策划人员用地制作PPT的模板.ppt

1、GBUTtem,0,EXHIBIT TITLE,* 资料来源：,GBUTtem,1,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,GBUTtem,2,2X2 TOWER,* 资料来源：,Unit of measure,GBUTtem,3,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,* 资料来源：,Unit of measure,GBUTtem,4,Strat

2、egy,Skills,Systems,Staff,Shared values,Structure,Style,7S,* 资料来源：,Unit of measure,GBUTtem,5,ARROW 3D,* 资料来源：,Unit of measure,GBUTtem,6,CUBES2 3D,* 资料来源：,Unit of measure,GBUTtem,7,*Footnote Source:,CUBES3 3D,* 资料来源：,Unit of measure,GBUTtem,8,Text,Text,Text,Text,CUTOUT 3D,* 资料来源：,Unit of measure,GBUTt

3、em,9,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,GBUTtem,10,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,* 资料来源：,Unit of measure,GBUTtem,11,Text,Text,Text,Text,LEVEL SEPARATE 4,* 资料来源：,Unit of measure,GBUTtem,12,Text,Text,Text,LINEAR

4、 A 3D,* 资料来源：,Unit of measure,GBUTtem,13,Text,Text,Text,LINEAR C 3D,* 资料来源：,Unit of measure,GBUTtem,14,Text,Text,Text,LINEAR D 3D,* 资料来源：,Unit of measure,GBUTtem,15,Text,Text,Text,LINEAR G 3D,* 资料来源：,Unit of measure,GBUTtem,16,Text,Text,Text,Text,LINEAR N 3D,* 资料来源：,Unit of measure,GBUTtem,17,Text,T

5、ext,Text,LINEAR P 3D,* 资料来源：,Unit of measure,GBUTtem,18,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,GBUTtem,19,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,GBUTtem,20,Plan,Implement,Support,LINKS 3,* 资料来源：,Unit of measure,GBUTtem,21,PERSPECTIVE 3D,* 资料来源：,Unit of measure,GBUTtem,22,Text,Text,Text

6、,PROPELLER 3D,* 资料来源：,Unit of measure,GBUTtem,23,RINGS 3D,* 资料来源：,Unit of measure,GBUTtem,24,Text,Text,SCALE,* 资料来源：,Unit of measure,GBUTtem,25,Text,Text,SCALES,* 资料来源：,Unit of measure,GBUTtem,26,Text,Text,Text,Text,Text,Text,SIZES IN,* 资料来源：,Unit of measure,GBUTtem,27,Spiral,Brakes,Tube in tube,SPI

7、RAL2 3D,* 资料来源：,Unit of measure,GBUTtem,28,Text,Text,Text,Text,SPOTLIGHT,* 资料来源：,Unit of measure,GBUTtem,29,Text,Text,Text,Text,Text,Text,STAIRCASE,* 资料来源：,Unit of measure,GBUTtem,30,Stars 3D,* 资料来源：,Unit of measure,GBUTtem,31,Text,Text,WIRE CUBES,* 资料来源：,Unit of measure,GBUTtem,32,Text,Text,Text,Te

8、xt,Text,Text,Text,ARROWS,* 资料来源：,Unit of measure,GBUTtem,33,Text,Text,LEVEL 2,* 资料来源：,Unit of measure,GBUTtem,34,Text,Text,Text,LEVEL 3,* 资料来源：,Unit of measure,GBUTtem,35,Text,Text,Text,Text,LEVEL 4,* 资料来源：,Unit of measure,GBUTtem,36,Text,Text,FLOW 2,* 资料来源：,Unit of measure,GBUTtem,37,Text,Text,Text

9、,Text,Text,Text,Text,FLOW 6 TITLE,* 资料来源：,Unit of measure,GBUTtem,38,Text,Text,Text,Text,BLADES,* 资料来源：,Unit of measure,GBUTtem,39,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,GBUTtem,40,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,GBUTtem,41,Text,Text,Text,CYCLE 1,* 资料来源：,Unit of measure,GBUT

10、tem,42,Text,Text,CYCLE 2,* 资料来源：,Unit of measure,GBUTtem,43,Text,Text,Text,CYCLE 3,* 资料来源：,Unit of measure,GBUTtem,44,Text,Text,Text,Text,CYCLE 4,* 资料来源：,Unit of measure,GBUTtem,45,Text,Text,Text,Text,Text,Text,INCOMING,* 资料来源：,Unit of measure,GBUTtem,46,Text,Text,Text,Text,Text,RIBBON,* 资料来源：,Unit

11、of measure,GBUTtem,47,Text,Text,Text,Text,Text,RING,* 资料来源：,Unit of measure,GBUTtem,48,Text,Text,UPON 2,* 资料来源：,Unit of measure,GBUTtem,49,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,* 资料来源：,Unit of measure,GBUTtem,50,Text,Text,Text,Text,CUTOUT,* 资料来源：,Unit of measure,GBUTtem,51,Text,Text,Tex

12、t,LINEAR A,* 资料来源：,Unit of measure,GBUTtem,52,Text,Text,Text,LINEAR C,* 资料来源：,Unit of measure,GBUTtem,53,Text,Text,Text,LINEAR D,* 资料来源：,Unit of measure,GBUTtem,54,Text,Text,Text,Text,LINEAR E,* 资料来源：,Unit of measure,GBUTtem,55,Text,Text,Text,LINEAR F,* 资料来源：,Unit of measure,GBUTtem,56,Text,Text,Tex

13、t,LINEAR G,* 资料来源：,Unit of measure,GBUTtem,57,Text,Text,Text,Text,LINEAR H,* 资料来源：,Unit of measure,GBUTtem,58,Text,Text,LINEAR I,* 资料来源：,Unit of measure,GBUTtem,59,Text,Text,Text,Text,LINEAR J,* 资料来源：,Unit of measure,GBUTtem,60,Text,Text,Text,Text,Text,Text,LINEAR K,* 资料来源：,Unit of measure,GBUTtem,6

14、1,Text,Text,Text,Text,LINEAR N,* 资料来源：,Unit of measure,GBUTtem,62,Text,Text,Text,LINEAR P,* 资料来源：,Unit of measure,GBUTtem,63,Text,Text,LINEAR Q,* 资料来源：,Unit of measure,GBUTtem,64,Text,Text,Text,PROPELLER,* 资料来源：,Unit of measure,GBUTtem,65,Text,Text,Text,Text,Text,STEP 5,* 资料来源：,Unit of measure,GBUTt

15、em,66,Text,Text,Text,Text,2 ON 1,* 资料来源：,Unit of measure,GBUTtem,67,Text,Text,Text,Text,Text,Text,AGAINST,* 资料来源：,Unit of measure,GBUTtem,68,Text,Text,Text,Text,Text,AT WORK,* 资料来源：,Unit of measure,GBUTtem,69,Text,Text,COUPLED HORIZ,* 资料来源：,Unit of measure,GBUTtem,70,Text,Text,COUPLED VERT,* 资料来源：,U

16、nit of measure,GBUTtem,71,Text,Text,Text,Text,FOCUSED,* 资料来源：,Unit of measure,GBUTtem,72,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,GBUTtem,73,Text,Text,Text,PARALLEL,* 资料来源：,Unit of measure,GBUTtem,74,Text,Text,Text,Text,SPLIT,* 资料来源：,Unit o

17、f measure,GBUTtem,75,Text,SURROUND,* 资料来源：,Unit of measure,GBUTtem,76,Text,Text,TWISTED,* 资料来源：,Unit of measure,GBUTtem,77,Text,Text,UP & AWAY,* 资料来源：,Unit of measure,GBUTtem,78,Text,Text,UP & DOWN,* 资料来源：,Unit of measure,GBUTtem,79,Customer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,*

18、资料来源：,Unit of measure,GBUTtem,80,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed at gaining a sustainable advantage over competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integra

19、ted,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-day,Those ideas of w

20、hat is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,3S-4S,*

21、 资料来源：,Unit of measure,GBUTtem,81,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,* 资料来源：,Unit of measure,GBUTtem,82,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,* 资料来源：,Unit of measure,GBUTtem,83,D

22、elta P,Vision and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Problem Solving Process,Client managers (particularly middle management) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achieve goals Agr

23、eement on objectives by line management Management of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results

24、Clear accountabilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,* 资料来源：,Unit of measure,GBUTtem,84,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make vs. Buy,Organization,Process Design,MANUFACTURI

25、NG STRATEGY,* 资料来源：,Unit of measure,GBUTtem,85,Restructuring framework,1,5,4,3,2,PENTAGON,* 资料来源：,Unit of measure,GBUTtem,86,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,* 资料来源：,Unit of measure,GBUTtem,87,Appraise performance and prospects,Develop strategy,Redesign pivota

26、l jobs,Design the skill building process,Assess change readiness,Top down action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,* 资料来源：,Unit of measure,GBUTtem,88,3.,Create and pursue a unique advantage,2.,Resegment the market to create a niche,4.,Exploit unique advantage industrywid

27、e,1.,Do more and better of the same,When to compete,STRAT GAMEBOARD,* 资料来源：,Unit of measure,GBUTtem,89,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategi

28、cally,Create the future,STRAT MANAGE,* 资料来源：,Unit of measure,GBUTtem,90,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Efficiency Available selling time Total selling costs,Ut

29、ilization Available selling time Total sales time,Support intensity Support costs Total selling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,* 资料来源：,Unit of measure,GBUTtem,91,Maximize shareholder value,Grow through cultural initiative,Redeploy assets,Improve core business

30、 performance,Grow through acquisition and/or merger,Adopt sound financing approach,VALUE CREATION,* 资料来源：,Unit of measure,GBUTtem,92,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal

31、controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,* 资料来源：,Unit of measure,GBUTtem,93,Header,Text,GANTT10,* 资料来源：,Unit of measure,GBU

32、Ttem,94,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,* 资料来源：,Unit of measure,GBUTtem,95,Text,Text,Text,Text,LEFT TO RIGHT,* 资料来源：,Unit of measure,GBUTtem,96,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,* 资料来源：,Unit of measure,GBUTtem,97,Text,Text,Text,Text,T

33、ext,Text,Text,TOP DOWN,* 资料来源：,Unit of measure,GBUTtem,98,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2,* 资料来源：,Unit of measure,GBUTtem,99,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,GBUTtem,100,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Te

34、xt,2X2 EXTENDED,* 资料来源：,Unit of measure,GBUTtem,101,Text,Text,Text,Text,Text,Text,2X2 TOWER,* 资料来源：,Unit of measure,GBUTtem,102,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,* 资料来源：,Unit of measure,GBUTtem,103,Text,Text,DIFFRACTION,* 资料来源：,Unit of measure,G

35、BUTtem,104,Text,Text,PASS THROUGH,* 资料来源：,Unit of measure,GBUTtem,105,Label 1,Label 2,Label 3,AREA,* 资料来源：,Unit of measure,GBUTtem,106,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,* 资料来源：,Unit of measure,GBUTtem,107,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title

36、 Unit of measure,Title Unit of measure,BAR 2,* 资料来源：,Unit of measure,GBUTtem,108,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,* 资料来源：,Unit of measure,GBUTtem,109,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,* 资料来源：,Unit of measure,GBUTtem,110,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACK