国际商务函电Chapter one.ppt

1、International Business Correspondences(English for Business Communication),主讲教师：杜顺 E-mail: ,Contents,Chapter 1 Written communication-an overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and replies Chapter 4 Making Quotations (2) the name of your correspondent ( on the left-

2、hand side); (3) the date of the letter (on the right-hand side); e.g.,-2- L.A.Brizier between the date and the inside address; and leave more room for the hand written signature. Write “to be continued” on the bottom right hand side of the first page. The second page should be written on a blank pap

3、er with the same kind of texture and the color as the first page. Write the page number, name of the recipient and the date and, like this: Page 2 The Universal Trading Co., February 10, 2000 or Mr. James Smith Page 2 March 2, 2000,Form of a business letter,Full blocked style齐头式或平头式 Indented style缩进

4、式 Modified blocked style改良平头式 Semiblock style with indented paragraphs混合式,1.Full blocked style,每一行，包括日期和签名等都从左边的空白边缘开始，每行取齐，成一直线；除信的正文外，信的其余部分都采用开放式标点。 The full-blocked layout style has no indentation. Everything is ranged left. There is no punctuation in the address and after the salutation and the

5、 complimentary close.,ABC Trading co. Allen Incorporation 1470 St. Louis Street Los Angeles, CA 90015 Ref No.12345 March 15, 2006 China National Import put action in your verbs, prefer active verbs to passive verbs or words in which action is hidden; choose vivid, image-building words; pay attention

6、 to word orders, put modifiers in right place.,Correctness,内容正确，语法正确，使用的商业术语、信的组织结构、标点符号、字母的大小写也要正确，还要保证数字、日期、地点、商品名称等正确。 Our shop, in Canada, was destroyed by fire. 在加拿大我们的商店被烧毁了。 Our shop in Canada was destroyed by fire. 我们在加拿大的商店被烧毁了。 You should also make sure that there are no typing mistakes. P

7、ay special attention to numbers, such as quantity, price and so on.,Completeness,一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，切忌寄出含糊不清的信件。 Why do you write the letter? What are the facts supporting the reasons? Have you answered the questions asked?,Structuring communications,4 POINT PLAN,Introduction (Backgroun

8、d and Basics),Details (Facts and Figures),Response or Action (Conclusion),Close (A simple one-line),1,2,3,4,Errors often occurred in business writing:,with pronouns. Our competitors, were more successful than ours (us). Our competitors prices are 2% - 3% lower than us. (ours) with adjectives. The two first ( first two) items are not available. c. with article. We are interested in same.( the same) d. with verbs Neither of the offers are (is) acceptable. It is one of the machines that was (were) delivered last week. e. with conjunct