上升了近40个百分点。艾瑞咨询最新统计数据显示，2009年中国网络购物交易额达到2 630亿元，较2008年网络购物交易额增长1052 。而淘宝网交易额高速发展，增速连续5年实现100 以上，2009年网络购物达到2 083亿元。据社科院发布的商业蓝皮书显示，2010年中国网络购物的全年交易额达到5 000亿元，约占全年社会商品零售总额的3 。其中，淘宝网网上购物交易额达到4 000亿元左右，较2009年2083亿元增长约一倍。2010年淘宝网注tif用户达37亿，在线商品数超8亿，最多的时候每天6 000万人访问淘宝网。中国电子商务研究中心在2010年度中国电子商务市场数据监测报告中指出：20l0年，中国网上零售市场交易规模达5 131亿元，预计未来两年将突破10 000亿元。报告显示，与其它网络购物网站如拍拍网、易趣网，乐酷天等相比，淘宝网占据网络购物市场854 的份额，处于绝对领先的地位。以上数据说明，近几年来，中国网上购物快速发展，中国网络购物在总交易额、参与网上购物人数、网上购物商品种类等方面涨速迅猛。中国网上购物增长速度呈现出几何式增长趋势。在各种购物网中，淘宝网显示出绝对的优势地位。二、网上购物的特点及问题(一)网上购物特点网上购物新颖、便捷，具有传统购物所没有的很多优势，在一定程度上弥补了传统购物的很多不足。从消费者角度看，与传统的现场购物方式比较，网上购物具有以下主要特点。1网上商品价格低廉网上商店的虚拟性，带来了价格的优惠。网上购物流通环节减少，交易费用降低，使消费者获得价格优惠。网络省去了很多传统商场无法省去的相关费用，使网上商品价格比实体店中的商品要便宜得多，对消费者无疑是一个极大的诱惑。2网上购物便利省时消费者都希望购物便利省。网上购物给每一个网购者提供了消费的便利和快捷。对于网络购物者来说，挑选、对比各家的商品，只需要登陆不同的网站或不同的网络商店，进行简单的讨价还价及简单的操作，就可以在很短时间内完成一桩买卖的订单，然后就是等着商品如期送上门了。3网上购物产品丰富对于传统商铺不容易找到的商品，可以通过网络商店找到。例如特殊尺码的服装、个别型号的数码配件等。网上提供的书籍和电脑及相关产品、音响器材及制品等，补充了传统商店某