2024年年底音乐报告（英）-90正式版

INTRODUCTION

InLuminate’s2024MidyearMusicReport,wesharedamyriadofinsightssurroundingstreaminggrowthonaglobal

level,physicalmusictrends(fromD2Ctovariants),genreshiftsinthestreaminglandscapeandsuperfanbehaviors.

Now,withthesecondhalfof2024behindus,additionaldatahelpspaintafullerpictureofthemusicindustryin2024.

Inthefollowing2024Year-EndMusicReport,wedivedeeperintoseveralkeytrendstowatchin2025—genreshiftson

streaming,highlightchangesinconsumptionacrossinternationalmarkets,delveintosongwritingrepresentationand

provideadditionalinsightsacrossgaming,livemusic,socialmediaandmore.

Fueledbyin-depthanalysesofLuminate’sstreaming,salesandconsumerresearchdata,thisreportallowsustostay

consistentwithLuminate’smissiontoserveasthemosttrustedpartnerforentertainmentdata.Thesefindingsare

meanttobehelpfulforbusinessplanningacrossnotjustthemusicindustry’sneedsbutforallindustriesthatare

concernedwithmusic—fromfinancialinvestmenttotechproductdevelopment,frombrandpartnershipstogaming

activations,andbeyond.

Asalways,theChartsincludedinthisreportarepresentedinpartnershipwithBillboard,Luminate’sexclusivechartpartnerformorethanthreedecades.

ABOUT

LUMINATE

Luminateisthepreeminententertainmentdataandinsightscompany,

unleashingaccesstothemostessential,objective,andtrustworthy

informationacrossmusic,film,television,gaming,short-formvideo

andmore.Luminate’sdatabaseshouseinformationcompiledfrom

over500verifiedsources,managingmorethan20trilliondatapoints.

Contactusattolearnmore.

STREAMING’SNEWFRONTIERS

On-DemandAudio(ODA)streamingcontinuedtogrowgloballyin

2024but,whenlookingatU.S.growthversustherestoftheworld,

ODAstreaminginex-U.S.territoriesgrewcollectivelyatafasterrateof

+17.3%,whiletheU.S.growthratewas+6.4%.

Wealsotakealookatlistenershiptrendsandpreferencesbyaudience

internationally.Ad-supportedstreamersinMexicoover-indexinEasy

ListeningmusicstreamingversustherestofLatinAmerica,butthose

listenersdonotconsumeReligiousmusicatthesamerateastherest

oftheregion.

Inthefollowingreport,wetakealookatthesestreaminggrowth

trendsthroughthelensesofspecificcountries,platformsandservice

types.Forexample,premiumstreaming—meaningpaidsubscriptions

andnotsolelyad-based—isgrowingitsoverallsharearoundthe

world.TheshareinLatinAmericancountrieshasgrownthemost

since2021but,whenlookingatgrowthinjust2024,countriesfrom

EasternEuropeandAsialead.

WhenitcomestotheU.S.marketspecifically,thegenrestorychanged

slightlyinthesecondhalfoftheyear.Inour2024MidyearMusic

Report,wesharedthatLatinwasthefastest-growinggenrebyODA

streamingpointshare.Butactivityinthesecondhalfoftheyearsaw

PopedgeoutLatintobecomethefastest-growinggenreoverthefull

year.Popfinishedtheyearwith+0.48pointstoRock’s+0.40increase.

ArtistslikeTaylorSwift,BillieEilishandSabrinaCarpenterhelped

establishPop’srise.

GLOBAL

SOUNDSYSTEM

Asstreamingplatformsfacilitatethespreadofmusicacrossborders,an

opportunityarisestoincreaseacountry’sculturalimpactthroughmusicin

foreignterritories.

Inthefollowingreport,weranktheTop10countriesbyrecordedmusicexport

powerandbreakdownthethreecountriesimportingthemostfromthese

exportmarkets.Usingthemethodologythatcombinesartistrank,country

marketshare,numberofartistsexportedandnumberofcountriesimporting

“foreign”artists’content,weseethattheUnitedStatesisthelargestexporter,

withCanada,AustraliaandNewZealandimportingthemostfromtheU.S.

InLuminate’sinauguralrankingofexportpowerwealsoseecountrieslike

SouthKoreaandBrazilintheTop10.ThisanalysisshowsusEnglishand

non-English-languagecountriesarepreformingdifferently.English-speaking

countriesarelosinglocalsharetonon-Englishlanguageimports.

Usingindustry-leadingmetadatafromQuansic,whichLuminateacquired

atthestartof2024,wealsoanalyzesongwriterrepresentationamongst

themost-streamedsongsofthepastyear.TheUnitedStatesleadswiththe

mostsongwritersrepresentedintheTop1Kmost-streamedsongsof2024,

globally,withtheUK,Canada,SwedenandFranceroundingouttheTopFive.

FURTHER

DOWNTHE

PYRAMID

Tensofthousandsoftrackscontinuetobeuploadedtostreaming

platformseveryday.Onaverage,thatdailynumberin2024was99K.And

whilethemost-streamedsongsandartistsarerightfullybeinganalyzed

andwrittenabout,wemusttakealookatthesongsfurtherdownthe

pyramidtofullyunderstandthemusiclandscapeof2024.

Inthefollowingreport,weprovideadeep-divelookathowgenresare

representedamongstsongsthathaveachievedcertainstreaming

numbers.OurdatashowsthatPop,CountryandHoliday/Seasonalover-

indexinU.S.streamingvolumefortrackswith100M+streamswhilemore

nichegenresdisplaygreaterprominencefurtherdownthetail.

Wealsodigdeeperintoconsumerresearchinsightsbehindlistenersof

thelattergenres,specificallyhowthatmusicisdiscoveredbyitscore

listenership.

STREAMS&SCREENS

Intheeraofstreamingandbottomlessplaylists,understandinghow,where

andwhenmusiclistenersarediscoveringnewsongsandartistsismore

importantthanever.

Inthefollowingreport,weanalyzemusicdiscoverybehaviorsacrossfilm,TV,

virtualengagement,gamingandmore.WealsouseLuminate’sStreaming

Viewership(M)tooltohighlightthemost-watchedmusicdocumentaries

acrossallmajorSVODplatformsin2024,andprovideacasestudyonhow

thosetitlescanaffectthestreamingconsumptionofadocumentarysubject’s

catalog.

FANS

&BRANDS

AtLuminate,westartedsharinginsightsaroundsuperfansin2021.

However,asthetermcontinuestobeacentralfixtureinconversations

surroundingalbumreleasestrategiesandtouring,we’vedeepenedour

analysis.

Inthefollowingreport,wesharethelatestdataaroundsuperfanbehaviors

andhowtheyaffectoverallmusicconsumption.Forexample,artistsare

continuingtosolidifytheirdirectrelationshipswithfans,whichismost

evidentbythefactthatDirect-To-Consumer(D2C)musicsalescontinueto

increase.D2Csalesmadeup63%offirst-weekphysicalalbumsalesin2024

amongtheU.S.Top200albumsoftheyear,and31.9%offirstweekalbum

activity(salesandstreaming)amongthose.

In2024,wealsolaunchedtheLuminateIndex,anewcompositemetricfor

understandingthedepth,breadthandaffinityofanartist’sfandomamong

U.S.consumers.Thefiveuniquecomponents—streaming,socialmedia

footprint,awareness,publicperceptionandfanengagement—each

contributetothecompositescore,whilefocusingondifferentaudience

segmentsdrivesnewinsights,allowingbrandstomakebetterdecisions

whenitcomestoartistpartnerships.

SETTINGTHESTAGE

Livemusicattendancecontinuestoboominapost-pandemicworld.

Luminate’slatestindustry-leadingconsumerresearchdatashedslight

onbehaviorsandattitudestowardconcertandfestivalattendance.

Inthefollowingreport,weshowcasehowU.S.GenZmusiclisteners

spentmorethananyothergenerationonlivemusicevents,including

musicfestivals.ThispastyearmarkedthefirsttimeGenZtoppedother

generationsinoverallliveeventspend,butMillennialsstillreported

spendingthemostspecificallyonconcerts(notinclusiveoffestivals).

Wealsoprovideinsightssurroundingticketpriceattitudes,concertgoerdemandsfordifferentgenresandmore.

INTHIS

REPORT

CLICKTOJUMPTOSECTION

YEAR-ENDMETRICSSTREAMING’SNEWFRONTIERS

GLOBALSOUNDSYSTEM

FURTHERDOWNTHEPYRAMID

FANS&BRANDSSTREAMS&SCREENS

SETTINGTHESTAGE

YEAR-ENDCHARTS

01

YEAR-END

METRICS

02

03

04

05

06

07

08

BENSONBOONECREDIT:JOHNNACION

12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

LUMINATE’S2024TRACKINGYEARRANFROMDECEMBER29,2023,TO

JANUARY2,2025,ANDINCLUDED53WEEKSDUETOARARECALENDAR

OCCURRENCE.(THELASTTIMETHISHAPPENEDWASIN2018.)FORACCURATE

YEAR-OVER-YEARCOMPARISONSINTHISREPORT,A53-WEEKPERIODFOR2023

ISUSED(DECEMBER30,2022,TOJANUARY4,2024).

GLOBALMETRICS

ON-DEMANDSTREAMINGAUDIO

EX-U.S.ON-DEMANDAUDIOSONGSTREAMS

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

U.S.METRICS

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

U.S.TOTALALBUMCONSUMPTION*

ALBUM+TEA+SEAON-DEMANDAUDIO**

DIGITALALBUMSALES

U.S.TOTALDIGITALMUSICCONSUMPTION

DIGITALALBUMS+TEA+SEAON-DEMANDAUDIO**

PHYSICALALBUMSALES*

INCLUDESVINYLLP,CDsANDCASSETTES

ON-DEMANDSTREAMINGAUDIO2024U.S.INDIERETAIL

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)*EXCLUDESU.S.INDEPENDENTRETAILSTRATASALES

**SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

U.S.CURRENTVS.CATALOGCONSUMPTION

TOTALALBUMEQUIVALENTCONSUMPTION(ALBUM+TEA+ON-DEMANDSEAAUDIO*)

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

CURRENTSHARECATALOGSHARE

CURRENTTOTALALBUMCONSUMPTIONCATALOGTOTALALBUMCONSUMPTION

SOURCE:LUMINATECONSUMPTIONDATAU.S.INDIERETAILEXCLUDED

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

CATALOG=OLDERTHAN18MONTHS

CANADAMETRICS

CANADATOTALALBUMCONSUMPTION

ALBUM+TEA+SEAON-DEMANDAUDIO*

CANADATOTALPHYSICALALBUMSALES

LPs,CDsANDCASSETTES

CANADAON-DEMANDSONGSTREAMING

AUDIO

CANADATOTALALBUMSALES

PHYSICAL+DIGITAL

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

CANADACURRENTVS.CATALOGUECONSUMPTION

TOTALALBUMEQUIVALENTCONSUMPTION(ALBUM+TEA+ON-DEMANDSEAAUDIO*)

CURRENTSHARECATALOGUESHARE

CURRENTTOTALALBUMCONSUMPTIONCATALOGUETOTALALBUMCONSUMPTION

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

CATALOG=OLDERTHAN18MONTHS

NotesonTrendBreak

Duetochangesinmethodologyandproviderreporting,twotrendbreaksoccurredin2024,whichmeansweareunabletoprovideanaccurate

representationofyear-over-yearchanges(2024vs.2023)inthefollowingtwoareas:

•IndependentRetailPhysicalSales:Aspreviouslyreported,

Luminatechangedthemethodologybehinditsindependent

retailsalesreportingbeginningWeek1of2024.Whilethenew

modeledmethodologymoreaccuratelyrepresentstheindependent

retailmarket,wedonothavecomparablehistoricaldatato

provideanaccurateyear-over-yeartrend.Therefore,independent

retailphysicalsalesunderthenewmethodologyfor2024are

isolatedandnotrendingisprovidedversus2023.U.S.Vinyl

salesare+4.3%in2024comparedto2023whenexcludingthe

independentretailstrata.

•Video:AchangeinproviderreportingwasmadeinJanuary2024

thataffectstheNon-SongUGCcategory.Duetothischange,we

areunabletoprovidevideotrending.Allvideonumbersrepresented

inthisreportareeitherstand-alonesnapshotsintimeordonot

includetheimpactoftheNon-SongUGCchanges.Theseinstances

arenotedthroughout.

SOURCE:LUMINATECONSUMPTIONDATA

79.5%ofU.S.On-DemandAudio(ODA)StreamsarefromSongsReleasedin2010orLater

NearlyoneintwoU.S.On-DemandAudioStreamsareoftracksreleasedinthelastfiveyears(2020-2024)

U.S.ON-DEMANDAUDIO

STREAMSBYRELEASEYEAR

U.S.ON-DEMANDAUDIO

STREAMINGBYDECADE

SOURCE:LUMINATEMUSICCONSUMPTIONDATABASEDONTOP500KU.S.ON-DEMANDAUDIOTRACKS

AverageDailyISRCDeliverytoDSPs

Therewasanaverageof99KnewISRCs**deliveredtoDSPs(digitalserviceproviderslikeSpotify,AppleMusic,YouTubeetal.)

eachdayin2024,whichisdown4.4%from2023whentherewasanaverageof103.5kdeliveredeachday.

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

*INCLUSIVEOFINDEPENDENTDISTRIBUTIONANDDSPSTHATCATERTOCREATORNETWORK

**ISRCISTHE“INTERNATIONALSTANDARDRECORDINGCODE”

01

02

STREAMING’S

NEW

FRONTIERS

03

04

05

06

07

08

BRUNOMARSCOURTESYJOHNESPARZA

STREAMINGREMAINSADOMINATINGFORCEINMUSICCONSUMPTION,

MAKINGUP91.3%OFEQUIVALENTACTIVITYINTHEU.S.HOWEVER,WHERE

AUDIOSTREAMINGISGROWING-BOTHINTHEU.S.ANDINTERNATIONALLY

-CONTINUESTOEVOLVE.LUMINATEPROVIDESCONTEXTONSTREAMING

ACTIVITYANDAUDIENCEINSIGHTS.

Ex-U.S.On-DemandAudio(ODA)Streaming

ODAstreaminggrewinboththeU.S.andEx-U.S.marketsin2024,butEx-U.S.

territoriesaregrowingatafasterrateof17.3%comparedtotheU.S.ODA

growthrateof6.4%.

WEEKLYEX-U.S.ON-DEMANDAUDIOSTREAMING

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supported

topremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremium

growthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

BRAZILPREMIUMSTREAMS-WEEKLYTREND

+18.8%2024VS.2023

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supported

topremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremium

growthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

FRANCEPREMIUMSTREAMS-WEEKLYTREND

+11.6%2024VS.2023

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supported

topremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremium

growthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

INDONESIAPREMIUMSTREAMS-WEEKLYTREND

+8.7%2024VS.2023

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

AverageGrowthofPremiumShareby

Market(2024vs.2023)

Readas:[Market]’sshareofpremiumstreamshasgrownby+xx

ptswhencomparing2024vs.2023.

XAVI

COURTESYOFLUISHERNANDEZSOURCE:LUMINATEMUSICCONSUMPTIONDATA

COUNTRIESGROWINGTHEIRPREMIUMSTREAMSHARETHEMOST

THOUGHLATAMLEADSINPREMIUMSTREAMINGGROWTHOVERALLSINCE2021,COUNTRIESINEASTERNEUROPEANDASIAHAVEGROWNTHEMOSTINTHEPASTYEAR

SOURCE:LUMINATEMUSICCONSUMPTIONDATA*MELON&FLOWASADDEDASLUMINATEDATAPROVIDERSINJUNE/JULY2023

WhatStreamersAreListeningtoinSelectTerritories

Understandingthenuancesoflistenershipacrossmarketsprovidesinsightsonwhat’spopularwhereandwithwhom.Forinstance,ad-supported

streamersinMexicoover-indexinEasy-ListeningstreamingversustherestofLatinAmerica,buttheselistenersdonotconsumeReligiousgenremusic

atthesamerateastheirregion.

PREMIUMSTREAMING

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

WhatStreamersAreListeningtoinSelectTerritories

Understandingthenuancesoflistenershipacrossmarketsprovidesinsightsonwhat’spopularwhereandwithwhom.Forinstance,ad-supported

streamersinMexicoover-indexinEasy-ListeningstreamingversustherestofLatinAmerica,buttheselistenersdonotconsumeReligiousgenremusic

atthesamerateastheirregion.

AD-SUPPORTEDSTREAMING

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

U.S.On-DemandAudio(ODA)Streaming

Aftergrowing+12.6%intheU.S.in2023,audiovolumegrowthheld+6.4%intheU.S.in2024;whencomparingfortwoyeargrowth,theaveragevolumeof

ODAstreamsperweekin2024(25.2B)is+19.8%over2022(21.3B).

WEEKLYU.S.ON-DEMANDAUDIOSTREAMING

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

TOP10COREGENRES

RANKEDBYU.S.ON-DEMANDAUDIOSTREAMINGVOLUME

U.S.CoreGenreTrendsin2024

R&B/Hip-HopleadsinoverallODAstreamingvolumewithmore

than1inevery4U.S.streamsbeingfromthegenre.Thegenreis

facingincreasedcompetitionasitsoverallODAshareisdown1.7

pointssince2023.

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

KENDRICKLAMAR

CREDIT:pgLang

GENRESHAREOFU.S.ON-DEMANDAUDIOSTREAMINGTHATISCURRENT,CATALOGANDDEEPCATALOG

WORLD,LATINANDCOUNTRYLEADWITHSHAREOFGENRESTREAMINGTHATISCURRENT(18MONTHSOLDORNEWER).LATINANDCOUNTRY

HAVECONTINUEDTOBETWOOFTHEFASTESTGROWINGGENRESINTHEU.S.ANDTHISILLUSTRATESTHEINFLUENCEOFNEW,HIGHIMPACTHITS

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PopEdgesOutRockasthe

Fastest-GrowingGenrein2024

FASTEST-GROWINGCOREGENRESINTHEU.S.

RANKEDBYON-DEMANDAUDIOSHAREPOINTCHANGES

IN2024VS.2023

Popgrowsitsshareofaudiostreamingthemostin2024,with+.48

pointstoRock’s+.40increase.PopwasledbyTaylorSwift,Billie

EilishandSabrinaCarpenter.

SABRINACARPENTER

CREDIT:CHRISTOPHERPOLK

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BASEDONTRACKSWITHNON-NULLGENRECLASSIFICATION;THESETRACKS

ACCOUNTFOR98.9%OFU.S.ON-DEMANDAUDIOSTREAMING

POPARTISTRANK

TOP10U.S.POPARTISTSBYON-DEMANDAUDIO(ODA)STREAMINGVOLUME

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BILLIEEILISH

CREDIT:CHRISTOPHERPOLK

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

POP

Thoughthereare47femalePopartistsinthegenre’sTop100,

womendrive63.4%ofPopaudiostreaming.

OLIVIARODRIGO

CREDIT:CHRISTOPHERPOLK

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

ROCK

TheRockgenrewasslightlymoretop-heavyin2024astheTop5

artistsaccountedfor5.8%ofthegenre’sOn-DemandAudio(ODA)

streamingcomparedto3.8%in2023.

1/17

NEARLY1INEVERY17U.S.ROCKODASTREAMSWAS

EITHERNOAHKAHAN,HOZIER,LINKINPARK,THE

BEATLES,ORFLEETWOODMAC

NOAHKAHAN

CREDIT:MICHAELBUCKNER

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

LATIN

RegionalMexicanisdrivingLatin’sgrowthintheU.S.andisnowthelargestLatinSubgenre.

LATINSUBGENREU.S.ON-DEMANDAUDIO(2021-2024)

PESOPLUMA

CREDIT:CHRISTOPHERPOLK

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

NOTE:ASINGLETRACKCANHAVEMULTIPLESUBGENRESINTHELUMINATESYSTEM

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

COUNTRY

NotonlyhasU.S.CountrymusiccontinuedtogrowintheU.S.,but

theshareofgenreODAstreamsinEX-U.S.territoriesis+7.71share

pointssince2020.

COUNTRYGENRE:U.S.ANDEX-U.S.AUDIOSTREAMING

KANEBROWN

CREDIT:CHRISTOPHERPOLK

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

CHRISTIAN/GOSPEL

YoungeraudienceofChristian/Gospelisgrowingandtheaveragelistener

isspending19%moretimewithmusicthantheydidin2022.GenZ

Christian/Gospelfansare+20%morelikelytociteFriends/Relativesthan

theaverageChristian/Gospelfan,demonstratingtheimportanceoftheir

close,trustednetworkformusicrecommendations.

LAURENDAIGLE

COURTESYPHOTO

SOURCE:USMUSIC360Q32024

AsStreamingGrowthMaturesintheU.S.:What’sHappeningattheMetro-Level?

BostonandSanAntonioincreasedtheirshareoftotalU.S.On-DemandAudio(ODA)streamingby+.38and+.36pointsince2021,respectively,markingthe

biggestmetro-levelincreasesduringthattime.FouroftheTop10share-gainingmetroareassince2021aremarketsrankedNo.20orbelowinODAvolume

asmid-levelmarketspickupshare.

FASTEST-GROWINGMARKETSBYU.S.ODAMARKETSHARE,2021T02024

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BIGGESTGENREGROWTHATTHEU.S.METROLEVEL

THELATINANDCOUNTRYGENRESARETWOOFTHEFASTESTGROWINGINTHEU.S.,ANDMETRO-LEVELANALYSISSHOWSTHATTHESEGENRESHAVEGROWNTHEASEINON-DEMAND

AUDIOSTREAMIN

URCE:LUMINATEMUSICCONSUMPTIONDATAMAPDATAREFLECTSTHROUGHWEEK39,2024

WhileDifferentU.S.Audiences

andGenreFansShareDifferent

PerspectivesonGenerativeAI

Whenpromptedbythestatement“IthinkGenerativeAI[ChatGPT,

MidJourney,AlphaCode,etc.]willhaveapositiveimpactonthe

entertainmentindustry,”U.S.musicstreamersvaryinresponse.

+79%

+68%

WorldMusicgenrestreamersare

+79%morelikelytoagreewiththis

statementthantheaverageU.S.

musicstreamer

NewAgemusicstreamersare

+68%morelikelytoagreewiththis

statementthantheaverageU.S.

musicstreamer

PERCENTOFMUSICSTREAMERS

TOAGREEBYGENERATION

GENZ

27%

MILLENNIAL

20%

GENX

18%

BOOMERS

16%

+32%

Dance/Electronicmusicstreamersare+32%morelikelyto

agreewiththisstatementthanthe

averageU.S.musicstreamer

SOURCE:LUMINATEINSIGHTS-USENTERTAINMENT365(Q1-Q32024)

01

02

03

GLOBAL

SOUND

SYSTEM

04

05

06

07

08

DUALIPA

CREDIT:CHRISTOPHERPOLK

ANEXPANDINGGLOBALMARKETPLACEISALLOWINGMOREINTERNATIONAL

ARTISTSTOCONNECTWITHWORLDWIDEAUDIENCES.NEWDATAATTRIBUTES

FORLUMINATEANALYSISINCLUDINGINTERNATIONALGENREACTIVITY,ARTIST

COUNTRYOFORIGIN,SONGWRITER(ISWC)ANDMOREPROVIDENEWCONTEXT

FORPLANNINGANDFORECASTING.

Top10CountriesinGlobalExportPower

Asglobaldigitalserviceproviders(DSPs)facilitatethespreadofmusicacrossborders,there’sanopportunitytoincreaseacountry’sculturalimpact

throughmusicinforeignterritoriesaswellasidentifyclustersandanalyzemusictraderelationships.

TheLuminateExportPowerScoreisametricdesignedtoevaluateacountry’sabilitytoexportrecordedmusicglobally.Thisscoreisacombinationoffour

datapoints:therankofartistsineachcountrybasedonTotalOn-DemandStreamingandCountryofOrigin;thenumberofcountriesimportingmusicfrom

agivenexportcountry;thestreamingsizeofimportingcountriesandthenumberofartistsperexportcountryreachinginternationalaudiences.

12345

678910

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

ShareofGlobalPremium(Audio+

Video)StreamingGrowstheMostfor

ArtistsfromMexico,BrazilandIndia

LARGESTGAINSINGLOBALPREMIUMSTREAM

SHAREBYCOUNTRYOFORIGIN

ArtistsfromtheUnitedStatesstillholdthemostGlobalpremium

streamingshareoverall,butdown0.44percentagesharepoints

since2023.

LARGESTDECLINESINGLOBALPREMIUM

STREAMSHAREBYCOUNTRYOFORIGIN*

FUERZAREGIDA

CREDIT:CHRISTOPHERPOLKSOURCE:LUMINATEMUSICCONSUMPTIONDATA

*EXCLUDESTERRITORIES;PUERTORICORANKSSECONDWITH-0.46SHAREPOINTS

ENGLISH-SPEAKINGMARKETS

LOSINGSHARETOIMPORTS

READAS:INTHEU.S.,ARTISTSFROMXXCOUNTRYAREGAINING/

DECLININGINSTREAMINGSHAREBASEDONARTISTCOUNTRYOFORIGIN

Englishandnon-English-language

countriestendtoshowdifferenttrends

inlocalvs.foreigncontent.English-

speakingmarketsarelosinglocalshare

tonon-Englishlanguageimports...

SOURCE:LUMINATEMUSICCONSUMPTIONDATA;LUMINATEINSIGHTSCONSUMER

RESEARCHDATAUSM360,2024WAVE3

*EXCLUDESTERRITORIES;PUERTORICORANKSSECONDWITH-0.31SHAREPOINTS

KARANAUJLA

COURTESYPHOTO

…whilemanynon-Englishspeaking

marketsshowlocalcontentgaining

share

NON-ENGLISH-SPEAKINGMARKETSGAINING

SHAREOFLOCALCONTENT

MRS.GREENAPPLE

CREDIT:GilbertFlores

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

ThisCulturalExchangeHelpsGrowGenresOutsideOfTheirNativeRegions

Seewhereeachgenreisgrowingitspremiumstreamingsharethemostoutsideitsownregion.

R&B/HIP-HOPCHRISTIAN/GOSPELCOUNTRYLATIN

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

ThisCulturalExchangeHelpsGrowGenresOutsideOfTheirNativeRegions

Seewhereeachgenreisgrowingitspremiumstreamingsharethemostoutsideitsownregion.

R&B/HIP-HOPCHRISTIAN/GOSPELCOUNTRYLATIN

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

ThisCulturalExchangeHelpsGrowGenresOutsideOfTheirNativeRegions

Seewhereeachgenreisgrowingitspremiumstreamingsharethemostoutsideitsownregion.

R&B/HIP-HOPCHRISTIAN/GOSPELCOUNTRYLATIN

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

ThisCulturalExchangeHelpsGrowGenresOutsideOfTheirNativeRegions

Seewhereeachgenreisgrowingitspremiumstreamingsharethemostoutsideitsownregion.

R&B/HIP-HOPCHRISTIAN/GOSPELCOUNTRYLATIN

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

SongwritingandCompositionAlso

HelpsDriveCulturalExchange

MOST-PROLIFICSONGWRITERSWORLDWIDE

COUNTOFSONGSBYASONGWRITERINTHEWORLDWIDETOP1K

SONGSRANKEDBYON-DEMANDAUDIO,WEEK1-45,2024

DANIELNIGRO

CREDIT:GILBERTFLORES

SOURCE:LUMINATEDATAENRICHMENTSERVICES

MOST-STREAMEDSONGWRITERSWORLDWIDE

ODASTREAMSOFSONGSBYASONGWRITERINTHEWORLDWIDETOP1KSONGS.WEEK1-45,2024

SOURCE:LUMINATEDATAENRICHMENTSERVICES

TheU.S.leadsinpresencethroughoutthatTop1KGlobalaudiotrackswith

863songwriterswhilethecountriesbelowrankNos.2-10inex-U.S.markets.

ThoughnotpartoftheTop10CountriesbyRecordedMusic