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logistics enterprise operation situation analysisauthor:leader: 20132818 liu haomei 20132809 bu xiaojie 20132812 cheng yanru 20132827 he yuting2014/7/9logistics enterprise operation situation analysisabstractin recent years, with the improvement of the market economy system and deepening of enterprise reform, enterprise strengthen self-discipline mechanism, outsourcing logistics service demand is increasing. especially with the foreign companies to enter and market competition intensifies, enterprises gradually deepening understanding of the importance of logistics, regard it as the third profit source, the third party logistics demand for professional, multi-functional increased. in such circumstances, the domestic third-party logistics enterprises must improve the core competitiveness, strengthen their competitive advantage, so that our countrys logistics enterprises have long-term survival and development. this article will through our country third party logistics development present situation and existing problems of analysis, to find factors that affect chinas third party logistics enterprise core competitiveness, and give the third party logistics enterprise core competitiveness of suggestions and countermeasures.key words : the third party logistics the present situation of the enterprise development tendencycatalogueabstract21introduction41.1the related concept of the third party logisticsand characteristics41.1.1the concept of logistics41.1.2the concept of third party logistics41.1.3characteristics of the third party logistics41.2the interests of the third party logistics42 the present situation and development trend of tpl52.1advantages52.1.1 information superiority52.1.2purchasing power and load52.1.3the third party logistics to the benefits of enterprise52.2 disadvantages62.2.1a single service project62.2.2information technology level behind62.2.3lack of modern logistics knowledge and professional logistics management personnel62.2.4the enterprises ability to control the logistics.72.3challenges72.3.1organizational alignment72.3.2enabling technologies72.3.3the effect of logistics personnel short board82.3.4logistics information encountering bottleneck83 third party logistics enterprise development strategy84 conclusion9reference91introduction1.1the related concept of the third party logisticsand characteristics1.1.1the concept of logisticsthe process of strategically managing the acquisition, movement and storage of materials, parts and finished inventory (and related information flows) through an organization and its marketing channels to fulfill orders most cost effectively. 1.1.2the concept of third party logisticsthe third party logistics refers to the production and operation of enterprises as the main focus on, originally belonging to deal with their own logistics activities, in order to contractually delegated to the professional logistics service enterprises, through information systems and logistics enterprises to maintain close contact, in order to achieve a logistics operation and management mode to control the whole logistics management.1.1.3characteristics of the third party logistics1. in accordance with the contract logistics services2. the new customer relationship3. personalized logistics services4. based on modern information technique1.2the interests of the third party logisticsl homework.l economic and financial interests.l management benefit.l strategic interests.2 the present situation and development trend of tpl2.1advantages2.1.1 information superioritywith the development of specialization, the third party logistics companies have set up information-network, and accumulated for different logistics market expertise, including transportation, warehousing and other value-added services. the third party logistics company logistics can obtain much information more easily, and also more economic, their investment can spread to many customers. 2.1.2purchasing power and loadwith strong purchasing power and cargo loading capacity, the third party logistics company can get cheaper transport quotation from shipping company or other logistics providers than their customers. they can purchase large transport capacity from the transporters and then concentrated on loading goods for numerous clients, greatly reduce the unit transportation cost. 2.1.3the third party logistics to the benefits of enterpriseuse of third-party logistics to bring many benefits to enterprises, these interests, that is, enterprises have advantages: l allows flexibility to expand and contract inventory levels. l enhanced technology and supply chain visibility. l improved customer service offerings. l allow companies to focus on core competencies.l a more strategic and scientific approach to logistics challenges. l lower or eliminate capital expenditures associated with equipment and facilities. the enterprises outsource logistics business completely to third party logistics enterprise, and concentrate all energy on core business, which realize the advantage of distribution and promote competitive and core capability of enterprise.2.2 disadvantages2.2.1a single service projectat present, most of the third party logistics enterprise can only provide single or segmentation of logistics services, logistics functions mainly stay in storage, transportation and distribution on the city. the related packaging, processing and distribution of value-added services are small, so it cannot form a complete logistics supply chain.2.2.2information technology level behindlogistics services provided by the information technology level backward cause in the aspects such as timeliness, accuracy, reliability and diversity is difficult to meet customer demand, makes the enterprise and the customer cant fully share information resources, without forming a mutually dependent partnership, seriously restrict the development of third party logistics enterprise.2.2.3lack of modern logistics knowledge and professional logistics management personnelmodern integrated logistics knowledge away from the popular, many people only know logistics can provide transport and warehousing services, and dont know if it is the integration of the traditional enterprises are new. in addition, some logistics companies do not have enough attention, lack of professional logistics management personnel, not to the enterprise staff related business knowledge, business skills training, make the enterprise can not get effective management.2.2.4the enterprises ability to control the logistics. due to the intervention of a third party, making their own loss of control of the logistics, in both cases, the coordination problems may appear the risk of logistics is out of control, thus reduce enterprise customer service level.2.3challengesthere are two key management challenges that are central to implementing and operationalising the vision. the first addresses the alignment of the organization to supply chain goals. the second addresses enabling technologies.2.3.1organizational alignment beyond the need to distribute governance within the supply chain, supply chain managers and executives also need to align with peer function. this however is a formidable and long-lasting challenge. consider the role of the sales function in the supply chain. sales generate orders and the supply chain fulfills thema clear interdependency that requires effective cooperation for success. however, sales often request special services, promotions and new product introductions without first checking that the supply capabilities are in place. for supply chain executives, this means additional costs of complexity and risks of lower efficiency. such surprises may increase the risk of missing orders due to lack of responsiveness. 2.3.2enabling technologiese-business, erp and rfid are among dominant enabling technologies. none of these will structurally alter the supply chain, they will, however, need to be used to enhance and enable its effectiveness.the term e-commerce is usually used by the media to mean businesses trading with customers via the internet, i.e. business to consumer. the hype surrounding e-commerce has resulted in organizations stampeding to have a website and then asking themselves what do we do next? if they are managing to sell to customers then there is the sudden realization that the organizations back-office processes and supply chains have to be aligned to meet a new set of customer expectations.2.3.3the effect of logistics personnel short board 1. understanding of logistics informationization of enterprises and investment insufficient, the modern logistics management talent shortage restricts the development of logistics industry.2.3.4logistics information encountering bottleneck2. small business informatization level is low, the stumbling block is logistics information. to do goods such as rotation, it is precisely the informationization of logistics.3 third party logistics enterprise development strategyl change ideas and establish the concept of third-party logistics l government should increase support for efforts to establish and improve laws and regulations .l strengthen the construction of basic logistics hardware .l attention to the cultivation of inflow until later, implement the strategy of talent. l speed up the logistics network, information construction.l vigorously expanding logistics market, increased demand for logistics development efforts.4 conclusionchinas third-party logistics enterprise development is still in the exploratory stage, there is quite a long way to go, there are many problems to be solved. these problems not only from the external environmental factors, but also their own reasons, so in order to make our third-party logistics companies

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