【MaliyoGames毕马威】2025年非洲游戏产业报告

Contents

04

TheGlobalGamesIndustry

05

Spotlighton

EmergingGamesMarket

06

TheAfricanGamesIndustry

07

Spotlighton

EmergingAfricanMarkets

08

AfricanGame

Studios,

Community

EventsandTalentInitiatives

10

2024AfricanGameDeveloperSurvey

2025AfricaGamesIndustryReport2

The2025AfricaGamesIndustryReportoffersanin-depthanalysisoftherapidlyevolvinggamingsectorinAfrica,coveringthelatesttrends,challenges,andopportunities.Withmobilegamingleadingthe

charge,Africa’sgamingecosystemhasexperiencedsubstantialgrowth,fueledbyanexpanding,young,andtech-savvypopulationandenhanceddigitalinfrastructure.Thisyear’sreportshinesaspotlightonthekeymarkets,studios,talentinitiatives,andemergingtrendsthatareshapingthefutureoftheAfrican

gamesindustry.Data-driveninsightsfromacrossthecontinenthighlightthedynamicchangestakingplace,providingvaluableperspectivesfordevelopers,investors,andpolicymakers.

Thisyear’sAfricaGamesReportCovers:

1

3

2

OverviewoftheAfricanGamesIndustry:

Insightsintogrowth,revenue,andAfrica’sglobalmomentum.

Spotlighton

EmergingAfricanMarkets:

SouthAfrica,Egypt,Nigeria,andKenya’sgamingeconomies.

TheGlobalGamesIndustry:

Examiningtrends,

growthdrivers,andregionalbreakdowns.

4

AfricanGame

Studios,

Communities,andTalentInitiatives

Profilesofinnovativedevelopersand

programs.

5

Newsfrom2024:

Keyeventsand

milestonesshapingtheAfricanandglobalgaminglandscape.

6

2025AfricanGameDeveloperSurvey:

Keyfindingsanddeveloperperspectives.

7

AfricaGameStudioDirectory:

Aresourcefornetworkingandinvestment

opportunities.

2025AfricaGamesIndustryReporti3

Source:NewsZooGamesMarketReportsandForecasts:July2024

2025AfricaGamesIndustryReport4

TheGlobalGamesIndustry

Theglobalgamingindustrycontinuestobreakrecords,withrevenuesprojectedtosurpass$187billionin2024andaplayerbaseexceeding3.42billionglobally.

Globalgamesmarketrevenuesin2024

Perregionwithyear-on-yeargrowthrates

spendingongamesin2024willlcomefromtheUSandChina

49%

49%ofallconsumer

4%

18%

USTotal

46%

2024Total

$47.0Bn

5%

$187.7Bn

+2.1%YoY

ChinaTotal

27%

$45.0Bn

MiddleEast&Africa$7.7Bn+8.9%YoY

LatinAmerica$9.1Bn+6.2%YoY

Europe$34.8Bn+3.2%YoY

NorthAmerica$50.2Bn+0.6%YoY

Asia-Pacific$85.9Bn+1.5%YoY

Ourrevenuesencompassconsumer

spendingongames:physicalanddigital

full-gamecopies,in-gamespending,and

subscriptionserviceslikeXboxGamePass,

Mobilerevenuesexcludingadvertising.Our

estimatesexcludestaxes,second-handtradesorsecondarymarketsadvertisingrevenues

earnedinandaroundgames,consoleandperipheralhardware,B2Bservicesandtheonlinegamblingandbettingindustry.

2025AfricaGamesIndustryReport5

Asia-Pacificleadstheglobalmarket,withChinacontributing$45billionin

revenues,whileNorthAmericafollowscloselywith$47billion,ledbytheU.S.

Mobilegamingremainsthelargestcontributor,generating$92billionin2024.ItsdominanceisfueledbysmartphoneaccessibilityinemergingmarketslikeLatinAmerica,Africa,andIndia.

SpotlightonEmergingGamesMarket

Theglobalgamingindustryhasseentremendousgrowthacrossemergingmarkets,eachshowcasinguniquestrengthsandopportunities:

Brazil

AsLatinAmerica’slargestgamingmarket,Brazilgeneratedapproximately$3.3billionin2023.Mobile

gamingleadsat51.7%,butconsolegamingisgainingtraction,nowaccountingfor20.5%ofthemarket.Brazil’sdynamicindustryissupportedbyinitiativesliketheBrazilIndieGamesFestival(BiG)nowcalledGamescomLATAM.

India

India’sgamingsectorisoneofthefastest-growingglobally,with78%ofits$830millionrevenuein

2023comingfrommobilegaming.Themarketboaststhreegamingunicorns—Dream11,MPL,and

Games24x7—andisprojectedtosurpass$1billioninrevenueby2025,reflectingan11.1%CAGRoverfiveyears.

Turkey

Generating$580millionin2023,Turkey’sgamingindustryisanchoredbyitsmobile-firstmarketof

47milliongamers.Itstandsoutforproducingtwogamingunicorns,PeakGamesandDreamGames,demonstratingTurkey’scapabilitytoinfluenceglobalgamingtrends.

Africa

Withgamingrevenuesprojectedtosurpass$1billionby2024,mobileremainsthedominantplatform,representingnearly90%ofthemarket.Thisgrowthisdrivenbysmartphoneaccessibilityand

affordability,withlocalstudiossuchasMaliyoGamesandKiro’oGamescreatingculturallyresonantcontent.

2025AfricaGamesIndustryReport6

TheAfricanGamesIndustry

TheAfricangamesindustryhaswitnessedimpressivegrowthinrecentyears,especiallyinmobilegaming.In2024,mobilegamerevenuesfromthetopfiveAfricanmarkets—SouthAfrica,Egypt,Nigeria,Algeria,andTunisia—exceeded$200million,showing

Africa’scapacitytoinnovatewhileappealingtoaglobalaudience.

AfricaTopMobileMarkets

TunisiaNigeriaSouthAfricaAlgeriaEgypt

$250,000,000

$200,000,000

$150,000,000

$100,000,000

$50,000,000

$0

201920202021202220232024

Source:AppTweak

2025AfricaGamesIndustryReport7

SpotlightonEmergingAfricanMarket

ThereporthighlightskeyAfricanmarketsthatareshapingthecontinent’sgaminglandscape:

SouthAfrica

SouthAfricaremainsAfrica’slargestgaming

market,withrevenuesprojectedtogrowfrom$266millionin2023to$333millionby2026.Itboastsaplayerbaseofapproximately26million,drivenprimarilybymobilegaming,alongside

robustconsoleandPCgamingcommunities.

Egypt

EgyptisamajorcontributortotheMENA

gamingmarket,accountingfor10.5%ofthe

region’s$1.92billionrevenuein2023.With

over35millionmobilegamers,theregionis

expectedtogrowfurther.Thisimpliesthe

MENAregionwillgrowto$2.65billionandnotEgyptasacountrywouldgrowtothatnumber.

Nigeria

NigeriaisAfrica’sfastest-growinggamingmarket,withrevenueof$185millionin

2022.Thisgrowthisdrivenbyalargeyouth

population,improvingdigitalinfrastructure,andwidespreadsmartphoneadoption,solidifyingitspositionasakeyplayerinthecontinent’s

gamingecosystem.

Kenya

KenyaisanemergingmarketinEastAfrica,

withgamingrevenuecontributing$46millionin

2021.Mobilegamingdominates,supportedbyurbangamersandincreasingin-apppurchases,asthecountrycontinuestoleverageitsstatusasaregionaltechhub.

2025AfricaGamesIndustryReport8

AfricanGamesStudios,

CommunityEvents,andTalentInitiatives

Africa’sgaminglandscapeisshapedbythediversityandingenuityofitsgamedevelopmentstudios.Thesestudios,spreadacrossthecontinent,representabroadspectrumoftalentandstorytellingthatdrivestheindustryforward.Thereportcelebratestheircontributionsbyhighlightingkeyplayersfromvariousregions:

SouthAfrica

SeaMonsterEntertainmentexcelsincraftingimpactfuleducationalandentrepreneurialgameslikeChow

Town,whichintroducesplayerstoSouthAfricanculinaryculturewhilepromotingbusinessskills.PineappleonPizzaStudiosshinesintheindiespace,creatingengaginggames

likeMoyathatexplorefantasticalnarratives.

ImageCredit:SeaMonsterEntertainment

Ghana

LetiArtsisrenownedforfusing

Africanhistoryandmythologyinto

interactiveexperienceslikeAfrican

Legends,whileBawalaStudios

highlightssocialthemesthroughtheirprojects,showcasingthedepthof

Ghanaiancreativity.

ImageCredit:LetiArts

Nigeria

StudioslikeMaliyoGamesdevelop

culturallyinfusedmobilegamesthatreflecteverydayAfricanlife,blendingentertainmentwithlocalflavor.

Dimension11Studiosfocuseson

storytelling,withtitleslikeLegendsofOrishashowcasingNigeria’srich

heritagewhilecreatingnarrativesthatresonatewithglobalaudiences.

Senegal

StudioslikeKayfoGamesand

MassekaGamesStudiofocuson

casualandfolklore-inspiredtitles.

GameslikeTheChroniclesofDjouliareflectSenegal’srichtraditionsandstorytelling.

Imagecredit:KayfoGames

Kenya

KuntaContentcelebratesAfricanculturethroughinteractive

storytelling,withBankush:An

AfricanExperienceofferingarichexplorationofKenyanheritage

ontheMinecraftMarketplace.

IndiedeveloperDanielMachariaportraysurbanKenyanlifethroughNairobbery,anengagingdepictionofNairobi’svibrantstreets.

ImageCredit:KuntaContent

Cameroon

Kiro’oGamescreatesimmersiveexperiencesrootedinAfrican

mythology,asseeninAurion:

LegacyoftheKori-Odan.

Meanwhile,NoohkemaInteractivecontributesdynamicaction-

adventuretitleslikeAfroWarriors.

Imagecredit:Kiro’oGames

2025AfricaGamesIndustryReport9

CommunityEvents

Africa’sgamingecosystemissupportedbyeventsthatfostercollaborationandindustrygrowth:

AfricaGamesWeek:

Africa’spremiergamingconventioninCape

Town,focusingon,development,andinvestmentopportunities.

Playtopia:

Celebratesindiegamesanddigitalcreativityin

SouthAfrica,featuringinteractiveinstallationsandworkshops.

LagosGamesWeek:

AcentralgatheringforNigeriangamersanddevelopers,emphasizinglocaltalentand

communitybuilding.

TalentDevelopmentandAcceleration

TheAfricangamesindustryisincreasingly

supportedbyinitiativesdesignedtonurturetalentandaccelerategrowthacrossthecontinent.

equippingyoungAfricanswiththeskillsneededtosucceedingamedevelopment.

ITTHYNK&ARK

Similarly,initiativessuchastheARKFellowship

andITThynk’smentoringprogramsprovide

valuablementorship,funding,andopportunitiesforbuddingdevelopers.

AshesiUniversity

Educationinstitutionsarealsosteppingin,withprogramslikeAshesiUniversity’sgamedesigncoursesintroducinganewgenerationtothe

intricaciesofgamedevelopment.

SenegalGameHub

Meanwhile,servesasacriticalincubatorfor

localtalent,offeringresourcesandnetworkingopportunitiestoearly-stagedevelopers.TheseeffortsshowacommitmenttocreatingastrongpipelineoftalenttosustaintherapidgrowthofAfrica’sgamingecosystem.

Byfosteringcollaborationandsupporting

innovation,talentdevelopmentinitiativesare

shapingthefutureofgamedevelopmentinAfrica.

GameUpAfrica

ProgramslikeGameUpAfrica,whichhastrainedhundredsofentry-leveldeveloperssinceits

inception,continuetoplayapivotalrolein

2025AfricaGamesIndustryReport10

2024AfricanGameDeveloperSurvey

TheAfricanGameDeveloperSurveyprovidesa

comprehensiveoverviewofthecurrentstateofgamedevelopmentinAfrica,offeringinsightsintokeytrends,opportunities,andchallenges.

KeyfindingsfromtheSurveyinclude:

Accesstosupport

ThesurveyshowslimitedsupportforAfricangamecompanies,withonly3%receivinggovernment

fundingandonly36%haveappliedorparticipatedinacceleratorprograms.

Infrastructure

Powersupplyisdeemedcriticalby82%of

respondents,butitsqualityislowat60%.

Affordableandhigh-speedinternetarealsoseenasessential(76%),withslightlybetterqualitybutstillrequiringimprovement.

RevenueSources

52%ofdevelopersdependentirelyonincomegeneratedwithintheircountry,underscoringtheneedtoexpandreachandmarketaccess.

IncreasedNumberofStudios

Thenumberofgamedevelopmentstudiosacrossthecontinenthasgrown,reflectingrisinginterestandtalentinthesector.

PlatformPreferences

Thesurveyrevealsthat78%ofrespondentsbuildmobilegames,70%focusonPC,17%ongameconsoles,andlessthan5%onVR.

AfricaGameDeveloperSurvey

Explorewhoismakinggames,thetechnologiestheyuse,theirlevelsofexperience,andthefinanciallandscapeoftheindustry.

GamesFocusedEvents

GameFocusedFunds

Countrieswith

ActiveStudios

TrainingInitiatives

ActiveStudios

Accelerators/Incubators

66

6

23

4

8

0

1-5Employees32

6-10Employees17

21-30Employees7

11-20Employees6

31-50Employees3StudiosbyOver50Employees1Employees

StudiosbyRegion

20232024

SouthWestEastCentralNorth

Yearsof

Operation

29

<1year

1-2years

3-5years

6-10years>10years

9

9

StudiosbyCountry

20232024

13

6

SouthAKenyaNigeriaCameroonGhana

Engines

18%

Others

20%

Unreal

86%

Unity

Platforms

77%CrossPlatforms

20%Mobile2%Pc

2%Console

Revenue

3%

Over$1m

$500k-$1m

85%

<$100k

$100k-$500k

4%

8%

Disclaimer:Dataisbasedonparticipantsfromthe2024AnnualGamesIndustrySurvey

Thisdatawascollectedfromanannualsurveyofgamedevelopersacrossthecontinentandmightnotbefullyrepresentativeasnoteverygamedeveloperparticipatedinthesurvey

2025AfricaGamesIndustryReport11

2025AfricaGamesIndustryReport12

AfricaGameStudioDirectory

TheAfricaGameStudioDirectoryfeaturesan

extensivelistofstudiosacrossthecontinent,

providingessentialresourcesfornetworking,

collaboration,andinvestmentopportunities.Thisdirectoryhighlightsthediversityoftalentand

innovationfuelingAfrica’sgamingindustry,fromNigeriaandSouthAfricatoGhana,Senegal,andCameroon.

Recommendations

TounlockthefullpotentialofAfrica’sgames

industry,collaborativeeffortsfromdevelopers,investors,policymakers,andcommunity

leadersareessential.Belowaretargeted

recommendationstoaddresskeychallengesandcapitalizeonemergingopportunities:

Fostercollaborationamonggamestudiostocreatemoreexpansiveandcompetitivetitles.

PromoteculturallyrelevantcontenttohighlightAfrica’suniquenarrativesinglobalmarkets.

SupportparticipationinglobalgamingeventslikeGamescomtoamplifyAfricaninnovationandvoices.

Investinreliabledigitalinfrastructureinhigh-growthmarketssuch