BEC商务英语（中级）阅读模拟试卷12（共390题）

BEC商务英语(中级)阅读模拟试卷12

(共9套)

(共390题)

BEC商务英语(中级)阅读模拟试卷第

1套

一、概括文意配伍(本题共7题，每题7.0分，共7

分。)

•Readthesesentencesandthefollowingadvertisements.•Whichproductdoeseach

sentence(I-7)describe?-Foreachsentence,markoneletter(A,B,CorD)onyour

AnswerSheet.-Youwillneedtousesomeoftheselettersmorethanonce.AOpenWire

Design—adewapproachtotheage-oldproblemsofStorageandorganisationinyour

computerroom,justonewireshelvingunitcanStoreallyoucomputerhardware一

monitors,CPU's,keyboards—inonereadilyaccessiblelocation.Itwillalsoreducedust

circulationandimproveair-circulation.ReinforcedShelvesprovideextrastrengthand

allowitemstoslideonandoffeasily.Tough,hardsurfaceresistschipping,scratchesand

otherdamage.Assemblesinminutes.Youdon'tevenneedtools—justsnaptogether

sleevesandslideshelfoversleevetosecurelylockinplace.Shelvesareeasilyadjustable.

Thefloorlevelersalsoadjustforsurfaceirregularitiestokeeptheunitstable.BPerfect

fortransportingcomputers,audiovisualequipmentandotherofficemachinery.Non-slip

top(W71mmxD483mmxH25mm)withheavyduty25mmtubularframe,supports

equipmentweighingupto159kgs.Lowerwireshelf(W533mmxD33Omm)holds

additionalequipmentorsupplies.Cartmoveseasilyonfourswivel,ballbearing.102nun

rubberwheels.WT711mmxD483mmxH737mm.14kgs.COrganizeanddistributeyour

mailmoreefficientlywiththissturdycartconstructedofdurable25mmtubularsteel.Top

basket(W914mmxD406mmxH279mm)takeshangingfolders.Bottombasket(W889

mmxD400mmxH279mm)isidealformovingboxesandlargepackages.Rubberwheels

infrontandtwo203mmrigidwheelsinbackprovideeasymobility.Foldsforeasy

storage.W1117mmxD559mmx11279mm.20kgs.DSafelyorganizeyourequipment

wiresandcables.Self-adhesivecabletubes,withslide-oncovers,attachtotheunderside

ofyourdeskoraroundyourofficewallstosafelyroutecablesandwires.Togroup

multiplewires,thekitincludesanassortmentofclampsandties.

1、Itispossibletoputfilesinoneofthebaskets.

标准答案：C

知识点解析：暂无解析

2、Thetopofthishasasurfacewhichpreventsthingssliding.

标准答案：B

知识点解析：暂无解析

3、Thiscanbefixedtoyourofficefurnitureortothewalls.

标准答案：D

知识点解析：暂无解析

4、Youcanputthistogetherveryquickly,usingonlyyourhands.

标准答案：A

知识点解析：暂无解析

5、Youcanusethisproducttopreventpeoplefromfallingoverloosewiresor

accidentallypullingthemout.

标准答案：D

知识点解析：暂无解析

6、Youcanmakeitmuchsmallerwhenyouputitaway.

标准答案：C

知识点解析：暂无解析

7、Thisitemisusefulbecausetherewillbelessdustandmoreairmovingfreelyround

anyequipmentplacedhere.

标准答案：A

知识点解析：暂无解析

二、段落完型(本题共5题，每题1.0分，共5分。)

•eadthearticlebelowaboutapsychologist'sadvicetomanagers,•hoosethebestsentence

frombelowthepassagetofilleachofthegaps.*oreachgap(8-12),markoneletter(A-

G)onyourAnswerSheet.eonotuseanylettermorethanonce.InsightintoManagement

PsychologyIfoverflowingin-traysfrightenyouorsolvingproblemsmakesyousweat,

there'sanewrangeofbusinessbookscalledTheManagementGuidesthatyoucanturn

towithconfidence.They'reshort,pocket-sized,andveryreasonablypricedat£2.99

each.Inaddition,they'rewritteninaccessiblelanguagebyKathyHarman,achartered

occupationalpsychologistwhoheadsherownLondonconsultancybusiness.Shesays

thattheguidesareintendedforprofessionalsworkinginsmallBritishcompanies,where

thinkingaboutmanagementcanbealowprioritybecauseofendlesslistsofother

responsibilities.(8)Afterthisinitialmessagetothereader,thefollowingpagescontain

sectionsoneveryaspectofbusiness,frommanagingyourowntimeandselecting

employeestoplanningaheadforthefuture.OneofthereasonsHarmanwrotethese

guideswasthatsheknowsnoteverybusinessisabletoinvestintraining.Thedifficulty,

especiallyforsmallbusinesses,isthat,"Peoplearcprofessionalsfirstandforemostand

somehowtheyarejustexpectedtopickupmanagementskillsastheygoalong."(9)And

becomingone.sherecognizes,isespeciallydifficultifyourenotusedlocommunicating

effectivelyordelegatingwork.Sheadds."It'sallverywellmanagingareasthatyouhave

controloverandyoucandoalltheplanningyoufeelisnecessary,buttherearealways

goingtobeotherpeopleouttherewhodothemostunexpectedthings."(10)Sucha

choiceofapproachesisessentialtoanybusiness:thiscanonlybeachievedbymanagers

havinggood,friendlyrelationshipswithalltheirstaffandbusinesscontacts."The

importantthinginmanagement,"saysHarman."isthehumanelement."Heradviceto

managerseverywhereistomaintainprofessionalismatalltimes."Ifyou'veevermanaged

anyone.'*shesays,"you'llknowthatyou'renotallowedtobefedupbecausewhenthe

staffcometoyou,theydon'twanttoknowaboutyourproblems,theywanttheir

problemssolved."Harmanfeelsconfidentaboutmakingsuchananalysisbecauseofher

yearsoftrainingasanoccupationalpsychologist.(11)"Whatyoufindthereisthatmost

seniormanagershavehadstonekindofpsychologicaltraining,whileinthiscountry'

mommanagersgettheirmanagementpsychologysecond-handbylisteningtoother

managers."TheoverallmessagefromHarmanisasimpleone.andit'sgotnothingmdo

withtechnologyordatabases.(12)"Moreandmoremanagers,"sitesays,"arerealizing

thisandbeginningtoappreciatethatwithouttherightstaffatalllevels,youreallyhaven't

gotabusiness.Peopleareyourprincipalresource."A.Andwhentheydo,managersneed

avarietyofstrategiestofallbackon.B.This,ofcourse,isunlikelytobeeasy,because

beinganexpertinyourfielddoesn'tnecessarilymakeyouagoodmanager.C.This

questionthatmostofthemaskis,"Canweactuallyaffordamanagementtraining

course,?"D.Althoughthisareaofstudyisbecomingmoreacceptableinthebusiness

world,BritainisalongwaybehindtherestofEurope.E.It'saboutcreatingaworking

environmentthatpromotesthewell-beingofeveryone,fromthepostroomtotheboard

room.F.Thisisillustratedatthebeginningofeachguidewiththequotes,"Thisbookis

forthosewhowouldliketomanagebetterbutarctoobusytobegin."G.They'reshort,

pocket-sized,andveryreasonablypricedat£2.99each.

8、

标准答案：E

知识点解析：暂无解析

9、

标准答案：B

知识点解析：暂无解析

10、

标准答室.A

知识点露斤：暂无解析

11、

标准答案：D

知识点解析：暂无解析

12、

标准答案：E

知识点解析：暂无解析

三、常规阅读理解(本题共6题，每题7.0分，共6

分。)

•Readthefollowingarticleaboutpartnershipandthequestionsbelowthepassage.•For

eachquestion(13一18),markoneletter(A,B,CorD)miyourAnswerSheetforthe

answeryouchoose.UnderstandingPartnershipTheUniformPartnershipActdefinesa

partnershipas"anassociationoftwoormorepersonstocarryonasco-owncrsofa

businessforaprofit."Thepartnershipcameintobeingusanevolutionaryoutgrowthof

theproprietorshipbycorrectingstoneoftiledisadvantagesofthatownershipform.The

formationofapartnershipisrelativelysimple,butbecauseitinvolvestwoormore

people,itmustbebaseduponanunderstandingbetweenthepartners.Inotherwords,a

contractisrequired.Althoughthecontractcanbeoral,itiswisertohavesoimportanta

documentdrawnupbyanattorney.AcontractofthissortiscalledtheArticlesofCo­

partnership.Partnershiphasninnyadvantages.Firstly,itisrelativelysimpletoorganize

anddissolve.AlthoughnotassimpletoorganizeasasoleproprietorshipbecauseArticles

ofCo-partnershiparerequired,partnershipsaresimplerandlessexpensivetoformthan

corporations.Secondly,itissubjecttolessgovernmentcontrol.Asisthecasewithsole

proprietorships,partnershipsarenotcontrolledbythesamefederalandstatelawsasare

corporations.Thirdly,itcankeeplargertaxsavings.Unlikecorporations,partnershipsare

notlegalentities.Partnerships,therefore,donothavespecialtaxesleviedonthem.

Finally,itmayprovideahighpersonalincentive.Becausethepartnershipbusinessis

carriedonbyworkingowners,thisformofbusinessownershipretainsthehighincentive

ofthesoleproprietorship.Thepartnersareworkingforthemselves,andconsequentlyare

rewardedforextraeffort.Althoughmanyoftheadvantagesofasoleproprietorshipare

carriedoverintopartnership,manyofitsdisadvantagesareaswell.Likethesole

proprietorship,partnershipshavethedisadvantagesofunlimitedliability.Thismeansthat

inthecaseofbankruptcyofthebusiness,bothpartnerspersonalassetsmustbeusedto

settlepartnershipdebts.Whenonepartner'sinvestmentplushispersonalassetsare

insufficienttomeethisshareofthecreditor'sclaims,thesedebtsmustbesettledbythe

remainingpartnerorpartners.Furthermore,itisdifficulttoraisemoneyforpartnership

andthedisagreementsamongpartnersmayeasilyresultinthefailureofthepartnership.

Theformofpartnershippreviouslydiscussedisthatofageneralpartnership.Thereare

otherformsofpartnershipavailabletobusinessmenwhichhavespecificadvantagesor

overcomespecificdisadvantagesofthegeneralpartnership.Alimitedpartnershipisone

inwhichtheliabilityofoneormoreofthepartnersislimitedtotheamountinvestedby

him.Alimitedpartnershipmusthaveatleastonegeneralpartnerwhoseliabilitiesarc

unlimited.Limitedpartnershipstakeadvantageofthetaxsavingsavailableto

partnershipswhilemaintainingsomeofthecapital-raisingresourcesavailableto

corporations.However.theyarelegallycomplicatedandexpensivetosetup;further,any

activitybyalimitedpartnermayresultinthelossofhislimitedstatus(andhislimited

liability);andtheyarenotpermittedtodobusinessinallstates.Ajointventureisa

partnershipthathasbeensetupforonespecificundertaking.Uponcompletionofthe

undertaking,thejointventureisdissolved.Unlikeageneralpartnership,thejointventure

isnotacontinuingbusiness.However,thisneednotbethecase.Theprimecharacteristic

isitslimitationtoonespecificventure.

13、Accordingtothetext,partnershipisderivedfrom

A、corporation.

sole-proprietorship.

C^co-operative.

D、jointventure.

标准答案：B

知识点解析：暂无解析

14、Allofthefollowingareadvantagesofpartnershipexcept

A、itisrelativelyeasytoorganizeanddissolve.

B、thepartnersarcsubjecttolessregulations.

C、thepartnershaveunlimitedliability.

D、thepartnerscanidentifythemselveswiththeassociation.

标准答案：C

知识点解析：暂无解析

15、Partnershipsarefreefromsomespecialtaxesbecause

ANthereislegaldistinctionbetweenthepartnersandpartnerships.

B、partnershipsarenotlegalentities.

C>partnershipsarekeepinglargetaxsavings.

D、partnershipsownsomespecialprivileges.

标准答案：B

知识点解析：暂无解析

16、Accordinglu(helexl,ifihtbusinessfails,

A、itwillbedifficulttoraisefundsforpartnership.

therewillbedisagreementsamongpartners.

C、thepartners'personalpropertywillbeimplicated.

D、thepartners*personalassetswillnot'besufficienttopaydebts.

标准答案：C

知识点解析：暂无解析

17、Accordingtothetext,allofthefollowingamdisadvantagesoflimitedpartnerships

except

A、theyarelegallycomplexandcostlytoform.

B、theytakeadvantageoflaxsavingsavailabletopartnerships.

C、anyactivitybyalimitedpartnermayleadtothelossofhislimitedstatus.

D、theareasofbusinessareconfined.

标准答案：B

知识点解析：暂无解析

18、Themainfeatureofjointventuresis

A>theyarenotcontinuingbusiness.

B、rileyareofshortduration.

C、theyareusuallylimitedtoonespecificventure.

D、theyaredissolvedupontheimplementationoftheundertaking.

标准答案：C

知识点解析：暂无解析

四、完形填空（本题共15题，每题1.0分，共15分。）

•Readthepassageaboutthejobofstoreassistants.•ChoosethecorrectwordA,B,Cor

Dfrombelowthepassagetofilleachgap.•Foreachquestion(19-33),markoneletter

(A,B,CorD)onyourAnswerSheet.Themovetoself-servicehasmeantthatinmany

shops,fewertasksarenowperformedbystoreassistants.Typicaltaskswhichremainare

makingsurethatshelvesandcountersarefully(19),takingthecustomer'spayment,and

(20)thepurchases.However,insomeshops,themoretraditionalsellingskillsarestill

important.Inlargerstores,itisnormalforarangeof(21)toberotatedamongstaff,

givinggreaterworkvariety.Everycustomerhasdifferent(22).anddifferentreasonsfbr

coiningintothestore.Someknow(23)whattheywant,askforitandbuyit.Many,

however,arenotsure,andiftheyarenot(24)correctlytheymaygosomewhereelseto

boy.Thestoreassistantmust(25)whenandhowtoofferhelp,andgainthecustomer's

confidencewiththe(26)amountofquestioningaboutwhattheyarelookingfor.They

canthengiveinformationandadviceabouttheproductswhichmight(27)thecustomer's

requirements.Thisdemandsbothcommunicationskillsandknowledgeoftheproduct.

Finally,theyhavetopersuadethecustomertomakethe(28)tobuy,andclosethedeal'.

Ifthecustomerisjust(29),thestoreassistantneedstoofferefficientandfriendly

service,hopingthatthecustomerwillreturnwhenheorsiteisreadytobuy.Itisworth

rememberingthatmanystoresdependontheir(30)customersforalargepartoftheir

(31)Theactualtasksofastoreassistantvarywiththetypeofgoodssold.Inamen's

outfittersthesecouldinclude(32)acustomerfbrasuit.Inanelectronicsstore,itisvital

tobeableto(33)howacomputerorhi-fiunitworksandtoensurethatthecustomerbas

anyaccessoriestheymightneed.

19、

A^stored

provided

C^stocked

D、packed

标准答案：C

知识点解析：暂无解析

20、

A、wrapping

B>surrounding

C>enclosing

D^covering

标准答案：A

知识点解析：暂无解析

21、

A、acts

B、duties

C、requirements

D、actions

标准答案：B

知识点解析：暂无解析

22、

A、needs

B、necessities

C、targets

D、incentives

标准答案：A

知识点解析：暂无解析

23、

A、obviously

B、surely

C>carefully

D、exactly

标准答案：D

知识点解析：暂无解析

24、

A、conducted

treated

C、serviced

D、controlled

标准答案：B

知识点解析：暂无解析

25、

A、assess

B、validate

C、test

D、question

标准答案：A

知识点解析：暂无解析

26、

A、adequate

B、calculate

C、right

D、just

标准答案：C

知识点解析：暂无解析

27、

A、balance

B、suit

C>equal

D、reach

标准答案：B

知识点解析：暂•无解析

28、

A、decision

B、conclusion

C、contract

D、engagement

标准答案：A

知识点解析：暂无解析

29、

A、reviewing

B>observing

C、looking

D、watching

标准答案.C

知识点而析：暂无解析

30、

A、regular

B、constant

C、continuous

D、fixed

标准答案：A

知识点解析：暂无解析

31、

A、proceeds

B、business

C、assets

D、dealings

标准答案：B

知识点解析：暂无解析

32、

A、grading

rating

C、estimating

D^measuring

标准答案：D

知识点解析：暂无解析

33、

A、present

B、prove

C^demonstrate

D、acknowledge

标准答案：C

知识点解析：暂无解析

五、改错(本题共72题，每题7.0分，共72分。)

•Readtheletterbelow.•Inmostofthelines34-45thereisoneextraword.Itiseither

grammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,

however,arecorrect.•Ifalineiscorrect,writeCORRECTonyourAnswerSheet.•If

(hereisanextrawordintheline,writetheextrawordinCAPFI'ALLE'I-I'ERSonyour

AnswerSheet.•Theexercisebeginswithtwoexamples,(0)and(00).I'mSorryDear

Customer(0)OverthelasttwoyearsMilairhasbeenexperiencedunprecedentedgrowth.

(00)Whilstwearedelightedattheincreasingpopularityofourproducts,thissue-(34)

ccsshasbroughtwithitsomeproblems.Eventhoughwith(35)over450trained

customerservicestaff,ourtelephoneansweringstandards(36)havefallendownona

numberofoccasions,particularlyCaringJulyandAu-(37)gust.Thevastmajorityofour

customershavecontinuedsotoreceiveagood(38)qualityofservice,butsomehave

experiencedbyaservicewellshortof(39)their,andour,expectations.Asaresult,v/e

arespeedingupourrecruitment(40)programtohavethemorepeopleavailabletotake

yourcalls.Wearealso(41)makingmuchgreateruseofautomatedtelephonetechnology.

AstoManaging(42)DirectorofMilair,Iwanttotakeupthisopportunitytocontact

thoseofyou(43)whohavebeenaffectedandforassureyouthatmycolleaguesandIare

ded-(44)icatcdtodeliveringthehighestpossiblestandardofservice.Iamconfidentin

that(45)thestepswearetakingonwillhelpuptodothisandapologizeforany

inconveniencecaused.Yourssincerely

34、

标准答案：THOUGH

知识点解析：暂无解析

35、

标准答案：CORRECT

知识点解析：暂无解析

36、

标准答案：DOWN

知识点解析：暂无解析

37、

标准答案：SO

知识点解析：暂无解析

38、

标准答案：BY

知识点解析：暂无解析

39、

标准答案：CORRECT

知识点解析：暂无解析

40、

标准答案：THE

知识点解析：暂无解析

41、

标准答案：TO

知识点解析：暂无解析

42、

标准答案：UP

知识点解析：暂无解析

43、

标准答案：FOR

知识点解析：暂无解析

44、

标准答案：IN

知识点解析：暂无解析

45、

标准答案：ON

知识点解析：暂无解析

BEC商务英语(中级)阅读模拟试卷第

2套

一、概括文意配伍(本题共7题，每题1.0分，共7

分。)

•Lookalthestatementanilthecompanybook'sdescriptionbelow.•Whichdisuripliun(A,

B,CorD)doeseachstatement1—7referto?•Foreachsentence1一7,markoneletter

(A,B,CorD)onyourAnswerSheet.*Youwillneedtousesomeofthelettersmorethan

once.ATeachingPitmansShorthandThisbookprovideseverythingtheteacherin

training,andintheclassroom,needstoknowaboutthepresentknowledgeofthe

principlesoflearningandtheirtheoreticalandpracticalapplicationtotheteachingof

Pitman'sShorthand.ItcoversthesyllabusesfortheRoyalSocietyofArts'Teachers'

CertificateinShorthandandtheJointExaminingBoards'Teachers'Diplomain

Shorthand.BObjectiveTestsinEconomicsTheobjectiveformoftestingisbeingused

increasinglyinpublicexaminations.Byemployingthefollowingobjectivemethodsthe

bookwillassisttheteacherintestingstudents*knowledge:multiplechoice;multiple

completion;matching;andassertionreason.Thequestionsmaybeusedwithany

textbookcoveringtheexaminationsineconomicsOlevel,RSA(Stage1)andLCC

(Intermediate).CTypingPersoncanlearntotypeaccuratelyandquicklyinonlyafew

hours.Typeit!presentsaspeedymethodofkeyboardmasteryfollowedbystraightcopy

materialwhichshowshowto'touch'typeforpersonalusewithoutlookingatthe

keyboard.Suitableforanyonewhowishestolearnto'touch'type,theonlyprerequisiteis

intenseconcentration!DDescriptiveEconomicsC.D.Harbury,ProfessorofEconomics

andHeadofDepartmentofSocialScienceandHumanities.CityUniversityOffersa

comprehensivedescriptionoftheBritisheconomy.Thebooksummarizesthetheory

underlyingeconomicsandthefactualandinstitutionalframeworkoftheBritish

economicsystem.Graphs,maps,chartsandexerciseshelptoillustrateandextendthe

text.

1、Collegestudentsstudyinghowtobeagoodteacher.

标准答案：A

知识点解析：“学习如何做合格老师的大学生A项是一本关于教学方面的书，选

Ao

2、Astudenttrainedtobeateacherofsecretarialsubjects.

标准答案：A

知识点解析：“一位通过培养当文秘课程老师的学生从A段第一句话可知选

Ao

3、Companystypist.

标准答案：C

知识点解析：“公司金融部门的人员及会计显然对他们来说，BusinessFinance

较合适。

4、Collegestudentsofeconomics.

标准答案：D

知识点解析：“学经济的大学生”，他们应该读有关经济方面的书，所以D对。

5、SchoolstudentstakingeconomicsforSchoolCertificate.

标准答案：B、

知识点解析：“要拿经济学的证书的学生“，他们应该读有关经济课考试方面的书，

所以B对。

6、Thecompany'ssecretary.

标准答案：C

知识点解析：”公司经理人员“，一般读BusinessFinance较合适。

7、Theteacherwhoteachingeconomicsincollege.

标准答案：D

知识点解析：”在大学教经济学的老师”，他们当然要看一些经济学的书而不是为了

考试，所以选D而不选B。

二、段落完型(本题共5题，每题1.0分，共5分。)

•Readthearticleaboutcorporationmerger.•Choosethebestsentencetofilleachofthe

blanks.*Foreachblank8-12markoneletter(A-G)onyourAnswerSheet.*Donot

useanylettermorethanonce.eThcrcisanexampleatthebeginningCorporationMerger

Themostcommonkindofconsolidationtodayisthemerger.Amergeroccurswhentwo

ormorecompaniesgettogethertofromonecompanyWiththederegulationofnatural

gas,thenation's20interstatepipelinecompaniesbecamefearfulofcutthroatcompelition.

Somefeltthattheycouldincreasetheirefficiencyandimprovetheirmarketflexibilityby

merging.In1985InternorthofOmahapaid$2,3billionforHoustonNaturalGas

Corporation,(8).Thesystemconnectedmarketsfromcoasttocoastandraisedsalesto

$10billion.Onoccasion,mergershaveoccurredbetweensmallercompaniesinan

industrydominatedbyafewgiantfirms.Thesesmallercompaniesclaimthat(9).They

maintainthatsuchactionincreasescompetitioninsteadofreducingit.TheAntitrust

DivisionoftheJusticeDepartmenthasnotalwaysagreedwiththem.Fourmajorwaves

ofmergershavetakenplaceinthiscountry.Thefirststartedin1887,justpriortothepas

sageoftheShermanAntitrustAct,andendedin1904.ItinvolvedsuchgiantsasUnited

StatesSteelandStandardOiltryingtocreatemonopoliesintheirindustries.Fromtheend

ofWorldWarIuntilthe1930s,largefirmsswallowedsmallerfirmstocreateoligopolies.

Themonopolyhasnochanceandtheoligopolylittlechanceofsucceedingtodayunder

presentantitrustpolicy.Thethirdmajormergermovementbeganinthe1960s,reacheda

peakin1969,(10).Manyoftheacquisitionsinvolvedgiantfirmsinoneindustrybuying

uplargecompaniesintotallyunrelatedindustries.Suchmergersarecalledconglomerate

mergers.AclassicexampleisMobilOilCorporation^purchaseofthehugeretailchain

MontgomeryWard&Company.Mergersinthelasttenyearswereinthethousands.

Moreimportantisthevalueofthetransactions,whichhasrisensharply.Thenumberof

mergersandacquisitionsapply(11).Thepetroleumindustryhadmergersand

acquisitionsvaluedatclosedto$80billionbetween1981and1984.Otherindustries(12)

werebankingandfinance,insurance,miningandmineral,andprocessedfoods.A

therebygainingcontroloftheworld'slongestPipelineBandthengraduallydeclinedC

experiencinglargetakeoversDresultingincombinationsofsmallfirmsEonlytothose

valuedat$100millionormoreFwhentwoormorecompaniesgettogethertoformone

companyGtheyneedtomergetobecomemoreefficientandeffective

8、

标准答案：A

知识点解析：thereby的意思是bymeansofwhich/bydoingso,后面跟动词的-ing形

式表示结果。

9、

标准答案：G

知识点解析:claim后跟宾语从句。如Sheclaims(that)sheisrelatedtothe

Queen.她声称和女王有亲属关系。

10、

标准答案：B

知识点解析：填入的是句中三个并列的谓语动词中的最后一个。

11、

标准答案：E

知识点解析：动词apply后面可加上介词I。，解释为“适用于"。如WhaMsaid

appliestoonlysomeofyouo我所说的只适用于你们当中的一些人。

12、

标准答案：C

知识点解析：这个动词的-ing短语起的是定语的作用，修饰主语otherindustries。

三、常规阅读理解(本题共6题，每题1.0分，共6

分。)

•Readthearticlebelowaboutmarketingmanagement.*Forquestions18—20,markone

letter(A,B,C,D)onyouranswersheatfortheansueryouchoose.Marketing

ManagementPlayboy'sprincipaldistritutionchanneluntil1979wasanetworkof

approximately450nonproprietaryretailoutletsthroughouttheUnitedStates,manyof

whichalsosoldotherbrandsofmen'spremiumshoes.Playboy'sshoesweresold

wholesaletoretailersatapproximately50percentofthesuggestedretailprice.Price

increasesusuallywereannouncedinFebruaryorAugust.Thecompanydidnotofferits

retailaccountsquantitydiscounts.Becauseproducinghigh-qualitymen'sdressshoes

demandedhighlyskilledlaborandspecializedfacilities,Playboy'sentireproductlifehad

beenmanufacturedatthecompany'sfacilityinLynn,Massachusetts,throughourmostof

thecompany'shistory.Asconsumerpreferenceschangedandfashionbecamemore

importantinmen'sshoesduringthe1970s,Playboybegancontractingwithoutside

manufacturerstoproducecasualshoesthatmatchedPlayboy'squalityandfeature

specificationsyetcouldextendthebrand'sfranchisetoayoungeragegroup.Playboy's

executiveslabeledthesestyles"outside1'shoes,whilethosemanufacturedattheLynn

plantwerecalled"inside"shoes,in1985,theaveragepricestheretailerpaidPlayboyfor

pairofinsideshoeswas$52and,forapairofoutsideshoes,$34.Variablemanufacturing

costsperpairofinsideshoeswereS40.Theaveragecostofapairofoutsideshoesto

Playboywas$28,Playboysoldapproximately160insideshoestylesand56stylesmade

byoutsidemahufacturers.Sincetherewere80sizestoeachstyle,Playboy'totalSKUs

numberedaround17,280,anditcarriedaninventoryinstockofover64,000pairs,Both

internalandexternalproductionschedulesforeachstyleweresetinadvance,basedon

salesprojections.Playboyrarelydid"makeup'*(stylesnotincludedinitsregularproduct

line,manufacturedtothespecificationofaretailer)foraparticularretailaccount.Eachof

Playboy's16salespeoplewasassignedageographicterritoryandwasresponsiblefor

retailersalesandservicewiththearea.Salespeoplealsowereexpectedtoperform

"previews"atthebeginningoffailandspringseasonsasamethodofincreasingboth

consumerandtradesales,Previewsconsistedofasalespresentationatretailstore,where

thePlayboysalespersonwoulddisplayandexplainthecompany'sentirelinetostore

customers.Duringthepreview,thecustomerwasofferedapricepromotionof$10off

anypairofPlayboyshoes.Theretailerwasresponsiblelorabsorbingthecostofthe

promotion,whilethecostofadvertisingplacedtostimulateretailtrafficduringthe

previewwassharedbetweenPlayboyandtheretailer.ThePlayboysalespersonwould

spendtimewiththeretailer'ssalespeopleandcustomersdescribingthequalityand

comfortofPlayboyshoes.Companymanagementbelievedthatconsumerswerelikelyto

"tradeup"toahigher-pricedbrandiftheyunderstoodthefeaturesandbenefitsof

premiumshoes.Themanagersbelievedthatretailsalespeopleoftenmissedsales

opportunitiesbyassumingthatcasuallydressedcustomerswouldnotbuyexpensive

high-qualityshoes,andoneofPlayboy'sgoalswastohaveretailsalespeopletryapairof

Playboyshoesoneverycustomer.ForsomePlayboyretailaccounts,closeto30percent

ofannualsalesweremadeduringthefallandspringpreviews.Playboymanagement

trackedthesalesofeveryshoestyle.Ifsalesofaparticularstyleslowed,management

mightelecttoreplaceonlythemiddlesizes,ensuringthatPlayboywouldendupwiththe

mostpopularsizesofastylebeforethestylewasterminatedor"closedout".Established

retailaccountshadtheoptionofpurchasingclose-outsata30percentdiscountfromthe

regularwholesaleprice.Alistofclose-outswassenttoretailaccountstwiceeachyear.

Retailerswouldoftentrytosellthesestylesatfullret