2024商场地产元旦跨年音乐节（不潮不来电主题）活动策划方案-52正式版

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2024商场丨景区跨年音乐节活动策划方案新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆创意阐述20跨年狂欢夜2320不潮不来电24欢迎来到2024年准备好迎接新的一年了吗？让我带你领略跨年时刻的魅力！时间定格在午夜12点，心情期待满满！眼前的烟花绽放出耀眼的光芒，宛如星星点缀夜空。动听的音乐充斥着每个角落，让人俨然置身在梦幻的仙境中。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆创意阐述当钟声敲响，一年的最后一秒划过指尖，我们带着对未来美好的憧憬和坚定的信念迎接2024年的到来。无论遭遇什么，我们都将勇往直前，为梦想奋力拼搏！今年的跨年瞬间，让我们十指紧扣，共同迸发出无尽的幸福和快乐。祝福所有的小伙伴们新年快乐，心想事成！让我们一起在新的一年里创造更多美好时刻！热情的我们EnthusiasticusHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆创意阐述本次活动将以【不潮不来电跨年音乐节】为主题定制2024跨年主题活动，集合市集、音乐、趣味游戏等活动元素。在即将到来的2024，让我们眺望远方，勇往直前，为梦想奋力拼搏！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆CONTENTS目录0101.活动概述02.活动宣传0203.活动主体0304.活动附录04HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2024商场丨景区跨年音乐节活动新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动概况HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动概况活动时间：12.31-01.01活动地点：文旅景区丨地产项目营销中心丨商业中心01.不潮不来电营造区02.不潮不来电互动区03.不潮不来电市集区04.不潮不来电跨年音乐节HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆制造声浪积蓄人浪引发浪潮打造全新潮酷的“跨年”社交场，用新潮时尚的活动带××项目出圈，同时增加市集、音乐节等热门活动元素组成了顶配版的元旦跨年主题活动。增强项目传播效应，借势活动热度，为营销中心聚集人气，进行销售转化工作。活动思考MusicfestivalHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆01.不潮不来电营造区现场打造2024龙年IP展艺术互动装置区，设置不同的互动装置，增加活动的体验感！活动亮点HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动亮点02.不潮不来电互动区在这里偶遇财神、和小财神一起走发财之路，完成财神庙打卡、再吹吹发财的风，这个跨年夜，就是要暴富！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动亮点03.不潮不来电市集区不潮不来电创意市集区，现场气氛非常满，吃喝玩乐啥都有新年周边、春联、饰物、手工艺、潮玩...HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动亮点04.不潮不来电跨年音乐节跨年音乐节燃炸来袭,人气DJ+MC给你超超超带感潮酷体验将气氛推至高潮!新崖式的降温也抵挡不住跨年的热情！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2024商场丨景区跨年音乐节活动新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆前期宣传HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆定制活动主题海报，用多种色彩碰撞出时尚酸性风，融入活动元素碰撞设计海报投放于微博、小红书、微信朋友圈等平台，在活动前期预热发酵。发布预热海报HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆发起跨年夜话题互动发起互动话题#不潮不来电

跨年狂欢夜#分享带有活动话题的图文/视频并附有活动信息。即可参与活动抽奖。2024年跨年狂欢HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆前期宣传短视频预热互动邀请达人在活动现场拍摄预热视频，通过短视频的宣传方式像目标客群种草，提升活动热度。将活动现场打造为热门打卡地。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2024商场丨景区跨年音乐节活动新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体龙年·发财人一条街01.抱住发财主题点02.小财神官方认证03.发财人向钱冲04.财神庙打卡05.闪闪发光的钱途06.吹吹发财的风龙年·小财神音乐会01.音乐节LIVE现场02.小财神微醺酒馆03.DJ打碟开场04.跨年音乐秀05.街舞FREESTYLE06.音乐节歌手推荐龙年·发财人财市场01.出发去买“财”02.财富购物车03.财市场主题点04.发财人财市场摊位05.财市场文创06.财市场美食龙年·财运无限行动01.财运上上签02.发财ATM机03.好运刮刮乐04.杠上开花争霸赛05.发财手作手机壳06.发财手作毛毯HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体龙年·发财人一条街HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体抱住发财主题点定制大型气模财神爷抱住发财的形态主题点。更立体生动的诠释活动主题的合影区，完成打卡后踏上发财之路。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体活动“钱”台进行签到盖章。小财神官方认证，“发、福、财”等不同主题印证，想要哪款盖哪款。小财神官方认证中国的财神会保佑每一个漂泊在外的孩子，选一条你喜欢的路去走，比如发财之路！“发财向钱冲”“发财青松”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体中国的财神会保佑每一个漂泊在外的孩子，选一条你喜欢的路去走，比如发财之路！“发财向钱冲”“发财青松”发财人向钱冲HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体财神庙打卡发财庙不可言，在上班和上进之间还是选择了上香，求财求学求上岸！领导的大饼我爱答不理，财神庙前我长跪不起！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体闪闪发光的钱途抛掉恋爱脑，还有什么比搞钱更重要的！元宝开路八方来财，愿你拥有一个闪闪发光的钱途！跨年元旦发财人大会HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体吹吹发财的风，没有人能抗拒吹一吹发财的风。将发财的风吹进兜里，吹到下一站暴富！吹吹发财的风HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体龙年·财运无限行动HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体财运上上签财神盖章的求财、求运、求上岸的财运上上签。随机抽取一支愿你往后余生，都是发财上上签！跨年元旦发财人大会HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体发财ATM机发财人ATM机，按动机器按钮，财神爷随机赠送一张发财的卡。快来接住这波泼天的富贵吧~跨年元旦发财人大会HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体每张签到卡可领取一张刮刮乐，在好运中转站中可随机抽取一张，快来和朋友切磋下谁的小手更发财？好运刮刮乐HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体杠上开花争霸赛13:00-17:00晋级赛18:30-21:30决赛每天限定40人报名参加，晋级赛采取积分形式通往总决赛。当天获得杠上开花争霸赛冠军的客户将获得发财大礼包一份。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体小众特殊的发财手机壳，最适合时髦的小姐姐们了。享受拼贴发财的过程，手握发财的手机，顺风顺水！发财手作·手机壳HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体发财手作·毛毯最近巨火的tufting,叫上你的牌搭子一起来打毛线，DIY一款发财毛毯，盖上它必定发发发！国庆发财人大会HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体龙年·发财人财市场发财暴富快点跑，不做野菜恋爱脑！跟着小财神手握“向钱葱”骑上小电动吹着发财的风一起去“财市场”买点“财”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体出发去买“财”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体手推购物车，装满它，把更多的“财”带回家。购物车在手，发财不抖。财富购物车HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体招财请财，多吃青菜。发财向钱冲、芹你发财、好事发生、发财暴富，一茄顺利。大财姜至。巨款姜至。财市场主题点HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体发财人财市场摊位市集摊位采用同活动VI色调一致的红白绿搭配的风格设计摊位，搭配随处可见的小财神挂饰，突显“财”气满满。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体财市场文创财神贴纸、财神水杯、元宝加湿器、发财小夜灯、发财冰箱贴，把他们带回家沾沾财气。日富一日咖啡、发财热狗、南瓜元宝糕点，选一款你爱的美食。享受一场舌尖上的美食之旅。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体财市场美食HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体龙年·跨年音乐节HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体炫酷的灯光效果和乐队热烈的LIVE秀表演，用音乐点燃全场，赴一场盛大的音乐狂欢。音乐节LIVE现场HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

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THEDRAGON龙年

如意贰零贰肆活动主体微醺，是成年人最体面的放肆。沙滩椅、动感音乐，当然还要安排上一杯微醺了，小财神亲自调酒，这个夜晚让酒精和音乐邂逅。小财神微醺酒馆HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体新年伊始，热闹澎湃，DJ打碟开场，一秒燃炸全场。动感的节奏，将微醺的现场气氛点燃。当DJ台按钮的灯光亮起，炙热的音浪，让整个派对的气氛达到最高点！跟着狂欢的节拍，燃起2024！DJMC打碟跨年开场HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体穿越时空通道，进入沉浸式电音空间，在浑浊霓虹中释放压力，别具一格的零点跨年晚会有投影秀、舞蹈、乐队、蹦迪、新年抽奖纵情狂欢精彩至极跨年音乐节HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体街舞FREESTYLE近距离观看一场街舞表演，这件事情真的“泰裤辣”！高难度的地板动作帅翻全场。感受扑面而来的运动魅力。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动主体跨年歌手推荐冰淇&高山、余梓裙&张子薇、Lil.YoungY、新学校废物合唱团、周震南、太一、隔壁老樊樊凯杰、方书剑、梁朋杰、旅行新蜜蜂、唐九洲、魏晨姚琛、张超HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2024商场丨景区跨年音乐节活动新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动附录HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动附录拥挤踩踏疏散预案在来宾区周围及主要通道处安排工作人员及保安，有序入场和退场，出现紧急情况，立即组织人员疏散。如场内发生混乱时由场内的工作人员及礼仪迅速引领领导到VIP休息室，确保在场领导的安全。主持人利用现场广播对场内的人员进行引导和疏散

。出现紧急情况，造成人员伤病，则立即组织车辆和人员送往医院。

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年

如意贰零贰肆活动附录突发停电处理应急预案安排备用电源发电设备。突发停电时，专人启用备用电源设备，保证现场供电及照明，保证活动的顺利完成。ARRANGE

STANDBY

POWER

GENERATION

EQUIPMENTWHEN

SUDDEN

POWER

FAILURE,

THE

PERSON

TO

ENABLE

BACKUP

POWEREQUIPMENT

TO

ENSURE

THAT

ON-SITE

POWER

SUPPLY

AND

LIGHTING,

TO

ENSURETHE

SUCCESSFUL

COMPLETION

OF

THE

ACTIVITY.活动临时改期，则由活动主办方协调确定活动的最终日期。需通过专人或电话，及时通知特邀领导及贵宾，并说明改期原因和活动的最终日期。其他邀请嘉宾可通过手机短信的形式告知。ACTIVITIES

TEMPORARY

RESCHEDULED,

ORGANIZERS

COORDINATED

THE

ACTIVITIES

OF

THE

FINAL

DATE

DETERMINEDBY

THE

ACTIVITY.

REQUIRED

BY

THE

PERSON

OR

BY

TELEPHONE,

NOTIFY

THE

INVITED

LEADERS

AND

DIGNITARIES,

ANDEXPLAIN

THE

CAUSES

AND

ACTIVITIES

EVENTUALLY

RESCHEDULED

DATE.

OTHER

INVITED

GUESTS

CAN

TELL

BY

THEFORM

OF

SMS.临时活动改期处理预案不潮不来电跨年音乐节HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年新气象HAPPYYEAR

OF

THEDRAGON龙年