携手并进共塑汽车行业新未来白皮书（英文版）

0|NoAI,NoFuture:AIwillbethedefiningfactorforcost-efficiency,1

speed,andcompetitiveadvantage.

Whitepaper

Acceleratingautomotivetransformationthroughpartnerships

Howsoftwareandstrategicallianceswillreshapetheglobalmobilitymarket

Preface3

Preface

Thekeyelementsfordrivingthe

automotivetransformationareaconsistentcentralizationofthevehicleelectricand

electronic(E/E)architecture,astrategicshiftfromproject-drivenexecutiontoa

product-centricmindset,aswell

asdecoupled,modular,andscalable

solutionsforbothhardwareandsoftware.Weneedtofocusonunderstandingandmeetingtheneedsofourcustomersby

steeringourofferingssystemically.

Nevertheless,therealgame-changerforasuccessfultransformationliesinthe

creationofecosystemsandforgingofstrategicalliancesthatgobeyond

traditionalnetworks.Masteringtoday’s

complexityisnolongersomethinganyonecanaccomplishalone.

Overthepastdecades,ourindustrytriedmanydifferentapproachestorealizingthe“software-definedvehicle”.However,the

complexityishigherthanweallexpected,andthetippingpointremainsanelusive

idea.Totrulyleveragethebenefitsof

software-definedmobility,wemustadoptajointapproachwithcross-industrypartnerstoacceleratetheautomotivetransforma-

tion–anapproachthatkeepspacewith

oursoftware-drivenenvironment.Thishasbecomemore

importantthaneverinthefaceof

advancementssuchasgenerativeAI,

whichfurtheracceleratethepaceof

technology,particularlywhenitcomestoautomateddriving.

AtBosch,wevaluethepowerof

partnerships.Thatiswhyweareactivelybuildingalliancesthattranscenddifferentindustries–tonotonlymasterthis

transformation,buttoexpediteit.This

whitepaperisbasedonourextensive

discussionswithpartners,ecosystem

leaders,andkeystakeholdersfromacrosstheautomotivelandscape.Together,theseconversationsilluminateapathforward–onedefinedbypartnership,innovation,

andasharedpurpose.

Weinviteyoutoexploreourperspectiveaswecollectivelyshapethefutureof

mobility.

ChristophHartung

PresidentofCross-DomainComputingSolutions

RobertBoschGmbH

Executivesummary4

Executivesummary

Theautomotiveindustrystandsata

crossroads.Despitethebillionsinvestedinelectrification,softwareinnovation,

andautomateddriving,theprofitable

andsustainabletransformationremainsincomplete.Foundationalshiftsmustbeprioritizedovertemporaryhypes.

Ourunderstandingisbasedonextensivediscussionsconductedwithvehicle

manufacturers,system-on-chip(SoC)

suppliers,hyperscalers,andothereco-

systemplayersinanefforttocapturetherealpainpointstheycurrentlyface.Thesehighlightfourkeychallengesthatare

reshapingtheindustry:

Hybridglobalization:geopoliticaltensionsareforcingtheadoptionofstrategiesanddefinitionoflocalizedsolutions,whichisincreasing

ecosystemfragmentation.

Costandspeedbenchmarks:

Chinesevehiclemanufacturersand

suppliersaredominatingthemarketwiththeirsuperiorcoststructuresandrapidexecution,therebychallengingtraditionalplayers.

Intensifyingcompetition:start-ups,techgiants,andcross-industry

entrantsarechallengingincumbentsfortheirleadership.

Transformationimpacts

profitability:yearsofinvestmentin

electrificationandsoftware-defined

vehicles(SDV)withcentralized

architectureshaveyettoyieldreturns,thusplacingastrainonresources.

Overcomingthesemultidimensional

challengesofatraditionalindustrycallsforastrategicrealignmentofourenergyandresources.Werecommendfocusingon

thefollowingkeyprioritiesinordertoguideusthroughthetransformation:

01|Thinklocal,winglobal:wemustmovefromone-size-fits-allstrategiestomarket-specificsolutions,developedonthebasisofourcustomers’needs.

02|TheessentialshiftforSDV–it’s

aboutmorethanjustsoftware:wemustembracefundamentaloperationaland

culturalshiftstomeetthedemandsofSDVdevelopment.

03|NoAI,nofuture:AIwillbethedefiningfactorwhenitcomestocost-efficiency,speed,andthecrucial

competitiveedge.

04|Partnershipsarekey:transformationisajourney,andcollaborationwithina

growingecosystemisthekeytoreachingnewhorizons.

Insummary,sustainabletransformationdemandsanewwayofthinking.This

whitepapertakesstockofsignificant

effortswithintheautomotiveindustrytodrivechangeandhighlightskeyassets

andlessonslearnedalongtheway.

Ourwayforwardemphasizescolla-

boration,modularlocaldesign,anduser-centricstrategiesasenablersfor

sustainabletransformation.Withitsglobal

expertiseandstronglocalpresence,

Boschoffersauniquepositionasapartnerfornavigatingthesechallenges,providingtailoredsolutionsthatdeliverbothregionalrelevanceandglobalscalability.

Tableofcontents5

Tableofcontents

Introduction6

01

Thinklocal,winglobal9

02

TheessentialshiftforSDV–

it´smorethanjustsoftware12

03

NoAI,nofuture17

04

Partnershipsarekey21

Conclusion23

PartneringwithBosch24

Introduction6

Introduction

Theautomotiveindustryisatapivotal

moment,dealingwithdisruptivechangesthatdemandthoughtfulandstrategic

responses.Geopoliticaltensions,shiftingconsumerdemands,andrapidtechno-

logicaladvancementshavedisrupted

thestatusquo,forcingcompaniesto

reevaluatetheirstrategies.Basedon

ourin-depthdiscussionswithallrelevantecosystemplayersintheautomotive

industry,thiswhitepaperreflectsthecorechallengesidentifiedbyindustryleaders.Itemphasizestheimportanceofpractical,scalablesolutionsandstrategicpartner-shipsthataddressthesechallenges

whileenablinglong-termsustainability.

Geopoliticaltensionsandshiftinguser

expectationsarechallengingcompaniestoadoptmorelocalizedapproaches.For

example,boththeUSandtheEUare

introducingtariffs,exportcontrols,orothertrademeasuresforChinese-made

vehiclesandcomponents.Atthesame

time,theEU’sstringentenvironmental

regulationsarepushingtheautomotive

industrytodeveloptailored,region-specific

solutions.Ratherthanviewingthis

fragmentationasabarrier,itpresentsanopportunitytoinnovateandadapt.Vehiclemanufacturerscanrespondbydiversifyingsupplychains,aligningstrategieswith

regionalrequirements,andbalancing

localizationwithscalability,whichcanturn

fragmentationintoacompetitiveadvantage.

Simultaneously,newcostandspeed

benchmarksarebeingsetbyChinese

vehiclemanufacturers,whoarethus

challengingtraditionalplayers.Withrapidinnovationcyclesandcost-efficient

manufacturing,theyhavebecomegloballeadersinbothtechnologyandbusinessmodelinnovation.Vehiclemanufacturersandsuppliersrecognizetheneedto

rethinktheirdevelopmentprocessesbyleveragingpartnershipsandadopting

moreagile,cost-effectivestrategiestoregaincompetitiveground.

Thesituationisfurthercompoundedby

intensifyingcompetition.Start-ups,techgiantsandnewentrantsfromadjacent

industriesareenteringthefray,

challengingtraditionalplayersinthe

automotiveindustryformarketshare.

Tesla’ssoftware-firstapproachhas

redefinedconsumerexpectations,whiletechcompaniesfromotherdomainsareleveragingtheirexpertisetocarveout

significantrolesintheautomotivevaluechain.Vehiclemanufacturersand

suppliersarekeenlyawareoftheneedtoinnovatequicklyanddecisivelytoremainrelevantinthisfield.

Finally,yearsofinvestmentintrans-

formativeinitiativeshaveyettoyieldtheexpectedreturns.Theimpactofthe

transformationonprofitabilityhasleftmanycompaniesreeling.Electricvehicles(EVs),onceseenasthesilverbulletfor

sustainability,remainexpensiveto

produceandhavenotyetachievedthe

economiesofscaleneededforwide-

spreadprofitability.Similarly,software-

definedvehicles(SDV)promiseafutureofseamlessconnectivitybuthaveproventoberesource-intensiveyetwithlimitedimmediatepayoff.Thisfinancialstrainisevidentinlayoffs,factoryclosures,and

stalledprojectsacrosstheindustry,

highlightingtheurgentneedforashiftinfocus.

Theresultisanindustrythatfindsitselfatacrossroads,tornbetweentheneedfortransformationandtheimperativeof

financialsustainability.Tosurviveand

Introduction7

thrive,focusisneeded,avoidingthe

pitfallsofhypeanddistractionwhile

realigningresourcestowardswhattrulymatters.

Thiswhitepaperdescribesshared

perspectivesandoutlinesacollaborativepathforward,identifyingfourcritical

prioritiestoreshapetheindustryforsustainablesuccess:

01|Thinklocal,winglobal:wemustmovefromone-size-fits-allstrategiestomarket-specificsolutions,developedonthebasisofourcustomers’needs.

02|TheessentialshiftforSDV–it’s

aboutmorethanjustsoftware:wemustembracefundamentaloperationaland

culturalshiftstomeetthedemandsofSDVdevelopment.

03|NoAI,nofuture:AIwillbethedefiningfactorwhenitcomestocost-efficiency,speed,andthecrucial

competitiveedge.

04|Partnershipsarekey:transformationisajourney,andcollaborationwithina

growingecosystemisthekeytoreachingnewhorizons.

Thisisacalltoaction:byprioritizing

practical,forward-thinkingsolutions,the

automotiveindustrycanturndisruption

intoopportunityandemergemoreresilientthanever.

TheessentialshiftforSDV8

01|Thinklocal,winglobal9

01|Thinklocal,winglobal:wemustmovefromone-size-fits-allstrategiestomarket-specificsolutions.

“Commontechnologysuchasbasichardwareandsoftware,middlewaresoftware,commu-nicationtech.andpowernetworkingtendstobecomestandard,modularandreusable.

Meanwhile,userexperienceforspecificregionsisdifferentiatedwithdiversifiedsolutions.”

QinghuaWang,XEPresident,UAES

Onemajorchallengefortheglobal

automotiveindustryisthefragmentationofmarkets.Fordecades,globalization

allowedvehiclemanufacturersandtheirpartnerstoscalestandardizedsolutions

acrossregions.Today,geopolitical

tensions,diverseuserexpectations,and

varyingtechnologicalprioritieshavemadethisapproachimpossible.Stakeholdersintheautomotiveindustryneedtorethink

theirstrategiesandfocusonlocalized

solutionswhileidentifyingopportunitiesforglobalscalability.Strikingthisbalanceisakeychallengeinthesetimesofrapid

technologicaladvancementandintensecompetition.

Understandinglocalneeds:thekeytosuccess

Centraltothistransformationisadeep

understandingofendusers.Consumer

preferencesdifferdrasticallybyregion.

Thisbecomesparticularlyevidentintheareaofsoftwareandservices.Vehicle

manufacturersineveryregionhavebeenexperimentingwithpaidofferings,with

varyingdegreesofsuccess.

Boschregularlyconductsuserstudiestounderstandtheselocaluserneedsin

variousmarkets,includingChina,US,Europe,Japan,andBrazil.

Thefollowingenduserfindingshighlight

generaltrendsandspecificregional

preferences,providinguswitharoadmapfornavigatingtheassociatedcomplexities.

China:cutting-edgefeaturesasastatussymbol

ConsumersinChinafavoradvanceddrivingfeatures,intelligentvoice

assistants,andhighlyautomateddrivingsystems.Thesetechnologiesserve

practicalpurposesandenhancesocialappeal,withconsumersviewingcutting-edgefeaturesasastatussymbol.

US:battlingsubscriptionfatigue

IntheUS,consumerfrustration

withsubscription-basedmodelsisgrowing.Manyuserspreferannual

paymentplansduetotheirsimplicityandcostpredictability.Usersaredemanding

Keymessages:

Focusonlocalizedsolutionswhileidentifyingopportunitiesforglobalscalability.

Consumerpreferencesdifferdrasticallybyregion.

Investmentsinathorough

understandingoflocalneedsisthekeytosuccess.

01|Thinklocal,winglobal10

real-timeupdatesfortheirnavigationsystemswithimprovedaccuracy.

Additionally,thereissignificantinterestinparkingsolutionssuchastrailerparkingorin-vehiclepaymentoptions,whichreflectstheregion'semphasisonconvenienceandintegrateddigitalexperiences.

Europe:balancingsustainability,

regulation,andpremiumexpectations

DemandamongEuropeanconsumersforaffordable,eco-friendlyoptionsisrising.

Greatimportanceisattachedtosafetyfeatures,suchasadvanceddriver

assistancesystems.Thisisfurther

reinforcedbyanincreasingdemandforvehiclescompliantwithEuroNCAP

standards.Additionally,thereisagrowinginterestinseamlessconnectivityand

personalizedexperiences.

Japan:prioritizingsafetyandconvenience

Japaneseconsumersprioritizefeaturesthatenhancesafety,navigation

performance,andconvenience.

Automatedparkingsystemsarehighlyvalued,particularlyinurbanareaswith

limitedspace.Thereisalsogrowing

interestinconnectednavigationsystemsandpersonalizedin-cabinexperiences.Japaneseuserspreferone-time

purchasestosubscriptionsandviewfreetrialsasessentialforassessingthevalueofnewtechnologies.

Brazil:securityasatoppriority

InBrazil,securityandsafetydominate

consumerpreferences,withhighdemandforvehicletrackingsystems,cameras,andadvanceddriverassistancefeatures,

includingretrofitandover-the-airoptions.

Consumersalsoexpectconnected

servicestobeincludedinthevehicleprice,reflectingadifferentapproachtopaidfeatureswhencomparedtootherregions.

Particularlywhenrequirementsofdifferentmarketsvarysosignificantly,itiscrucialtoinvestinathoroughunderstandingof

theseneeds.Buildingonthisfoundation,commonelementscanbeidentifiedbeforebeingscaledglobally.Inaddition,key

focusareasforindividualmarketscanbedefinedtodeveloplocalsolutions.

Figure1:Endcustomerneedsdiffersignificantlyintheindividualregions.

02|TheessentialshiftforSDV–it’smorethanjustsoftware11

02|TheessentialshiftforSDV–it’smorethanjustsoftware12

02|TheessentialshiftforSDV–it’saboutmorethanjustsoftware:

wemustembracefundamental

operationalandculturalshiftstomeetthedemandsofSDVdevelopment.

“Tobuildsoftware-definedvehiclesforglobalmarketsweneedtoradicallytransformourtraditionalwayofdevelopingsoftwareandfeatureswhichiswhatwearedoing

withtheSupersettechstack.Thisconvergesallourengineeringeffortsintoone

directionsothatwecanbuildsafercars,moreefficiently.Thisiswhyweareso

proudoftheEX90,ourfirsttrulysoftware-definedvehiclebuiltontheSupersettechstack.Crucially,thistransitionfromhardwaretosoftwarerequiresacompleteshiftinmindsetandculturesothatwethink,andbuildfor,softwarefirst.That’sanimmensestrengthandaprerequisitetounlocktomorrow’smobility.”

AlwinBakkenes,HeadofGlobalSoftwareEngineering,VolvoCars

Thetraditionalautomotiveindustryhas

beenheldinsuspensesincethebeginningofthedecade,whenthefirstnew-style

vehiclemanufacturersenteredthemarket.

Theyshowcasedradicallynew

approachestobranddifferentiationand

customerretentionbyputtingthedigital

consumerexperiencefirst.Thisverymuchappealstoanewyoungergenerationof

tech-savvycarowners,withbrandchoiceandvehicleperformanceoutpacingpricewhenitcomestoconsumerchoice[1].

Thesoftware-definedvehicleisaboutmuchmorethanjustsoftware

Executivesofestablishedmanufacturershavecoinedtheterm“software-defined

vehicles”inthebeliefthatthesuccessofnewvehiclemanufacturersliesintheir

mainlysoftware-drivenimplementations

[2].Theirreasoningisthatbuildingupthesamemomentumrequiresatechnology

revolution.Subsequently,manydefinitionssurfacedthatdescribetheSDVinwhat

areprimarilytechnicalterms:updateable,connected,configurable,centralized.

Thesedefinitionsoftenfallshortin

highlightingthedifferencesinhowsuchcarscomeintobeing.

Keymessages:

OrganizationaltransformationistherealchallengeforSDV;

Chinesemanufacturersareatleastonegenerationahead.

Newtechnicalapproacheswithsegment-specificandregionalvehiclearchitecturesare

neededtomeettargetcosts.

Manufacturersandtiersneedtocollaborateonreusabilityand

industry-widescaling,for

example,byfosteringopen-sourcesoftwaresolutions.

02|TheessentialshiftforSDV–it’smorethanjustsoftware13

Figure2:VehiclemanufacturersaregoingthroughthehypecycleofSDV,withsometakingshortcuts.

CapturingtheSDVpurelyintechnologicaltermsisnoteffective.Ratheritisthe

internalorganizationaltransformationandthenewsplitsofresponsibilitywithintheecosystemsthataredecisive.

WecanseethisconundruminFigure2.AlargegroupofprimarilyChinesevehiclemanufacturershasestablished

organizationsthatarecapableofrapidevolution.Intheirupcomingnext-

generationcentralizedvehicle

architectures,theyareheavilytargeting

verticalizationtoavoidanyfrictionwith

corporateboundaries.Inaddition,theyarealreadyinaphaseofoptimizationinordertomeettargetcosts,becausethisspeedisoftenachievedattheexpenseof

profitability.Thisrequiresefficiency

improvementsthroughoutthecontinuousdevelopmentcycle,forexample,with

regardtointegration,delivery,andtesting.

Someprojectionssuggestthat

manufacturersinvestingherewillachievea26%costbenefitintermsofsoftware

R&Dspendinginanareawhereoverall

budgetspendingislikelytodouble[3,

FigureJ].Theapproachadoptedbythesemanufacturersistobuildtightlygroupednetworksofsuppliers,establishagile

developmentsetupsacrossdepartments

anddomains,andembraceafail-fast,fail-earlymindset.However,therewillbemorethanonekindofSDV.

Figure3:Projectionsofvehiclevolumeswithrespectivearchitecturalpatterns.[4]

IncomparisontotheSDVfrontrunners,

traditionalmanufacturersarestruggling.

Manystartedbyimitatingthenewcomersandplanningforatechnical“reset”oftheirvehiclearchitectures,whilealsocreatingdedicatedsoftwareorganizations.

However,thisapproachiscurrentlybeingre-evaluated.Overthepastfewyears,

theforecastsfornew-architecturevehicleshavecontinuouslybeenlowered.

02|TheessentialshiftforSDV–it’smorethanjustsoftware14

Figure4(schematic):Collaborativelydeveloped,

segment-specific,andregionalarchitectureswith

reusabletechnologyelementsmeetfeaturedemands.

Manufacturersareincreasinglyadoptingamulti-architecturalapproach,whichis

splitacrossmarketsandsegments(see

Figure4).Withanapproximately40%

marketshare,domain-centralizedarchi-

tectureswithtraditionalvaluestreams

continuetoplayasignificantrole.There-fore,theyneedtoprovidethesame

customer-perceivedfeaturesofanSDVtoremaincompetitive.Thereuseofsoftwaresolutionsacrossarchitecturesthatwe

deemcommerciallynecessaryrequiresarenovationofexistingdomain-centralizedsetups.Emergingfromthetroughof

disillusionmentleadstoanewstabilization

phase,albeitwithdivergingtechnologicalsolutionspaces.Sincemaintaining

multiplearchitecturescanbeprohibitive,collaborationsfortechnicalpartsthatcanbereusedbetweenarchitecturesare

crucial.Thesameappliestoscalingwithcomponentsdevelopedjointlybetweenmultiplemanufacturersandprovidedbyscalingtiers.

Cost-efficiencywillbeparamountforasustainablesoftware-definedvehicle

Wealreadyhintedthat,foragrowing

consumergroupintheemergingChinesemiddleclass,theoverallvehiclepriceisof

lowerrelevancethantheexperienceandprestigeonestandstogainfromowningaparticularcar.However,thereisalsoa

largecustomerbaseinmarketssuchas

theUS,Japan,andGermanyforwhich

priceremainsthemostimportantfactor

whenbuyingacar,followedcloselyby

productquality[1,5].AppealingtotheseconsumerswithanattractiveSDVofferingwillbevital,andthiscanbeimplementedinagradualtechnicalevolution.

Arecentattempttoclassifysoftware-

definedvehiclesclusterstechnical

solutionsusingasystemoffivelevelswithincreasingimplementationmaturityoftheSDVnorthstar[6].Aswehavewitnessed

fromsimilarclassifications,such

unidimensionalapproachesoftenfallshortincapturingtherealcomplexityofatopic.

Nevertheless,thissystemdepictsafairlycommonunderstandingoftherelevant

technicalneeds.ItshowsthatSDV

featuresrelatingtodynamicfunctionality,pay-per-use,andconnectivitymaybe

readilyimplementedthroughevolutionaryadjustmentswithinexistingdomain

boundaries.New,dynamicdesignsforthe

targethardwareareonlydeemed

necessaryinthehighestSDVlevels.

Acleardistinctionisrequiredbetween

areasofthevehiclearchitecturedrivenbycostoptimizationandthosewhere

standardizationanddifferentiation

dominate.UsingthedesignofzoneECUsasanexample,weseethatafurther

consolidationisbeneficial,forexample,withtheintegrationofmostpowerandcommunicationscomponents.Abest-fit

designoftheembeddedcomputing

capabilities,forexample,forthemotionorenergymanagement,willbedecidedhere.

Thedesignwillneedtoallowforthe

variationinthephysicalvehiclelayout

whilealsotakingscalingintoaccount.

Ultimately,theSDVwillonlybesuccessfulincombinationwithpartsthatarereusable

02|TheessentialshiftforSDV–it’smorethanjustsoftware15

acrosssegmentsandregions.Industry

standardsandconsolidationintowell-

definedcoreelementsarekey.Thiswillallowchoicestobemadefromsolution

cataloguesfromdifferentsources.Open-sourcesolutionscanbeusedfor

applicationsotherthaninfotainmentonceprocessesandcommunitydevelopmentshaveevolvedtoapointofcontinuous

safetycertifiability.Duetothevery

differentpremisesoftheautomotive

softwaremarketwithfewcustomersandestablishedtraditionaldeliverypaths,

automotiveopensourcewillbeorganizeddifferentlythanbusinesssetupsinotherlessregulatedindustries.

Whenweconsiderthehighexpectations

placedontheSDV,itisapparentthatmostofthenewfeatureswillbeimplementedin

theconnectedhigh-computesystem.In

termsofhardware,standardizationwill

continuetofacilitatefurthercommodi-

tizationacrosscarlines,and,ultimately,

betweenmanufacturers.Withregardto

domaindesign,weexpectdriverassis-

tanceandinfotainmenttoremainlargelyseparatefromafunctionalperspective.

Nevertheless,costoptimizationpotentialexistsintheformofmechanicalsolutions,fusionofsystem-on-chips(SoCs),or

futurechipletintegrations.Toportmoreeasilybetweentheindividualelements,improvedhardwareabstraction,interfacestandardization,andbetterindustry-

standardframeworkswillbeessential.

Truecost-efficiencyisachievedwhenecosystemcontributorsfocusonend-customervalueandcollaboratefor

industry-widestandards.

03|NoAI,NoFuture:AIwillbethedefiningfactorwhenitcomestocostefficiency,16

speed,andthecrucialcompetitiveedge.

03|NoAI,nofuture17

03|NoAI,nofuture:AIwillbethedefiningfactorwhenitcomestocost-efficiency,speed,andthecrucial

competitiveedge.

“Datapartnershipsarekeytobuildthebestexperiencesforourcustomers.”

ShyamKrishnamurthy,VicePresidentAutoandIE-IOTCompute,Qualcomm

Amidstthesoftwaretransformation,artificialintelligence(AI)isthekeyto

deliveringthebestpossibleuser

experience.Asconsumersincreasinglyseeksmarter,safer,andmoreseamlessdrivingexperiences,AIprovidesthe

meansforvehiclemanufacturerstomeet

andexceedtheseexpectations.By

leveragingAI,advanceddriverassistancesystems(ADAS)canbetransformedfromreactivesafetysystemsintoproactive,

intelligentcopilots.AI-poweredADAS

systemscandeliverunmatchedsafetyandperformancebylearningfromreal-world

data,enablingvehiclestorespondmore

intuitivelytoreal-worldcomplexities.Atthesametime,AI-drivendevelopmentboosts

speedandefficiency.Inthisway,

customerscanbenefitfromrapidfeature

updatesandanimproveduserexperience.

ItisourfirmbeliefthatembracingAIasastrategiccornerstoneisnotmerelyan

option.Instead,itisamake-or-break

decisionforvehiclemanufacturersthat

holdsmoresignificancetodaythanever

beforeiftheyaretostaycompetitiveintheever-evolvingglobalADASmarketand

meetincreasingcustomerdemands.ButwhatisneededtobesuccessfulintheAItransformation?

Focusonhighestendcustomervaluewithfullend-to-endAIADASstacks

TheuseofAIisontheriseintheADAS

market,primarilydrivenbyever-increasingenduserexpectationsandagrowing

demandforimprovedsafetyand

performancewithhuman-likedriving

behaviorandcontextualunderstanding.

Traditionalnon-AIsolutionsarestrugglingtokeepupwi