英语自考外贸函电lecture_1

Lecture 2Business correspond外贸流程 Establishing business relations建立业务关系 Enquiries and replies 询盘与回复 Offers and counter-offers 发盘与还盘 Orders and confirmations 订购与确认 Payment 支付 Shipping 装运 Insurance 保险 Packing 包装9. Complaints and claims 索赔与理赔Components of the exam ，本课程考试时间为 150分钟，采用的题型有：单项选择题、填空题、英译汉、汉译英、和撰写英语书信五大题型。各类题型所占分数比重大致为：选择题共 20小题，每小题 1分，占总分的 20%（单项选择）；填空题共 15题 25个空，每个空一分，占总分的 25%；英译汉共 10小题，每小题 2分，占总分的 20%；汉译英共 5小题，每小题 3分，占总分的 15%；撰写英语书信占总分的 20%。 Why ? Communication Cost-saving EfficiencyObjectives: In this section you will learn: Basic Knowledge of Business Communications, such as Parts of business letters Formats of business letters Writing principles of business letters Envelope addressing Email addressing Parts of Business Letters (1) Letterhead (2) Date (3) Inside Address (4) Salutation(5) Body(6) Complimentary Close(7) Signature(8) Subject Line (9) Attention Line(10) Enclosure(11) Copy Notation (12) Postscript Parts of Business Letters I. Seven Principle Parts(1) Letterhead (2) Date (3) Inside Address (4) Salutation(5) Body (6) Complimentary Close (7) SignatureLetterhead File referenceDateSubject lineSalutationInside addressAttention lineBody Complimentary closeSignature Carbon copy notationEnclosure notationPostscript Letterhead （信头） It includes the senders (or the companys name and) address, postcode, telephone number, fax number etc. For modified block style, the letterhead is usu. centered or at the right margin. (street, city, state or province, postal code, country if necessaryphone number, fax number, email address, or website)Parts of Business Letterse.g. Rockefeller CenterNew YorkN. Y. 10020-1393U. S. A.Total Communications 1234 NE Central RoadAthens, Greek 98607Phone:30-555-1212, Fax: 30-555-1515Totalcom communication. com Date（日期） The date is put below the letterhead to the right and should be typed in full and not abbreviated. September 2, 2006 (Am.)2 September 2006 (Br.)8， 9， 2008 9/8/2008 中文书信的日期写在后面中文书信的日期写在后面Parts of Business Letters3. Inside Address （信内地址和姓名） Charles Staples General Manager 7 Studios 11943 Montana Avenue Los Angeles, CA 90049 USA(recipients name, title, the company, the street, city, state or province, postal code, and country if necessary)Parts of Business LettersFile reference Reference numbers are given to letters for the convenience of filing and later query. They are usu. put below the heading.e.g. Your ref: WTT/206Our ref: XY/2094. Salutation（称谓） Dear Mr. (Goe) Smith, Dear Mrs. Jones, Dear Peter, Dear Sir(s) or Madam, Dear President Jones, Dear Sales Manager, Ladies and gentlemen,Parts of Business LettersBody （正文） Opening sentences （开头语） (general idea about what your letter is going to say) Main body （主旨段落） (gives more details, asks questions, presents point of views, etc) Closing sentences （结尾语） (an expression of gratitude, a suggestion or a request)Parts of Business LettersOpening sentences In response to your letter of May 15 Your letter has received and we are pleased to say that After reading your advertisement Our Sales Manager, John Jones, suggested that I contact you regardingClosing sentences Thank you for your attention. Your assistance in this matter is appreciated. I would appreciate your mailing this information today. Please call me. Our supply is limited. Act now!Key sentences6. Complementary Close （ 结尾敬辞） Very truly yours, Respectfully yours, Yours cordially, Yours truly, / Cordially, Best wishes, / Warmest regards,(is always followed by a comma and only the first letter is capitalized)Parts of Business Letters7. Signature （签名） Sincerely yours John Smith John Smith General Manager/Sales Department (NORTHWEST COMMUNICATION) Parts of Business Letters Parts of Business Letters II. Seven Optional Parts (1) Attention Line(2) Reference Number (3) Subject Line (4) Identification Initials(5) Enclosure (6) Copy Notation (7) PostscriptAttention Line (指明收信人 /经办人 ) Att: Charles Staples, Game Designer ATT: Mr. George Williams Att: Sales Manager ATT: President(to tell to whom the letter should go)Parts of Business Letters2. Reference Number (编号 ) Re: Order No. 789 Ref: PO No. 345 Re: Invoice No. 456 Your ref: CNN/255 (for which letter we reply) Our ref: 1234/BD (the reply letters ref. No.)(may be an order number, invoice number, or date )Parts of Business Letters3. Subject Line (事由 /主题行 ) Subject: ORDER NO12; Sub: Sales conference Sub: DELAY OF DELIVERY Sub: Request for price lists (shows the general idea or the purpose of the letter)Parts of Business Letters4. Identification Initials (打字员姓名缩写 ) DG/bm (David Green, Beth Mark) HM: lz Hmorgan/lz(are the initials of the person who dictates the letter in uppercase characters and then the initials of the person who types the letter in lowcase characters.)Parts of Business Letters5. Enclosure (附件 ) Enclosed is my rsum. ; Enclosure: A Rsum ; Enc. : A Rsum. Enclosure3 ; Enc. 3 ; Encl. 3 1. A Rsum 2. A Picture 3. A Letter of Reference(used when you put something into the envelope together with the letter)Parts of Business Letters6. Copy Notation (抄送 ) CC: Jean Goecks CC: Sales Manager(CC stands for carton copies, which means to send a copy of your letter to someone other than the recipient.)Parts of Business Letters7. Postscript (附言 /附笔 ) P.S. The sample will be sent to you on May 11. PSS Be sure to place your order soon! (used to add further information to the letter)Parts of Business LettersFormats of Business Letters There are three main formats of a business letter: Semi-blocked (Indented) Modified Blocked1.Semi-blocked (Indented) format(缩行式